Lincoln Nebraska State Journal from Lincoln, Nebraska • 32

EIGHT LINCOLN SUNDAY JOURNAL AND STAR, JULY 14, 1940. a Radios Reply To Cry For tar Studded Forecast99 The: Democrats zTake Their Turn Before The 'Network Mikes Broadcasters All Set To Another Political Convention eries TQp -'Vv 1 1 HI Ct' i if lit r' 4" if 1 1 Vx I If ja I if, ft 1 if Z4 NOTHEH ambitious summer sustaining feature, to replace the departed Radio Theater, opens en ihe Columbia network and KFAB Monday night ot 7 o'clock under the title of "Forecast" series. The new program adds further lustre to a number of fine summer shows dready on the1 air. f- The "Forecast" series wll be heard during July and August and brings to the microphone the top flight stars ot the entertainment world. In the words of CBS vice resident W.

B. Lewitf, the broad casts are to be an ambitious reply to the characteristic American lis tener'a demand for something new in the way of radio entertainment, No two shows will be alike. The programs are split up into 12 half hour shows and two one hour shows. Other stars who Bob Bellamy To Sing On Al Pearce Program Bob Bellamy, tenor star of the Coffee Pot Inn and heard on several other KFAB will be the guest star on the Al Pearce program Friday night at 8:30 o'clock over CBS and KFAB at 8:30 o'clock. Bellamy was picked as one in a series of relatively unknown radio performers who are appearing on Pearce's show this summer.

BeUamyg4eft Saturday for Hollywood where the program is produced. His trip expenses will be paid by the sponsor and in addition he will get ft nice sized check for his appearance on the show. will appear on the series are Herbert Marshall, Charles Laughton, Gertrude Lawrence, Burgess Meredith, Walter Hampden, Col Stoopnagle, Paul Robeson, John Boles, Mary Martin, Joan Edwards, Margaret Sullavan, Ruth Gordon, and Gertrude Niesen. "Battle -Of Music." Monday night's "forecast" will two half hour programs. The first, from New York City will present "The Battle of Music" with jazz and classical music each given a hearing.

The program presents Raymond Paige and a 70 piece orchestra, Albert Spalding, concert violinist; Hyers, Joe Venuti and Fredda Gibson. The last half hour brings Flor- Journal Star Maestro Raymond. Paige, left, and songstress Fredda Gibson look on amusedly while Violinist Albert Spaidlng of the concert stage and Frankle Hayes of night club fame discuss their script for the "Battle of Music" first of CBS's new forecast series in which the four will appear Monday at 7 p. m. i tattmiiiniiiii Will It be the voices of these two gentlemen In the 1940 presidential ccrmpaign? Wendell Willkie, the republican nominee Is shown at the left talking over a CBS cue line from his Philadelphia hotel.

At the right is' President Roosevelt as he looks at one of the fireside chats heard over the networks the past eight years. Both are good radio speakers. F. D. Intentions about a third term will be covered thoroughly by radio at the democratic convention ln Chicago.

THE nation's broadcasters will converge on Chicago this week to bring the nation's listening audience an elaborate word picture of 'the democratic national convention proceedings which open there Monday morning. The network coverage started last week with several preview broadcasts from Chicago. A number of programs art scheduled for Sunday as the convention prepares for the opening gavel. One of the highlights of the Sunday schedule is Mutual's American Forum of the Air heard over KFOR from 6 to 7 p. m.

Six of the leading Journalists covering the convention will exchange views on issues, possible platform planks and candidates. Heading the list Is William Allen White. Kansas editor. Others are Ulrich Bell.1 Louisville Cour ier-Journal, Doris Fleeson, New York Daily News Frank Kent, Baltimore Sun, Joseph Driscoll, New York Herald-Tribune, and Ernest K. Lindley of Washington Post.

