The Ludington Daily News from Ludington, Michigan on September 29, 1939 · Page 6
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The Ludington Daily News from Ludington, Michigan · Page 6

Ludington, Michigan
Issue Date:
Friday, September 29, 1939
Page 6
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>ACE SIX THE DAILY NEWS—LUDINGTON, MICHIGAN. FRIDAY, SEPT. 29, 1939. m STYIES TIE-IN WITH ROOM MOTIF Co-Ordination of Color and Design Makes Selection Much Easier Light, Air>~-and Cheerful! To the era of color in which We are living, American manufacturers of wool pile floor coverings have made a notable contribution. •Certainly today's homemakers havfe myc'n to be grateful about) ^^m^tie .caajfjSte scene. N6W«tS^% color richness,! subtlety, variety available In! most alluring forms, but so defin- [ itely well planned has been the development and so carefully related to the field as a whole, that home furnishing has grown far less complex. Satisfactory i accomplishment is infinitely j easier. All Home Lines Represented | Looking back over the past. three or four years, this orderly | coordination of color and design j effort may be attributed in no j small degree to the act'vity of a | group representing all the home j furnishing. industries. To - the carpet industry must go the irgdit for this development, for it •was through the free interchange of information regarding style and color trends, resulting from the research of the Style Trend Council of the Institute of Carpet Manufacturers, that -allvdivisions of the industry were made aware Of what was going on. The result has been that carpet colors bear some relation to those in drapery and upholstery fabrics, and all in turn to those of wall coverings, Interior paints, Accessories. There is, furthtlr, agreement on objectives such as decorative style trends which makes for unity of purpose. Thus the person who seeks to carry out a room scheme in a favorite color—chosen to express her personality to the best possible advantage—may find a relationship in color in all her furnishing requirements. Starting, of course, as all decorative schemes should, with the floor covering. r More Individuality Today , A survey of the American decorative scene shows SURVEY SHOWS AGE OF BEDDING IN USE IN U. S. Something Different for the Bedroom Approximately one out of every five mattresses J.n use in the American home has outlived its usefulness and should be replaced in fairness to its user, according to a consumer .survey recently completed. This inquiry showed that 20',7 of all mattresses in daily use were a.s old as 16 years. The same survey brought^to light the fact that approximately one out of cvei-y four bed| springs was worn-out and need- i ed to be discarded. Over 21% ! of the springs being vsecl were ; over 16 years old. ' Mere startling still, every third i nillow on Ame.'^in beds hasi ~ i icng .since earned permanent onc headboard and footboard of the twin beds. Finished in prima | retirement and hasn't gotten it. I vera - this attractive suite, with its vanity, bench, and convenient ! Almost 321'r of the pillows being! night table, is certain to spell cheerfulness in early morning: rising j used day after day were oldsters aiul evening retiring-. I of 25 years or more, the survey i disclosed. For these who are looking for something "different" . . . cane 'REGENCY SEES START OF MASS PRODUCTION ERA Unpretentious Dignity Helps Make Early American Popular Today Today's kitchen is a convenient, efficient workroom, yet it is also an especially cheerful spot. The gleaming porcelain enameled working surfaces are easy to keep clean and the modern home appliances make cooking, food preservation and even dishwashing a hundred times less burdensome. The Regency period saw the beginnings of the modern in- oustrial era, and the first mass production furniture. Sir i fleeting Samuel Bentham, discovering j that human hands were slow | and often inaccurate, toured English factory centers. and with his brother. Jeremiah, invented many types of planing and wood carving machines to perform operations previously done by hand. who seek them. Floral designs tend to more natural, less stylized forms, reminiscent of the 18th Century flower patterns. It is in this field that a distinct trend toward lighter, pastel colors is seen. Solid color broadloom carpets in both plain and twist weaves continue in demand, many of them obtainable in seamless widths up to 15 and 18 feet, and ranging from very light to rich dark shades. All colors are clearer, fresher and tend to grow lighter. Older forms retain importance but are overshadowed by these newer styles. Oriental reproductions are better styled, more authentic as to colorings. Colonial and Early American hooked designs are