,THEIOIA D/llLY BEGISTER. TUESDAY EVENING, ^QVBaCBER 29.1927. I •J Complete details of the new in this city F jf .. RIDAY of this week will unquestionably^ be one of the most important days in the entire life of tl^e automobile industry. On that day, complete details of the new^ Ford will be available in this city. ' You will ibe surflriscd when you.get the facts aboUt the new Ford car, for you never have dreamed that sucli a really fine caf could be produced at a low price. As Henry Ford himself says—' . . '"The new Foi-d car embodies the'best resultsofour experience in making 15,000,000 automobiles. We consider it our most important contribution thus far to the progress of the motor industry, to the pros- peri^ of the country, and to the daily welfare of millions of people. T Thc.ncw Fbrd car is distinctly a new and modern car, designed to meet new sind modern conditions. It is more than a iew autbn lobile. It is the advanced express ion of a wholly new idea in modern, economical transportatioja. ^ An entirely new car in every respect The minute you see ^t—ride in it— you will realize that it is not a mere refinement of the former mc|del T Ford, hitt a new car from radiator leap to rear aklel f Many features of it are exclusive Ford ' developinentsV Some aie wholly new in e new Ford car has exceptional beauty of line and cofor. It is, in every respect, d new and modern car, designed and created to meet modern conditions* automobile practice. There is nothing quite like' it in quality and price. The new Ford car has imusual beauty of line and color. ... It has a 40-horsepower engine. ... It will do 55 and 60 miles an hour with ease and has actually run 65 miles an hour on road tests. . . . It is quiet and smooth-running at all speeds. ... It is remarkably quick on the get-away. ... It has specially [designed I mechanical four-wheel brakes.. L . It.has ' hydraulic s^ock absorbers. . . .It has a . standard, selective gear shift. . . . It is quick and easy to handle in- traffic and steady and sure on the open road. .' . . ft,runs 20 to 30 miles on a gallon of gasoline, depending on yoiir speed. . . . . And it has the stamina and reliability that you.ne^d for milje-after-mile and year- after-year service. The new Ford car will sell at a surprisingly low price When you think of such features as these, f you think instinctively of a car costing much more than the new Ford. The low price is as unusual as the appearance and performance of the car itself, j ,The low priceis of the six body types : are undoubtedly lower than you thought they would be when you first heard that Ford was making a new car. They are, ic faa, lower thaii we thought they could possibly be when we started to make this car. We determiflled to bring new comfort, beauty, speed, safety, economy and reliability within reach of everybody who drives a car, and then forced ourselves to find ways to make the low prices possible. The new Ford car is thb result of: years of careftil planning. £ trery part of it has been tested and retested iii actual practice. There is no guessi|ng as to whether it will be a successftd model. |t has to be. There the new Ford has unusual speed and power. It wiU do.55 and 60 miles an hour with ease and has run 65 miles an hour on road tests. 'HK nb way it can escape being so, for it is the .sum total of all we have learned about motor car building in the lifetime ,of the Ford business. . Some, of the features of the new Ford car In this connection we call your particular attention to the new engine,; the new pump, splash and gravity bil system; the multiple dry-disc clutch; the new pump and thermo-syphon cooling ^stem; the new battery, coilj and distributor ignition; the low center of gravity arid minimum unsprungi weight which combine with the > hydraulic shock absorbers to make the new Ford such an easy-riding car; the irreversible steering gear, with the columd arid the housing, of the steering gear mechanism welded into a single all-steel unit; the seamless, all-steel torque tube; the new one-piece, welded, steel-spoke wheels; the three-quarters-floating rear axle in a forged-steel housing of exceptional strength; the theft-proof coincidental lock; and the aluminum pistons which were selected after many tests because of their light weight and heat- conducting qualities. j 7 01927. FM MOM Ct»$nr FORD MOTOR COMPANY Detroit, Michigan Ihe netv Ford car emhodies the best results of our experience in .making 15,000,000 automobiles. We consider it our most important contribution thus far to the progress of the motor industry] to the prosperity of the country, and to the daily welfare of millions of people. Steel forgings are used throughout except, of course, for the engine castings. More steel forgings, in faa, are used ik the new Ford than in almost any other car, regardless of price. WE ARE !able to sell this new Ford car at a low price because we have found new ways to give you greater value without a great increase in our own costs. Because we own our own ore mines, coal mines and timber lands and the source of most of our raw materials. Because we make virtually every part used in the new Ford carj Because it is the Ford policy to make a small profit on a large number of cars, rattier than a large profit on a small number of cars. . There is nothing like it in quality and price No; other manufacturer can pos(sibIy. duplicate the new Ford car at the Ford price because no other manufacturer idoes business the way we do. The public ^madc this business possible. We believe wc should share our profits with the public by continually giving greater and greater. value for the money. There are good and substantial reasons, therefore, why the new Ford car is the most unusual value ever offered in a low- pnce car. By all means, learn about the new Ford on Friday when it is officiklly announced in this dty. You will know then that . there is nothing quite like it anywhere in f quality and price.
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