The Courier News from Blytheville, Arkansas on December 10, 1954 · Page 12
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December 10, 1954

The Courier News from Blytheville, Arkansas · Page 12

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Blytheville, Arkansas
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Friday, December 10, 1954
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Page 12
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PAGE TWELVE BLYTHEVTLLE (ARK.) COURIER NEWS FRIDAY, DECEMBER 10, 1954 Fancier Style, More Power Popular Demand in Design {Last of a series) By DOUGLAS LARSEJf XEA Staff Correspondent DETROIT — (NBA) — Next year's automobile will probably have a body stamped out of pure chromium and be powered by a 500 horsepower engine. "That's if we follow the trend in customer demand," complains a prominent auto executive. This year's new models again reflect the steady post-war trend In auto design toward fancier style and more powerful engines. According to the car makers, these two Items In new cars are what the American car buyers want most. And the industry is dedicated to satisfying the buyer. Increasing horsepower is probably the greatest anomaly of the Industry today. The story is that this year's Ford engine is the one planned for next year's model. But when Ford heard that Chevrolet was coming out with a rnnjor horsepower jump in Its new eight? cylinder engine, it rushed the '56 engine Into production for '55. Then when Chrysler heard what Ford and Chewy were doing, it jumped ahead a couple of years in Us plans and came up with an engine for the new Plymouth powerful enough to compete with Ford and Chewy claims. "I don't know where this horsepower race is going to end but we aren't stopping now and have tremendous research going on to get even more power out of engines," says Charles A. Chayne. vice president in charge of engineering: staff for General Motors. He Insists that increased horsepower gives more fuel economy and that it's needed to power the elaborate array of automatic equipment on today's cars. Ford engineers insist that It provides greater safety by giving the driver extra bursts of speed In emergencies on the road. Independent auto safety experts, however, report that several states are considering putting legal limits on the horsepowers of engines because excess power encourages speeding and increases the accident rate. Other engineers claim that added horsepower is already past the point of giving more fuel economy. But regardless of the horsepower debate Americans want more of it and that's what they're going to get. Same for styling. "After looking at these fancy new cars this year with all those power steering and power brake gadgets, you'd think they had gone about as far as possible in perfecting cars," a lady announced at a recent party here attended by icVeral auto executives. "Wait till next yenr," one of them told her, "we've just started improving cars." New features of upcoming models are the most carefully-guarded commercial secrets that exist. But even with the new models just out. rumors are around about what's coming In 1958. * * * Six-way powered scats is one innovation scheduled for next year. They will go up and down, backwards and forwards, and tilt. No kidding. More extensive installation of air - conditioning' in lower - priced oars Is another thing due next year. All of the equipment for the air-condltloning except the cooling unit Itself will be built into many models. The unit will continue to be optional equipment, it is sx- p«cted. Next year could also be the time when automatic transmlsisons. power brakes, power steering and perhaps power windows are In- •talled as standard equipment on til but the lowest-priced lines. SELLING POINT — And It's a hlg one for 1955 cars. The more horsepower a car has, the better its sales potential. Hep, Doddy-o MIAMI BEACH, Fla. </Pj — Whether you live in Manhattan, Mexico City. San Francisco or Sydney, you're not hep unless you mambo. That was the word today from 400 dance instructors attending a meeting here. Mr. and Mrs. Craig Christen repnrled that in Sydney, Australia, mambo is replacing the -quick" step" find "slow fox" that rated tops last year. In Mexico City, said Bob Coving ton, a quickened version of the mambo is pushing the rhum- ha into second place. Radar May Come To Aid Blind PHILADELPHIA yp, — Dr. Thomas A. Benham, a blind assistant professor of physics at Haverford, says within two years America's j blind may be depending on portable radar sets instead of dogs and canes. Writing in the publication of the American Institute of Physics, Dr. Ben ham said he and Dr. Clifford M. Wichter. bf Massachusetts Institute of Technology, are working or. an improved model of such a set, seeking to eliminate defects of earlier types. A recent study showed that on 1954 models close to 100 per cent of all car buyers wanted radios and heaters, 57 per cent bought automatic transmissions, 42 per cent got power brakes, 37 per cent ordered power steering and 13 per cent took power windows. These figures will Increase on the 1955 models, It Is