Sioux City Journal from Sioux City, Iowa • 35

All your protection under one roof. HUg. ZU, ZUUO AMERICAN FAMILY I I HI II Business Dl Arlana I Immh Lorna Posey (712)234-0524 1001 Pierce, Suite A 3500 S. Lakeport www.siouxcityjournal.Gom Demand pushes up cattle prices Digital generation mourns online HighTechpage D8 2 IX AgriBusinesspage D6 BUSINESS IB) aiik build new mil ices Pi First National picks location in Sunnybrook Toyota honors Art Silva dealership Art Silva Toyota in Sioux City has been recognized With the 2005 Toyota Motor Sales President's Award for the first time. The 20th By Dave Dreeszen Journal business editor Moving ahead with its latest rrr-, 1 I I I i I III' I expansion project, first rsa-tional Bank will build a new annual award main office and headquarters 4 -Vii at Sunnybrook Plaza.

5 It going to be our primary if tit tt ill to a select kJ' gr0UP deal- 4 erships across the country. The Art 0:1 banking of fice," Colin Anderson, CEO of First National, said of the -i ouva loyuia ad will be featured in sub- nie Schmidt, senior vice president for First National. "It's pretty tight quarters." Anderson said First National has not ruled out keeping its leased space downtown in the first floor of the Davidson Building as a branch office. The bank's newly remodeled Midtown branch at 1703 Pierce St. also is just blocks away from the central business district.

First National's new main offices will be the latest addition to Sunnybrook Plaza, a three-year-old commercial district anchored by Lowe's and Greatland Target. Two new retail centers opened earlier this year, and additional development is on the drawing board. "We just think it's a growing area of the community," Anderson said. "It's consistent with our strategy of being convenient in both Sioux City and Le Mars." The corner lot First National's new offices will occupy at Sunnybrook Drive and Sergeant Road also provides convenient access to the new Lakeport Commons shopping center. As part of that development, Sergeant Road was extended beneath U.S.

Highway 20 to link Lakeport Commons with Sunnybrook Plaza. When finished, customers can stop by the new First National offices for all their banking needs, from making IV 1 square-foot building, planned for a for the southwest comer of Sunnybrook Drive and Sergeant Road in Sunnybrook Plaza. Here is an architect's rendering of First National Bank's new main office building, planned 1 12-acre site at the southwest corner of Anderson Sunnybrook Drive and Sergeant Road. Groundbreaking for the $2.3 million project is scheduled to begin in about three weeks, with the opening anticipated next summer. The new Morn-ingside location will replace the bank's current main offices at 600 Pierce St.

in the Davidson Building, giving employees and customers added space. "Obviously, we've just outgrown the downtown location at Sixth and Pierce," said Con- planned main offices at Sunnybrook. First National Bank is based in Sioux City, with its operational offices at 111 Central Ave. N.W. in Le Mars.

The bank, which traces its roots to 1874, is a member of the Northwest Federal a $1 billion multi-bank holding company based in Iowa. Journal business editor Dave Dreeszen can be reached at (712)293-4211 vr: dave-dreeszen siouxcityjournal.co tional. In May, the bank opened a new branch at 1321 Hawkeye Ave. S.W., along U.S. Highway 75 in Le Mars.

More recently, the bank completed its $350,000 renovation of its Midtown branch in Sioux City. That project included reopening the lobby to walk-in traffic and updating both the exterior and interior of the square-foot building. The bank has another Sioux City branch at 3537 Singing Hills not far from the deposits and applying for loans to accessing safe deposit boxes. It will feature an ATM and a drive-thru lane. Around 14 employees will be based at the offices initially.

Four to six more jobs could be added at a later date, Anderson said. Neumann Monson Wictor is designing the new building, with Holtze Construction Co. serving as the general contractor. The Sunnybrook offices represent the latest bricks-and-mortar project for First Na 'va scriber copies of the Aug. 28 issue of Time magazine, on news stands beginning this week.

The President's Award goes to Toyota dealerships that demonstrate a commitment to maintaining Toyota's high standards for customer satisfaction. In order to qualify, dealerships must excel in delivering great products and providing stellar customer care in all operations. Art Silva Toyota has been recognized for ongoing community support with the Boys and Girls Home and Family Services Inc. The dealership has been a long time contributor to the nonprofit group and dealership president, Art Silva, serves on its board of directors. Currently, he is using his business expertise to help the Boys and Girls Home with an expansion project.

Local architect firm changes name Dale McKinney and Paul Martin Jr. have established a new company, Architects, formerly known as In Vision Architec Food scientists say darker pork more flavorful McKinney ture. Dale McKinney, says, "We've changed our name, but maintain the same great service with the same great staff from the same great place," McKinney said. Martin Jr. added, "This transition allows us to expand and offer additional plan Meat" campaign said the industry has been looking at pH values for a couple of years, and studies are being conducted to find out what qualities consumers most appreciate in pork, including those that come from a higher pH.

