Detroit Free Press from Detroit, Michigan • 44

BUSINESS DETROIT FREE PRESS WWW.FREEP.COM 6E TUESDAY, NOV. 14, 2006 Colonel loses his jacket, gains apron Michigan drivers see gas prices increase By DYLAN T.LOVAN ASSOCIATED PRESS it 1, to $2 .28 per gallon By ALEJANDRO BODIPO-MEMBA FREE PRESS BUSINESS WRITER Michigan gas price in 2006 $3.50 let 11 1 I if 4 2.00 JFMAMJJASON TO i Detroit Free Press Source: AAA Michigan i Michigan gasoline prices continued a weekly march upward, as regular increased another penny to average $2.28 a gallon. It is the fourth consecutive week of fuel-price increases, according to AAA Michigan. Though modest in their amounts combined retail gas prices have risen 12 cents since Oct. 16 the trend appears to counter what the fundamentals of supply and demand are signaling to the market.

Prices across Michigan range from $2:26 in Flint and Benton Harbor to $2.33 in Traverse City. Prices are 3 cents lower than they were a year ago at this time. "I don't know if this" increase "is supported by market fundamentals," said Jim Rink a spokesman for AAA i Or i i f' Michigan, which conducts a weekly survey of 2,800 filling stations across the state. "AAA is predicting that prices will remain low through the rest of the month and possibly through December." LOUISVILLE, Ky. Col.

Harland Sanders is shedding his white suit jacket for a red cook's apron as the company he founded unveils a worldwide redesign of its KFC restaurants and one of the world's most recognizable icons. The company is to unveil a new brand logo today that includes bolder colors and a more well-defined visage of the late Kentucky Fried Chicken founder, who will keep his classic black bow tie, glasses and goatee. "This change gives us a chance not only to make sure we stay relevant but also communicates to customers the realness of Col. Sanders and the fact that he was a chef," said Gregg Dedrick, president division. The logo is changing for only the fourth time in 50 years and for the first time in nearly a decade.

The smiling colonel is featured against a red background that matches his red apron, with the KFC brand name in black thick lettering under his chin. The store designs will include new graphics with the Kentucky Fried Chicken name and signs that read, "Finger Lickin' Good," and "11 Secret Herbs and Spices," references to the colonel's famously secret recipe. Newly built stores throughout the world will be upgraded over the next 12 months, the company said. TV ads with the new logo will begin in January, and the new logo is already on KFC's Web site. KFC is owned by Yum Brands a Louisville, restaurant company that is also the owner of Taco Bell and Pizza Hut.

GeoEye IKONOSAssociated Press A satellite photo taken on Friday shows a version of the newly outfitted KFC icon, Col. Harland Sanders. The image is set in the Nevada desert. The new logo is to be unveiled today. Contact ALEJANDRO BODIPO-MEMBA at 313-222-5008 or abodipoiaifreepress.com.

"The thing that's distinct about the colonel is that he did spend time in the kitchen." GRAHAM ALLAN, president of Yum Brand's international restaurant division NHTSA says vehicle safety sensors need refinement By KEN THOMAS ASSOCIATED PRESS 1939 and went on to run a chain of chicken eateries. He sold the company in 1964, but became a celebrity as a result of the commercials and personal appearances he made for the chain until shortly before his death at the age of 90. Sanders was known to shed his white, double-breasted suit to don an apron when he worked in the company kitchen, his former assistant said. "The colonel was so happy when he was down in the test kitchen," said Shirley Top-miller, who worked for Sanders in Louisville for 10 years until his death in 1980. "He loved to get down there and work and he did wear an apron." "Eventually this will make its way to every restaurant," Dedrick said.

"Any new stores we build or any remodels that we make from here on out will include the new colonel." The company said the new restaurants in the United States will include warmer interior colors, open shop-style windows and a digital jukebox that plays customer-selected music for free. Graham Allan, president of Yum's international restaurant division, said many people don't realize that Sanders existed and started the company on his own. The new logo hearkens back to the colonel's days as a cook and entrepreneur, he said. "The thing that's distinct about the colonel is that he was a real person, he did spend time in the kitchen, he did develop the original recipe himself, and I think what this logo does is reinforce that in a very simple but dramatic way," he said. Sanders introduced his Kentucky Fried Chicken recipe at his own restaurant in Administration report said.

But tests conducted on sensor-based parking aids used to detect children behind the vehicle were "typically poor, sporadic and limited in range," according to the report, which was required under a highway bill approved by Congress last year. The government said back-over accidents cause an estimated 183 deaths and about 7,400 injuries a year. NHTSA tested several systems available in vehicles and as aftermarket WASHINGTON Technologies used on vehicles to help prevent children and others from being backed over face limitations and need further study, the government said in a report to Congress on Monday. Camera-based systems may offer the greatest potential to give drivers "reliable assistance in identifying people in the path of the vehicle when backing," the National Highway Traffic Safety nji YOU AVE YOU vi i JSMAl A 3 LdSSI tlMS 7 From maximizing employee potential to hiring strategies, discover the best practices to find and keep the best employees. At the new website specifically designed to deliver thp tnnk infnrmatinn and arluirp small hucinoccoc are InoUinn fnr Tn run cmnnthar work smarter and achieve more.

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