Oakland Tribune from Oakland, California on January 23, 1966 · 152
Get access to this page with a Free Trial

Oakland Tribune from Oakland, California · 152

Oakland, California
Issue Date:
Sunday, January 23, 1966
Start Free Trial

By John Burks To Edgar F. Kaiser, one of ered that the government is the important things is to help yourself before things become so difficult that someone else must bail you out And the president of the Kaiser Industries Corp. thinks it's time for the Eastbay and especially Oakland to start helping itself . "We've got problems, certainlyair and water pollution, population, transportation, all sorts of problems," says Kaiser. "And planning is . something you've got. to do. "But our history shows that we've made a lot of plans and we haven't gotten the action out of them that we should." Granting that the picture is not entirely gloomy, the peppery, 57-year-old industrialist nonetheless sees danger signals in Oakland's high unemployment rate: about 10 per cent (about 20 per cent for the minorities). "That is a high rate of unemployment and in an urban, 'Unemployment In Area Like This Is Not Right' industrial area like this it is not right," sa"ys Kaiser. He takes heart that President Johnson has lately been looking with favor on what is called the "demonstration city" plan. This plan entails picking out a cross-section of American cities with problemspoor housing, racial tensions, unemploymemV-and devoting massive efforts to improving the conditions, curing the ills. v From the experiences in these'demonstration cities," it is hoped, broad-scale urban improvement programs can be formulated. Kaiser would, like to see Oakland among the first "demonstration cities." His aides have talked with -Administration spokesmen in Washington, and have discov- most likely to establish 'dem onstration cities" where thoroughgoing urban self-help programs are.already under way. "Oakland ought to be one of those cities,". Kaiser says, "and to be one of them, we are going to have to set up a major program for city improvement. "We are faced with a great opportunity." BROAD EFFORT Kaiser calls for a community wide effort to create a blue ribbon panel to establish a "program that all ties together for a revitalized Oakland." The first step "one that we should take immediately" is to learn from me Administration what the ground rules are for eligibility as a "Demonstration city." And there are other problemsproblems that confront the whole area, not just the city-Air and ' water pollution? "We have come to a point of development where we are going to have to find means of regulating them," says Kaiser. INDUSTRIAL GIANT "I fully realize that some people will say that it's very easy for Mister Kaiser to say that because he has no heavy industry here. And that's true, but we do have heavy industry in other areas," says the president of the sprawling $2 billion industrial complex including 167 companies and projects in some 30 countries. "Where we have heavy industries, we' have regulated our output, realizing the seriousness of the pollution problem. "Every metropolitan area should do this and not only in terms of pollution; wherever there is a local problem, we should establish our own programs to help ourselves. SOMEONE MUST ACT "This applies to business no less-than- the -other sectors. If we dqrrtdo something, then the government has got to do I Edgar F. Kaiser, Industrialist civic leader Sand and Gravel Firm Expansion Confident in "the steady-growth of the Eastbay," Kaiser Sand 4 Gravel announces today that it will launch a . multi-miiiion dollar expansion program near Pleasanton a project larger in scope than Kaiser's new $4.5 million Sunol Plant to keep pace with Eastbay industry. The new aggregate plant-to replace the company's key facility at Radum, outside Pleasanton "will call for displacement of three million yards of dirt. It thus will provide a major reclamation service to Pleasanton. Although the existing plant at Radum is the largest of Its kind in Northern California, it was built 35 years ago and is now the oldest of the 170 operated by-' the affiliated : Kaiser companies. Other new Kaiser projects: A half million dollar high-- -capacity ready-mix concrete .-v.- .. plant on the Oakland Estuary ;m downtown-Oakland A ready-mix concrete op eration in San Ramon Valley for which a use permit has been requested from Contra Costa County authorities. . Improvements or replacements to increase the capacity of the Walnut Creek ready- mix concrete and asphalt -concrete plants. A. Ford Lovelace, Kaiser Sand & Gravel general man- ager,also announces that the $4.5 million Sunol plant, three miles east of Fremont, will start production of lightweight aggregates this spring, initiating the division's entry into the market for masonry con- crete and concrete for high- rise buildings. The expansion would bring to $18 million the amount of money Kaiser has invested in the Pleasanton area alone. The company has been making major plans for construction of the Bay Area Rapid Transit system. "We cannot see any slackening of Eastbay construction," Lovelace says. "We anticipate a substantial increase in commercial and multiple dwellings resulting from thet opening of the BART line to' , Concord. The new Radum plant ?3Twtltaparof;2,00fli,-tons r.perhour will be completed third largest of its kind in the