Sioux City Journal from Sioux City, Iowa • 11

AH Tuesday Sept. 17, 2002 Wal-Mart introduces Supercenter to area Digital broadcasts begin at KTIV-TV I iujuiuhl iiiiuIijijiih mm Jim ii digital TV is nothing www "'if IJIn a Wal-Mart employees continued to prepare Monday for Wednesday's opening of the new Wal-Mart Supercenter at 3400 Singing Hills Boulevard in Sioux City. A grand opening ceremony will be held at 8 a.m. Wednesday. (Staff photo by Jerry Mennenga) By Glenn Olson Journal staff writer Sioux City television station KTIV-TV took the first step Monday in what eventually will be an industrywide conversion from the present day analog television signal to digital television.

KTIV-DT began broadcasting the digital signal Monday evening when Jim DeSchepper, KTIV vice presidentgeneral manager, threw a switch launching the signal during the station's 6 o'clock news program. The conversion from the analog signal to digital has been mandated by Congress, but will take several years to complete because new television sets will be needed to receive the new digital signal. In the interim, television stations must broadcast both analog and digital signals until more than 75 percent of the television sets in a station's service area have been replaced by digital sets. At this time in the transition process, the digital signal from KTIV-DT will not be available to viewers via cable or direct StltdlltC With KTIV-DT now on the air, KTIV is broadcasting the digital signal on Channel 41 and its analog signal via over-the-air Channel 4 and CableOne Channel 5 in Sioux City. DeSchepper said he expects KTIV will be broadcasting only the new digital signal within six to 10 years.

When that transition from analog to digital is completed, KTIV will return its analog spectrum to the public for other uses such as advanced wireless service. As KTIV-DT begins broadcasting the digital signal, station officials said it is not known how many area residents and businesses have the digital receivers required to receive the stores and seven Sam's Clubs, employing more than 15,500 The Supercenter concept was developed in 1988 to meet a growing demand for one-stop shopping. The Singing Hills Boulevard Supercenter anchors the new Siouxland Towne Centre, which is expected to attract additional retailers. A second Sioux City Superstore is planned for the city's north side near the intersection of Outer Drive and Floyd Boulevard. That store is scheduled to open sometime in 2003.

Wednesday's grand opening ceremony at the Singing Hills Boulevard Supercenter will feature the National Anthem performed by the West Middle School jazz band, presentation of colors by the Sergeant Floyd Li Post 1973, Veterans of Foreign Wars, and an invocation by The Rev. William Schug. Sioux City Mayor Craig Berenstein and South Sioux City Mayor Bill McLarty also are scheduled to attend the 8 p.m. ceremony. In addition to introducing store managers, Wal-Mart associates will formally contribute more than $26,000 to Siouxland non-profit organizations through Wal-Mart, Good Works community involvement program.

Last year, Wal-Mart contributed $3.4 million to Iowa community organizations. Below are a list of organizations that are scheduled to receive contributions at the ceremony: Sioux City Community Schools, Sioux City Community Theatre new schedule will offer the community additional connections both domestically and international," said Doug Voss, president of Great Lakes Aviation, based in Cheyenne, Wyo. The new daily flight begins MideA ATI 1 I Airlines announces new flight to Chicago The addition will be the fifth weekday flight between Waterloo and Chicago and will increase weekend flights to three round trips on Saturdays and four round trips on Sundays. "We believe the quality of this By Dave Dreeszen Journal business alitor Sioux City's first Wal-Mart Supercenter makes its debut Wednesday, featuring a full line of groceries and general merchandise under one roof and nearly double the space of the city's existing Wal-Mart store. The 24-hour Supercenter, located at 3400 Singing Hills on the south side of the boulevard near its intersection with Lewis Boulevard, will open at 8 a.m.

today with a gala celebration. The Superstore, which will employ about 500, boasts nearly 185,000 square feet of retail space 98,419 square feet more than the existing Wal-Mart at 5901 Gordon Drive. With the opening of the Supercenter, Wal-Mart will close the Gordon Drive store at 7 p.m. tonight. A number of specialty shops will be housed in the Super-center, including a Tire Lube Express, vision center, snack bar, hair salon, one-hour photo-processing lab, portrait studio, candy store, pharmacy and deli.