sought for use with the they are shown at the Fair. And here is something else which should be new.s to you: For the first time, many of the 1940 wall papers will be "unitized." Which means, briefly, that they will be guaranteed, by actual pre-determined tests on each individual roll, to hang right, to be correct in style and pattern without flaws, to be fade-proof. and. if marked "washable," they can actually be washed. Smart and thrifty—that is Early American furniture. Fad-' dish designs have had their moments, but Colonial designs have spread charm down through the years. Early : American has simple, unpretentious dignity, and lends itself effectively to the informality of homes of today, with their larger living rooms, smaller dining rooms, and efficient compact' kitchens. Most "young marrieds" can't resist the charm of Early American. It is cheerful, inviting and inexpensive, largely made up in birch, maple, or cherry. It was high style when created by our forefathers, and its rugged, honest lines will no doubt be treasured through the years. Its never changing designs make it ideal for those who must add a piece at a time, although pieces match in color and finish those 'bought a year or a decade earlier. Smart Effects Possible With gaily flowered wallpaper, 'bright chintzes, hooked rugs, and accessories of glass and pottery, you can achieve an effect that is 'both demure and delightful. Your choice of furniture for the living roo>' will depend largely upon the size of your family. A sofa and four chairs are usually sufficient seating space and there should be a desk, several tables, bookcases, and the other essentials for your needs. Corners can be perked up with love seats or one of the corner cupboards that are so essentially Colonial. Interesting accessories for an Early American room might be a nautical clock, a pilot wheel ash tray, a nautical lamp. Maple bookcases, a cobbler's bench, a butterfly drop-leaf table, or a kneehole desk—any of these will add distinction to an Early American ensemble. Try for Contrasts With plain or papered walls, colored print draperies of some rough textured fabric will give a pleasant contrast to the checks and homespuns so popular as upholstery on Early American furniture. There is a quaint charm i about Early American bedrooms j too. Whether you have canopy j beds, poster beds, spool beds, or any of the other distinctive designs, they will be charming with colorful quilts, candlewick spreads, with ruffles, flounces, Use More Mirrors! • Almost every room has a spot that will be brightened by a mirror. Long, narrow mirrors hung above fireplaces give a room spaciousness and depth. A mirror hung opposite a window almost brings the out-of-doors right into the house and is particularly effective if the window has a good view. Mirrors double the effect of flowers if placed above vases so as to reflect them. bought today will not always and hook or rag rugs. Why Buy New Furniture? Let WRIGHT'S Renew Your Furniture. 2-Piece Suite REBUILT. RECOVERED - that we are i simple types to which exercising our own taste, making i so admirably adapted up our own mind, drawing upon I • Our own past and, what is more Significant, upon our own ideas of taste. We are, likewise, be- iComing much better educated |&nd therefore better able to do a jfood job now that we are def in"^y about it. We have developed to the point WALLS HELP MAKE HOME GAY, • SMART and up Change the looks of your living- room in no time with this special offer. Your choice of fabrics, styles, colors. PHONE 889 -W FOR FREE ESTIMATES r»I< ! f : tistic eyebrow when 18th Century hobnobs with the latest, and therefore best of the modern. We permit groupings of form and color that would have driven to Distraction the "decorator-conscious", individual of a few years -back, and it Is pleasing i J All of which is wholly to the i Ifood and a tribute to our sound i Sense. For the great home furbishing field (wl <iall "the volume Bare walls in the home are definitely passe. They never were exactly the accepted thing, despite spasmodic fads among extremist decorators. Probably the only lasting evidence today of these plain-wall faddists is to be seen within penitentiaries and similar institutions—where the I walls are still bare. But the modern home is gay, smart, sophisticated, or reserved, Wright's Upholstery jnishine field (what the experts 1 vollimp mnrlrot'M it. in ll " "» lu nuuiuiig, peruaps, su homes Which neither Desire nor portrays these human attributes according to the tastes and tern- I peraments of those who live in j it. And nothing, perhaps, so in most instances, can afford to invite in the second-hand man for a general cleaning out and 1 do over" the place complete in i one fell stroke Mix Periods 'Discreetly * It is all right decoratively to mix periods discreetly. And this should relieve the minds of those who had to do it anyway *ut dreaded what folks would think. , Period styles evert greatest influence on all home furnishings rugs and carpets included The 18th Century styles continue to gain in popularity. Modern is growing simpler, more graceful more reminiscent of period styles' Early American continues to appeal in the ^highest aftd lowest price ranges! 