Sioux City Journal from Sioux City, Iowa • 59

Sioux City Journal, Sunday. Dec. 22, 2002-F5 Morningside students offer marketing advice Students in a MorninusiH ri pn py Brick Samuelson Poole Tracy Vriezelaar French Rochester Dierking board member and vice-chair of 2002-2003 campaign cabinet Mary Ellen Hartman, board member and chair of the communication task force, and Larry DeJong, Kim Mc-Cormick, and Becky Nelson, members of the board and the communication task force. The students who represented the Ronald McDonald House presented ideas geared towards the goal of increasing the number of families who stayed there while staying within the nonprofit organization's limited advertising budget. "What impressed me was that many of their ideas were complimentary to many of our existing strategies," Knepper said.

"They developed a fact sheet that expanded on the information found in our existing brochures and that we could use as an insert." The students presented the co-owners of Maya Tattoos, Body Piercing and Body Branding with examples of radio spots, billboards, posters, and flyers, along with designs for T-shirts and Frisbees. "Their ideas were better than those from some of the people we've paid to do the same thing," Terhune said. College advertising class recently presented marketing strategies to several Siouxland businesses. The presentations followed a semester of research and planning by the 37 students in the class. The students were grouped into nine teams to develop marketing campaigns that were presented to the organizations earlier this month.

The businesses and their representatives included: Beyond the Bell, Charles Sanders, site manager; Glass Apple Gift Shop, Janet Adams, manager; Maya Tattoos, Body Piercing and Body Branding, Eva Nieto-Terhune and Jason Terhune, co-owners; Morningside College, Dr. Doug Livermore, professor of business administration and economics, Cathee Phillips, director of public relations, and Tom Rice, vice president for institutional advancement; New Perspectives Jolie Corder, executive director, and Bev King, board president; Reynolds Portrait Studio and RVP, Christi Reynolds and Bud Reynolds, co-owners; Rick Linda Massey, owner; Ronald McDonald House, Barb Knepper, executive director; United Way of Siouxland, Charese Yanney, overlooked aspects of American theatre history. Poole has written and lectured extensively on theatre of the Midwest. He is co-author of "Opera Houses of Iowa" (Iowa State University Press) and was named a Fulbright Scholar in 1998. Radon certification Tri State Certified Home Inspections L.L.C.

of Sioux City, announced that Michael R. Tracy has become certified by the Iowa Department of Public Health as a Certified Radon Measurement Specialist. Tracy, president of the company, began TriState Certified this year. The Iowa Department of Public Health requires three years of post-secondary education in architecture, natural science, engineering or three years of work experience such as, home inspection service, the design and installation of heating, ventilating and air conditioning systems, or the design or construction of buildings. The department also requires the attendance of a state approved training coarse and that each specialist pass the National Environmental Health Association's exam for radon measurement.

Each radon measurement specialist is required to receive six hours continuing education hours on an annual basis. Vriezelaar is a partner in the law firm of Vriezelaar, Tigges, Edgington, Rossi, Bottaro Boden LLP in Sioux City. He is a member of the Council of the Tax Section of the Iowa State Bar Association and a member of the Tax and Litigation Sections of the American Bar Association. He is a frequent speaker at legal seminars. CPA workshop speaker Lon Rochester of The Lockie Consulting Group, LLC was recently a featured speaker at a one-day workshop held in Minneapolis at the Society of Minnesota CPAs.

Rochester, in conjunction with RAN ONE, an international consulting firm specializing in CPA practice expansion, delivered a program entitled "Winning Work Using Business Developer." Business Developer is powerful software tool developed by RAN ONE that allows CP As with limited consulting experience the opportunity to help their clients in a number of ways. The workshop was a hands-on learning experience in how to use this software tool to execute successful diagnostic sessions for clients in order to provide much needed answers for their clients' business problems. The last session included exercises in how to market consulting services for practice State commission Ron French, business agent for Operating Engineers Local No. 234, has been elected president of the newly formed Sioux City Lewis Clark Interpretive Center Operating Committee. Sioux City Attorney John Mugan has been elected secretary.

Other committee members are: Stanley Evans, retired; Bruce Miller, managing editor artslivinggraphics at The Sioux City Journal; and Mark Monson, supervisor of the Special Education Division at Western Hills Area Education Agency. Monson also is chair of the Iowa Lewis Clark Bicentennial Commission. The Operating Committee will set policy and oversee operation of the interpretive center. The $4 million Missouri Riverfront attraction opened to the public on Sept. 21.

The center was funded entirely by Missouri River Historical Development, Inc. (MRHD), the non-profit organization that holds the license for riverboat gaming in Woodbury County. Tax school presentation Local attorney Kent Vriezelaar recently spoke about the tax changes made by the federal Job Creation and Worker Assistance Act, which was effective March 9, 2002. His presentation was made at the December Tax School seminar presented Dec. 4-6 by the Iowa State Bar Association in Des Moines.

Farm income tax school Gene Dierking, CPA, and Jeff Brick and Doris Samuel-son, accountants at Dierking, Lockie Associates, PC. recently completed the 29th annual Farm Income Tax School presented by the Iowa State University Extension and The Center for International Agricultural Finance through Northwest Iowa Community College. Tax professionals attending this two-day course discussed the most recent changes in the IRS tax code as regards tax return preparation in order to ensure accuracy and reliability of all tax work done for the firm's clients. Additional information was disseminated regarding the 2002 retirement plan payout, job creation and the Worker Assistance Act of 2002. Noncompliance tax consequences and management strategies associated with various business entities including agriculture were the final topics of discussion.