country. The current Radum operation is the cradle of the Kaiser empire, the first permanent industrial plant of Henry J. Kaiser when he was an unknown road builder. it. People fuss about government interference, but you reach a point where there is a void where nothing is being done about the serious problems and the government simply must take action." This is why Kaiser has undertaken a $15 million, seven-year pollution control program at its Fontana steel plant to prevent the need for government control. - Another problem facing the Eastbay as its population continues to grow; transportation. It's hard to get where you're going because of traffic congestion, and the more people, the worse this problem will Ret. BART WILL HELP - Bay Area Rapid Transit-on its 1968 opening may help alleviate some of the traffic crush. Kaiser hopes so, but he'll believe it when he sees it. "I have questions about rapid transit,-though we support it strongly," he says. "I don't think we will know whether it will take people off the freeways until it's in action It is difficult for me to forget -our experience with the ferry boats and the railroads. "Even with these means of transportation, people still ' pooled together in their cars, a habit they have continued. We'll have to wait and see whether anything even rapid transit can take them out of those automobiles." More than one top-echelon 1 Kaiser executive most prominently, perhaps, Kaiser vice president Nils Eklund has involved himself in the Bay Area's transportation, air pollution, water pollution and. other problems. This often takes lime the Kaiser men might be spending-on Kaiser business. But Edgar Kaiser considers that part of his company's business is to assure a healthy community environment. "The rationale is the very thing that I am concerned 'There Is Going To Have To Be More Progress' about in terms of making Oakland one of the 'demonstration cities-.' The Federal Government will take control unless we do something," says Kai-ser. "So we try to do our part." BALANCE NEEDED Kaiser is aware that a delicate balance must be achieved. The company has a responsibility to let its men serve the community but not on. behalf of the company. Otherwise, the whole idea becomes self-defeating. "We look at it this way," Kaiser says: "If it benefits the community, it benefits the company." One area where the community can be benefitted, Kaiser feels, is that of equal opportunity hiring. The Equal Opportunity Program has not been fully implemented here, he says: "We have to move a great deal more rapidly. We're late. For the good of the community and the good of the people, there is going to have to be more progress. START AT AGE 3 "I believe one of the first things we should do is to make full educational opportunities available to tnree-year-olds," Kaiser says: . This would reach the;-ehil- dren before their attitudes, tfc ward society and awareness of their place in society has been fully formed. , 'Tm talking about kindergarten," Kaiser explains. "I think our emphasis in the education of underprivileged children has gone too far into the high school and post high school area, where the young person's attitudes and aspirations are already firmly established. "I'm kind of old-fashioned, I guess, but I believe in the educational value of the fairy 'We Now Rival San Francisco In Every Area' tales and the Mother Goose stories. There's real value in them as entertainment and they teach while they entertain. "Yoil can'tbeat that. And there's another thing I like about the fairy tales . each one has" a moral built into it,'.' EARLY INFLUENCE This sort of pre-grammar school educational process is one that Kaiser strongly urges:! the kind of education that reaches children before the attitudes of the underprivileged irrevocably mold, them into grist for the poverty mill. It should be noted that Kaiser has served a full share of his own time in community and governmental affairs, from Oakland and the San Francisco Bay Area to service on the national level. He has served on three presidential commissions. He is past chairman of the San Francisco Bay Area Council, in that capacityspearheading an unsuccessful campaign to unify management o' f the area's three bridges, airports and seaports. And, along with many other posts, he has been a most influential chairman of the Oakland Symphony Orchestra Commission. 4-A BkhnbM.mbVint Sun.y Jan. 23, 1966 Political Out lee! For Conira Cos? CULTURAL UPLIFT In this latter capacity, Kaiser has been able to participate in the steady upgrading of the Eastbay's cultural level. Some are inclined to think that a fine symphony orchestra (which Oakland has already) and a fine museum (which Oakland is building) are fine for the upper crust the society set " but don't mean much to the average person." "Quite the contrary," declares Kaiser. "Very much to the contrary. It makes the arts available to the average citizen in a way it never was before. It raises the cultural level of the entire community. "In Philadelphia, where the orchestra plays a full series all year long, they play to all segments of the community. "ThatT what "will happen here." KEENER RIVALRY With the Eastbay enjoying a not inconsiderable rise in prestige result of increasing population, the cultural explosion, the coming of the new Coliseum, the growth of the colleges and universities, the