The Times and Democrat from Orangeburg, South Carolina • 4

Page4A, THE TIMES AND DEMOCRAT, Orangeburg. Sunday. July 23. 1978 Orkin Brothers Bring Humor To Advertising maybe carry a situation to an extreme and people laugh and pay attention, probably because they can relate to our real-life characters." "Being natural is most important," adds Berdis. "You watch TV and most commercials and the characters are all so perfect.

All we do is treat people naturally and Fearful that its image was too stodgy. Time hired Dick and Bert to produce commercials aimed at attracting the attention of ad agency buyers, who, Orkin says, "are mostly people in their 20s and 30s who viewed 'Time' as stuffy." Time circulation and regulars on NBC's midday "America Alive!" program. Some fans believe they were best in the syndicated radio comedy shows, "Chickenman" and "The Tooth Fairy." But it was the Time ads that brought their voices into homes throughout the nation. Berdis. So much do people laugh at their nutty commercials for Time, Lancers wine, General Finance and others that they recently won seven Clio awards.

They make their network television series debut this week as By MARC WILSON Associated Press Writer CHICAGO (AP) Dick Orkin and Bert Berdis, the "nuts and dolts of radio" best known for their Time magazine commercials, say they don't mean to be funny. "We just write straight and people laugh," says STR0MAN ELECTRIC SERVICE IS ORANGEBURG HEADQUARTERS FOR GENERAL ELECTRIC BUILT-IN APPLIANCES formed comedy in Greenwich Village and at Catskill resorts. He became a writer for Jackie Gleason two months before Gleason moved his entire operation from New York to Miami. "Not his entire operation. He left me," says Berdis.

He then worked for advertising agencies in New York, Pittsburgh and Chicago. Dick and Bert met at a commercial casting session, and the partnership was born. But until their Time commercials, Orkin says, "nobody came around to interview us except My Weekly Reader. We did a lot of good work, but didn't get that much notice." Orkin says their success proves "humor is one way of breaking through the clutter on the airwaves. Everyone likes a good laugh." ASTRO-GRAPH Bernice Bede Osol '0 JKS06 tjk Built-in convenience 27" drop in range with P-7 self cleaning oven P-7" automatic self-cleaning oven system -Cleans entire oven including shelves -Cleans inner door and window advertising zoomed, and so did Dick and Bert.

"Everybody likes to eavesdrop, so we let them eavesdrop on our clients," says Orkin. "Our secret is making our characters talk like people talk. Most ads and most television shows use terribly stilted language and characters. "We make our characters talk like real people talk and everybody says, 'Isn't that funny?" Interviews with the pair aren't easy. Ask how they started and the mustachioed, deep-voiced Orkin says: "It was in Iatvia where I was the best radio comedy writer in the country with maybe one exception My brother Bert, make that my twin brother Bert, rescued me in 1958, taught me English in three short months and now we're famous." Acutally, Orkin, a Williamsport, native, was fired from his first disc jockey job when he tired of rock 'n' roll and began doing interviews with imaginary people from the 14th-floor elevator.

He attended Yale's Graduate School of Drama, starring in classic stage roles. He then returned to radio in Cleveland and Chicago. In 1969 he formed a broadcast production company. Berdis, the easygoing and lighter-voiced partner, is a Pittsburgh, native who per- at a budget price! Oven door lifts off for easier oven cleaning Picture window in door lets you see what's cooking Be sure to specify birth sign. VIRGO (Aug.

23-Sept. 22) You must have an equal say today in any judgments that could cost money, either in business or in pleasure. Don't let anyone else make the sole decision. LIBRA (Sept. 23-Oct.

23) Be a part of the group when it comes to cooperating today. Don't try to assert yourself too boldly or you won't be serving your own ends. SCORPIO (Oct. 24-Nov. 22) Proceed doggedly today on the course you've charted to attain your major goals.

Unrelated issues must not be allowed to distract you. SAGITTARIUS (Nov. 23-Dec. 21) Although one you think very highly of may frustrate you today, don't fret. You have the ability to keep your cool and cope with the situation.

CAPRICORN (Dec. 22-Jan. 19) Seek alternative courses of action if a major problem should arise today. Rushing into anything could be costly. AQUARIUS (Jan.

20-Feb. 19) Be objective today when others try to tell you things that are for your benefit. It will pay to listen, even though you resent their terms or mannerisms. PISCES (Feb. 20-March 20) Only those who are a party to the proceedings should be privy to your business dealings today.

Invite all others to leave quietly. ARIES (March 21-April 19) Choose associates whose views jibe with yours for best results. Otherwise, you'll be luckier doinq a solo act today. TAURUS (April 20-May 20) Don't sell your ideas short today. This could be too negative and you'll find a million excuses not to try when you really should.

