The Atchison Daily Globe from Atchison, Kansas • Page 8

ATCHISON GLOBE January 29 MO-KAN PARTY LINE Mark Morton Speaker At UFW Dinner Appro nlmBtely 75 United Farm Wives, (heir husbands and guests attended dinner meeting at the Hiawatha Elks lodge recently when Mark Morton of the Agriculture Council America wns the speaker. After officers were installed. Kathy Oltien, state president of the United Farm Wives, reported on what the state and national Farm Wives organLzat are doing. The Mellow Four quartet From the Robinson Lions club sang. Mrs.

Terranoe Hice introduced the speaker who was reared on a fnmily farm in Roxboro, N.C., and worked in tobneco markets in Georgia and North Carolina while attending college, Morton has been with the Agriculture Council of America since it was formed in 1973, after he received his degree from North Carolina university that same year. As administrative director he coordinates many of the organizations programs, and played an integral role in the exchange of over 150 farm families in the city-farjn swaps In New York, Chicago, and Washington D.C.. areas. He said the whale idea behind the Agriculture Council of Amerlcs is "communication directly froin Hie to Ihe consumer." One place where this direct communication tooli place was a telephone hotline between farmers and Ihe general public during the longshoremen boycott to send grain to the Soviet Union. Merlon concluded by saying AC A is funded through Agri-Business nnri individual memberships.

USD 430 Move To Improve Curriculum By JEANNE SCHOLZ MORTON (GNS)Warren Bell, assistant commissioner of education, spoke to the teachers of USD 430 at an in-serivce meeting held here. His program dealt with Ihe composition of the State Department of Education and the services il provides educators of Kansas. In the afternoon the entire staff was divided into three groups. Ken Krug, chaired the group for Social Sciences; Tim Ringe the Natural Science group and Mrs. Carolyn Olsen chaired the Language Arts staff.

All three are instructors In the USD 430 system. Aiter general discussions regarding what each tea cher i tea ching at their particular grade level the groups broke up into small interest groups. This is the first sten in a five Businessman's Corner LET'S TALK ABOUT NEWSPAPER ADVERTISING SHOULD AN ESTABLISHED BUSINESS ADVUHTISE REGULARLY? Newspaper advertising is probably one of the most misunderstand subjects in the wnrld, with numerous misconceptions about it being passed down from falhBr to son for generations. One such erroneous thought still prevailing, though it may have hnld measure of truUi at one time, is that there is no need to advertise in yoor newspaper if your company has been in business for several years. Nothing could be further from the truth today! Tho wisdom of saying, "everyone knows I'm in business because I've heen here so loag," has long passed.

To prove this point vory emphatically, a businessman needs only to take the lime to chock with utility companies, to find what percentage of the population moves from place to place during just one twelve month pBriod. Nationally the average is over This means, if you don't advertise in your newspaper regularly, almost one third of the population In your community may be a long time hearing about tho benefits of buying from you, and an appreciable number of these will probably never set foot in your establishment. Isn't word-of-mouth advertising tho best kind? It surely is, and if you could buy word-of-niouth advertising you'd surely have it mode busmesa-wise. But, approaching this theory with all due regard for human nature, it is safe to say that for every 100 happy, satisfied customers you have, only one will ever open his mouth to tell another person about yon! You could starve to death waiting for this type of advertising reaultal But you're not starving? Of course you aren't if you've been in business for a long time, or bought out a going husiness when you started. However, do you want to stay at your present husin ess volume level from now on? If of the population is moving every year, don't you stand to lose some of your old customers? Wouldn't you liko to replace those lost with new customers? A progressive businessman would surely want to increase business every year, if at all possible, or at least avoid sliding backward.

No way can this be accomplished in today's fast changing market without newspaper advertising! Some businessmen actually think that spending money for advertising is like gambling; you pUreyour bet, throw the dice, and maybe you'll win, but mostly you lose, While this may bo a humorous analogy it certainly Is without basis In fact. Advertising, though not a science in the true meaning of thB term, does have certain ingredients that must be applied to achieve the desired results. And, without a doubt, one of these Ingredients is regularity! This fact is more important now than It has ever been due to the spirallng inflation, unemployment growth and the Increased reluctance on the part of the consumer to buy at any price. Today people actually sit down to go through their nowspaperfor the definite purpose of reading the ada to find the best buys. If your advertising does not appear regulirly In your newspaper you are missing a golden opportunity to hrlng in NEW customers, and remind your old patrons of the pleasant buying experience they have had with you in the past.

