The Courier News from Blytheville, Arkansas on April 20, 1953 · Page 10
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The Courier News from Blytheville, Arkansas · Page 10

Blytheville, Arkansas
Issue Date:
Monday, April 20, 1953
Page 10
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• ••i'.Ti>j'V2**y""'"' PAGE TEN BLYTHEVILLE (AUK.) COURIKK NKWS *— MONDAY, APRIL 20, !955 World's 1st Educational TV Station Begins Operation Soon at Houston (Editor's Note; In two weeks a channels devoted exclusively ICjUiivi a i«vv>, ( ••• _... . j..~ n tlr,nnl rn-ntri-o rvi C SflMll television station in Houston, Tex., will go on the air in the first real effort to prove whether people can —or will— take to education by TV. Many educators think educational TV will click, but some seasoned broadcasters fear It can't compete with Hopalong Cassidy. This is tlie first of three articles on what may be a cultural revolution—or a flop.) By HERB ALTSCHULL WASHINGTON Ifl — The doors are about to open on an event some educators believe will herald a genuine cultural revolution. Two weeks from now the world's first educational television station sets up shop in Houston, Tex. "The possibilities," says Robert R. Mullen, executive director of the National Citizens Committee for Educational Television, "are limitless." Says Franklin Dunham, head of the Radio-Television Division of the U. S. Office of Education: "I foresee a complete revolution in teaching methods." Says Paul A. Walker, chairman of the Federal Communications Commission (FCC): "Television is the greatest technological discovery offered education since the invention of printing." Ralph Steetle. executive director of the Joint Council on Educational Television, says TV is the "most marvelous of means for reaching the minds of men." Educational TV isn't what you'd call a controversial subject. Nearly everybody seems to be for it. Bui for every prophet of the millenium you'll find a prophet of doom. Money Lacking: Those who take the gloomy view argue: 1. Education TV stations won t be able to get enough money to maintain their operations. 2. Competition with the commercial stations will prove too tough. FCC officials have been touring the country to boost education TV and invite applications, for TV BOY OF THE YEAR-Beaming with joy. 16-year-old John Roberts, Jr., clutches his "Boy ol the Year" award after winning it in New York. The Knoxville, Tenn., youngster was chosen from 360,000 Boys' Club members for his leadership in the community. the difference in the new 1953 -first room air conditioner to run so quietly you can hardly hear it! The new Carrier mounts flush wilh the sill, lakes no space in the room. Cools, filters, dehumidifies every breath of air fwice. New design fits any window quickly, easily. Come in and see it todayl CITY ELECTRIC 109 S. Fifth Ph. 8181 "Servicing N.E. Arkansas and S.E. Missouri" educational them are response to I asked Congress last week 1° ex programs".'Some of ] tend the reservation of channel'. not cheered by the bOfWtwi-t The FCC Is holding open 242 channels for educational TV, but only 25 applicants have turned up so far. Ir. 127 other cities, however, steps are being taken toward filing of applications. On June 2 the channels which have been held for educational TV stations will be thrown open for other applications. Commercial TV people may petition for any channel not assigned to an educational TV station. But educational TV people still would be able to file and the FCC would then decide who should get the assignment. FCC Chairman Paul A. bands, composed of 5,000 musicians. will participate In the annual State Band Festival here Thursday, Friday and Saturday. for educational use. The FCC people say money has been the big problem. They point out how tough it is to raise thousands of dollars when there is no chance of a return on the investment, Mullen is one of those who scoff at this analysis. He predicts that more applicants for educational TV channels by June 2, Fonl Foundation Is Hackc.r His Citizens Committee is financed, by the Vorii Foundation, which already has' sunk some eight million dollars into educational TV. Two million of thai sum has gone HOLLYWOOD AIR - Breathing deeply of the California air at the movie capital, 20-year- old Ruth Hampton gets in condition tot her dim debut. Winner of 40 beauty contests, Ruth