A Murphy's USA gas station will be located in the super-center parking lot. From the first store founder Sam Walton opened in 1962 in Arkansas, Wal-Mart Stores Inc. has grown to an enterprise with annual sales of $218 billion, more than 2,780 Wal-Mart discount stores, Supercenters and Neighborhood Markets, and more than 510 SAM'S Clubs in the United States. Internationally, the company operates about 1,200 units. In Iowa, Wal-Mart operates 20 Supercenters, 31 discount Great Lakes WATERLOO, Iowa (AP) -Great Lakes Airlines announced Monday that beginning in October there will be a new daily roundtrip flight between Waterloo and Chicago O'Hare International Airport.

slaughter in Iowa ing plants, in Denison and Postville. Seventy percent of Iowa's 1.4 million fat cattle marketed last year were slaughtered outside the state. Trucking costs will be cut by more than 50 percent for local farmers who sell to Tama. Truckers said hauling a load of cattle to Omaha or Schuyler, some 250 to 300 miles away, costs $600 to $800, compared to $250 to $300 to Tama. "The big impact will be transportation savings," Lawrence said.

"If Omaha is your other bid, which is 300 miles away, depending on where you live, that is going to be a significant savings." Another buyer also gives farmers a better chance of selling when they want to, instead of letting the packer dictate the sale date, Lawrence said. Farmers often hold on to cattle a week or more past the optimum sell weight because either packers didn't want them then or they held out for more money. As a result, money is spent on extra feed and farmers can get docked for overweight animals, which could cost hundreds to thousands of dollars per load. A double-deck semitrailer can hold about 40 head, depending on weight. "So much of the cattle business depends on timing when to buy or when to go to market.

It's been a tough year," said Randy Lichty, who raises about 450 head a year south of Waterloo. "This will be a great to get another outlet for our cattle." short of a revolution in television technology." Jim DeSchepper KTIV-TV new over-the-air broadcast signal. They did say, however, the new digital receivers are available at Siouxland retailers. "Digital TV is nothing short of a revolution in television technology," DeSchepper said. "Digital TV's picture resolution and audio quality produce a viewing experience that places the viewer in the middle of the action." Digital TV also will allow KTIV to offer more program choices.

There are two types of Digital TV signals broadcast, DeSchepper explained. High-Definition Television (HDTV) has five times the picture resolution of present analog television and is accompanied by Dolby Digital audio and Standard Definition Television (SDTV) "KTIV has the option of splitting our signal into one HDTV signal and two SDTV signals." DeSchepper said. "This option will provide the big, beautiful HDTV pictures as well as two other channels of signal quality that is much greater than our analog broadcast. "Right now," DeSchepper stated, "The 'Tonight Show with Jay Leno' is broadcast in HDTV every night and all of the new NBC prime-time programs as well as several returning favorites will be broadcast in digital HDTV." The plan is simple: Market high quality, branded Iowa beef throughout the country, get people hooked on tender, tasty cuts of corn-fed Iowa beef and watch the orders roll in. Farmers selling to Tama will be paid on a quality grid system.

If people will spend more for Iowa beef, farmers will earn more. Increased competition, lower transportation costs, decreased trucking stress on animals and timely market access are also benefits for farmers. Supporters hope the $60 to $70 per head loss farmers are currently sustaining will be a thing of the past. Introducing another buyer into the competitive cattle processing industry won't turn around prices overnight, co-op supporters said, but it is a step in the right direction. John Lawrence, livestock economist with Iowa State University, doubts the market will dramatically improve with the opening of one relatively small plant.

On average, 1,200 head will be killed a day, consisting of 55 percent fat cattle, 25 percent Holstein steers and 20 percent culled cows. "There will be days when having that other buyer out there will be helpful. It's a very competitive market," Lawrence said. However, a combination of factors will improve a farmer's bottom line, he said. The location of the plant is the biggest plus for Northeast Iowa farmers.