predicted on the basis of early sales reports. A look at some of the new stuff on today's new cars also gives an Indication of what to expect on more cars nest year. Lincoln's powered lubrication system which operates by push button is one. The system Is a master cylinder in the engine compartment from which nylon tubing extends to each front end chassis bearing. In line with achieving more horsepower, dual exhausts are going to be built Into more cnrs. Many experts are predicting that the other firms will follow Chrysler's lend In putting the Automatic shift level on the dashboard. Chrysler's safety pad across the dnsh- bonrd Is also an item of great Interest. • • * Iti the non-functional, strictly styling department, the cnr design- ers are reported thinking in terms of more startling color combinations, racier lines, more luxurious Interiors — nnd more chromium. Ford claims to have a new theory it will begin putting Into practice next year, which could steal a march on the industry. That is put- ing innovations in the lower-priced volume production cars right off the bat, perhaps as standard equipment. The industry's practice up until now hns been to start out with such things as nir-conditfonlng, for example, as optional equipment on the top-priced cars. No Question Here DENVER IIP)— Mrs. Alice Johnson \vas granted an interlocutory divorce yesterday from Edward F. Johnson, of Matawan, N. J., on grounds of desertion. She said her husband left her 47 years ago. LAKE NORFOKK CHURCH — Shown above is the Lake Norfork Presbyterian Church which was constructed by persons, including a number from Blytheville, who moved to the North Arkansas vacation spot or built summer cabins there after the development of the area started. Al- though the church bears the name oi Presbyterian it actually was built on an inter-denominational basis. This picture was furnished by Walter C. Cates, former Blytheville resident who is now making his home at Elizabeth, Ark., located on Lake Norfork. Routine Removal OLOVIS, N, M. f/Pj — Two men walked into Aid's Grill last night in downtown Clovis while business wt:iit on as usual. They created no immediate disturbance, but left with the cash register. Tokyo Has Smog, Too TOKYO f/Pj—Move over, Los An- uelcs. Smog is a problem here too. The Tokyo Chamber of Commerce in Industry today announced It has drawn up a six-point program to combal increased smoke and soot in the air. Cheney Asks $1,000 Cut |* n ™ ally Instead of the usual LITTLE ROCK, Ark. Wl—Orville Cheney, who'll become state revenue commissioner next month, told the Arkansas Legislative Council that the commissioner's salary should be cut $1,000 a year because AMAZON'S DRAINAGE The Amazon drains an area almost as large as the United States. This area includes territories of of declining revenues. The council j Bolivia, Brazil, Colombia, Ecuador, agreed. Cheney will make S7,500 Peru and Venezuela. Legion Official Says Veterans Benefits Attacked BALTIMORE (fP> ~ Nicholas Lynch Jr., American Legion national field service director, charged here yesterday that a "subtle flank attack" is being made on the "entire structure of veterans benefits." speaking at the Legion Auxiliary Rehabilitation Conference, Lynch said that the flank attack has been carried out through a reduction of budget allowances for veterans benefits. He said the cuts have forced personnel layoffs and a reduction in available beds in Veterans Administration hospitals. Also, he charged, many veterans "forego treatment rather than go through the fog and mess of red tape" under present conditions. 17-Year-Old Boy Shoots Father DETROIT (P) — A 17-year-old youth, disturbed by "almost daily arguments." shot his father with a shotgun last night, police said, and then took the dying man to a hospital in a taxi. Sonny Lee Fenwick was held for investigation of murder. His father Lee Fenwick, 48, was dead on arrival at Receiving Hospital. Young Fenwick told officers he grabbed the shotgun when his father came home drunk and started quarreling with his stepmother Jessie, 33. The .father grabbed the gun, but Sonny recovered It and fired ,he said. Rose Bow/ Queen Named PASADENA, Calif. OP)—Marilyn Smith, 19. a green-eyed blonde education major at Pasadena City Colleg.-, has been chosen as queen of Pasadena's Jan. 1 Tournament ol Roses. Down Delivers / Week Pays for it! $5 *»' Beaufyrest Mattress No Carrying Charge—Now 'Till Christmas HUB6ARD & SON, Furniture A CHRISTMAS CAROL BY CHARLES DICKENS After dinner, the Cratchit family drew 'round their hearth, while Bob prepared the Christmas punch. When the punch was served, Bob proposed 0 toost. "A merry Christmas to us all, my dears. God bless us! Which all the family re-echoed "God bless us every one!" said Tiny Tim, the last of all WHAT'S HE WANT? ARROW SHIRTS OF COURSE! Make his Yuletide a white Christmas with these snow-white broadcloth shirts in his very favorite collar style! Made by America's finest craftsmen, these are tops in quality and style and you can tell he will lik« them the moment you see them. Some with French cuffs. From $095 3

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