was New Jersey's entry in last _ year's Miss Universe contest. Band Festival Thursday HOT SPRIN&S into the foundation's weekly tele- Walker cast, "Omnibus," an educational variety show financed In part hy commercial advertisers. There have been other experiments In educational television sponsored by commercial interests. Some of these have met widespread public approval. "Omnibus," the most ambitious, Is considered a success. But full-scale educational TV stations will be faced with a sterner financial challenge. The FCC has directed that none of them may put on programs with commercial sponsors. The money for the 25 applicants for TV channels has come from schools end colleges, from civic groups, business and industrial foundations. KTJHT, the Houston station, for instance, is financed by the University of Houston and the Harris County (Tex.) school district. It goes on the nir May 4. It plans to begin instruction In seven courses in the fall. Dunham, the Office of Education man and an old hand at radio-TV education, regards money as less of a challenge than the problem of programing. "These education TV stations," he pointed out. "are going to be competing with commerjeal interests everywhere they go. They'll have to put on programs so interesting that the TV audience won't flick the switch to Jackie Glcason or Hopalong Cnssidy." . Both Dunham and Mullen agree that KUHT has gone about its business in the right manner. It has hired John Schwarzwalder, a faculty member with long experience in radio and television, as its station manager. "Schwarzwalder knows his business," Mullen says. "He'll put on Seventy-one ans, has done much work In cdu- Mtlonal radio at Louisiana State University. "Sure, educational TV can fail." he says. "But I don't believe it will. Too many people are honestly dedicated to It." These educational iV pioneers have received advice from nearly everybody on what should go into their programs. For instance'. From an engineer: :"A course in physics." From a hlgn school Junior: "High school football games." From a music student: "A course In harmony." From a businessman: "How to figure out your income tax." From a wnuld-be novelist: "How to sell a manuscript." From an English professor: "Shakespeare." From a housewife: "How to take TO FLOAT OR NOT TO FLOAT -Thai's the question for these workers who swarm over the capsi2ed liner. Empiess of Canafla, In Liverpool. England The liner Buri.ed and sank last January Experts, confronted with Britain's biggest •salvast operation are determining whether to break the hip up where it lies or float it out of the dock. | lion actually may save Houston ! money. He says Dr. W. W. Kern- i merer, university president, csU- ! mates the school will save some. 10 millions of dollars through the TV station, since It won't have to spend the money for new classrooms and buildings. The Joint Council, which Steetle heads, is made up of seven major educational organizations. Partailly financed by the Ford Foundation, it strives to guide educators who programs that'll keep the TV audience interested from start lo finish." Mullen suggests that the TV sla- UTTLE LIZ— Some people seern to be so overspecialized, there Isn't even one iob they want to do. ® NEA » HYDRA-MATIC SERVICE! Mr. C. G. Buchanan is now service manager at Nofa/e Gill Pont ioc. Mr. Buchanan has had many years experience with Hydra-Matic Drive and is qualified to efficient/y service your Hydra-Matic Drive system. When you have Hydra-Matic trouble, remember, there's one place in Blytheville where you'll be assured of proper serv- ice . . . Hoble Gill Pantiac! Noble Gill Pontiac, Inc. 5th & Walnut St. Phone 6817 want to get into educational TV. SteeLle, a bright-eyed man who believes educntioniil TV will fill a vast vacuum in the lives, of Amen- Announcement... MR. WHO STANFIELD cordially Invites his many friends and customers to contact him at HORNER-WItSON MOTOR COMPANY, 317 East Main. Mr. Stanfleld says "Whether your need be for a new OldsmobHe or- CMC track, I will be happy to serve you at my new location." HORNER-WILSON MOTOR COMPANY 317 E. Main Pho. 2056 care of children." "You can see," Multon M "The possibilities »r» UmlttaM." (Tomorrow: A «Urt«d H.) I The whiskey with in its flavor..* Ask for "double A" The Straight Kentucky Bourbon 86 PROOF. 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