ThB businessman of modern times must recognize that buying habits are either non existent or change rapidly, in this highly mobile society we live in. It Is not unusual to drive many miles just to shop at a business establishment that Is having a special sale event, Yet, the very same Items that are on sale miles away may be just as good a buy at your plaeo of business, but if the local buying public doesn't know this you will surely miss out on their business. The businessman who stays abreast of changing altitudes and buying trends, through tho use of logical, well written and regular newspaper advertising, will be many sales ahead of the die-hard who keeps telling himself ha heen around long enough that everyone knows where he Is and what he sells. Obviously this kind of thinking belongs In the attic with grandma's picture album! NEXT WEEK: NEWSPAPER ADVERTISING WHAT IT CAN AND CANNOT DO. year plan to improve the curriculum of the schools in thU dislrict.

This first year the concern is to put in writing what is actually being taught. The second year will be concerned with writing an ideal curriculum for the school and community. The third year will continue as comparison of the first two yejir's work. The fourth year will hopefully show the new ideas act ually being put to use and the fiflh year will be an evaluation and reassessment. OTHER NORTON NEWS The Community Center now located at 84T Central Avenue will be moved lo tho NEK-CAP office at 1H East 8th St.

The move, which Is being made to cut down on expense, will be completed by March 1. The NEK-CAP leases the building presently occupied by the Community Action group from the Gas Service Co. which Is owned by Don Kallos. Workers at the Center are Mrs. Cecelia Bradley, who Is Community developer Mrs.

Lola Cnshman, a volunteer and be unnble to attend school for few dnys after her hospital ization while at Atwood came to bring their son back to Kansas university for the second semester. Effingham IDA TALIAFERRO The ACCHS B-tcam grapplers completed their season Tuesday winning over Tonganoxie B-leam grapplers, 51-9. Brad Jensen won by a pin in the, 98 pound class; Gary Catlrell, 119, won by a pin; Kenny Lentz, 128, won by a pin; Handy Heineken, 132 won by a pin; Tom Dooley, 133 lost by a Union Church Women Society Tuesday night ns 1975 presidenl. The new secretary. Mrs.

Jim Rullron read the minutes of the past meeting and letters from Noel, the sponsored India boy. The yearly program books were distributed to the members present. A thank you note from Rev. and Mrs. George McCoy and family was read.

Mary-Martha circle was in charge of the program with a film on San Domingo, Braill, of Ihe work done by the Christian Children's fund was shown and refreshments served. Another "Eye of God" workshop Is scheduled far Feb. 9 at the city building in Effingham from 1 to 5 p.m, Mrs. Bernlce Wills la in charge, For further Information persons may contact the extension office in Effingham. Mrs.

Wilts conducted a similar workshop earlier In Alchlsor. at the Kansas Power and Light Co. Community Room Cost for attending Is Approximate 30 people a day honors, son of Mr. and Mrs. Charles (Chuck) Fisher.

301 Morninosiite Road, an LEE EDWINSON id Brnnchton. "The last three years have used a government Jeep" Lear Rites At Bern Friday Butler. Bob Ham. and Ed Saturday after sufferinc a American Legion, VTW, IOOF wfltche3 Rudolph' neutrisan lunge, luvjr Canton, National Association of Mary Sue, daughter of Mr. Letter Carriers and the First and Mrs.

Frank Lend, Decade Christian church. Acres, had a 3.81 grade average "The volume of moil handled fnr fall semester at KI1 In enm In my opinion is much heavier placement on the Dean's honor 4-2 decision; Don Jacobs won lh ta rf lhan when I began work," ron. the school Df fine arts, witnai3-ideeision; John blued Warll. Edwlnsonsaid. is majoring in physical won by a the 155 class; he hopea He fid this Is true for First, therapy.