Theodore Granlk as usual will preside. Other Sunday Broadcasts. LSome other broadcasts set for today include: 5:13 p. K.r ab, Senator Burton Wheeler explaining-what the democratic platform should say about peace; 8:30 p. KFAB, Senator James Byrnes and Postmaster General James A.

Farley will be interviewed by Albert Warner, CBS convention reporter; and at 3:30 p. over WOW, H. V. Kaltenborn Ray. mond Clapper, Earl Godwin, and Baukhage will hold a preview round table.

Monday at 11 a. m. the networks will bring a description of the opening session of the convention. The highlight of Monday's iched-ule, however, will be the keynote address by Rep. William B.

Bank-head, speaker of the house, which will go on the air about 8:30 p. m. over all networks and probably KFAB, KFOR, KOIL and WOW. During Tuesday a regular series of five to 15 minute broadcasts have been arranged in addition to a number of special events not yet scheduled. Wednesday when the convention names its presidential candidate the network microphones will bring a detailed account of the voting.

This will probably be carried by KFAB, KFOR and KOIL. Many Commentators. The events of the convention will be interpreted by an able battery of Columbia will present Elmer Davis, Bob Trout, Paul Sullivan, Albert Warner, Bill Henry, John Charles Daly and James Fleming. For Mutual are Quin Ryan, Fulton Lewis, Wythe Williams, Arthur Sears Henning, Gabriel Heat- ter and others. The NBC lineup includes Raymond Clapper, H.

V. Kaltenborn, Earl Godwin, H. R. Baukhage, George Hicks, Lowell Thomas and Walter Lippmann. About 25 tons of broadcasting.

equipment will be used by the broadcasters to cover the conven- tion. will have in excess of 150 microphones placed about the big convention hall to bring listeners all the color of the proceedings. The democratic gathering, however, will not be televised due to technical difficulties. Each of the major networks expects to devote upward of 20 hours each to the convention. Goldman Band Program.

Five waltzes of Johann Strauss, including the Blue Danube, will be included by the Edwin Franko Goldman band concert to be broadcast by KFOR Monday evening at 7: 30 o'clock. Book Review. Sir Thomas More's "Utopia" will be reviewed by Dr. Bergen Evan-son the "Of Men and Books" broadcast aired by KFOR Tuesday at 2 p. m.

ii jni. 'fim, tgv i yj.in'.nn ji i4 't -j'A' (l 4......,., rtrr1nntr ga-n-rttWt- TiTtfiiiA- LJ: 2 ma ihe Mike Br BBUCK HICOll Ever since commercial broad casting hit its present big time stride the general apathy oi the listening public to commercial an nouncements tht advertising mixed in with their entertainment has been well known to those who produce the programs. As consequence, the tendency hat been generally to make the radio as unobtrusive as possible. This subterfuge has taken the form of dramatic skits usually centered in the home, gags or jokes about the sponsor's prod' uctst Interviews with those who have shown a remarkable inv provement since taking the spon sor's pills, and institutional "plugs" which geek to build good will and not necessarily drive home a Probably the most ingenious device has Just recently made its appearance on the air. And usu ally heard after the big network show when the local station iden tifies itself: It's that trio which rattles off commercial ditties There's one on KFAB at 8:55 p.

m. every night that starts out slowly in four-four time 'nickel nickel, nickel, nickel" and then swmgs into this verse which is sung to a swing version of the old hunting song "John "Pepsi-Cola hits the Twelve full ounces, that's a lot Twice as much for a nickel too, Pepsi-Cola is the drink for you." Then the trio swings off into another round of "nickel nickel nickel, nickel" and winds up with "ao-aee-aa-da-da." We discovered last week how this thing got started. About three years ago one Austen Herbert Croom Croom-Johnson, who got nis start in radio with the Brit ish Broadcasting Corporation and came to this country about nine years ago, and his collaborator Alan Bradley Kent were talking over the radio situation when Kent says: "Ginger (that's Croom' Johnson for short), spot an nouncements (those 15 second commercials in the station breax period) stink." Ginger not only agreed Dut decided to do some thing about it. The ditties are the result. Whispering Jack Smith used to sing these ditties but for the last three months the Tune Twisters Andrew Jackson Love who emits the "pah," Robert Wacker and Gene Lapham have been singing them straight.