rise of industry what has happened to the San Francisco-Oakland rivalry? "We rival San Francisco in every area now," says Kaiser. "It's a natural thing that we're growing, that we're building. God has graced this side of the bay with all the natural physical advantages. MAGIC OF S.F. "But San Francisco . . . it has a kind of magic. To peo-pie who come here from around the world, it's a magical kind of city, like Hong Kong and Rio two other cities surrounded by water "It is still true that if you are far away from the West Coast and you tell someone your home town is Oakland, he'll say, 'Where?' He doesn't know.' ' "But there's so much vitality here so much happening that the day is coming when he will know. That day ' is not too far away." What to expect on the Con--tra Costa County political front this year? - "Here's .the forecast for 1966," reports James P. Kenny, chairman of the county board of supervisors, who feels the year should be one of promise. : 7 "A number of improvement projects will be initiated in wide portions of the county during the year. "A new building for the county health department and out-patient clinic will be started at the site of the present -Richmond building. Development of the Bethlehem Steel Corp. property will result in the creation of additional jobs and assessed valuation." Early work on the Franklin Canyon Freeway "which ' will have the effect of a state highway from the western portion of our county to the eastern" will be undertaken. Among the significant political issues Kenny anticipates: C3 A bond issue for county buildings. ; Relocation of the helicopter service from Lafayette to Buchanan Field. , Further consolidation of special districts. Coordination of county pro--grams with those of cities, federal, state and regional bodies. And the decision on location of the Contra Costa County State College site will be another "significant" Item in the coming year. "I believe these and other , matters will require thorough study and discussion," says Supervisor Kenny. "For this purpose, I expect to see the board of supervisors begin holding study sessions once a month on Thursdays. "These meetings would provide additional time for the board to give attention to new programs, to county planning and to county growth and de-r velopment." custom FinEDl I mm. ih SHIRTS?... YES we still make them! kt i rt LtT we ar oarnes vvngni lai- ors have been tailoring benchmade suits and custom ".: -vW shirts right here in our down town Oakland shop since 1921. THE TIMES HAVE CHANGED AND SO HAVE MEN'S FASHIONS WE KEEP ABREAST OF THE LATEST IN STYLES, BUT THE SAME QUALITY TAILORING WE PRODUCED IN 1921 STILL REMAINS "Quality suits and shirts are your asset the fact that we make them quality is ours" NOW UNDER THf NEW MANAGEMENT OF MR. CARLO MORELLO, FORMER TAILOR AND DESIGNER OF BARNES WRIGHT FOR THE LAST 14 YEARS. BARNES WRIGHT TAILORS 2034 BROADWAY, OAKLAND TE 2-7614 QUALITY o SERVICE o SAVINGS The East Bay's Shopping Centers MOP mum E. 14th & 26th Ave., Oakland 10700 San Pablo, El Cerrito 2 STORES TO SERVE YOU AN OFEICE OF MANY FACES REAL- ESTATE AND MORTGAGE- DEPARTMENTS Sales, rentals,- property management, and -financing is just a partial statement of the full capabilities of this complete depart--menr. Creative art and persuasive copy from our advertising department make, our sales campaigns successful . This, along with the services of our construction and remodeling departments, makes it possible for us to sell your properties. CONSTRUCTION DEPARTMENT A complete design and drafting department, renderings from our art department, our own highly skilled craftsmen, . along with the knowledge of real estate cmd"Trwr1naqe urob I ems- make fws de part- ment the best in the area. ADVERTISING DEPARTMENT The best creative talent for art, layout, and copy; with complete knowledge of allvmedia, makes this firm the most sought-after advertising agency in the area. fapertq Investment Co., &&i$fac A CONSTJIUOTIOX COMPAIY DlW?w f Fttfrtf Investment Company 1S0 WASHINGTON. AVFNUE SAN LCANDIO, CALIFORNIA PHONE 357-5200 G ; ' PROGRESS , . .The American Way How do we rneasure our three-quarters-of-a -century of progress?. ' Since tnisT American Savings, back in the gaslight era of Early California, our organization lias financed more homes for more families than has any other, savings and loan association in Northern California, "fr More people have saved more money with American Savings than with any other savings and loan association in Northern California, "fc Through the - years ahead, American Savings pledges its mighty billion-dollar resources its system of savings and loan branch offices, largest in . the world, to the continuing """"TaslT 6f 'helping buildraHmghterrmore-secure future for the families and busi- . ness institutions of Northern California. BIG SAFE FRIENDLY .rttl. . SWINGS AND LOAN ASSOCIATION Of CALIPOKNIA . SINCE 1t8S 4.8 5-. i .uT. -) current wiihwI VSV."?' WJ 1 1 1 y crj0r lvtv Northern California's Largest with Resources Over a Billion Dollars FOURTEEN OFFICES SERVINQ THE GREATER EAST BAY AREA Main Offict: San Frsnciico MEMBER FEDERAL HOME LOAN BANK

What members have found on this page

Get access to Newspapers.com

  • The largest online newspaper archive
  • 18,700+ newspapers from the 1700s–2000s
  • Millions of additional pages added every month

Try it free