Iowa only has two beef pack Farmers hope co-op plant increases cattle "Celebrating Siouxland Pride" SIOUX CITY JOURNAL Sergeant Bluff Fire Rescue West Middle School Sioux City Elementary School Kurzweil Pilot Program Community Scholarship-Julie Jones Sioux City Police Department $1,000. Crittenton Center Siouxland Make-A-Wish Foundation United Way of Siouxland St. Luke.s Iowa Health Shriners Hospital for Children $1,000: Goodfcl-lows Siouxland Ronald McDonald House $500. Muscular Dystrophy Assocation $500; East High Baseball Team $500; Siouxland Shakespeare $500; Multiple Sclerosis Assocation $500; Siouxland Regional Cancer Center $500; Sioux City Schools Special Olympics $500; Sergeant Bluff-Luton Primary $500; Helen Show Choir $500. Sertoma International $500; Sioux City Evening Lions $500; American Heart Association $500; Variety Club of Iowa $500; Lawton Bronsin Summer League $500; Woodbury tral $500; Siouxland Aviation Historical Society $500; Family Friends Alliance for the Mentally 111 $500.

Oct. 1 and will depart Waterloo at 7:45 a.m. and arrive in Chicago at 8:50 a.m. A new return flight departs Chicago at 5:55 p.m. and arrives in Waterloo at 7:06 p.m.

Age: additional sheets as needed ORTY Siouxland 's Most Influential Leaders under 40 The Sioux City Journal is launching our second annual recognition program for young community leaders. "40 under Forty" will not only recognize young leaders but challenge them to continue to improve our Siouxland community. Nominations will be accepted from all of Siouxland. A committee of community leaders will judge the nominees and the Journal will showcase the "40 under Forty" in a special section in October. We encourage your participation in this effort to honor our young leaders.

If you know of an outstanding young person, please take a few moments to fill out the nomination form below. Nominees must be under 40 years of age as of October 2002 and must reside in the immediate Tri-state area. Nomination deadline is September 2002. TAMA, Iowa (AP) Farmers hope the reopening of the Tama Beef Packing plant by a farmer-owned cooperative will make it more profitable to raise cattle in Iowa. "Farmers are already raising quality cattle but are not getting paid for what they're doing," said Joel Brinkmeyer, Iowa Cattlemen's Association executive vice president.

"This system will do a better job of rewarding them and their management style, a truer return for their product." The Iowa Quality Beef Supply Cooperative paid $2.5 million to the city of Tama last month for the bankrupt packing plant and is raising another $10 million. "In this scenario, we own the meat further down the line. That's where the real value is," said Dave Petty, an Eldora cattle farmer and co-op member. In the early 1970s Iowa was the top beef-producing state, raising more than 4 million head. But high grain prices and tougher environmental laws pushed the cattle out, and the packing plants followed.

By reopening Tama's plant, supporters hope to increase profits for cattle farmers and maybe improve Iowa's ninth-place ranking in cattle production. In all, project organizers said it will cost $32 million to reopen the plant, including $20 million in debt financing. Farmers say that's a small price to pay to ensure the success of the state's cattle industry. Nominee: Employed by: HomeBusiness Address: HomeBusiness Phone: Nominees Accomplishments: A drive-through window makes carry-out orders easy to pick up. Delivery service in the nearby areas will be available soon.

The store is open daily from 10:30 a.m. to 1 1 p.m. Chamber to hold 'After Hours' event Perkins Office Solutions will host the September Siouxland Chamber of Commerce After Hours from 5 to 7 p.m. Wednesday. Chamber members and their guests are invited to enjoy food and festivities at the business, 717 Wesley Parkway in Sioux City.

attach TCBYPizza Pro opens in North Sioux The TCBYPizza Pro in North Sioux City will hold a ribbon-cutting and grand opening ceremony at 10 a.m. Friday. The new business, owned by Mike and Mary Kougl and Bonnie Davis, is located in the Marie Ave. Place strip mall, 100 Marie Ave. The Kougls and Davis are also owners of the strip mall and Davis Realty.

TCBY offers treats that include cakes, pies, smoothies, chillers, sundaes and Mrs. Field's Ice Cream. Pizza Pro offers a lunch and dinner buffet, with assorted pizzas, pasta and salad bar. Also on the menu are chicken wings and pizza by the slice, desert pizza, cinnamon and cheese and bread sticks and a variety of pizza pies. Nominated Nominator's Phone Mail To: 40 under Forty co Sioux City Journal P.O.Box 118 Sioux City.

TA 51 102 Nomination Deadline: September 23, 2002 ii.