The Austin Daily Herald from Austin, Minnesota on December 10, 1958 · Page 16
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The Austin Daily Herald from Austin, Minnesota · Page 16

Austin, Minnesota
Issue Date:
Wednesday, December 10, 1958
Page 16
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f A AUSTIN (Minn.) • V Wednttdoy, Dee. 10, '58 'Santa' Brings Yuletide With Rubber Checks LOS AMOSLM (AP) - What made banker John Petemn become the Santa Claus of Sun Valley? tamtigatwt probing the tan gled records of the Sun Valley National dank haven't found the answer. fourteen persons got nearly a million dollars from the suburban bank with worthless checks because of Petersen's "good guy" approach to banking, a prosecutor said Tuesday. Asking Why *Petersen hasn't told us his whole story yet," U.S. Atty. Laughlln E. Waters said. "The incredible thing is why he did it." One depositor is accused of having cashed checks totaling $296,067 on an account containing $131, Another assertedly cashed more than $139,000 with 301 checks on an account overdrawn $43.50. Petersen, 49, a mild-mannered former vice president and cashier at the bank, assertedly paid off the worthless checks and then hid »y MR. rut No sure way has yet been Invented to prevent the pre-Chrtst- mas hassel as to how to light the Christmas tree, b u t you can simmer things down considerably If you follow advice if lighting experts. (Better clip and save this.) Minimum lighting, to outline your tree, calls for one Christmas lamp per square foot. Anything less results in a Scrooge-type creation. At the same time, overltghtlng results only in a multicolored glare, and blots out the effect you're trying to achieve. A formula to help you in del- srmining minimum and maximum lighting requirements has been worked out by the manufacturers of one of the world's leading lines of Christmas lamps. Here it is: Minimum lighting: multiply they them around the bank so would not be charged. Petersen cashed 151 checks totaling $7,880 for himself from an account that showed $6.74, Waters •aid. Victim of Clrcnmstances "Without excusing Petersen," Waters said, "I'd say he was a victim of circumstances. When others learned that he was a good guy to his friends they demanded lie Mold checks for them, too, and before long he was in an avalanche of checks." enmeshed uncovered Arraigned on charges of aiding and abetting Petersen were the bauk'i president, assistant cashier and chairman of its loan committee, and a dozen San Fernando Valley businessmen. Petersen is charged with making a false bank record. WE NEED 15 BOWLERS Men's Handicap League FRIDAY NIGHT 7 p. m. ECHO LANES Call HE 7-3933 Handy Man Solves Tree Light Dilemma tree's height by branch spread at bottom of tree. Multiply that 'igure by 1.5. The total is the number of lights indicated. For example: a six-foot tree with a four-foot branch spread gives "24" as the first number. Multiplied by 1.5, you have "36" as your guide number. Masimum lighting: double the guide number. For the example given, maximum lighting would call for 72 lamps. Another 'problem facing the handy man is placement of the lights. The better way, say the decorators, is to string from the top, down, and outward from the trunk to ends of the branches. Decorate with current off, of course, and add ornaments after the light strings are in place. Nature is somewhat less than cooperative in the matter of supplying symmetrical trees. If your tree Is short and stocky, hang lights from the top in straignt lines. Their glow will help to give the illusion of height. The same trick is good for camouflaging tall trees that aren't symmetrical. If the tree id thin, two sets of lights, spiraled clockwise, one downward, one counterclockwise, fill out the tree amazingly. For tall, graceful beauties, lights strung horizontally in loops or drape effects further beautify the tree. You can, too, add beauty to a tree with spot or floodlights of the type that screw into a standard lamp socket. The same rules apply, general- y, for outdoor trees. Exception: Trees over 10 feet tall benefit more from lights hung straight down, top-to-bottom, on outside branches. •Mack ••mbef for Mtliataff * •tx.feM Ire* with » four-foot branch 4we«l it 3«. Orer»II ll«h(to» for thai **me tree e»lb for 78 tlchto, My