She had an affiliation winning with forfeits were, fmd and to second and third class mail, but for the summer in Hartford, Mike Llnscott. David Kann nK the Turnel rvisf hanrilnri has and Mike Kout. Gary Pike lost. declined. Madison, for three Maxflelrt winning by He began working for the post office Jan 1, 1949, as a special rmmHi.iri.i i delivery messenger and to do lhal was a list of the 1976.77 he a I How They I Voted Kinaerganen smuents.

since wtitr wtu he a WASHINGTON (AP) Here the school census was carrier in April of lfrifl. ia the 70-24 vote by which the. discontinued the task of getting began wark when Senale on Wednesday overrode a complete listing of Fred rjonavan was postmaster President Ford's veto of a $45- age children Md Alfred Seeber WB5 bmm bm tor we)fare h. superintendent of mails," and labor programs; ready for kindergarten let her Edwinson said. "Since then I Democrats for included; know within the next two hlve Girted ewry route In the Eagleton.

Mo. city. Republicans for included: At first I walked and mode Pearson.Kan. mail deliveries, then had a mounted route and furniBhed New at March Rental: floor my own car, then the parcel Sanders! Call 3G7-4S47. post route and back to a ountearoute." nivnsi uanvEft sivhal) He retired from mounted SUCH AS BACKACHE.

route No. a thai Included south GETTING UP NIGHTS Atchison south from Skyway to Fletcher avenue, Price fYSSK' DID YOU KNOW? You may be able to deduct political contributions if they qualify for a deduction or tax credit. And you can depend on Mr. Tax for skilled tax return prep aration. So, this year, see the people who can do your tax right.

Right away in most cases. See the fisting below for the office nearest you. mm Mr. Tax of America The tax service people, for the people. 318 Commercial Ph.

367-6496 Year Around Service months. This summer she will train in San Diego, then will take the Kansas State Boards. Dennis Kites On Friday (iraveside William D. District. Those making the trip were Mcsdamcs Clarence Blair William Roe, Nick Covelli, John Holmes, Steadman Ball, Howard Hinton.

l.adi Ssiahorc. Walter Earl Lear, 59, Bern, William Sllllinas, Hubert addition to Soever during his died Tuesday at the Sabetha Berger, Ed Wohlgemuth. Lee Edwinson 1313 Sunta Fe Bosshammer, jr. cerebral hemorrhage. Funeral services (or John C.

street, retires effective Friday Edwinson was born In Nor- Funeral services will be held Witte, 91, Wlnthrop, will be held Dr. C.H. Mydland Is a patient after bdnaon leave for Mr- and LeeEdwj'nson, sr. Methodist church at Bern end Lutheran church with the Hcv. at the Methodist Medical Center mtT liemB Ienve for His parents are both deceased, burial will be In the Ben, Robert Ziegler, pastor, of- InSt.Joe He hos completed 30 years of He was graduated from cemetery with Popkess Mor- ficiating.

Burial will be inSugar federal service includine 27 Nortonville High school in 1938, luary at Sabetha In charge. Creek cemelery neai Hushville. Mrs. Ella Kake is spending a and then attended air eon- Mr, Lear was married lo (Jeorae Cochrell, Dan Handke, few weeks with her son, Mike ditioning and refrigeration Naomi Armstrong, daughter of Joe Frakes, Ted Buddenbohm, Hake, and family at Waukesha, school In Kansas City tor Iwci the late Rev. and Mrs.

Edwin Haluh Weik r'crest E. Wis. Mrs. Rake returned home years. Armstrong, in 1946, and she died Sampson will be pallbearers, with her son and wife when they In 1941, he came to Atchison inl955.

The casket willlie in stale utttie and worked at the LFM He was married to Dorothy church an hour hr.Sorc the cleaning room. He went into Ihe McBride Sept. Ill, ISM, al services. Members of the armed forces Nov. 16.

and Hiawatha. family will receive friends from was released Nov. 16, 1945. Surviving Mrs. Lear of 7 to 9 pm Friday nt the Edwinson returned to his Job the home, a son, David Lear, of Stanton Mortuary, Mr.

