The Ludington Daily News from Ludington, Michigan on September 20, 1939 · Page 6
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The Ludington Daily News from Ludington, Michigan · Page 6

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Ludington, Michigan
Issue Date:
Wednesday, September 20, 1939
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Page 6
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THE DAILY NEWS—LUDINGTION, MICHIGAN. WEDNESDAY, SEPT. 20, 1939. GLOVES, JEWELED ACCENTS EARLY FALL Dramatizing early Fall blacks, both:; Itt dresses and costume suits, "colorful" gloves and jeweled accents are worn by smart fashion leaders. Warm colors arej preferred, in rosy coral tones, warm rusts and henna tones, French cognac and simi- larjbrandy tints or golden hues. Spice, earthy reds, vibrant reds or kreens are worn for sports. | A whole range of lovely deep j grefens, blue-greens, peacock tones, and marine blues aref also shown. Warm wine shades, port and burgandy will also be worn. Colors are lighter or very dark for street-wear, definitely and vibrant for sportswear with tweeds. Longer gloves are shown for early Fall wear, with the new below-elbow sleeves, or the new bracelet length sleeves. Simple smart with afternoon costumes. Leathers in warm browns, rusts, greens, or more vibrant colors are shown for tweedy suits and coat costumes. Squared simple styles are greatly preferred, styles are preferred for practi- trimly fitted in "glove-fitting" i cal daytime or sports, with top- lines, and often chosen in I handles continuing in populari- smaller sizes so that they fit j ty. tightly. Shoes Match Colors Popularity of the dark rich greens, deep wine hues, purple and grape, as well as the smartness of taupe and warm browns for fall wear, has brought out a gamut of shoes in exactly matching leathers. The monotone costume, established in fashion by Queen Elizabeth of England, is said to be considered smartest, with all accessories matching the costume or coat color, and contrast achieved in rich and colorful jewelry, or possibly in contrast- Gold jewelry and antique settings colorful with many stones, are smartest for accent on early black dresses. Panniers, Bustles, Peg-Tops Dramatize Lady-Like Fashions Curved and "Wind-Blown" Lines FUR FRONTS ON NEW FALL COATS Vionnet is among the Paris couturiers to sponsor lavish furs over new Fall coats. Entire fronts of fur, in Persian, beaver or mink, are shown, swinging gracefully in the flared skirt front, high banked in fur plastron. Simple back lines on lavishly Q _ .... continue furred coats give the new "for- in soft pouch shapes, preferred! ward jutting" silhouette. Boxy in suede or doeskin. Rhinestone i coats with wide yokes and pan- clips and initials on black are els also give an effect of a full front of fur. ing furs. Handbags for Fall Abandoning color for "bright blacks," Mainbocher and other i Paris Couturiers set a dramatic mode for slender curves in lady-like fashions.. Sleek fitting bodices swerve out in back bustle peplums and bows or drape softly in front full|ness borrowed from "Dutch | Boy" fashions. The amphora i curve of the hips is the most important line in the new dresses, emphasized by princess lines that mould the figure in ".poured in" lines, or by exaggerated panniers, hip draperies or tightly bound sashes. Alix features a revised version of the peg-top pannier drape, with narrow skirt and slinky lines. Fullness is softly ; draped in bodice and often in I sleeve, and may be wound closely around the hiplinc to emphasize their curving contours. Balcnciaga's Polonaise silhouette with soft drapery caught at the hips and often having a bustle bow at the back, is another silhouette for Fall. Harem drapes, softly full hemlines, and many lovely back-swept ripples create an entirely new look to Fall dresses, which are deftly modified for daytime, and dramatically emphasized for evening. "Old Fashioned Fabrics." The new fashion silhouette is often achieved with stiff; rich and costly looking fabrics revived from the modes of a hundreds years ago. Broche or faconne silks, satin striped taffetas, faille and bengaline for daytime, lustrous duchesse satins, Lyons velts, "silky sheen" fabrics and elaborately woven or emproidered fabrics find their way into the most lavish Fall fashions seen in many years. Afternoon frocks promise to , be more important than in I many seasons, with lovely dull 'velvets softly shirred and draped becomingly. Simple "basic" frocks ,are made interesting by their expensive-looking bengaline or matelasse or metal shot fabrics. Taffetas will rustle in youthful frocks, satins will shine again in sophisticated models. Simple lines, beautiful fabrics, set the dress mode. Satin-back rayons that drape beautifully are shown for daytime. Clocky weaves and ribbed or crinkled "ribbon" effects give interest to other daytime (dresses. Simple long sleeves, (softly shirred bodices, ^nd slender skirts lines are shown I in daytime frocks, made interesting with antique jewelry i clips, pins and belt clasps. Sheer wool frocks in muted tones