Ufhtlnc ettfiifeen. <o«n«nu Eieetrio MAGIC NUMBER for outlining a six-foot tree with four-foot branch spread is 36. Overall lighting for that same tree calls for 72 lights, say lighting engineers. Survey Reveals Faith in Newspaper Ads A survey of readers of the Man- tato Free Press indicates that Ihe ocal daily newspaper scores high- y in the area of advertising truthfulness and believability. The survey was conducted for the Free Press and the Northwest Daily Press Assn. by Mid-Continent Surveys, Inc., Minneapolis, an independent market research organization. Respondents were asked their opinion on the following- "Some people say that the advertising you read or hear is full of exaggeration, while others say that most advertising is truthful. Now which one of these do you think carries the most truthful advertising?" Respondents rated media is follows: Mankato Free Press 53.7 per cent; radio stations R.7 per cent; television Stations 7.6 per cent; aD others 23.3 per cent; don't know 9.7 per cent. Sources of "least truthful advertising" were: Mankato Free Press 4.3 per cent; radio stations 9.3 per cent; television stations 25 per cent; all others 29.7 per cent; don't know 31.7 per cent. General Attitude Significant According to Ray Rode, manager of the Northwest Daily Press Assn., this area of the study revealed not only the local daily's enviable position as a local advertising medium, but pointed out a rather significant attitude toward. advertising in general. "We think the negative side of the nuestion — (which medium carries the least truthful advertising) reveal ed an attitude people have to- ward an advertising. That is, since a large percentage didn't express a particular position here, we feel they tend to believe there is little deliberately misleading advertising." The study is of a pilot nature and represents a major step forward hi media analysis by small dailies. The Free Press, a non- metropolitan daily with 20,000 circulation, is the first of the Northwest Daily Press group to undertake the research program. The association hopes to conduct a similar series in 1959 to cover the entire marketing area of the group. Forty-one newspapers from Minnesota, North Dakota, South Dakota, western Wisconsin and northern Iowa comprise the membership. Covered Broad Range The complete study covered reading, viewing and listening habits; attitude toward major advertising media; brand share data; advertising readership and demographic characteristics of respondents. The study, designed in part by Dr. Robert L. Jones, director of the journalism school at the University of Minnesota, Included Free Press readers within the ABC City and Retail Trading Zones. Further tabulations uncovered the fact that while the Free Press has a circulation of approximately 20,000, it has nearly 42,000 adult readers (18 years and older) each, day, and a total audience of 50,000 readers daily. The area is covered by all major television networks and several radio stations. It was discovered in the survey that 23.9 per cent of the respondents had watched no television the previous day, and that 63 per cent had watched two hours or less. Thirty-five and one tenth per cent of the respondents had not listened to radio the previous day, and 78.4 per cent had listened to radio two hours or less. Main source of local and regional news for respondents was again the Free Press. Sixty-seven per cent indicated it was their chief source of local news and 56.7 per cent indicated it was the chief source of area news. Violation of Gas Low Brngs $143 in Fines ST. PAUL (AP) - Violation of the state's gasoline tax refund law brought in $143 in fines during November. Nine of the penalties involved highway use of gasoline claimed to have been purchased for non- travel purposes. LIONEL TBAIN SALE All New SETS 50% OFF DEAN WHITE Farm Agents Elect Officers in St. Paul ST. PAUL (AP) - County iff ricultural, 4-H and home agents elected officers Tuesday as their respective organizations met in conjunction with the Minnesota Agricultural Agents Assn. Other officers were Frank Svoboda, Olivia, vice president, and J. Russell Gute, Owatonna, Secretary- treasurer. The 4-H Agents Assn. elected Mrs. Mabel Smilanich, Virginia, president; Gerald Fanning, Dodge Center, vice president; Miss Marian