Witte at the LFM and worked there the home; two daughters, died Tuesday night nt the home until he was called to the post Kathy Lear and Rosemary of his Albert Witte, .1020 office. Lear, bath of Ihe home, and a Oak street He and the former Dorothy twin sister, Pearl Lear ot River of Atchison were married Holton July 4, 1648. She is a daughterof A daughter, Enrlene Aim the late Oliver and Margaret Lear, died April 2a, 1971. River. a member of the Batteries for mnsl electric EXER-TONER A Revolutionary New Exercising Aid For Men Women! Helps keep your body beautiful, firm, mm arm slim! No diet! No weight loss! Use it at your own pace! Lightweight! Compact! Easy to use anywhere In 1rte privacy ol your home, oilice.

or wherever ye-tr (ravel! The new EXER-TONER sets up in seconds, firms and shapes your body when used jusl 5 minutes twice a day. Strengthens arms, rerjs, chest and back. Trims and tigtiterts busi-llne, waistline, stomach muscles and hips. Anyone can feel betier and look belter in just a few days' Complete with Exercise Mr and Mrs. Herbert Harbor, and son, Andy, Valparaiso, arc here to be with Mrs.

Barber's mother, Mrs. Octle Shelton. Mrs. for Khelton Is recovering from 95, surgery at the Atchison Pasadena, will be held at hospital rridayalMI. Vernon woman Is cemetery with the Rev.

Larry nverweight until she rum Hoffman of the Carol ISaplist l0 hide it The body is to arrive early tomorrow morning at the KCI airport and will be brought to the Sawin-Dyor Mortuary which Is in charge ot brrangemenls. Charles Bennett, Harold Dyer, Vincent Beagles, John Ben McAdow, Francis Hyde and Jerry Oxley will be pallbearers. Mr. Dennis, a Tormer resident of Die Atchison area, died yesterday in Posadena. Surviving in addition to his daughter, Mrs.

Doris McAdow, Pasadenu, lire a grandson and two nephews, including Vincent Beagles of Atchison. Mrs. Ken Althaus, wife of the slate representative, made TriKHit vviNrviHa WtHE chosen out of 21 entrants in the Litterbug contest, sponsored Atchison women to attend tne re bX Altrna Junior Federated club fot the fifth and sixth graders at the Trfnily Lutheran school. Kansas Republican Women's posiition at the Center. ScoUKnoch, route2, and Mrs, Robert Brown, 212 Greenlree Hoad.

Chic Fisher, who took theflrsl. Crest reception at Topeka i third place yesterday, liuesi speam visii winner Russell Myers, son of Mr. and Mrs. Verlos Myers, route 2. The boys are sixth graders at the luncheon were services are Tree and include, Trinity Lutheran.

Mrs. Kich (Cindy) DicHason conservation chairman of the Altrua club. Congressman Thomas Kindness clothing exchange; services for presented the awards.The flrstplnce poster will be sent to Hanover for district competition in the (R-Ohio), Congressman Garner job hunters, house hunters and near future Astate contest wiUfoIlow which will decide whose litterbug slogan anddrawing willbe Schriver, Kansas Fourth services for needy people. imprinted on litter bags to be distribulcd throughout the photo. District and Congressman Mr.

and Mrs. Charles Holsman and family are home from Atwond where they spent a few days following the death of her father. During their stay there, their little daughter, Kelly, fell while at play and Ends Long Postal EdwinsonBaid. lie worked under Postmasters Herb Ham and present Postmaster John Smith, in addition to Donovan. Superintendent of mails in Larry Winn, Kansas inirrj mv neighborhood That's Ihe way I tool about this town.

It's been my hams lor many years and I enjoy living hero. I atsoonioy the work I do hero hslping my neighbors keep the good thinos they've earned protecting thorn with car. home, lite and tiefl'lh insurance. I'd enjoy the opportunity ol serving you. loo.

If I can bfl of arty help, nteaso call. John M. VatiDj'ke liJSCc-mwciil Street 367.4015 Olfice 367 STATE HRH hwnnca ConpMin Orxti BloHintfoi. "noH HOW DOES YOUR HOME RATE HIGH FUEL COST LIRftFTV SAVE FUEL MONEY Blow Insulation In Attic Sidowalls SAVE UP TO ON ENERGY BILLS LI UNCOMFORTABLE DUSTY MIDWEST DECORATING ATCHIS0K, KANSAS 913367-3400 PH0HE ANSWERED 24 HRS. NOW! SUM DOWN IN JUST MINUTES A DAY! FAST SERVICE ALL ORDERS SHIPPED WITHIN 48 HOURS GUARANTEE-try it 2 weeks al our risk! YOjmiai up Imv slimmer imprcvi' muscle rone.

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