'Tjf Style Trend Council's studies indicate that floor cover- Ings conform closely to these dominant period trends Eager acceptance of borderless all-over patterns has resulted in subtle refinements both i n color and design. Combined the self- tone or tone-on-tone and floral and leaf designs lead all others in popularity. Texture i s important. Deep, luxurious pile fabrics are available for those a as the four walls of a room and i the wall paper on them. , At World's Fair , At the World's Fair, i n the i Town of Tomorrow, wall paper ! plays a vital role in the interior i decorative schemes of the many houses which constitute the , Town. I Among the 1940 wall papei' de- ' signs used in the Houses of To- ' morrow, both horizontal and vertical stripes are smart for bathrooms; figured designs predominate in hallways; dining and living rooms, which often open onto each other, are of combination figured designs and contrasting solid colors; bedrooms show the greatest diversification, some in solid colors, some in horizontal stripes, and some " in light figured designs, play rooms and nurseries are a riot of color •with combinations of dots and Noah's Ark designs. Available Now in Stores And don't think, simply because these .smart wall papers are shown at the World's Fair, that they are terrifically expensive or hard to get. They are neither. Your own stores should now be carrying all of the latest 1940 designs, including those The OLD RA1VGE ,-/. Your Modern Home REQUIRES Modern Heating! Let Us Show You How to Cut Fuel Bills and Save Monev with Our Sensational Stoker . . . IRON FIREMAN AUTOMATIC COAL FIRING. Easy Terms and Low Monthly Payments Make it Possible for Every Family lo Enjoy the Countless Economies and Efficiencies Which Only the Iron Fireman So Numerously Features. ASK US FOR A FREE HEATING SURVEY! DAN SOLI «& CO. PHONE 721 NEW 1940 DUO-THERM 'THRIFT it- 'll "THRIFT" is D perfect name for this new Duo-Therm fuel oil heater! It's one of the greatest heat values we've ever offered I U>«» l*ti ell I Has the patented Bias-Baffle Burner—the most efficient burner made I Mor* htol p«r dollar! Has a special Wnstc-Stopper that leU less heat scoot up the chimney, sends more into the room I Radiant door gives a quick flood of warmth! Handy front heat control. Sec it today! Thli handsome model heaU one to *iz room*. AS LOW AS $37,50 LINOLEUM CRESCENT KUttS, 9 x 12 $4.95 Obel Furniture Company G. A. HENDRICK, Prop. 227 E. Dowland St. SALE OF 378X MAGIC CHEF GAS RANGES Andi'ou, too, had better come along because we are offering the best gas range values in America today! These are genuine, nationally-advertised Magic Chefs having all the features found on the most expensive models. Stop in today and look them over.. a golden opportunity. INTRODUCING THE NEW 1940 MAGIC CHEF 1 „ J VISIT OUR FURNITURE DEPARTMENT SEPT. 30 THROUGH OCT. 7th. SPECIAL FOR National Furniture Week All MAGIC CHEF Burners are guaranteed for the life of the range. SEPTEMBER 30 THROUGH CONG0LEUM RUGS, 9 x 12 ________ MATTR$SS, ..,. . ....... ~"~". JNNBR SPRING ..__ OCTOBER 7 ....... $4.75 up BED OUTFIT, Inner Spring Mattress, !e Coil 4 Springs __ _____ JttATTRESS, grade, __„_ .......... NEW AND FURNITURE ion, Prop. $6.50 $22.50 $4.75 USED STORE Free gifts for all who visit our showroom. •**«. *£#**"*»£ «Ss5H5 MATTRESS SALE! ^(b^ltOCk^ OF TICKING . . .FAMOUS MAKERS' CO-OPER A- ^Tlpfa . ,^^^ . ; . BRING YOU Sy?ER-^Al,UES IN\BEDD!NG AT AMAZINGLY LOW PRICES. , . ' ' '' " ' ' ' ' ' " '' ' ^ Coil innerspriug V Camper® $a ember Sl'r . ^ported Cotton Damo , ACA end Woven Str'-p * Premier Wire Comfort $15 Quality! sold for such a LOW -e—the IS SENSATIONAL VALUE TODAY The gas range you have been waiting for. During this sale we can offer you special sell- ings in the MAGIC CHEF line., Gas Corporation Of Michigan 'If It's Heat You Want-nYou Can Do It Better and Cheaper with Gas." SEE THE NEW M A GIC ssweS?-- MONTGOMERY WARD I A Enjoy th« thlnm you want today ... pay )n convenient monthly Inttall- ^ inentt on Wardt.Payment Plan. Any $10 purchase opens an account. 103-109 E. Ludington Avenue Buy all your needi at yfgr.dii r O^feataloo Order Service bring* you thouiandi of Itemi that wo hove not room to itock In our ttorel Telephone 158

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