The Journal Times from Racine, Wisconsin • 19

THE BAClKTE dfStiEMSE -xnpxx7 X- 'AHN SECTION H-PAGES. RACINE, WISCONSIN, MONDAY AFTEIUiOON, OCTOBER 1S2S. ZAHN SECTIOftUu AGES. (J LlLZl UGE BUILDING AWAITS TIIROHG nillCI) IS ACCORDED IMITATION )T -Li- if me i L-' nX) aVanta! uwlI Ij3 lAj; L. 1 j.

I Mo 77 iinnovax LATEST METHODS III BUILDING Preparations Complete for Inspection by Public ZAHN'S NEW BUILDING AND I I MEN WHO MADE IT POSSIBLE I 1 1 I I GIVE COHORT AND EFFICIlNCY Vision Shown in Selecting Site Mr. Zahn Realized Possibilities Which Would Fol-low Possession of the Three Small Stores, 5Ti rt i Oi .11. i i t'J titKl if II Li UtUAlS i is i i i i i iw ii lj i i.i i 1 8 iiJi i 1 1 1 I Which Is to Have Many Pleasing Surprises SPLENDID MUSIC i AND DECORATIONS TX As the city clocks, strike the hoar 2 tomorrow afternoon the doors of the new store building, of the Jahn liry Goods company at Fifth reet and tonument square will awing open to permit the entry of tj awaiting', Ihronjj and give the citizens -of Kiwi the first glimpse St the Interior of the new business ljome which Mr. Zahn to built. i The day will be the most aunpi-cjous In the history of the Zahn com-fcany which started in a small way, tnrlved from' Its Inception as a result of-the determination and grit of Its founder, outgrew two quarters Mumcil a size which necessitated the building of the modern lome which, tomorrow, will' be thrown i open to the Inspection of citizens whom It will serve In ifhe future as It has in the past.

Two Inspection Period. There will be two Inspection perl- fids, the first' beginning at 2 o'clock the afternoon and ending at 6 clock, and i the 'second beginning tit o'clock in the evening and (Inning until 9 o'clock. Six hours 1111 be given5 over to the Inspection fsriods. whitjh may be more ap-roprlately referred to as "Welcome Xm.y," but Dey have been so as to'rlve all who desire to Visit and lnfect tha new an Opportunity to-do so. While the si reception hours must necessarily bei held down to a.

limited tiumberj arrangements have been ynide to handle a large number. of people without the least Inconvenience, the minimum of crowding and In a manner vhlph will per-ftnli of leliureljr examination of the )lrWrfiw rtrrtmfi)t hoaifU on th Hour floors. All thre entrances are to be made of Jn accommodating the people, the large main entrance on Monu-tpent sounrfra well ns that on Fifth and the -WWonrfln street en--t'Zence. All are spacious snd.capahln tt permitting the entry of a Urge number of people ithout excessive crowd 1 nr. Starts pn First Floor.

The first, ir main floor of the tore, Is one of the most Interesting. have been made so tiat the visitors will, on completion yf thel inspection of tha't floor, be (Tarried In -the large passenger elevators to the fourth floor. The elevators, will be one-way lifts on the penlng day, 'and there be no tops between; the first and fourth floors. i Once the visitors are landed on the top floor they will be accorded the privilege of inspecting ill of the CTurn to Page 7. Column 1.) REALIZES HOPES OF AJLIFETiri Fulfillment Comes With Completion of New Home for Zahn, Store.

Vondest hopes, and ambitions of ractlcaly a life tlmo are being re- MONTHS TAKEN UP IN NEGOTIATIONS fxx Vision and foresight on the part of were shown in the selection of The site for the new building I which houses Racine's new department store. required both to realize the possibilities which lay In the three parcels of land which had been utilized for businesses In a small way for many years. One of the most difficult things to do Is to bring', together the owners of three valuable pieces of downtown business property, and especially Is that true of Monument ho a re property where the values are exceedingly high. Few owners of such real estate can be gotten Into a frame of mind where they will release their holdings, no matter what the offer may be. It was such a condition which Mr.

