The Dispatch from Moline, Illinois on February 28, 1976 · 20
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The Dispatch from Moline, Illinois · 20

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Location:
Moline, Illinois
Issue Date:
Saturday, February 28, 1976
Page:
20
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20 THE DAILY DISPATCH, Moline, Illinois Sat., Feb, 28, 1976 You can't tell the candidates without a button Chicago Tribune Service ' "You're not officially running until you have campaign buttons." That's the political advice of Frank Sitzberger, an executive to whom political buttons are very important. Sitzberger's firm, Adcraft Manufacturing Co., is a leading supplier of the buttons and, in big political years such as this one, that means a lot of extra work and profits. The company's current output includes promotions for such political figures as Ronald Reagan and Sargent Shriver. ADCRAFT WAS the prime supplier of buttons for former President Richard Nixon but also made 17 million buttons for Hubert Humphrey when he ran against Nixon. An initial order for 500,000 Reagan buttons has been received this year. Sitzberger said demand for the buttons, which cost from a , few pennies and upward apiece, will peak during August and September. . He doesn't want to insult anybody, but one thing Sitzberger said you have to be wary of in the political button business is extending credit. A deposit is required on orders with the balance due on delivery, he said. Political buttons may be the most publicized aspect of Adcraft's business during election campaigns, but the firm's real "bread and butter" comes from the widespread commercial uses for buttons and badges. "YOU CAN'T live on just the political buttons," Sitzberger said. One market is the manufacture of identification badges for conventions, he said. In many cases those badges will be "custom made" with an individual's name imprinted at the time of manufacture. It's in the advertising and promotion area that the mul-timillion commercial orders come, sometimes in campaigns stretching over several years. One such job was the production over several years by Adcraft of "We Try Harder" buttons for Avis Rent A Car. A new campaign for the potato industry features 60,000 buttons with the advice "Anything Goes With French Fries." Adcraft has made buttons for ' Sears, Roebuck and Co. trumpeting "Coldspot Freezer Sale" and pieces proclaiming, "Oldsmobile Has It All Together." Credit union elects officers Bob Glaudel was elected president of Desaulniers Employes Credit Union at its 45th annual meeting held recently. Other officers elected were Ken Frels, vice-president, and Larry Humberstone, secretary-treasurer. Directors elected were Norman Nord, William Ware, Tom Bushell, Tom Sheley, Virginia Drish, Linda Enders, William Marriott and Walt Erwin. "ALL BIG companies are using buttons," said Sitzberger. "It's an effective, low cost advertising medium." Orders can range from hundreds to tens of millions. In addition to external promotions, buttons are also used by companies internally in sales promotion or other programs aimed at employes. Charities often use buttons as part of fund raising efforts. Sitzberger said buttons have been included in greeting cards and have been given as souvenirs to tourists. Hallmark Cards and the State of Pennsylvania are two such Adcraft customers, Sitzberger said. Adcraft traces its origin to 1919, Sitzberger, who is 'about 60,' took over the family owned company in 1947. In that year, Sitzberger said, sales were about $150,000 a year and the firm used about 6,000 square feet of space. The space has now grown to about 75,000 square feet and sales are "well over $3 million," he saidv HE SAID longer and added shifts can be expected this year at the plant and offices at 2700 