The El Dorado Times from El Dorado, Arkansas • Page 17

Top Officials Will Attend Opening Here Top officials of the W. F. Beall Company will be in Cl Dorado for the opening of the new Beall store Thursday in the Mellor Park Mall. The delegation will be headed by R. C.

Ladymon, Chairman of the Board and H. Ladymon, President. Others include F. A. Ball, Vice-President; Jim Smith, store supervisor; Robert A.

Taylor and Ron Farrar, executive merchandisers of Wear; Bill Gardner, executive merchandiser of and Boys wear; Bob Robertson, executive merchandisers of and Girlswear and Shoes; J. D. Haws, advertising director, M. E. Smith, Comptroller, and Jim Butler, credit manager.

Scveral managers of other Beall stores will also be here during the Grand Opening Event to assist the personnel. Rjssian medical scientists linked sunspots and flu epidemics, while a Soviet agronomist detected a relationship between the spots and poor crops, according to the National Geographic Society. Bealls Has Credit Plan The attractive blue and white Beall charge card opens the door to greater shopping convenience for the customer. It can be used only in a Beall store, if since the plan was designed exclusively for the W. F.

Beall Company. Applications for a Beall charge card are available in the store at all times. Another method of purchase is Laya-Way Plan which allows the customer to select an item, make a small down payment to reserve it, and then pay the balance in small convenient, periodic payments. 2A El Dorodo (Ark.) Doily News-Times Thursday, April 25, 1974 Local Beall Store To Open Thursday The Beall Company will open the doors of their newest department store in the Mellor Park Mall here in El Dorado, signalling the beginning of their Grand Opening Celebration, on Thursday morning, at 9:30. is happy and proud to be a part of the beautiful new and ultra-modern Mellor Park Mall, and takes pleasure in inviting the people of El Dorado to come by and visit us during our Grand Opening so that we may have the privilege of meeting them showing them our store and our said H.

Ladymon, President. This newest Beall store, containing some 15,000 sq. ft. of floor space, has been planned to provide easy, convenient and comfortable shopping, offering total look of fashion for the whole family. Departments, easily identified by distinctive wall signs and individual decor, include: Men's and boyswear, with a special style section for the younger man.

Faminine fashions for every feminine member of the family from little folks to early grandma, supplemented by a style department designed for the youthful all-together" look and Wearhouse," offering the latest, look for the gal on the go. and infantswear Home furnishings, offering the fashion look for the home A complete fabrics and sewing needs department Shoes for all seasons and all occasions, from up-to-the- minute style to casual. sport and work shoes Work clothing made for serviceability, good looks and on- the-job comfort Each department includes a complete line of lingerie and sleepwear, underwear, sportswear and accessories. Each department offers many fam ous, at ional ly -ad ver ised and accepted brand names, which assure the customer of value plus satisfaction with every purchase. Even though departmentalized, the store is planned to simplify shopping by making it easy for the customer to select an individual item or several different mix and match items on which to build the sharply casual look of wardrobe.

The Beall Company, with General Offices in Shreveport, La. operates a total of 29 department store located in Louisiana, Mississippi and Arkansas. liealls Store Located LI Dorado 's New Mellor Park Mall Beall Company In 24th Year Service-- Their Specialty vide any assistance in making Mrs. Velma Frazier, Mrs. Bobbie Adcox and Miss Jan Smith provide the finest in customer service and are eager to pro- the service of the customer the rue Bealls tradition.

THE SUMMER 5UNSHINERS ARE HERE Slip into these famous Jantzen meshknits and suddenly, it's Spring Freedom- loving sports separates, never need ironing, because they're Dacron polyester. Peach, Turquoise and White. Check placket shirt. ..14. Belted cullotfe 17.

Sleeveless zipshirt 11. Nassau short 10. Sleeveless shell 8. Zip-front jacket 28. Flared pants 16.

jantzen SCENTED ROSES WILL BE GIVEN TO THE FIRST 200 CUSTOMERS 1974 marks the W. F. Beall Company 24th year of service to the people of Louisiana, Arkansas and Mississippi. Organized in 1951 with five stores located in the Louisiana towns of Shreveport, Minden, Huston, Jonesboro and Mansfield, the Company has shown steady growth and development and today operates a total of 29 stores. Shopping centers have provided locations for many of the new stores, as illustrated in the Mellor Park Mall.

The W. F. Beall Company founded its business on the principle of service and value. Only top lines from the best manufacturers are offered, including many nationally advertised brands. In addition, Bealls back up their merchandise with service, with a view to ensuring the complete satisfaction.

Beall stores seek to provide a comfortable, convenient shopping place for all the family. The Company's pattern is to put in bright, modern, air-conditioned stores, beautifully fixtured and laid out for customer convenience of selection. This appeals to the shopper who likes to browse. On the other hand, Beall stores are staffed with alert and informed personnel who are eager to help the customer who prefers immediate service and helpful suggestions while she is buying. With regard to personnel, the policy is to provide an aspiring merchant with a retailing career and a future.

A competent young man. interested in selling and willing to work, can be taken into the training program and, over a period of years, developed into a capable merchant, with the goal of managing a retail store provided by the company. General offices of the W. F. Beall Company are located in Shreveport, La.

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