The Tampa Tribune from Tampa, Florida • 71

THE TAMPA TRIBUNE-TIMES, Sunday. October 11. 1981 9-E All Prudent Man For Profit Shzring Hans, Pension Trusts, Invssxmsnt Trusts Credit Unions. SPOT ADVERTISING WORKS Channel 28 T) JaCR FREEMAN From Page IE 11(o Rus DOWNTOWN LOCATION WITHOUT DOWNTOWN CONGESTION 'nr. 7 mmiI I a I As Barnett Ban! Building CUSS OFFICE SPACE C10SEST TO I-27S AMPLE PARKING 1,000 TO 18,000 SO.

FT. AVAILABLE NOW ALLEN O'HARA DEVELOPMENTS, INC. 223-5679 For maximum gain with minimum in profitable, short term loans secured by Florida real 19.25 annually The agency president said the mix of programming the station plans to offer is likely to attract a respectable share of the viewing market from the beginning. "It's (the programming) is a smart move," Painter said. 'There is a tremendous demand for syndicated reruns.

Some have even developed cult followings a small number of loyal fans. Movies area also a good choice. People are looking for alternatives to network programming." One sizeable segment of the television market that is looking for alternative programming is those who are fed up with what they consider to be excessive sex and violence aired over most commercial television stations. Channel 28's Wheeler said his station will offer "family programming" targeted for children and also the 18-year-old to 34-year-old market. Wheeler said he and the nine other partners who have more than $2 million invested in the station have grown increasingly disappointed with the standard fare being beamed into homes by the network stations.

He said Channel 28 wilt attempt to provide shows that will not offend most viewers. To do this, the station May D6 WWII, UiwjHi of fame insured against loss of principal and interest hfifi, at no loss to the ff I I I Jt 1 I Mil I Wt ri I I I II 4 I a I 1 fFor complete information on First Fidelity's 19.25! Fidelity'! aryiual yield program, call or send this coupon Name investor. Program administered by an established, reputable firm with a history of satisfied clients. Minimum mortgage investment package $5,000. TAX SHELTER INVESTMENTS AVAILABLE.

Address. City Home Phone Business Phone THE TAMPA TRIBUNE Oft? tEampa Call 272-7500 Charge all of your Classified Ads with: 15) FIRST FIDELITY Whon Mia Inon ic- noirl Uatnrn 2 financial services inc. I VSIL FINANCIAL SERVICES INC Hdiuniy investor may receive Sensed mae brokers amorte banker, a prepayment penairy, mere- 5401 W. Kennedy Suite 110. Tampa, fla.

33609 a nW.JtenedBjvdue 1 10. Tampa, fla. 33609 iore increasing nis actual yield. will rely on some old standards, such as the highly popular "I Love Lucy and The Twilight Zone." To sell the viewing public on Tampa 072-0137 ST. PETERSBURG 021-0175 SARASOTA 750-4033 FLORIDA (OUTSIDE A8A) TOLL FREE: Channel 28's programs, the station has launched a $350,000.

three- month, multi-media introductory ad If sports is your thing, you should be reading i Tom McEwen in The Tribune and Frank Klein in The Times. vertising campaign under the direction of the Cedar Hames Associates advertising agency of St. Peters burg. (Hames is a former Channel 44 executive.) But the driving force behind WFTS from the beginning has been Wheeler. Since 1961, when he helped put WETA in Washington, D.C., on the air, Wheeler success fully has launched four independent stations.

In 1971, he teamed with the then relatively unknown Ted Turner to' start up WRET in Charlotte; (Turner, now headquartered in Atlanta, has since become one of the giants of the industry and perhaps the biggest single non-network force.) Wheeler's most recent television project was WZTV, an independent station he founded in Nash ville in 1976. He was able to sell the Tennessee station in 1979 at a profit of several million dollars. Wheeler said the Tampa station will be patterned largely after his Nashville operation. More than $2 million already has been invested in Channel 28. station is completing a $1 million tower facility in Riverview where the station's Zy2 million watt trans mitter the most powerful in the area will be located.

