"''"*' 'V, : " " / ^iBAkE , MONDAY, SALARY 0, 193S STARTS TUESDAY JANUARY 10,1933 ir wide CRASH Toweling Unbeatable r*. for long service, fast-drying toweli. Gay border* —and a super-value I You'll Find Scores of Use* For "Swan" WHITE Outing 2T wide! IV V ANEW YEAR! A NEW DEAL! Everybody's looking: to 1933 for something better! Everybody's looking: to Penney's for the new year's greatest values! Our past record guarantees that nobody will be disappointed. v This dramatic White Goods presentation is our opening shot It thunders our resolution— that nobody is going to beat Penney's on VALUE during 1933. And what's more, everybody's going to be satisfied that our prices buy genuine, tested quality, Yes, you'll be coming to Penney's for an even bigger dollar's worth! Because doubtful values are scorned here! Because questionable merchandise can't pass our rigid laboratory examinations! One hundred per cent quality is our standard! Quality by test—never by guess! TOWELS! TOWELS! TOWELS! The absorbent, wear-giving kind—for every use!' Get your supply now—at these amazing savings! Penney's prices defy all comparison! \ •A record value! The "Swan" label is your auurance of sturdy, fleecy, warm flannel ! STRONGERf —fry G. E. Test * For hours and hours these sheets swirled in General Electric washers test equal to years of household Out they came — still soft, smooth and strong! . Greateit Valve t In a , Gentr*tio»! More than 4 yeara wear in PEN CO 81 x 99" CASES 4S x CASES Wtuk.Tnttd Ptr 3 Ynrit Nation - WId* Sheets , 81x 99" 42 » 36" CASES 45«36" CASES GOME! COMPARE! OUR LABORATORY REPORTS— •** . . . They absorb twice their own weight in water!" Bath Towels QUALITY* PROVBDI Strength! Durability! Pine Finish T That's'what it tat.es to make good muslin! That's the standard met by every yard you buy at Penney's! Yet never in our history havf prices been ao very, Wry low! .; MUSLIN . SUndard Construction. . 36* wide! Unbleached MVi'l "BELLI IfiM" •^•^•pHV^Bwe^v e^^veva^aB> MU8LIN Penney's own brand —• 30" wM« I Unbleached 39*1 "HONOR" MUSLIN Pure finiihl Firmly woven) 36* wide! Unbleached 39*! • Double*Terry! • Large Size! • Fine Yam t . • Attractive Colors and Patterns! MUSLIN High count, naia*ook finbhl 36- widtl Y»W4 100% Pure American Cotton Blankets Extra Heavy Weight 51.49 Pair Wash Cloths Terry .Weave! 3 for lOc MY, how thick and flmfol Donbte-Tsrry Bath Towels Yeu'll want do*ens at Your 'Every White Goods Need Is Here for Less PENNBVS PRICE Your bathroom will |oolcB|iuch ehetri«r with these smart colored borders and colored checks! Ye*, and your baths will be more enjoyable when topped off • by such deep-pile luxury t Best'of all,' these towels wear surpri»infly lonf) TURKISH TOWELS Large; heavy; deefj - pile! Woven of long-wearing yaml Lustrous Rayon Bedspreads 88 "My, what an improvement one of these cheery spreads makes in my room!" You'll say just that .,, once you see the delightful designs ... the appealing sheen ... of this scallopedredge spread! Men's White 'Kerchiefs e Seamless • Jacquard design e Solid colors: blue, rose, green, fold, helio Fast Color Mercerized 36 Inches Wide Broadcloth is c • Fust Color * Spring Colors • Long Wearing 2018-20 Chester Avenue 1014 Baker Street Prepare for Spring! Pongee Finish PRINTS Tub.Uid See Our Windows and Inside Store Display for Other Tested Quality and Values.
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