swin. boogie-woogie and baby-talk. ihus far they have been broad cast 18,000 times on 200 stations. As the original verse is eround into the listeners ears, the words in the first two lines are chanced but never the last two carrying me vital ymessage." For example they have one in which a Popeye voice says "Pepsi Cola hits the spot, Nuts to SDinach look what ive Kent, Johnson and the trio are now at work on a iinele for a chewing gum company the theme Deing, "chew, chew, chew." Mean while, they want to do one more opus for Pepsi-Cola in double talk but the sponsor is firm against it, Here it is: "Pepsi-Cola minils the spot Twelve strof brannis, that's a lot Twice as gemmer for moolee woo Pepsi-Cola is the slerm for you." What do vou make nf thai nnm watson? SOME PERSONAL MEMOS TO: MARK one for the books. John MnPnH- ney, CBS engineer on the Kate amitn programs for the past six years, has just been given what is undoubtedly -the softest nssfim.

ment in radio for the summer. He will handle the control dials at the Lake horn nf Mi Smith for her summer morning programs jieard over KFAB and CBS. From now until Kent 77 oil he will. have to do after that is minute chore is live the life of a man on vacation with full JOANNIE There't a onnA rfol being said now about Americans taking care of English children while the war continues over there. Here's a true story about a friendship based on nothing more wngioie man the sound of Voices across 4.000 mile nf land and water which may bring four omisn war rerugees Into an American home.

Bill Britton of Montgomery. 'Alnhama Charles Thayne of Nottingham. r-ngiana, -met" while pursuing their hobby as amateur radio operators (hams). Their mnnv rnn. versations made them such good friends that when the war imperiled English cities, Britton radioed his friend that he would gladly provide temporary home for Mrs.

Thayne and their three KOWH NBC Blue 660 Dies SUNDAY. 1:00 Melodlo Moods. Southemalres. COO Und of Makt Believe. 1:1 Luther Lenten Singers.

0:30 Morning Musicals. 9:45 Escorts A Betty. Radio City Music Hall. 11:00 American Red Cross Program. 11:15 Vass Family.

11:30 Al a Lee Reiser's orchestra. 13 :00 Treasure Trails of Song. 13:30 Salcn Silhouettes. 1 Vir.cente Gomes. tilSr-Ntwi.

1:30 National Muslo Camp Fgm. 3:00 Christian Science Pgm. 1:30 Basin Btreet Swing Session, 1:00 Bobby Byrne's Orchestra. 3:30 Voice of Hawaii. Gray Gordon's Orchestra, 4-40 News.

4:45 Cavalcade' of Hits. 6:00 News from Europe. 1:30 Spartt Roundup. 5:45 World's Fair Band. 0:00 Summer Symphony.

Hit Revue. 7:30 Concert Mastert. Oft. Den KFOR KOIL KFAB WOW Mutual and Columbia Columbia NBC RED Columbia and Mutual Bailc Notwork 1210 Kloeyclo 12S0 XUoctcIm 770 KilcrcUt 590 ElocyclM noisy and here is Henry Grossman, chief engineer of the CBS has a machine which measures Political conventions are special convention staff, who here trying It out at the GOP Monday. SUNDAY 1:00 lit S.30 145 Church of Air.

Church of. Air Church Bervlcti. Church Church of Air rhuich of Air Wlnga Over Jordan Wings Over Jordan t.OOINews 1:15 Funny As You Like As You Like Newt Jerry Sean Major Bowei Major Bowes 10:00 10 15 10:30 10:45 Ai You Like It As You Llko It Salt Lake Choir Bait Laki Choir Major Bowes Major Bowfi Salt Lake Bait Lake 11:00 11:16 11:30 11:45 Pled Piper Pl'yrt Pied Piper Pl'yrt Church of Air Church ot Air March of Games! March ot March of Oanns, March of Garnet IWBiiiaweBweBjaBajaj ,1 ''iP'- vmmmnm'mKggfjpmmi if- A .8 i I l'i i SUNDAY AFTERNOON its volume. He is shown the demo convention starting 163 pounds, has wavy dark brown hair and blue eyes. Q.