"From our own experience, we know that the product tastes better and we want people to have a good experience, so we will need to educate about choosing darker color," she said. Prusa said he got tuned in to the added value of a higher pH factor when he was conducting research at a packing plant in Marshalltown and noticed that Japanese export buyers chose darker pork. "That's what clued us in that there's something different about this product, so we took it back to the lab," he said. Premium products call for a pH value of about 5.9 and above, DES MOINES (AP) Some food scientists are recommending that as consumers scan the meat case for "The Other White Meat," they select pork based on how dark it is. Ken Prusa, a professor of food science and human nutrition at Iowa State University, said that's because a deeper, richer red pork can indicate a higher pH than lighter pork.

That means the darker the pork, the less acid it contains that damages muscle proteins and causes meat to be pale, watery and more sour. Prusa, who has been researching ways to improve pork quality since he joined the Iowa State faculty in the mid-1980s, described the flavor of the darker meat as sweeter and nuttier. "Higher pH products are more tender, juicy and flavorful," he said. In the 1980s, Prusa said the pork industry was pushing for a leaner pork and launched "The Other White Meat" marketing campaign meant to highlight pork as a healthy alternative to poultry. i I'.

Martin Ceci Snyder, a marketing executive and registered dietitian at the National Pork Board, holds a pair of Iowa chops. Some food scientists are recommending that consumers select pork based on how dark it is. (AP Photo) ways to improve their product. Ceci Snyder, a registered dietitian and marketing executive at the Clive-based National Pork Board -the group behind "The Other White These days, he said many scientists and industry leaders are satisfied with breeding and feeding efforts that have led to a leaner pork, and now they're looking at other SEE PORK continued on page D6 New network coming to region By Dave Dreeszen Journal business editor viewers who have digital televisions. KTIV will broadcast the CW on one of its secondary digital channels, 41.2.

Madsen noted it's the first NBC affiliate on both an analog signal on Channel 4 and a digital signal 41.1. The station's digital signal currently is operating on low power, with the signal ning and interior design services to our clients." Architects provides comprehensive architectural, planning and interior design services. Current projects include the new Siouxland YMCA in South Sioux City. Gateway inks contract with LA district Gateway Inc. has been selected by the Los Angeles Unified School District as the hardware vendor for the Business Tools for Schools (BTS) project.

The agreement is for more than 1,200 Gateway E-4500 desktop PCs with 17-inch LCD monitors. Gateway will provide computers and monitors to more than 1,100 schools in the nation's second largest school district. The PCs will be used to operate LAUSD's Systems, Application and Products software program that manages various business functions such as payroll, accounts receivables, accounts payable, facilities, human resources and supply chain. Madsen said he expects most area cable providers to add the Siouxland CW to their lineups. Since most systems currently carry KXWB, the local WB affiliate now operated by KTIV, they will have a slot open after The CW, America's newest broadcast network, debuts next month.

Will Siouxlanders be able to time SIOUXLAND going out in about a 30-mile radius of Sioux City. But Madsen said the station is in the process of upgrading its Siouxland viewers without cable or satellite will get to tune into WB or mm THE- have the upgrade completed in time for the launch of the CW. KTIV, owned by Illinois-based Quincy Newspapers intends to operate the NBC and CW affiliates as separate entities, he said. KTIV officials are mulling whether to launch a local newscast on the new CW, which Madsen described as an expensive proposition. CW's prime-time lineup includes family WB and UPN shows such as "7th Heaven," "Everybody Hates Christ," and the "Gilmore Girls." The network also will provides affiliates with syndicated programs during the day including "King of Queens," "Will Grace" and "The Bernie Mac Show." tune in? The short answer is yes.

But it all depends on what kind of TV you own or the cable television or satellite service you subscribe to. CW, formed through the merger of the soon-to-be-defunct the WB ceases to exist. CableOne, which serves metro Sioux City, has agreed to carry the CW, Madsen said. KTIV officials also are negotiating with other tri-state cable companies, as well as Dish-Network, a national satellite service that currently makes local net It. JL Madsen WB and UPN networks, will launch on Sept.

18. In Siouxland, equipment to boost power and replicate the analog coverage area. The station shares its tower northeast of town with local CBS affiliate KMEG and Fox affiliate KPTH, requiring their consent to coordinate the work. Madsen said he hopes to UPN shows, which account for the majority of programming on the "new" CW. The WB has been available only on cable and satellite, while the UPN has never had a network presence in the Sioux City area.

KTIV now broadcasts its the Sioux CW will air on a new work affiliates available to its subscribers. The CW also will be available for free over-the-air to City station created by KTIV, the local NBC affiliate. KTIV station manager Dave.