The Austin Daily Herald from Austin, Minnesota on December 6, 1958 · Page 18
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The Austin Daily Herald from Austin, Minnesota · Page 18

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Austin, Minnesota
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Saturday, December 6, 1958
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Page 18
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6-AUSTIN (Minn.) HERALD, SATURDAY, DECEMBER 6, 1958 HOW MANY SHED TEARS? *-'• ' J 1 r I Network Television 1 Thursday, December 1 1 (C) Meant Program u m Color 6.-05 a.m. 5— DovM Stone 6.J6 t.m. 5, 10— Continental ClaM- room 7 w: ^ M f . W a.m. 4— Slcgtrerd S, 10 — todat 7:45 t.m. 4 — Christmas Show g. . . o.°uc/ t.m. 3, 4— Cool. Kangaroo 8:45 a.m. 3 Newi 9:00 a.m 3, 4— For Love or Money S. ID — Dot/go Of Mi 9:30 t.m. 3, 4— Play Hunch 5» 10-*- l'*o!un Hunt 70:00 a.m. 3, 4. S— Godfrey 5, 10— Price Is Right 10.15 *.m. 1— Garrv Moore 10:30 t.m. 3, 8 — Top Ool'ar 4— Newi 5, 10 — Concentration 6— Quiz a Catholic 11.WJ *.,» 3, 4, S — Love of Life S, 10 — Tic Tec Dough 6- — Day *• Court 1 1 • j/i .-. 11:30 a.m. 3. 4, (—Search 5, 10— Could Be Yo« i — Peter Havei 11.45 a.m. 3, 4— Guiding light •—Film Review 12 -00 m 3. 4, S, S, 10— Newt, Weather 12:10 p.m. I— Living Storybook 12:20 p.m. 5— Treasure Chert 12:30 p.m. >— As World Tumi (—All Sta> 'neater t— Mothers Day 1 — Miii Brooks 7. -00 p.m 3. 4, 8— Jlmmv Dem 5 — Truth or Consequence! 6— Llbtroce 1.30 p.m. 3, t— Haute forty 4— Llnklotter 5, 10— Haggli Baggli 6— Newt Weather. Clabt 1:40 p.m 6— Matinee i.-OO p.m. 4— Merimor Show 3 8-Big Pavoff S, 10— Today It Ouri 6— Chance for R:manc* 2:3» p.m 3. 4, 8— Verdict Yourt 5, 10 — From Thete Rooti 6 — Pendulum 3.-00 p.m 3 4 K — Brightci Day 5, 10— Queen for Day 6— Beat Clock 3:15 p.m. 3. 4, 8— Secret Storm 3:30 p.m 3. 4. 8- Edge ot Night 5, 10 — County Fair 6— Whc 0- c- r-ust •J.'OO p.m 3 — Show 4- A-o 1C tow* 5 — Margie 6- Am Bandttanrt »— W-itrrn T*--*Ti 10— What't New ?:JO p.m 4 — Axel & Dog S — Latt at Mohicani 10 — Forest Frontier! 5:00 f m. 3— Huckleberry Hound 5^-*Robm Hooo 6— Texai Rangers S — jungle Jim 10— Jet lackton e? . •»/» ». 5:30 p.m. 3— Time Out for Talk 4 — Pooevv 5— Hi-Five Time 6 — Disnev Adventure Time 8-"lddlei Hour 10 — Huckle errv Hound 6,-OC t>.m 3. 4. 5, 8, 10— Newt. Weather Spoftt (—Weather . 6:15 p.m. 6— Don Goddard 10— NBC Ncw» 6:20 p.m S — Tou Shoula Knov 6:30 p.m. ) — Annie Oakley 4 — 1 Lov* Lucy 5, 10— Jefferson Drum 6- — L*ave it to Braver 8 — Disney Present! 7.-00 p.m 3, 4— 0-ccmber Bride S— Ed Wynn 6— Znrrf 10— Sia Hunt 7:30 P.m. 3, 4— D?rrlnger S, 10— Could Be You 8— Got Secret 6 — Rca> McCoy* 8-00 p.m. 3, 4 — Za-e Grey 5— B-^-'-f Closed Doart t — Pat Boon* 8— Music 10 — Rescue S 3:30 p.m. 3, 4, 8 — Playhnuse 90 S, 10— Ernie Ford 6— Rough Rtdert 9:00 p.m. 5, 10— B-t Your Lit* 6— Man WltHn" 4 Am 9:30 p.m. I -masq«cradi> Party 10— U. S. Marshal 70:00 p.m. 3. 4, 5. 6. 8. 10— News. Weather Sports 10:15 p.m. 6— John Daly 8— This It Your Lift 10:30 p.m. 3— Col. Flat* 4— Mlckev Spillant 5 — Ten-Four 6— Hour of Stan 10— Jack Poor Show 10:35 p.m. 10— Movie 70/50 p.m. 8 — Champion Bowling 77:00 p.m. 4 — Playhouse S— Jack Poor 12 m 5— News Mrs. Conte Gives Up in Effort to Bring Back 'Matinee Theater' Many TV fans — the ones who claim they would support Pay-TV —have held high their hopes that "Matinee Theater" might be revived. Those hopes vanished .this week, following the admission by Mrs. John Conte in Hollywood that her efforts have been in vain. Try though she would, she said she had failed to get the support needed to save the play series. At least, now the handwriting is clearly etched In the wall. Good OUTDOOR DRAMA — Gary Cooper personifies the title role of his new film, "Man of the West" now showing at the Sterling. Fortune Magazine's Assault J officers of on TV Both Right and Wrong By CHARLES MERCER NEW YORK (AP)—In its current issue Fortune magazine scathingly attacks the