Austin American-Statesman from Austin, Texas • 114

ft Heady for 'oldies' from '83 Neither am I CHR means contemporary hit radio, which in Austin means KHFI-FM. "But we're taking an adult approach to the music. We're trying to be a very, very hot AC (adult contemporary) station. We're not looking at the AC charts; we're looking at the CHR charts, but eliminating the polarizing songs for under-18 listeners no rap, no hip hop, no metal. What we're left with is essentially pop records." The format was not changed because it was doing poorly, but because management wanted to do better, Burke said.

In fact, Froggy improved by a percentage point to 3.5 percent of the audience after oldies Kool 99 (KLTD-FM) became hard-rocking Rock (KUTZ-FM) last fall. "This had nothing to do with being disappointed with Froggy," Burke said. "It had been good to us." But the Amaturo Groupof Fort Lauderdale, which also operates Majic 95 and K-Juice (KJCE-FM), and has operated Froggy as a lease, recently acquired full ownership of the station. "Since we now own the station outright, a FM with a great signal, we started looking around to see how we can get the most out of it," Burke said. "We think there's a pretty substantial hole in the market, so we're targeting young adult females." Froggy's change to Party was anticipated by the recent change of young country Hot 93 to 70s music Hit 93.

General Man- ager Jim Gustafson said Hit 93's change in format was aimed at attracting more listeners in their late twenties and early thirties by playing everything from Chicago and Billy Joel to the Commodores and the O'Jays. Z-102 (KPEZ-FM) continues to play rock music from the late '60s and early '70s, as does KLBJ-FM to a lesser degree. But perhaps the old oldies such as Buddy Holly, Elvis (Presley, not Costello), the Supremes, the Beatles and the Beach Boys aren't quite ready for the late-night TV, not-sold-in-stores graveyard. No sooner had Froggy gone to hot adult contemporary Party than hot adult contemporary Key 103 (KEYI 103.5 FM) rushed to fill the oldies void on Wednesday. Oldies 103 is now playing hits of the '50s and '60s.

Said program director Dave LaBrozzi, "We're not going to be afraid to be an oldies station. You'll get the good times every time you punch us up." News-talk KLBJ-AM was honored with a Marconi Award for medium market Station of the Year at the National Association of Broadcasters convention in Los Angeles. The Marconi is one of radio's most prestigious awards. "The Marconi Award is a tribute to both KLBJ's staff and our listeners," said General Manager Jim Gustafson. I can distinctly remember when I became an oldie.

Hey, it wasn't that long ago! When I was growing up, oldies stations played Frank Sinatra and Pat Boone. Ten years ago, the songs that I grew up with, which had been recently recycled in The Big Chill, were part of many, even most, stations' rotations. And only five years ago, half a dozen oldies stations were competing in Austin. Little more than one year ago, two oldies still were fighting it out. But after the thirtysomething generation became fortysomething, The Big Chill lost its charm, and the American youth-culture compass turned to the twentysomethings.

Now Generation has its oldies. What a relief misery loves company. Austin was left without a traditional oldies station last week when Froggy 94 changed to Party 94.7 (KPTY-FM). And oldies got younger. As program director Joel Burke said, "We're playing one-third current pop songs, one third recurrent and one-third oldies as far back as 198T (emphasis added).

I just about choked when he said that. I didn't ned another reminder that time passes with or without your consent. Burke described the Party format as adult Top-40. "The tempo, presentation and jingles have a CHR feel," he said. fohn erndon radio A A TP $0 Down.

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