The Tampa Tribune from Tampa, Florida • 36

THE TAMPA TRIBUNE, Friday. Ntv. 12 SUPER-RIGHT HEAVY WESTERN TENDER BEF Rnv (Pi Jn4 if ride Bertke r- i a r-v on Business Co) I (Q)(Q)V pi IT KWvvf LB. Tlic time has tome to put Price Pride ther again. If we can do it, nobody can.

"I If The logo in the advertising bears a dark background of the African Continent with "The Dark Continent" in large letters and "Busch Gardens. Tampa. Fla." in smaller letters emblazened across the image. More than 2.3 million visitors are expected to pass through the Tampa Busch Gardens before the end of this year according to Fincher. making the attraction the second biggest in Florida behind Walt Disney World.

Since the gardens opened 16 years ago. more than 30 million people have visited there. EACH OF THESE ADVERTISED ITEMS IS REQUIRED TO BE READILY AVAILABLE FOR SALE AT OR BELOW THE ADVERTISED PRICE IN EACH STORE. EXCEPT AS SPECIFICALLY NOTED IN THIS AD. i To oif2f 1 m.

a ill 1 3ywr 1 LSUVi Busch Gardens Unveils New African Theme An entirely new Busch Gardens Tampa marketing program which changes the theme of the Tampa attraction to "The Dark Continent" has been launched by the Busch Gardens Division of Anheuser-Busch Inc. Full page, five-color advertisements in leading U.S. consumer magazines spearhead the program introducing "The Dark Continent" as a logotype and overall concept to communicate the 19th Century African theme of the Tampa gardens, according to Joseph C. Fincher. general manager.

"The Dark Continent," he said, positions Busch Gardens Tampa to potential Florida vacationers as a place where the entire family can step back in time and relive the mystery, intrigue, romance and adventure associated with big game, native folklore and classic feature films made on location in Africa. The new marketing concept is also designed to further strengthen the appeal of Busch Gardens Tampa as a vacation destination itself, said He added the impetus for repositioning the Tampa attraction stems from the success of Busch's highly successful new theme park in Williamsburg. "The Old Country." That park is positioned in the context of a trip to Europe and as a vacation destination. Fincher said other elements of the 1976 Busch Gardens Tampa marketing include extensive use of advertising in the travel sections of major metropolitan newspapers which, together with the magazine advertising, will repeatedly reach more than 200 million affluent, mobile Americans living east of the Mississippi River. The new name for Busch Gardens Tampa is but one element of the Tampa theme-boosting effort, according to Fincher.

He noted the attraction will add, during 1976, two new thrill rides and new, more authentic live entertainment and dramatic wild animal displays. In the magazine advertising schedule there are six new ads carrying headlines "Mar-rakesh, Florida; Nairobi. Florida; The Best Part of a Florida vacation is Spending a Day in Africa; Instead of a Zoo, we created a 1 1 24 HOURS 7 DAYS A WEEK 4978 BUSCH PLAZA 4070 FIESTA PLAZA I nnrillMU OOAHC CDCCU A SW "SUPER-RIGHT" HEAVY WESTERN BEEF rntziviiuivi unnuu nuon kl Et FLORIDA or GEORGIA 1 0 0 COMMITTEE ADDS STAFFER Michael D. Hogan. formerly of Atlanta, has joined the Committee of 100.

economic development arm of the Greater Tampa Chamber of Commerce, as marketing director. Hogan. 27, will develop potential market targets (industries) which might be interested in relocation to Tampa, according to Charles Davis, chairman of the committee. "His primary said Davis, "will involve locating the businesses that could service existing Tampa companies, offering them an incentive to move here by showing statistically there is sufficient demand in the Tampa area to warrant a move by the company." Although the committee has. in the past, approached industries oh relocating to Tampa on the basis of a demand for their services in Tampa, it has been only on a piecemeal basis.

Usually, the committee has followed leads either through inquiries or contacts in seeking industry. Creation of the full-time marketing position will establish an organized system to seeking industries that might not have considered Tampa as a BBuBBUaJhts SAVE 30c HALF I SAVE 30c HALF Ley Quarters 1 ,1, JANE PARKER inm iiimii NORTHERN GROWN U.S.ffl SIZE A jL 11 BAG Off 4 if LcmMBJIINS 20 0 BAG59C1J jjp" I I pS Wm WITH COUPON BELOW 1 Uj fl fj tj JJ. planters twin pakJ HELL MAN'S aVF pV'cll jggPOTATO CHIPS! nj 30C 1 1 ib. bag a I rf nvfi ft ill ou.T (o) (o I Sifl'lf' 0 MOW INOIMIM PUH MStS.I I t-j I WITH COUPON IN THIS AD PiTy. fTYtS HELLMANNS fCSAVE 1 6 I fi F' MAYONNAISE i ZZI 16C StU; A Av I iJnfc QUART JAR WITH 'V I'-''-' 0 fl II I YOU l-irt-.

THK If THROUGH NOV IN ALL STORE IN i I ti AAff I THE FOLLOWING CITIES HI 1 lLT JPAY COUPONI I TAMPA STOBES ONLY i V-AV I limn i coupon I IftmrW 3IVKI9 UMll 4i64rfsAuto I 1 "l'y ormow iNotHiHPum.Ms(sii,i I imnnini) jffpiiiaiiMBMMMii Mm miinffli iiiiii" K.ABnlf VAIIO IMRU SUN NOV 'I'l I'lTS Aap 111 SPlill ASP PANCAKE WAFFLE ATTSnFlfo) i32.oz:$'P0 4.oz$00 n7 1 If Si' BUS. I BTLS. II, I-J HALF99) hlblf99c TRUNZ ALL BEEF OR GERMAN BOLOGNA SAVE 30c HALF SLICED WHITE OR YELLOW AMERICAN CHEESE SAVE 6C A POUND! GIANT RYE BREAD SAVE 20' A BAKED BEANS OR MACARONI SALAD u. 59' i. 69c For A Snack, A Banquet, A Quick Meal Or 1 A Lavish Party Visit Our Deli I i Visit A Deli At The following Winn-Dixie Stores TAMPA 130 W.

Fletcher Avenue 3910 S. Manhattan Street mm 8430 N. Armenia, Tampa Horizon Park Shopping Center 7525 Town 'n Country Plaza SUN CITY CENTER, SR 674 WINTER HAVEN 820 3rd Street SW BRADENTON 6832 14th St. 3928 W. Manatee.