present state of American television. I don't recall having read a stronger denunciation of .an industry in this magazine largely devoted to the examination — of American commsr.cial enterprise. Nor do I recall an angrier feac-' tion to criticism by the people employed in television. jjj^ .j It's rather curious, for Fortune does not make any new criticisms. It merely synthesizes a lot of old criticisms that people in the medium have been hearing for a long time. "By and large," says Fortune, "the 1958-59 season is compounded of bathos from boot hill, counterfeit cerebration via quiz shows, barbarism from the police blotters, inanity from outer space, monstriphilia from Hollywood's celluloid cemeteries." Plunging deeply into the complexities of finance and programming, the long article states that the medium has lost its excitement and aspiration and is wallowing in mediocrity. It traces this state chiefly to the exodus of creative talent from the industry and the growing ascendancy of West Coast film packagers who dictate a low-grade entertainment that is bringing them big financial profits. Fortune foresees a "disastrous cycle of economic pressure making for shoddy programs, shoddy programs reducing the television audience, smaller audiences increasing the economic pressure." It suggests that the time is approaching when commercial TV needs the competition of pay TV. You'd be amazed how many people are hurt and angry. The other day, for example, I had an appointment with a well- known TV entertainer (who is not remotely mentioned in the article). "I want to get one thing off my chest right now," he said. "I'm against that piece in Fortune." He confessed he hadn't read it, but he had "heard what it's about," and he wanted to go on the record against it. The deepest string suffered by people in the industry seems to come from Fortune's inference that network management is surrendering its programming responsibilities to film packagers and that pay TV might provide the healthful competition commer- DORIS IS BACK —- Doris Kenyon was once Rudolph Valentino s leading lady and a great Hollywood heart;;l r ° b - Current TV audiences got a look at her talent on 77 Sunset Strip." Doris in 1927, at left, and as she appeared on TV. cial TV needs. Personally, I agree with Fortune's opinion that economic pressure is resulting in many shoddy programs. But this has not started a "disasterous cycle" economically. Distressing though the fact may be to idealists, the rating agencies report that the viewing audience has reached an all-time high this season — and many of the worst programs are the most popular. Thus the television industry maintains that the viewing public is getting what it wants. In other words, it feels that change is impossible rather than inevitable. Top Records The Christmas record season is upon us. Released this year is Bobby Helms' "Jingle Bell Rock," (Decca) a good one, and there's also Biog Crosby's "How Lovely Is Christmas" (Kapp). Those are the top Christmas singles of the year. Other non-Christmas records this week: "Love Look Away" (Tony Bennett, Columbia); "I Was Hoping You'd Ask Me" (Janice Harper, Capitol); "The Chipmunk Song" (The Chipmunks, Liberty); "Be Sure, Make No Mistake" (Jack Haskell, Thunderbird); "Big Green Car" (Jim. my Carroll, Fascination); "I'm a Man" (Fabian, Chancellor): "That's Why I Cry" (Buddy Knox, Roulette). These are the best Christmas albums released this year — "The Mormon Tabernacle Choir Sings Christmas Carols (Columbia); "Carohng, Caroling" (The Gene Lowell Chorus, Warner Brothers); "Christmas Hymns and Carols" (The Robert Shaw Chorale, RCA); "Won't You Spend Christmas With Me?" (Dorothy Collins Everest); "To Wish You a Merry Christmas" (Harry Belafonte, RCA); "The Star Carol" JTennes- see Ernie Ford, Capitol); "Merry Christmas" (Johnny Matliis, Columbia); "Christmas With Melis" (Jose Melis, Seeco); "Christmas With Grandma Moses" (Grandma Moses r miniscing, plus music by Skltch Henderson and the Ralph