W. Roosevelt Rd., Broadview, near Chicago. He estimates employment at about 150. Sitzberger said two main manufacturing techniques are used. On smaller orders the technique is to print on paper and then laminate with plastic, he said. On large orders it is faster and more economical to print directly on metal and then varnish, he said. Sitzberger's son, Ken, a 1964 Olympic gold medal winner in diving, has his own firm that provides tooling and engineering assistance to Adcraft. In addition to buttons, Adcraft also does work on displays and signs. Sitzberger estimates that there are about half a dozen major button manufacturers in the country, although there are many more firms selling and distributing the buttons. He estimated industrywide sales at under $10 million a year. Foundation taps directors at Augie Three new members were elected to the board of directors of the Augustana Research Foundation at its 29th annual meeting held recently on the Augustana campus, increasing the size of the board from 12 to 15 members. The new directors are: F. Glen Erickson, Davenport, executive director of the Bi-State Metropolitan Plannins Commission; Dr. Colin Hudson, chief scientist, U.S. Armament Command, Rock Island Arsenal, and Lester Stone, horticulturist and owner of Stone's Orchards at Hampton. Re-elected for three terms as members of the board were Dr. Fritiof M. Fryxell, Dr. Ralph Troll and Allen M. Varney. Manley R. Hoppe was reflected president of the foundation, and Robert V. Sandstrom was renamed vice' president Lloyd A. Schwiebert' and Troll were re-elected to the, executive committee. ' ' art expressions BACK BY POPULAR DEMAND! beautiful pastel portraits by VIRGINIA MICKUNAS Let Virginia Mick-una capture your loved ones in beautiful French Pastel . . . portrait to keep forever. DAVENPORT, NORTIIPARK March 1 & 2 BETTENDORF, Duck Creek Plaza March 3 & 4 MOLINE, SOUTHPARK March 5 & 6 PHONE today for an appointment. rTlt SUIYOUNKERS "Kir J I YOUNKERS STORES SALE YOUNKERS SATISFACTION ALWAYS Nortlipark Southpark Duck Creek Plaza Open Sundays Noon til 5 pm 3 Save over 25 9.95 set Rosti by Copco mixing jug & utensil set made of tough, durable heat resistant and dishwasher-proof malaniine. 6 pieee set includes ,1-qt. mixing jug, 13" stirrer, 12" turner, 12" slatted spoon, 12" fork, and 12" spoon. Wide assortment of coordinating colors. Housewares Save over 25 15.95 set Rosti by Copeo 3-piece mixing bowl set. Rosti mulamine mixing bowls feature non-slip rubber rings on bottom of bowl. Dishwasher-proof and heat resistant. Set of 3 includes IV2-, 2- and 3-quart size bowls. Wide assortment of coordinating colors. Save 15 to over 25 4.99 your choice Stainless steel serving accessories with mediterranean accent. Selection includes oval bread tray, oval vegetable dish, round serving bowl, and sauce boat with ladle and tray. 4.99 Rollomatic mop & waxer Save 40 on a sponge rubber mop and waxer. A flick of the finger and the Roll-o-matic mop automatically wrings out without bending or stooping. Save 20 13.49 Mirro Broiler Broil your favorite foods the low fat, low calorie way. Features cover and removable element for easy cleaning. Large 9V2" broiling surface. 29.99 Kodak 608 Camera Kit Kit includes film, camera, flash and carrying case. Camera Dept. 50 off Battery Operated Toys Save 50 on any battery operated toy now in stock. Choose from trains, cars and many others. 3.75 Blanket Sleepers Save 50 on all infant and toddlers blanket sleepers, all of flame-resistant fabrics. Infant gro-sleep-ing bag 0-18 months. Toddler blanket sleeper sizes S-M-L. Infants Pantsuits ... 29.90 Special savings on these 3-piece pantsuits. Polyester pants topped with color coordinated twin sweaters. Fresh clear colors to brighten your'wardrobe. Sizes 8-16. Misses Fashions Pantsuits 24.90 Three piece pantsuits in lovely pastel shades. Polyester pants with contrasting sweaters of acrylic. Great additions for your spring wardrobe. Sizes 8-16. Boulevard Dresses Save 40 ..... 