Zahn afed when he set about to gain" possession of the three parcels of land which form the Bite on whleh the new mercantile establishment stands today an a monument to the determination and pub-(Turn to Page 0, Column 1.) DENIED HIMSELF A EDUCATION TO Not only ha Edward Zahn put his personal effort Into making the buslnesa of the SSakri Dry Goods store a distinct success, but he has had the Hose co-operation of hla two sons, Kdward J. Zahn Jr and iHussell Zahn, during the last several jeara. The lattet4 two have not rested on any laurels pained by their father In the business realm, but they have put forth unceasing ef-1 forts to make the business the lead-Jng-ne-in-itVTTne injhlacom unity. --rZr Edward Zahn Jr, 29 years old, who plans the advertising of the store and is in charge of the general, merchandising, denied himself a university education Int order that he might entef his father's business and there-learnat-first-hand aH the-lnat and outs of the business and in all this he has achieved success. Edward Zahn Jr Is a native of Ttacine having been born in this city "on July 6, 1896.

He attended the public schools In this city, first the "Wlnslow and then the McMynn. For four years he was6 at Culver, military academy, graduating from that Institution In the year JtS. During lU.i while at Culver, he won th medal for being the best all-around athlete in the school out of 600 boya who attended it. lie also was captain of the baseball, basketball and football teams during hla- Culver career. During his last year at Culver, he was captain and In command of a company of high school boya from all over the coun-(Turn to Page 6, Column 1.) tr Welcome Days" it i til nl 1 Forges Ahead in His Chosen Field i Edward Zahn Realizes the Dreams of His Youthful Days Back of Fire-Cent Counter.

TELLS OF EARLY I DAY EXPERIENCES From a youth' selling articles at a fve-cent counter In a local dry goods store to founder and propriet- Jr of Racine's most modern dry oods Is the experience of Kdward Zahn who today Is realizing dreams of his early Career as a salesman In seeing the -com pany housed In the moat attractive structure of Its kind In the olty. Today1 Mr. Zahn, with his two sons Edward J. Zahn and Russell jV. Zahn, is enjoying the prestige of being the owner of a.

store whose patrons are not heartiest congratulations but who also rejoic with him in the success or his business and, the progress he has made in lie years in which! he has so carefujly looked tTurn to. Page 2, Column 1.) RUSSELL ZAUN'S CONSTRUCTION Home Dollars The great majority of the dollars which entered Into the construction of the new Zahn build- ng remained at home. They did not go, wandering away to other communities to pay wnges to men employed in outside stores or industrial plants, but remained right In Racine and were circulated among tt general business hoones in Jill sections. Wherever it was possible the contractors let the work to Ra cine firms, andtheJatter paid the dollars to their employes who In turn paid them out to the butcher and the grocer as well, aa the clothier and dealer In every pther article used in the home. As a "result of the plan which was followed Haclne business was stimulated and its residents benefited GENERAL CONTRACT TO NELSON INC.

Finn Specialize in Large Structures and Has Completed Many; Such in Ila-lue in Ite-ccnt Years. Nelson the general contractors on the Zahn building, is a firm ot builders which has been active in Racine for 30 years. It was incorporated as above In 1914. succeeding the firm of Nelson which was a partnership made up of Louis F. and Robert Nelson, both, builders ot considerable experience even in the early days In Racine.

Robert Nelson Is the president of the corporation while Louis K. Nelson" is the secretary-treasurer and general manager. This firm has done a-large amount work In this city and county and bears an excellent reputation for work well and promptly done. It turned the Zahn building over to owners Sept. 1, a considerable' time before the provisions of contract, The -com pany; butlt the entire plant of the AJax Hutibar-company, Journal-News bunding, the Elks club house, the Kiratstlonal bank building and the new huild-Ing of the Hello City Malleable Iron company.

The quality Incorporated thosetruclures speaks of the thoroughness of the work of the builders and (remonstrates, their ability to take over all contracts, matter whether small or large, simple or complicated. The company completed the Zahn building- several weeks earlier than time mentioned in the contract and Kdward Zahn Srn personally complimented the firm on the ac- ompllshment The early completion of the building made It possible for the Zahn company to have its opening day tomorrow. 0 In all its work in the city and county of Ratine the Nelson company has added to its reputation for excellency. Alsoit in Saving to Cpnsumers Wlio Buy Over the Counters in This Model Stored I a -I SAFETY FAQTOR ARE NOTICEABLE ii It can truthfully be sjd that the new Zahn building la feie of Innovations. It Is the only structure of Its kind In the city, although' there axe a number of ott jr.