Hunter Choir, RCA). Seven officers of the five major U. S automobile manufacturing companies — including presidents and board chairmen — are to be heard Sunday on the Mutual Network's special documentary, "1959 On Wheels." The program, to be presented from 2:05 to 3 p.m Austin time, is designed to inform the public of the automotive industry's own views on the nation's economy next year. Automotives acknowled- gedly have the greatest impact on national business trends and conditions. One of the big questions in the field — "is General Motors planning a small car?" — will be answered on the program by John F. Gordon, GM's new president, who is to be interviewed by Lowell Thomas. He r.lso has indicated a willingness to go beyond next year and dls:uss 1983 r ~i 0 ^ er future designs and models in his company's plans. Henry Ford II, president of t h e Ford Motor Company, is to be heard on the program in place of the earlier announced board chairman Ernest R. Breech Other corporate h—1: I: b: f:-;;:red are L. L Colbert, Chrysler Corporation president; Harold E. Churchill, president, Studebaker-Packard Corporation, and George Romney, president and board chairman, American Motors, Inc. programs do not always male* money, and so the networks simply can't afford to carry such worth-while items as "Matinee Theater." So What? • Yet, since the records show the present TV programs ace attract* ing more viewers than ever, it will apparently be only the minority who mourn the demise of "Matinee Theater." And these days who gives a hang about the minority? A Valiant Effort Mrs. Conte swung into action when NBC canceled Matinee Theater, a valiant effort to bring hour- long quality dramas in color to daytime TV. The network claimed it had lost millions on the series, which was sustained as a promotion for sales of color sets. Mrs. Conte's husband had emceed the show through its two-year history. Much to the network's dismay, Mrs. Conte announced formation of a foundation for the preservation of Matinee Theater. Her goal: collection of 5 million dollars to return the show to the air. NBC Rejected Ads Her drive drew considerable comment from the press and $312,670 from citizens who were eager to see class programs return to the arid daytime TV scene. But she gave up this week. Why? "Because I found myself working day and night for the drive and various chairmen throughout the country were doing the same, but we couldn't succeed," she explained. "The reason was that we couldnt get our message across. We had done a wonderful job on direct mail appeal and door-to-door, but we were unable to buy commercial time to advertise on TV. NBC told us our copy was unacceptable." Returning Money So now she is returning all the money, according to her promise. She has calculated that the cost of so.doing can amount to $9,000 in postage and handling. Despite the failure, Mrs. Conte is not disheartened. <j< "Every day, I see new indications —• in the press and from persons — of a growing realization that women like intelligent TV programming," she said. "I think we've done a lot to promote that feeling. If our little group of homemakers could do that much, there's hope that television can get better." Broadway Musical on Antics of Fiorello NEW YORK M —A musical based on colorful incidents in the life of New York's famous Mayor Fiorello H. LaGuardia is being prepared for Broadway. Jerome Weidman, author of the best seller, "The Enemy Camp," is doing the song lyrics and script while Jerry Bock does the score. Bock's music was heard previously in "The Body Beautiful" and "Mr. Wonderful." The show, tentatively titled "Fiorello," is the second stage project inspired by the late mayor's peppery career. The other, "Comi cStrip," was an off-Br o a d w a y production last season. Fashion* from . . ~__^_^ THE WOOLEN SHOPPE 509 N. Main - Fox Hotel Bldg. _ HE 7-1103 Featuring "Cbippewa Woolem" THIS WEEKS SPECIAL! Men's Car Coats $29.95

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