Theatre paper presentation Richard Poole, professor of theatre and speech communication at Briar Cliff University, presented a scholarly paper at the recent American Society of Theatre ResearchTheatre Library Association international conference in Philadelphia. Entitled 'Tent Repertoire, Air Domes, Circle Stock and The Theatre Museum of Repertoire Americana: Highly Significant or Hopelessly Second Rate?" the paper focused on largely Speedy Lube adds new pumps second phase calls for the installation of the city's first Laser touch less car wash This new wash system should be completed later this month." Speedy Lube is a family-owned and operated company that specializes in 10-minute oil changes and full service repairs. It also operates a dowtown Sioux City location at 120 Nebraska St. George Peterson, managing partner of Speedy Lube, announces the completion of phase one of its remodeling plan. New 24-hour credit card "Pay at the Pump" gas pumps have been installed at its 4298 Sergeant Road location.

"Our remodeling plan involves three phases, the first being state of the art gas pumps," Peterson said. "Our OSHA cites lams North Sioux plant for safety excellence OSHA plant consistently met, and even The OSHA review team reported that lams employees and management worked cooperatively to develop and implement innovative safety and health programs. In addition, the team said lams employees continue to work together to improve existing programs to ensure a long-term safety record for the plant. the U.S.," said Pete Krull, plant manager. "The Heartland facility could not have been re-certified as a Star site without every employee's dedication to a safe work environment and safe work practices.

Every individual follows our belief that nothing we do is worth getting hurt for." "The compliance officers who conducted the review of our en tire safety program and practices were extremely complimentary of the entire Heartland organization citing great team work and commitment," said Dave Oberg, Health Safety and Environmental Program Leader. This inspection team also included Duane Peterson, who is training to take the Leader position for next year. The lams Company's Heartland plant will again receive Star status in the Occupational Safety Health Administration (OSHA)'s Voluntary Protection Program (VPP) for excellence in plant safety. A presentation by OSHA officials will held at the plant in North Sioux City on Dec. 11.

As the name indicates, participation in the OSHA audit is voluntary, lams invited representatives to complete an extensive, week-long audit. The audit included a detailed inspection and review of Heartland's safety policies and employee involvement in safety procedures. The audit also focused on safety training and accident injury rates. The exceeded, the requirements in all categories, lams became the first South Dakota VPP Star site. 'This recognition by OSHA places lams Heartland into an elite group of 810 Star status sites, out of a total of 6.5 million work sites in Krull WB station group selects KTW as new local broadcast partner What people are saying about Security's Generations This season, The WB says it is experiencing an all-time ratings high with its program lineup.

KTIV-TV, Channel 4, signed on the air in 1954. This year, it became the first local station to broadcast in digital television. KXWB, the WB 100 Station Group, has a new partner in Sioux City. KTIV-TV, Sioux City's NBC affiliate, will manage, promote and sell local, regional and national advertising for KXWB as a station partner beginning Jan. 1, Jim DeSchepper, vice president and general manager for KTIV-TV, and Russell H.

Myer- The WB Television Network's primetime line-up, Kids' WB and syndicated programming such as Will Grace. "We have had such a great experience working with Quincy Newspapers television stations in other Midwestern markets, such as Quincy, Illinois, Rochester, Minnesota, and La Crosse, Wisconsin," Myerson said of KTIV, which is owned by Quincy. "We are pleased to be expanding this relationship into Sioux City by partnering with the folks at KTIV-TV." Providing electric wheel chairs, scooters, walkers, and lift chairs "My family enjoys the Generations Cold discounts that we get at local restaurants! The savings you get using the card really starts to add up. Thanks Security!" Stephanie Mauer Sales Representative son, executive vice president and general manager for The WB 100 Station Group, announced. The local cable-delivered station erouo.

'I i iLTNew Homes Hemoaeimg rz Decks Additions ft Baths Kitchens ft 11 ft if- "We open the door to XxS fiver du venra rnmhme1 prnerlpnrp'! iijSk' 1 TERRY SCHULTZEN 712-251-5064 KELVIN SCHULTZEN 712-251-5067 DeSchepper affiliated with The WB Television Network and exclusive to TV markets 100 to 210, previously had a partnership with KCAU-TV in Sioux City. "The WB is an excellent compliment to our NBC station," DeSchepper said. "As soon as we found out the partnership was available, we seized the opportunity. The WB reaches a targeted young demographic that will help us serve Siouxland in new and exciting ways. The cross-promotional opportunities are endless." KXWB can be seen on Cable One channels 13 or 12, Media-corn channels 20 or 4 and Prairie Wave channels 12 or 62.

The cable-exclusive local station is Sioux City's home for "We used our Generations card to book airfare and the savings covered our membership fee for an entireyear." Anne Carl James Retired Teachers From a casual event to an elegant wedding, Rent the items that will make your event extra special. M. rfW United 'KSJU Rentals Visit our showroom at 601 5 Gordon Drive 258-4583 In-depth news and information delivered to you EVERYDAY! we'll "Sale" This is only the beginning of the many discounts, benefits and services your whole family will enjoy. Sign up now and save on: Area Merchants Banking Services Restaurants Airfare Prescriptions Hotels Movie Tickets Long-Distance Security National's Generations Gold Checking is going to save you money. Call for details 277-6500.

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