Wheeler said. Channel 28 also is constructing a studio and office building on a 1.2-acre site at Interstate 4 and 48th Street. The half-mil-lion dollar grounds and building wilt house another half-million dollars, worth of the latest in video equip ment, including four studio color cameras. Wheeler said the station? hopes to move into its permanent home in February. j- Once on the air, Channel 28 ex.

pects to attract a younger than the network affiliates. Wheeler said the station plans to offer a full list of children's programming in the afternoon and gradually move into teen-age and young adult scheduling in the early evening. Peter Klein, an account executive at the Tully-Menard advertising agency, said the younger skewing of Channel 28's audience combined with its relatively low rates may result in the station being to attract some advertising dollars away from radio stations. Although radio rates are generally less expensive, some time slots such as mornings when commuters listen to their radios as they drive to work are fetching up-; wards of $100 for a standard 60-sec-ond radio spot. Klein contends that one reason for the escalating radio rates is that advertising dollars are spilling over from sold-out TV stations.

"I think that a lot of radio stai tions get the (advertising) budgets they get because the availability is not there on TV," Klein said. Tra sure Channel 28 will take some doN Iars from radio and maybe print, too." Bergen Newell, an executive. at the Hilton advertising agency, said; the arrival of a new major advertise ing vehicle, whether it be a new television station like Channel 28 or last year's debut of Tampa Magazine, works two ways. First, he said, a new outlet increases competition especially during the early stages among the; media. But the long-term result is more significant.

"People will tend to increase1 their budgets," Newell said. As the choices grow, advertisers will be forced to grow more sophisticated in their promotional strategies. "We'll see better and better local advertising," Newell said. 'J The first stage is a large-scale billboard and newspaper teaser cam paign that involves the viewer a lit tle more each week before revealing just prior to the station going on the air that Channel 28 is behind it all. 1 market Earn up to $2,000 on a joint return, S1000 on an individual return TAX FREE The station also will soon begin a Effective till series of commercials over nine area 12.14 CHtelw iwitl yieW liliriJl it lfl tfeptslt mil aturtty radio stations.

The pace in Channel 28's tempo ".14.468 Effective from Oct 6th to Oct 12, 1981 Simple interest, per annum Rates subject to change without notice Minimum deposit $10,000. Interest rats cannot be guaranteed beyond 26 weeks and it subject to change art renewal. rary offices on the fourth floor of the Lincoln Center on West Kennedy CERTIFICATES H.513 THE TERM IS ONE YEAR. MINIMUM DEPOSIT $500 Boulevard is quickening as air time approaches. But getting to this final Regulations allow Money Market CO to convert to All-Savers CD's without penalty Exemption is nst on earty witnarawai.

substantial penalty tor early wrtMrawal on certificate accounts Riti if until) interest a diitriintei noittty month has been a long, involved process. When WFTS, which stands for Family Television Station, finally SEVEN OFFICES TO SERVE YOU: St. Petersbunj, 860 49th Street, NorthPhone: 323-0071. Top-of-the-World, 2560 Sunset Point Road, ClearwaterPhone: 796-0058, Gulf-to-Bay, 2112 Gulf-to-Bay ClearwaterPhone: 461-1429. Mainlands, 9103 U.S.

19 North, Pinellas ParkPhone: 576-3499, Seminole, 7179 Seminole SeminolePhone: 397-6693, Port Richey, Custom Commerce Center, 426 Ridge Road. Port RicheyPhone: 845-1993, Sun City Center, 102 S. Pebble Beach Sun City CenterPhone: 634-5594. gets on the air, it will mark the end of a five-year journey for Wheeler, station manager George Newell and business manager William "Skip" Hunt. It was in 1976 that the trio first applied to the Federal Communications Commission for the station's li- I cense.