Could you tell me the age ence Eldrlge. and Fredric March to the mocrophone in Hollywood in a radio version of Booth Tark- ington's "The Gentleman from In diana." The drama portion is titled "The American Theater." Qulx Guests. Turning to the Sunday dial list a variety of entertainment is again ready for liseners. At 4 p. m.

today the Fun In Print lit' erary quiz show presents Ogden Nash. John Vandercock, Selena Royle and W. French Githens as guest experts." The program is on KFAB. At 12:30 p. over WOW, the University of Chicago Round Table strikes a serious note in its discussion of -I'M -Day and America" in which this nation's mobilization plans wUl be discussed.

Walter Davenport, political writer, is among those taking part. The old fashioned hay ride is the theme for the dramatic skit on the Summer Hour this eve ning over KFAB at 7 o'clock. Radio Programs MORNINQ Morning Roundup Morning Roundup Morning Roundup Morning Roundup Hlllfthts of Bible Hlllghts of Bible Chapel Service Chapel Service News Voice of Cooperatlo: Major Boet Major Bowes. Chapel Service Chapel Service Muslo Camp Muslo Camp Major Bowes. Major Bowes.

Dear Diary Dear Diary News Julio Martinet Wings Over Amer. Wings Over Amer. First Plymouth First Plymouth First Plymouth First Plymouth Lea Oordon Lea Oordon A Capella Choir Sliver Strings EVENING Columbia Workshop Columbia Workshop Musical Game Musical Game Bishop A Gargoyle Bishop tt Oargoyle One Man's Family One Man't Family Summer Hour Hour Summer Hour Summer Hour Merry Oo Round Merry Qo Round Familiar Muslo Familiar Muslo Take It Or Leave It Take It Or Leave It Demo. Convention Demo. Convention Hour of Charm Hour of Charm Russ Morgan Behind Headlines Headlines, Bylines.

Prog, from WBBM Dick Jurgens Dick Jurgens Allen Roth Irene Rich Will Bradley Will Bradley Henry Busse Henry Busse News Raymond Scott Walter Wlnchell Arthur Oodrey Newt Dance Orchestra. The Aristocrat! Chuck Foster Harry James Harry Jamet Sign Oft Dance Orchestra, Dance orchestra Carl Ravaita Carl Ravassa Dance Rhythms MORNING Newt Texas Mary Newt Aunt Sally Markets All Hands Around Home Harmony News News Melodiea Musical Clock -Musical Clock Coffee Pot Tnn Roy A Lonni Oospel Four Coffee Pot Inn Texas Mary Man I Married Houseboat Hannsh Ellen Randolph By Kathleen Norrls Myrt Marge HlUtop House Stepmother 8hrt, Short Btory Life Beglna Big Sister Aunt Jenny David Harum Lone Journey Against tht Storm Ouldlng Light Kate Smith Kitty Keene Helen Trent Our Oal Sunday Woman ln Whit Road of Life Right to Happiness Beautiful iafe Right to Happiness Gospel Singer Road of Lift First Dinner Call Meet Miss Julia Adopted Daughter Portia Blake Woman of Couragt KFOR Seeking 'Miss Lincoln A water pageant to be climaxed with the selection of "Miss Lincoln, the Acquatic Queen" will be held at Capitol Beach July 23, under the sponsorship of KFOR and a number of other Lincoln groups. Miss Lincoln will be presented a large silver trophy. Over 100 girls, who must be 15 years old or more, are expected to enter the contest 'The pageant, called "Neptune Follies" will be presided over by "Father Neptune," who is to be Ed Cooper, KFAB-KFOR announcer. The pageant will be free.