Dryden, Willmar, secretary; Harlem Sandberg,' Warren, treasurer, and Joe Fox, Minneapolis, historian. Mrs. Jeanette Bogue, Willmar, was named president of the Home Agents Assn. Other officers elected were Mrs. Hester McKinnon, Virginia, vice president; Miss Irene Ott, Glencoe, secretary, and Mrs. Audrey Tolzmann, Lakefield, treasurer. Calves Thrive on Grain, Hay Dairy calves dont need a complete "starter" ration; a good, simple grain mixture and long hay like you give the rest of the herd is enough. In fact, calves on a "herd" mix of 40 pounds ground shelled corn, 30 pounds ground oats, 20 pounds wheat bran and 10 pounds soybean oil meal outgained calves on a complete starter formula in University of Minnesota tests. The starter ration contained ground corn, soybean oil meal, ground alfalfa, molasses, wheat bran, beet pulp, salt, bone meal and a feed additive. It was similar to many ready-mixed starter formulas. This ration is "complete " while long hay was fed with the herd mix. W. A. Olson and J. B Williams compared the herd mix with both pelleted starter and with starter in meal form. The trial was conducted from birth to 84 days for each calf. Average gains for the entire trial were: calves on herd mix, 143 pounds daily; starter meal, 118 pounds and pelleted starter, 0.97 pounds daily. Calves on herd mix also outgained the other two groups "* b °* the first and second half of the trial period. Continous Alfalfa Controls Soil Erosion If necessary to control erosion a field can be left In alfalfa for 7 or J years. University soils scientists have done it •uccessfully at the Rosemount Agricultural experiment sta- o ion. With proper fertilizing, suchi* long-time alfalfa stands yielded 2 Accidents Same Night; He Is OK DULUTH, Minn. (AP) —William Carter, 43, Superior, Wis., had two accidents and that many ambulance rides before getting to a hospital here Monday night. Carter's car first collided with a line of freight cars being switched onto a sidetrack. Then an ambulance driven by Robert Lee and carrying Carter was itself Involved in another smashup at an intersection. When a replacement ambulance finally got Carter to the hospital, it was found that he was not badly injured 'by either crash. But he Writer No Longer Low Man on Hollywood's Totem Pole By HAL BOYLE NEW YORK (AP)-.the writer is no longer low man on the Hollywood totem pole. "In the old days * writer was kind of like a guy in uniform before Pearl Harbor," said Daniel Taradash. "He was afraid to go into the best hotels. "But now he is a person of importance in the industry. Everybody at the moment is paying him lip service. Production heads are getting the idea that writers can do more than just sit at a typewriter. Their advice is sought. They are now allowed—even welcomed—on the set." One of Highest Paid Taradash, who now also directs and produces films, is currently one of the highest paid writers in the field. The film writing minimum is now $350 a week. But Taradash's typewriter is now so highly regarded that he can demand and get a "big chunk more than $100,000" for writing a picture, plus a share of the profits. Taradash, a Harvard law graduate, rang the bell In 1938 in his first assignment in Hollywood as co-author of the script for "Golden Boy." Made Movie History Dan, a pleasant-faced man of 45 with thinning hair, made movie history when he insisted' on getting a percentage of the profits for adapting "From Here to Eternity," a script that won him an Oscar. A slow and painstaking craftsman, Taradash has turned out only about a dozen movies in 20 years. He takes from six months to a year to finish a script. "During the percolating period I may sit for two or three weeks the old Hollywood days that would have been unthinkable. "A writer then was supposed to write-not think." Unusual C1aa*e "1 also have another unusual clause in my contract—that they can't see the script at all until I complete it, unless 1 choose to let them," he said. "You can get murdered if you let a producer have a third of the Coast Guard Cutter Looks for Lost Boat GRAND MARAIS, Minn. (AP)The Coast Guard cutter Woodrush scheduled a stop at Isle Royale today to determine the location of the Jeffries, a 45-foot fishing boat still in the area. The craft had been expected to arrive in Duluth, its home port, three or four days ago with Milford Johnson, its owner, five other fishermen and the wives of two. Names of the other seven were not available. A Coast Guard officer at the Grand Marais station said there was nothing to indicate the boat had met with trouble and that the Woodrush stop was routine. The Woodrush, in the area on normal fall duty, planned to send crewmen ashore on Isle Royale today. Friends in Duluth said Johnson remains in the Isle Royale area as long as the fishing is good and weather permits. They expressed no fear for the safety of the eight. v _ __„ •.