buildings classed as flra proof nd com-plying with every detailed-equlr-ment -of the state When Mr. Zahn decldedfthat th business of his company had grown to the' proportion that a. larger and more modern structure tdj house It was Imperttive he resolvedithat It should be a structure whlcj would Insure the company's pairna the greatest degree of comfort well as of safety. In keeping withy that resolve he Instructed thf: rchttect and the builders to sparCno pense In providing the best5 -i There are innovations In-the new Zahn building which are to found in no other structure in Marine and whioh have a place In only he moat modern of the merchandising estab-lishtticnts In such cities as Xv Tork, Chicago, riuladclphla ani large centers. I Their Introduction intd Iclacine'a large jstore builJingr will erihlt tTurn to Pagell, Colj ni'n I HUGE TASK III OF- NEWllltBING Although Russell Zalin 'u the oungeat of the Zahn (ffrnv(h H.

been one of the busiest the trM for the last year while, the operations of Jhe new structure have Veen in progress. Russell hes. had the Job of superintending the work In the new store, planning the fixture layout and In general Kffr lng that everything- was carried out In accordance with the" Zahn program. How well he has performed-his task can be seen in the splendid structure In which Zahn business henceforth will be conducted. i i Russell was born on May 14, Like his brother, he attended 'the McMynn school and alco.

attended Racine college for a year and then i went. to Culver from which lnsljtu- 'if' tlon he was graduated in the year 1919. During the summer months he waa always to be found at the ZahnJ store devoting his jllme to thp office) end of the bylncss. Ilence while' his brother was preparing to look after the merchandising end of the. business RusseN prepared to -take full charge of the office, ii While at Culver, Russell was awarded a medal for commanding the best drilled company and In the year 1919 his name was Inscribed on the Y.

M. C. A. cup as the cadet who! best exemplified the (deals and principles of the school. l- 1 Comptroller of linn.

After graduating from that Institution Russell continued devote, all of his time to office workuntll eventually he became In full charge and Is now the comptroller of the firm. It was throug-h his efforts that the Zahn store incorporated the budget system. Each department, has a buying department and an expense budget. Russell also reorgan-; lsed the statistical work of the store so that It might conform to the classifications used by the Natiorsl Retail lry tiooda association, Through "hla classification the store's flgyiea are on a comparable basis with other stores in this as- nocltitlim which use Its standards.1 The firm Is Identified with a group of merchant ho each month Interchange ideas on vailous phasci ff store work. Doe llrMHircli Work.

Russell 'has done considerable ir search work which is. proving tobe an Invaluable aid to the business. By means of. the system and statistics, the costs of the store have been down cohsld-erably and non-paying departments made to earn, their share. 4 ZahnV office' is equipped with the most modern office devices Including three Elliott-Fisher bookkeeping 'machines which, enable the cashier to each day have the statements of customers up to datend keep track of payableaccounts.

On Oct. 25. 1923. Ruwsell was united In marriage to Mlis Loii Culgrln ol Burlington, Wis. UNIVERSITY ENTER BUSINESS Adopts Role of Daylight Stre Various Departments Afforded Natural Illumina- Hon; Location in Building.

The large expanse of glassIn the new Zahn building makes of It a real "daylight" structure In which dfess and other materials may be examined and matched without taking them to the window or doors. It Is day light air over the building, even on the dismal days when the sun la hidden back of the clouds. Mr. Zahn realized the Importance of an abundance of ltfcht and provided for In this building. There are more than 300 feet of show window space on the east, north and west sides of the building.

The' main ahow spaces are on Monument square where the so-called "Island" type of show window has been --provided. The "Island" Is the largest in the city and will make an Ideal ahow apace. Back of the Island" are other large ahow window -paearand the entire wln4 dow space on the main floor wills form one grand show room. The windows are what are known (Turn to Page 10 Column 1.) Sales Event Is x. saaBMsaMBBssaaSMSii JWaMMMSjsjsBMaaMaasaaiaaM 1 ItVSSEU.

ZAUN EmTAR1) ZAUN JR, I McrchndbeM.n., KDWAllD ZA11. Ml. ifglde-nt and Founder of 1 1 MY GIFT TO RACINE I fruition the portals of our new stole Tomorrow cherishment marks to give to my city life's a merchandis on tomorrow spirit -j the same painstaking only amid newer When you enter ing establishment comparable with the best in any city of the Northwest. This building stands 'as a monument to my two sons who have. borne an important part in its planning and construction.