Unusual Building Show Being Heard Over KFOR Nine manual training students picked from the Lincoln schools are building a model home at 1650 Van Dorn under the supervision of experienced builders, and KFOR is keeping a daily account of the progress of the work on a 'show conducted by Doc Hull aired at 12:15 p. m. The boys, who incorporated, are Marcus Paine, Marcus Stoneman, Norman Zabel, Bill Larson, Arvid Carlson, Wayne Sawyer, Kent Baker and Duane Riner. The entire responsibility from picking the lot to selling the home rests with the boys. They will share in the profits from the sale of the house.

SPOTLIGHT FEATURES SUNDAY. ON KFOR 1:30 p.m. Columbia Symphony, Howard Barlow conducting; today's program contrasts symphonies of Roy Harris, Schumann, Mozart and Prokofletf. 3:30 p.m. Flow Gently, sweet Rhythm, with Maxine Sullivan, Golden Oat Quartet and John Klrby't orchestra.

6:00 p.m. American Forum ot the Air. discussing Issues and candidates before the democratlo convention. Those, taking part, all newpapermen, are William Allen White, Ulrlch Bell, Doris Fleesom, Frank Kent, Joseph Drlscoll and Ernest Llndley, 1:30 m. Symphonic Hour conducted by Hnry Weber.

ON KOIL 5:00 p.m. Newt of the World? roundup from' abroad. 6:00 p.m. Musical Game, with Johnny Oreen't orchestra. 10:30 p.m.

Press News, flvt mlnut sum mary. ON KFAB 4:00 p.m. Fun In Print, literary ouls, with Ogden Nash, poet; John Vandercock, author; Selena Royle, actress tnd W. French Glghent at guest experts. 6:00 p.

workshop presents an orginai musical comedy titled. -The Fish Story." 7:00 p.m Bummer Hour, with Jessica Dragonette, soprano, and James Newlll featured ln dramatlo skit about a hay ride. 8 30 p.m. Democratic convention preview, with Sen. Jamet Byrnes and James A.

Farley Interviewed by Albert Wamer. ON WOW 13:30 p.m University of Chicago Round Table discusses "Mobilisation Day and America." 8:30 p.m. Democratlo Convention preview, with H. V. Kaltenborn, Raymond Clapper and others discussing the Issues.

7:30 p.m. American Album of Familiar Music. MONDAY. ON KFOR 3 90 p.m. Lecture Hall, with Fletcher Pratt, military expert, discussing Britain's chances of heating off the Nail Invasion.

6:30 p.m. Who Are You, mystery drama. 7:30 p.m.Concert by Idln Franko Goldman band, ON KOIL 5:30 p.m. Designed for Dancing. 6:55 p.m Elmer Davit and the newt.

ON KFAB 4:15 p.m. Songt by Bob Bellamy. 6:00 m. So You Think You Know Music, musical quit conducted by Ted Cott. 7:00 p.m.

Forscast, first of scries of elaborate summer sustaining series; tonight's program devoted to Battle of Music, with Raymond Paige's orchestra. Albert Spalding, concert violinist, Frankle Hyers, Joe Venuti and Fredda Gibson; will be followed by half hour drama starring Florence Eldrldge and Frederic March in, "The Gentleman From Indiana," Booth Tarktngton's story. 1:30 p.m. Democratlo Convention; keynote address by Speaker William B. Bankhead.

ON WOW 6:30 p.m. Margaret Speaks, soprano, and concert orchestra. 1:00 p.m. Contented Hour, 13:00 Brazilian Exert. Newt First Plymouth Dick Lelbert 13:15 Brailllan Radio Canaries News News 13:30 Summer Newt Home Town Band Chi.

Round Table 13:45 Summer Cruise Summer Cruise Home Town Band ChL Round Table 1:00 News CBs Symphony Concert Mlnlatur From Hollywood 1:15 W. C.T,. U. Pro. CBg Symphony Concert Mlnlatur From Hollywood 1:30 1 CBS Symphony CBs Symphony.