-«..», «*.• itu * 4M«j at» ^i/i fcwu \n bill cc WccKS was held overnight for observation, and not write a line," he said. "In Cleaned seed of the tulip tree is so light that about 14,000 are required to make one pound. WESTI1M *« t m***™««**™««vmw<m*<n™«*++«+*t«« tr fx e^sW .^s^BsV s^B^BieBHsj ^^e^e^. —^—i-—-. ^-^^> ^^^^ H> ^_^__^ script, while you're rtlM working MI the rest. He can start picking t to pieces. Writers can easily be confused bulldozed and talked out 9f an idea." Taradash doesn't share the idea hat Hollywood stifles creative talent, and that a man is only as jood as his last picture. "It's an optimistic place," he aid. "They like success and like o remember it. Your flops and he stumbling blocks of your ca- eer they tend to overlook and for- let. "That attitude It one of the rfeasantest things about Holly- rood." Railroad Com minion Invoked in 2 Cases ; St. PAUL (AP) ~ soti Railroad and Warehouse Coffi> mission wa* involved in two fill cases today. In one, etmrntosloncn were hearing 11 railroad! bftck their «p» peal for an average 8,18 per ««l rate Increase on intrastate hiulifif of various commodities to brtal Minnesota charges in line wift those Authorized a year ago on Interstate cargos. f And, through Oliver Oisanna, lu secretary, the commission was protesting discontinuance by the Minneapolis & St. Louis Railway of its passenger trains Nos. S and 4 between Minneapolis and Des Molnes. That hearing was being held at Albert Lea. READ THE CLASSIFIED ADS Shop In Heated Showroom lor Your ICKED TREE! Choose from . •Whit* ep|nk eBli • Chartreuse • Mack We Also Sail GREEN TREES In Scotch, Balsam, Norway, Weitern Fir • Wreatht Center Pieces Christmas Ornament* • Red • Purple FREE TREE STANDS With All Trees Five Feet and Over RIVERSIDE TREE SALES Operated by Bud 'n Bob On East Water St. Next to Kinsman's OFFERS YOUR That Will Keep on Giving Year After Year NEW WESTINGHOUSE 4 NEW WESTINGHOUSB DELUXE RANGES if BUILT-IN RANGES NEW PLUO-OUT UNITS through, out . . . both surface and oven . . . make cleaning a breeze. Only on Westinghouse Ranges. NEW MIRACLE OVEN has Spread-Even Heaters top and bottom, plus Miracle Seal on door, to assure perfect baking results every time. NEW WESTINGHOUSE REFRIGERATORS more than 4',i tons per acre for 7 years. DOZENS-'A-DIMES NEW HAVEN, Conn. GB - Newspaper offices get some odd ques- 6 tions. A lady telephoned city eda-!» tor Edward Barthelmes and ask-IS ed: "Could you tell me if HE 3-3649 200 SMithwoorf Rood J quart bucket will worth of dimes?" a 10- hold $1,000 Barthelmes is still looking for the answer to that one. • Home fix-up problems are quickly solved when you h» ve thu new Black & Decker Drill Kit. Famous B&D %" Drill operates useful accessories in kit plus tH ether &&D attachments fa sawing, sanding, badge trimming, etc. Kit consists of B&D U-100 K* Utility Drill with geared chuck, metal carrying •MB, drill stand, wire wheel brush, arbgr, paint mutt. Toralinson Sawmills Inc. Complete Buildius Supplies Hwy, 218 So. Austin Ph. HE 7-4522 DIAL HE 3-2202 and... Get fee Happy Answer To Your Gilt Problem Exclusive Advanced Features Such as; • Look-in Window • Super Corox Unit • Easy-To-Read Controls • Plug-Out Units. "Plan Your Kitchen Remodeling to Include This" NEW WESTINGHOUSE LAUNDRY TWINS Revolving Agitator Direct Air Flow Dryer "Cold Injector Refrigerator chills food and drinks faster than any other Refrigerator." ALSO: See Westinghouse Upright & Chest-Type Freezers New Westiugho/tse WATER HEATERS DISHWASHERS DISPOSER Deck All deliveries in time for ^•^ewe^^^B ^•mRVMHI ^HWMRI lev lieV 129 £. We Give S&H Green Stamps Open {very Night Until Chri*tma» .;M.*A.JuUM**«^^ Ph. HE 3-6424

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