I pive to them allied yday by Kdward Zahn founder of the Zahn Dry Goods company. In the magnificent new iatructure whlrh graces the northwest corner ci Monument Square It 5 Is the culmination of desires long pondered over by Mr, Zahn. wholn the days when he waited ion customers at a five cent counter visual- lied that some time he would be proprietor of on of the big stores of the -city. 4 Perslsteacy, painstaking efforts and a broad program of service to ji the general public have resulted in the dreams coming true and today ilr. Zahn sees, aa the monument to this legacy that thev too mav better serve Come then tomorrow and be welcome more than welcome all you old friends and you new friends every one of you come come and feel -that this is your day Welcome Day for you to wander from floor to floor.

The best is none too good for you for tomorrow the latchjstfings will be out all day and every day thereafter. their city. It ismy fondj hope that this achievement will bring a renewed inspiration to others to Come forward, with enterprises that will make for a better and more progressive, ag nij patient ton of more than quarter of a jeenturyf the splendid new building in wh4ch the company win Henceforth carry on Its busl From a one-story building first Yours, in grateful appreciation. vbu will find the same Zahn ame courteous attention the care to please to satisfy surroundings. time which shall be given It before the gaze of the public and the number of changes which shall be made In the display In each of the numerous windows.

There is no haphazard matter about window display rules, and they are as practical and regular in their turn as their relative importance seems to the proprietors of the store to merit. The Zahn company, every one who has admired the show windows will concede, used excellent Judgment in the selection of Vie backing whioh the res I ground wu-k. as If were, of the display uf wares. of the the the In no the iLa Planned to Celebrate Opening Many months of planning for the "Welcome Days" which follow tomorrow's inspection of the new Zahn building: by the public have been fruitful in the way of making it possible for the Zahn company to offer during the balance-of week merchandise in all of the departments at sale-prices extraordinary. The Zahn Dry Goods company wants thepeople to feel that there-is a real welcome extended to them, and in order to bring about that feelinjr the markets of the east have beeuTearchcd for merchandise of the highest quality, which merchandise was purchased at prices which vill permit of its being offered the consuming public at great savings.

1 Even- department will have specially priced merchandise to olTer the shopper, merchandise which was bought'; for the "Welcome Days" sales. The manufacturers have co-operated with the Zahn company in pivinjj it merchandise at prices which make it possible to extend special offer- -ings for the week. Mr. Zahn Sr, says he wants the people to fed the store is their store and he welcomes them to the new home of the company in a way that will prove profitable to them. "i6 are tit of our way stress courtesy," he paid, 'and I can assure every Visitor to our store that the Zahn courtesy which has marked our business these many years will be even more noticeable on the occasion of the 'Welcome Days' which will follow the public reception of Tuesday." SHOW WINDOW SPACE gressive Kacine.

300 FEET OF Troper settings.or tha merchandise to be displayed in the 300 feet of ahow window epa.ee In the Zahn tore weV riven great thought. The how windows plaj a most Important part In the success of every retail Mtablisbenict and Mr. Zahn and his sons realized, that in the early days of their merchandising careers. 1 When' the 'time jcarae to arrange for the show spacp alonff all three street fronts they got together, conferred with the -window Irtmminjc taiki tihins vr r.i.i ccupled by Zshn there has been evolved by steady degree, business of larger nnd pro-; portions, first-being crowded out of ne atructurend then another un-1 til quarters at 431-41S Main street! became too small. i WltUthe location of the AJax Motors ctmpny In this city and innouncement of the new hotel pro-l ject, Mr.

Zahrt and hla eons at onc illzed that a tremendous growth was In store for the city of Racine nd this was th deciding factor to launch the big four story building Not only was the anticipated growth ot the city on of the Impelling lnstlnctg In the decision to -have the neW building constructed, but the eplOdii patronage; -which to rage .) reviewed the experience of the past. They made a survey of the entire situs tio'n. visited 10 of the largest cities of the east, west and; northwest, studying the result of! proper window display, made eurvey of the entire situation, studying the re-suit of proper window display ot certain lines of merchandise and. out of the thought Riven was evolved a schedule to govern that part of the business. Every line carried by the eomi pany will have its credit jn.

the form of the rr-- z.1 In the uu windows it shall take up, the.