GEMINI (May 21-June. 20) Calling off social plans just because you are a little apprehensive about them might be a mistake. You probably would have a delightful time. CANCER (June 21-July 22) An involvement that doesn't look too promising at first blush may provide some unexpected rewards today. Don't dismiss anything without thorough investigation.

July 23, 1978 Many opportunities for financial growth will present themselves to you this coming year. They are promising so long as you trust your own instincts and don't allow well-meaning friends to dissuade or discourage you. LEO (July 33-Aug. 22) Use your logic in situations that get a little sticky today. Attempting forceful means will only entrap you on the flypaper.

Find out to whom you're romantically suited by sending for your copy of Astro-Graph Letter. Mail 50 cents for each and a long, self-addressed, stamped envelope to Astro-Graph, P.O. Box 469, Radio City Station, Y. 10019. MODEL JP651 Surface Unit with Self-Cleaning tilt-lock Cal-rodS units.

Two 8" two 6" MODEL JV320 Odor Venting Range with night light and two SDeed fan. ART SUPPLIES ByGrumbacher Acrylics Oils SPECIAL DISCOUNT TO CONTRACTORS HZ 11 Ml Udlftili ELECTRIC SERVICE 135 RUSSELL S.W. 534-3828 380 Russell Orangeburg, S.C t-hone 534-2331 Protein From Lean Meat 1 Lawrence E. Lamb, M.D. Ik me Name the rangebven WANT ADS CALL 536-4607 that cooks turkeys, roasts and hams up to 30 faster at 50 lower temperature MkT "TiTTTT TftTr Tr AWT on the safe side you can increase your protein intake quite a bit and still not have to do what you're doing.

In almost all instances of a good healthy person growing muscles with a sensible program, 100 grams of good protein a day is adequate. You can get that protein from good lean meat, lean chicken, fish and fortified skim milk. In this way you don't have to overload your body with fats, saturated fats and cholesterol. Young men can and do develop fatty-cholesterol blockage of the arteries. The eating pattern you have established is going to train you to eat in a way that is conducive to early vascular disease with its complications of heart attacks and strokes.

The only good thing I can say about your program is the exercise. To help you sort out the facts as they exist I am sending you The Health Letter number 5-4, Weight Training for Energy and Weight Control. As the title implies, proper exercise and specifically weight training is one of the mechanisms that maintains your muscle mass and helps to prevent obesity. Other readers who want this issue can send 50 cents with a long, stamped, self -addressed envelope for it to me in care of this newspaper, P.O. Box 1551, Radio City Station, New York, NY 10019.

It's Grill-Range with the exclusive dual -usage radiant or copvected heat oven! Now Name the grill range that's world famous for "outdoor flavor" broiling with a "convertible cooktop" that lets you select 7 other flavorful ways lo cook1. JENN-AIR BBSS IN MEMORIAM In loving memory of HERBERT MOSS, who departed this life three years ago today, July 23, 1975. You are not forgotten loved one, nor will you ever be; as long as life and memory last, we will remember thee. Sadly missed by, The Moss Family Jake Boltin, Owner SE 0 TV DEAR DR. LAMB I read your column about health and was concerned about what you said about eggs.

I have just come back from California where I was going to a couple of body building gyms. A lot of the fellows told me that it is important to diet while body building. I have been body building for three years and part of my diet for breakfast is five eggs, a piece of steak and two glasses of milk plus bread. For lunch I eat three boiled eggs and five slices of bread and a glass of milk. For dinner I make sure I get plenty of these foods meat, eggs, potatoes, cheese, bread ana milk.

I can't really give you all my diet because it's impossible but these are the main foods. I eat about a dozen eggs a day and also consume plenty of protein pills. Do you think this is bad for me? I am at the stage of going out for my first contest when I get back to California. My mom also tells me not to eat so many eggs but I think to gain muscle you have to eat these foods. I train every day and am 16 years old.

What do you think? DEAR READER I think you've been had. There is no reason whatsoever that you need to eat a dozen eggs a day for a body building program nor any reason for you to consume a lot of expensive protein powders. I included your letter in my column because it is typical of a lot of the nonsense going around about body building. If your desire is to build muscle, not body fat, you need an exercise program that stimulates muscle growth. As I have pointed out before, a pound of lean muscle fiber is about 73 percent water which leaves only 27 percent for other substances.

A pound of lean muscle fiber contains only about 100 grams of protein. The best protein the body can possibly have to build muscle protein is the protein that comes from other muscle. That's where the lean meat in your diet comes in. If you have enough calories from any foods including carbohydrate foods and an extra 100 grams of protein a week that you would get from one pound of lean meat a week, that should be enough to provide a growth of one pound of muscle each week if your exercise program stimulates growth. To be We Service And Install What We Sell! 187 S.

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