Baseball Game Danes Music 1:45 I CBS Symphony. CBg Baseball Game H. V. Kaltenborn 3:00 1 CBS Symphony CBg Symphony Baseball Game Al Donahue 1:15 1 CBg Symphony CBg Symphony Baseball Game Al Donahue 1:30 I Invite to Learn Invitation to Learn Baseball Game World It Yourt 3:45 Invite to Learn Invitation to Learn Baseball Game World Is Yours Vespe-. 6et Vp 8rlw Baseball Gam Yvettt) 3 15 I Vesper Service Vesper Services Baseball Game News 1:30 Bweet Rhythm Sweet Rhythm Baseball Game Demo.

Convention 3:45 1 Sweet Rhythm Sweet Rhythm Baseball Game Demo. Convention 4:00 Serenade Fun In Print Fun In Print Cathollo Hour 4:15 Glen Qray Fun In' Print Fun in Print Cathollo Hour 4:30 Western Tennis. Now and Then Melody Ranch Beat the Band 4:45 Western Tennis Now and Then Melody Ranch Beat the Band 6:00 Rendezvous News ot World News of European Situation 6:15 Rendezvous Senator Wheeler Senator Wheeler European Situation 1:30 From Germany. Friendship Time Weekend Potpourri Band Wagon 6:45 Shep Field Potpourri Weekend Potpourri Band Wagon Tons of equipment are used by the broadcasters to provide radio coverage of a national political contention. Here is a cameraman shooting part of the equipment CBS has installed for use at the Chicago cronventlo A total of 25 tons of engineering equipment were used by radio at Philadelphia and Is to be used again this week.

Miles of wire and hundreds of microphones are used, ln'additlon, to bring a colorful picture of the proceedings. of Sade on Vic and Sade, where she was born, and her height and A. Sade is Bernardino Flynntem CUa 1 convention. It will be used at Quest.io-ns and Answers Radio listeners who may have questions to ask about radio artists and firogram are invited to send quet-. ions to The Radio Editor, Sunday Star and Journal, Lincoln.

It the requested Information is available answers will appeir on this page the succeeding Sunday. Q. What happened to the Gang Busters program which came over KFAB on Saturday at 6 p. m.7 A. The program has been taken off the air permanently.

Q. What has become of. the Aldrich Family on WOW on Sunday nights? If they have been taken off the air, why? Have A. The Aldrich Family is now heard over. WOW Thursday evenings at 6:30 o'clock.

Q. Could you please tell me how old Artie Shaw is? A. Shaw was bora May 23, 1910. Q. Who plays the roles of Dr.

Harding and Karen Adams on the Woman In White serial? A. Dr. Harding "is played by Karl Weber and Miss Adams is played by" Betty Ruth' Isn't Charles Boyer going to be oii the Hollywood Playhouse on WOW anymore? A. He has been replaced by Jim Ameche and Gale Page for the summer months. Q.

Will you please give the name of the' artist who takes the part of Mr. Craig, in Life Begins? What does he look like? A. Mr. Craig is played by Carleton Young. He is 6 feet tall, juncibj.

uue was uuru ejuiiuary 2, 1904, in Madison, Wis. She is 5 feet 4 inches tall and weighs 118 pounds. FOR THE -NED 'of LINCOLN AND VICINITY Special Fret Aurogauw Tttlt By C. II. BLOOMER, Hearing Aid Specialist JULY 15th, 16th, 17th, 18th and 19th SUNDAY 1:00 1 Forum of 615 1 Forum of 6:30 Forum ot 1:45 I Forum of Columbia Workshop Columbia Workshop Dance Melodies Dance Melodies 7:00 Revival l'15-l Reveal 1:30 1 Revival 1:43 Revival Summer Hour Summer Hour Summer Hour Summer Hour 8 00 8 15 1:30 8:45 News Concert Symphonic Hr.