(1 Since then, the list of local back ers has grown to include former state legislative leaders Terrill Ses-sums and Louis de la Parte, state Rep. John Grant, Brandon attorney Russell Peaveyhouse, the Rev. Leon Lowry and several other prominent Toastmaster Oven Broiler "It broils, bakes, roasts and top Free with a deposit of $1 0,000 or more (area residents. i I Newell, who for the past 23 years held key NBC network positions in New York and most recently was NBC's operations director, resigned to work full time at WFTS. Citizens Federal has always brought you the best in gifts and MORE.

Now, our gifts are eve7 better. Visit Citizens Federal, make a qualifying deposit, and choose from our quality collection of interesting and useful gifts. CmZENS FEDERAL Gifts galore and a whole lot more. Hunt is a long-time Bay area resi Bubble Gum Machine Dustbusterfrom BLACK and DECKER the "lightweight cordless Free with deposit of $10,000 or more "A NOVELTY FROM THE PAST Machine Free with a deposit of dent who spent 13 years in the in vestment business before becoming a television executive. He also founded and served as a director of CONTACT Tampa, a telephone hotline service.

12" Gold-Star Black and White Television $49.95 with deposit of $10,000 ormore II Quality Products from i $10,000 or more Bubble Gum "Available for $3.35" Choose one Free with your deposit of $10,000 or more 3 1 MONEY MARKET YIELDS? When Federal income taxes are paid I 'j i it HOT" liil mi ill I I I Ml I I 4 that money is gone. Now you can give yourself the choice oi sending your tax dollars Ci to Washington or holding IX on to those dollars and Then you can select Jellybean Dispenser 'Novel cocktail accessory for Free with a deposit of $1,000 ormore the year you want to pay taxes at lower rates. Gnat Gift Vilan: Each item is Fiat with a deposit ot $10,000 or more. (Certain items Ftta with (5.000 deposit ot more 'X (SI Raymond James Associates, Inc. INVITES YOU TO AN INFORMAL SEMINAR A Meal Will Be Served Hurricane Lantern "Perfect for the hurricane battery included.

Free with a deposit of $1,000 or more Trina Cosmetic Bag for ovtmlgm or wow tht wortd" Dome Bag. "The perfect travel companion and Jewelry Roll, "For your special 1 Free for $1,000, 2 Free for $5,000, or 3 Free for $10,000 or more Canon P3-D Printing Calculator $13.95 with $10,000 or more $18.95 with 5,000 or more $24.95 with 1,000 or more Juliette AM Digital dock Radio "Wake to Music. Free with a deposit of $5,000 or more TUESDAY OCTOBER 20TH 6:00 P.M. MARRIOTT HOTEL WESTSHOREBLVD. TAMPA TUESDAY OCTOBER 13TH 6:00 P.M.

MARRIOTT HOTEL WESTSHOREBLVD. TAMPA French White by Corning Individual pieces Free with $5,000 deposit. Special 3-pc. set Free with $10,000 deposit ormore if0-, ''ajjtBaiJ Admission is Free but Reservations Required CALL (813) 879-5926 Baker in the Basket One Free with a deposit of $5,000 Two Free tor $10,000 or more Portafile "Handy home file for your important papers Free with deposit of $1,000 or more Toscany Snack Set "Delicate pattern perfect for Free with deposit of $5,000 or more RAYMOND, JAMES ASSOCIATES, INC i if Member New York Stock Exchange and IP 4V69 5100 W. Kennedy Blvd.

Suite 120 Tampa. Fla. 33609 I am unable to attend but would like additional information Citizens Federal reserves the right to substitute items of equal value tof products shown. Gilts limited to passbook and certificate accounts only. Gift qualifying deposits must remain 90 days or the price of the gift will be charged lo your account Quantities limited.

Some items may become unavailable. One gift per family, please. Free transfer ot funds from anywhere the US A. Certificate Accounts subtect to substantial penalty tor early withdrawal SAVINGS AND LOAN ASSOCIATION A CITIZENS SAVINGS FINANCIAL COMPANY Convenient offices throughout Florida to serve you ESEEI Name. rounded 1952 Assets in excess of 1 billion dollars Mam office: 999 Bricked Avenue, Miami.

Honda Ph. State. Zip..