9.90 Corduroy Pants Choose from a special group of corduroy pants! All pastel colors in great junior styles. Sizes 5 to 13. Save 30 7.99 Sweaters Great savings on a special group of sweaters! Long sleeve ribbed style in beige, black, rust colors. S, M, L. If (5) ) Invicta take off with savings of 25 on Invicta Argosy soft side luggage yles Values to make vou leave your budget blues behind! Save on this fashionable plaid Boft side luggage in versatile styl for all your travels. Camel only. shoulder tote 28.88 2i"pullman 42.38 carry-on 35.63 26"pullman 49.13 29" overseas 54.38 Luggage L Munsingwear's kangaroo underwear Start a fresh season by stocking up at Munsingwear's famous kangaroo underwear sale. Great savings on comfortable T-shirts, briefs and athletic shirts of 50 polyester 50 cotton. Buy plenty for now and year 'round wear. White. T-shirts, M-L-XL . 6 for 9.88 briefs, 32 to 42 6 for 8.88 athletic shirts, M-L-XL 6 for 8.88 , ' Men's Furnishings IK!!! i j., '..A m " . ' jmmmi Save 20 on "Poncho Pattern" a multi-colored blue or brown print on a soft touch finish towel. Bath 4.80 Hand 2.80 Wash 1.25 Linens Save 38 on Fieldcrest "Eyelet Bouquet towels in an unsheared jac-quard print in pink and gold or blue and green. Bath 2.75 Hand 1.99 Wash .89 Linens "Patience Rose"is a design from the American Treasures Collection in a multi-colored floral print on a champagne background. A no-iron blend of cottoq- polyester, easy to care for as well as pretty. Save 20. Twin 7.20 King 14.80 Full 8.00 Std. Cases 6.15 Queen 11.60 King Cases 7.20 Linens Press prints ... 50$ each Save over 50 On all Press Prints in stock. Great decorating ideas for children rooms. , , Infants Famous Label Turtlenecks 3.99 Popular long sleeve, ribbed turtlenerk sweaters reduced for this sale. 100 polyester for easy care. Green & white. Sizes S, M, L. Misses Sportswear Golf Clubs Save 810 Save $10 on any set of golf clubs now in stock. Many different styles and prices. What a way to start out the new season. Sporting Good Air hockey 20 oil Save 20 on each style of air hockey now In stork. 3 fl.2'i ft. Sale 31.95 Sale 79.99 M ft.2V4 ft. Sale 42.39 Sporting Good Nylon knee-hi's 2 for 1.00 Great under slacks for that finished look. Average size in beige & brown tones. Hosiery "Novella", a soft unsheared, fringed, jacquard towel in cerulean blue, champagne, peach, pineapple or willow green. A 20 savings on a 100 cotton towel. Bath 3.60 iu.a2.40 Wash 1.05 Save 20 on "Alsace Floral" an unsheared jacquard print with a touch of provincial France. In royal blue-white, cognacwhite, sprucewhite and sunflowerwhite. Bath 4.20 Hand 2.60 Wash 1.10 Linens "Alsace Floral" a traditional damask French provincial pattern of the 17th century. A blue print on white accented by a 3 embroidered hem with coordinating piping on flat sheets and cases.' Save 20 on a no-iron 50 cotton-50 polyester blend. Linens Twin 6.80 King 14.80 Full 8.40 Std. Cases 5.60 Queen 1 0.80 King Cases 6.40 Boy's Leisure Suits 18.99 21.99 8-12 14-20 Save 33 on famous label boy's leisure suits with comfortable knit styling in navy and light blue. Buy now and save on this popular spring fashion. Sizes 8- 20. Boys Tennis Balls 2.10a can Save now on cans of 3 tennis balls. Choose from 3 brand names. Colors of white and yel low. Sporting Goods Pillows Susan, Fran, Debbie Sale 11.50 Susan-all down. Fran-40 down, 60 feathers. Debbie-20 down, 80 feathers. Soft, medium, firm. Linens Totes 5.88 Oblonp mil Water repellant scarf in many fashion prints and colors. A fashion accessory for rainy days. NORTHP4W MOf'THPAHK ft ( K 'M:K t1.. Accessories

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