Symphonic Hr. Revival Revival Revival Revival 00 1:13 30 1:45 Console Consol. Al Ravelin Leo Newt Musical Game Musical Game Take It Or Leave It Take It Or Leave It Tucker 10:16 Tommy Tucker 10:30 I Leonard Keller 10:45 i Leonard Keller News Sportg Specials News Harry James 11:00 I To be an 11:15 I Muslo You Want 11:30 Muslo You Want 11:45 I Muslo You Want 13:00 Blgn Oft The Arivtocrats Muslo You Muslo You Want. Muslo You Sign Off MONDAY 00 1 Silent 8:15 1 Silent 45 Musical Clock Musical Clock Musical Clock Musical Clock t. Musical Clock 7:00 Musical Clock 7:16 Musical Clock 7:30 Musical Clock 7,45 Musical Clock Musical Clock Musical Clock Newt Yawn Patrol S.00I Newt 8 15 I Tlma to Shine 8 SO Traffic Forum 8:45 Choir Kitty Kelly Myrt and Marge Hilltop House Stepmother 9:00 Oloombustcrs :15 Gloombusters 30 Birthday Club 1:45 1 Johnson Fmly.

Short. Short Sotry Life Begins Newt Polly the Shopper 10:00 10:15 10:30 Ruvlnvky Better Business Kate Smith When Girl Marries Helen Trent Our Gal Sunday Keep Fit. 10:45 i Mary Morton 11:00 News Julia Blake Your Treat Walt! Time Noonday Melodies 11:15 11.30 11:46 John Agnew Jo Hart Jo Hart children. Britton has repeated hh offer to the U. S.

consul at Lon don and while they have not yet had word, they are hoping the next liner from Europe will bring their "radio cousins." We thpuhgt that Helen Hayes and Otto Kruger in- "To the Ladies" was- ohe of the most brilliant pieces of drama heard on the Ra dio Theater all season. Howard, veteran Broadway star who appeared in a hilarious guest shot on the final Kate Smith show, will be the featured comedian on Miss Smiths show next season. There's a rumor going tiround for the nth time that Paul Whiteman will definitely disband his Noel Coward was offered $90,000 for a Sunday night radio series but the deal fell Bob Hawk and his "Take It Or Leave It" quiz has been signed up by the sponsor to December, 1940. Hawk, by the way, was set back on his heels last Sunday when the first contestant; a young doctor, stepped to the mike and told Hawk his name was Jack London. "I've enjoyed your novels," cracked Hawk.

"It's a pleasure to know you can read," answered the obviously-bored-with-this-gag- London. Then the doctor went calmly ahead to give Hawk seven right answers and win the $64. with some of these other fine summer replacement shows why doesn't CBS bring Orth Bell (Uncle Jonathan; back to the and Cobina of the Bob Hope show may have their own program in the fau, and PREVIEW oi the 1. NEW VACUUM TUBE ACOUSTICON Worn as easily and comfortably any carbon aid 2. ACOUSTICON VACUUM TUBE AMPLIFIER Changes your present carbon aid into a vacuum tube aid remarkable yet true! 3.

ALL POSITIONAL CARBON ACOUSTICC Do not mlu (hit opporlunlff to obtain a compltl and Ihorouoh hearing test and al tht tamt Umm HEAR AGAIN WITH THESt REMARKABLE NEW ACOUSTlCONSt Budget Plan Available Liberal Allowance on Old Instrument PHONE FOR APPOINTMENT, 2-4857, OR COME RIGHT IN. NO OBLIGATION TO BUY, OF COURSE. ACOUSTICON INSTITUTE JOHN MONAGHAN, MGR. 336 Natl. Bk.

Com. Bldf Lincoln, Nebr. 13th Streets Wa Suirrit Brinftut Bantam Wits Von St Haw Wtll Yon Can Htar With A Gtnulnt Aeonatlctn.