continue their popularity, worn with smart contrasting I jackets or furs. Checks, .pin stripes and tiny plaids give color to some of these. Velveteen trimmings, clever yokes, pockets, and bottons decorate many otherwise simple classic styles. Lincoln River Society Meets The Lincoln River Ladies' Aid society held its September meeting at the home of Mrs. Annie Peterson recently. After the Business meeting, visiting was enjoyed. A nice lunch was served by the hostess. The October meeting will be held at the home of Mrs. Anna i Higher Thursday afternoon, Oct. 5. i Mr. and Mrs. Lloyd Litche and daughters, Phyllis and Shirley, of Riverton, were Sunday guests at the Robert Anderson home. Mr. and Mrs. Herman Beyer and son, Henry, were Sunday dinner guests at the Arthur Tubbs home near Freesoil. Victory Grange will sponsor a dance for Grangers and friends Saturday evening. Sept. 23, at Victory townhall. Lincoln River 4-H boys are' proud of the honors they won at the fair. Frenchmen pay a government bicycle tax of aibout 60 cents a year, and one in every six has a bicycle. When ostrich tips were fashionable fot trimming women's hats, they were sold at auctions in the same manner as fur. Can You Spare a Moment For a Lonesome Pup? Congratulations! It shows that you find enjoyment in simple things... happiness in being friendly. It reflects a mind relaxed to enjoy the pleasant things of life. Neighbors and even strangers are quick to recognize and applaud your attitude ... friends are sure to cherish it. You're not only living life, you're smoothing the way of life for others. * * * Can Budweiser contribute to your way of living? Indeed! It has been the symbol of better living for nearly a century. BUDWEISER offers you companionship when you're alone ... fellowship when you're among friends ... a flourish to the hospitality that graces your home. STYLE-LOW MICE INHIUSIR.IUSCH tyakenofthe World't '. Most Famous Beer 8-60 MAKE THIS TEST DRINK Budweiser FOR FIVE DAYS. ON THE SIXTH DAY TRY TO DRINK A SWEET BEER. YOU WILL WANT FLAVOR THEREAFTER. COf». Ill*, ANHf U»t«.»OICH, IMC. *ULOUIS. MO. THIS LADY SAYS: "IT'S more than the STYLE ...It's the ONLY Wise thing to Do...THIS Fall!" I ! Of Course the Lady is Referring to the BIGGEST VALUE EVER OFFERED IN A MAGIC CHEF. GAS RANGE at the Old Range Ronini-Un Sale! BUY NOW AND SAVE! We will give you a liberal allowance on your old range at this Special Round-Up Sale . . . This CP Range has all the features found only on the most expensive- models./ SAVE TIME. SAVE MONEY. SAVE GAS / las Corporation of Michigan "^ Want—You Can Do It Better and Cheaper with Gas." IMPRESSIVE VALUES! BRILLIANT NEW STYLES! CLEN-ROW Fall Dresses 2.98 Lovely Rayon Crepes! Rayon and Wool Mixtures So low priced for such excellent workmanship, such fine detail/ You'll want several of these outstanding models in Autumn's loveliest colors. Sizes 12-52. in YULE Fashionable Colors and Styles! FALL GLOVES You'll want a pair for every outfit—in one of the lovely new autumn shades! Snug, firmly knit rayon fabrics with leather cording, buttons and novelty trimmings! Economy priced! The Season's Smartest! GORE PUMPS Expertly Designed! 1.98 A graceful, dainty style that looks far more expensive. In lovely suede with gleaming patent leather trimming, Clever tear-drop cut-outs with tiny black buttons on vamp. CTD Beauty for Fall! SUEDE TIES Sleek! Graceful! Velvety suede combined with rich grosgrain —one of the smartest combinations of the season. Just try on a pair, see how comfortable and beautiful shoes can be. Continental heels. Crisp New Autumn Shade! • All Perfect! • Full-Fathioncd' • Thrift Priced! If you're wearing Gay- modes, you know their long-wearing features! If you don't, you have a treat in siore! . BOJTMI- to wear Gaymodes, today! Women's Rayon Satin SLIPS 4-Core Bias Cut! You'll look a long time before you find such a buy/ Choice of tailored or lace trimmed styles! V-neck. Smooth fitting! HANDBAGS 49 Look how many you can afford at this low . price! Stunning., style?., and shapes in simulated suede, calf and patent leathers/ Lovely fall colors. Men's Sanforized* TOWNCRAFTS Quality! Eye Appeal! Luxurious shirts in distinctive, WOVEN patterns! Finest broadcloth, madras, chambray! » Fabric Shrinkage will not cxuicu 1%. Smart Antique Finish Dress Oxfords Famous Town- crafts*! Here's the handsome, straight tip oxford that well-dressed men prefer! It's an exceptional value with smooth leather uppers, leather soles and heels — famous Goodyear welt/ * llcg. U. S. Patent Ol'f. STYLE— From Every Angle! TOWN-CLAD* Suits 19-75 Keep ahead of fashion in a Town-Clad—it's a thrifty proposition! Styles that "click" with your build! Frabrics "that can take it!" "•'.• * Keg. U. S. Talent Off. Boy's Smart Wing tip Dress Oxfords Sturdily 'Made! 1.98 You'll look far and wide before you find their equal in valuefand price! Smart win;; tip style that boys like! Smooth leather uppers, with sturdy composition soles and heels. . PENNEY COMPANY, Y'S a t e d / • ,'. . . "... U '.. •-'.'. •'''."&», .V ' V

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