The Tampa Tribune from Tampa, Florida • 24

PAGE 2-C TAMPA MORNING TRIBUNE, FRIDAY, OCTOBER IS, 1925 ii Publix Theaters Corporation Operates Cinema Palaces Throughout Country ill mln 'J4 41 1 A it 4 MMfe- Tjvoli 1 v. Chicago i i 5il IV 9' 1 rf: 4. ti irf mmm IK i4 1 Nj I mi 1 1 i I'll? Iff J-'J 1. si NiV! JJ5BI -Tx I t. mi nim if Mlartmn 3 iiPKA.LfO Thea'tetr BuFrAl.O ISCKpitol1ieater-DesMoinie5 GtnajsTjipater-SAm Francisco iShjWMmoPotJtANTMeAT-iosAMEiEs ILoumc Genius Of Modern Architects Shown In Tampa Theater TAMPA THEATER FINEST EMBRACING NEW STILE NOTED ARCHITECT GRATI-FIED IN MANNER OF EX-ECUTING WORK CONSTANT TEMPERATURE OF 72 DEGREES WILL BE MAINTAINED Cool, Fresh, Crisp Air Driven Idea of 'Atmospheric Theater' Was Born in Designer While in Florida Through Entire House With New System Patrons of the Tampa Theater will John Eberson, recognized as foremost designer of motion pic be assured comfort thrcugh the in ture palaces, considers the Tampa the most beautiful and perfect of the many "atmosphere theaters" ha has stallation of the most modern and complete refrigerating plant of its kind in the country.

created depicting Spanish life and ar chltecture. Temperature of the show house will There- is moro life, more art, more be maintained constantly at 72 degrees and the relative humidity will detail In the Tampa than any house that has been constructed following be 55. according to a contract between the same motif. Last night the ar chltect, has designed more than 150 theaters throughout the country the Consolidated Amusements Corporation and the Carrier Engineering Corporation, of New Tork, builders of the system. Through the agreement the during the last 25 years, expressed gratification at the excellent manner in which Interior work on the project temperature is not to vary more than a degree.

bad been executed. I j. Z-S united i fcl tp INllll-" wil i a wiwtw4i2 I -riw. fl mmiii nr.in.nnn.iini r. Whether there are 1,600 patrons or "The thought In creating the hew type of theater, which some have only one person in the theater for a performance, the temperature will re pleased to call "atmospheric" was to main the same, according to W.

H. Gee, who supervised installation of the allow the patron to feel that he is participating in the performance, and to provide rest and recreation some plant. Cold or warm weather will have no effect on the condition inside the show house. thing that the stereotyped house that has been popular heretofore does not The $78,000 plant installed in the allow. Luxurious furnishings are shown in the main foyer, at left, and mezzanine foyer, at the new Tampa theater, which opens tonight.

Adaption of the Spanish type of architecture has been especially successful. "Theatrical magnates formerly have Tampa is capable of cooling, heating, humidifying and de-humidifying the been satisfied with expending stu theater. All of this is done at will in pendous sums to provide a show place that literally overwhelmed the pa order to meet pre-determined requirements. Before the p'ant is put tron with its exhibit of luxury and dis In operation a mark for temperature play of lavish splendor. The thought, Menjou Scores Real Success In "The Ace of Cads" Film and relative humidity is set, and however, is different now.

We have deviated from the conventional style then the machinery is made to produce the required" condition. John Ingram, Noted Director Symphony Orchestra, Has Special Opening Program and now make the effort to accept the Temperature of the theater will be patron as one who is to take part in kept at 72 degrees and the relative humidity will remain at 55, the mark the entertainment. Idea Came in Florida "My idea for the atmospheric thea stipulated as the "comfort xone" byi the American Society of Heat aj Ventilating Engineers. Opening Tampa Theater Screen Villain Portrays Two Characters in Michael Arlen's Popular Story; Strong Supporting Cast Twenty-Piece Musical Organization Recognized as Best "Irrespective of the number of per sons' in the house, the plant auto ter was born in Florida. I saw the value of putting nature to work and ao have borrowed the color tones and designs that are found in the flowers and trees.

The inhabitants of Spain matically will produce the reoctl condition. Sixty thousand cub'. iy Theater Orchestra in City; Director Has Splendid Record or clean, cool, crisp, ary air wis forced into the theater every minute. This will filter down from grills con and southern Italy live under the sun and enjoy the happiness nature affords them. So I decided their architecture probably would provide the self a cad an ace of cads by telling young musician promises tot soon be cealed in the chandeliers, pass through the audience and pass out of the house the girl a story.

come very popular with Tampa the best foundation for a theater. through suction pipes under the seats. ater-goers. Many years experience as associ "Correct use of lights, artificial foliage, beautiful furniture, statuary mirrors, pottery pieces and plumed "The problem here is to reduce the high humidity. This is dene satis ate conductor of the Mark Strand birds produces the effect.

With cur Long, long ago, when knights were bold and bards sang under windows, when barons held sway and fair maidens dropped crimson roses from latticed windows, in the days before the good Queen Bess, the play house followed the actors. Out on the green, where the English lads and lassies strolled and the Maypole dancers played, at the little country fairs, in the inns of courtyards, were the theaters, the blue sky the roof, the green hills the scenery, the flagged courtyard the stage. The old order has long since given way. In 1576 James Burbage built the first permanent playhouse in London. Twenty-two years later, the bard of Avon had his plays produced at the old Globe a hexagonal wooden structure, partly open at the top, the people standing in the pit, the lords and ladies in the galleries about three sides of the building, the gallants on the stage, which was concealed between acts by a curtain running upon an iron rod.

Out of those little play houses, out of the hopes and dreams of the ages has come progress. Upon their foundation are reared the splendid structures we know today as theaters. With their background have come the beauty and charm of our playhouses. And as that first Burbage theater meant progress in the Elizabethan day, so does The Tampa, open to us tomorrow night, epitomize the height of progress we have learned, worthily mark the city in which it has been erected. Gorgeous hangings in this new temple of the cinema seem to hold in their folds the ghosts of those little plain curtains.

The chandeliers and halbidors, glowing with a hundred lights, shining mellowly upon the blocked walls of the theater seem to wink and blink with the secrets of the days that only candles shone in playhouses and men snuffed them. About the comfortable seats hover the memories of other men and women who braved the damp and the burning sun to gaze at the sonorously speaking actors. But over the memories of other days is the cloak of modernity in this Tampa, named for the growing city in which it has been built, a symbol of progress in cinema theaters, in the industry it represents, and the men whose belief has brought it into being. theater on Broadway has paved the way for Mr. Ingram to achieve much in the musical world.

His ability at machine for manufacturing artificial Without using names, he depicts her father as the betrayed and himself the betrayer. One sees Menjou and Strange performing the identical action of the earlier sequence with Menjou enacting the false friend. Here is a novel idea, the new twist." which stamps this picture as something distinctly different and unique. factorily with the plant. Fresh air is sucked through a large pipe on the roof, forced through sprays of water clouds we are able to produce an Illusion that places the audience in this magnificent theater was recog a mood to enter the romantic spirit Adolphe Menjou has been a villain In many pictures.

He has been the hero in others. But not until recently did he attempt playing both roles in the same vehicle. "The Ace of Cads," coming to the Tampa theatre as its opening performance, presents Menjou as the hero who purposely became a villain in the eyes of a' girl who loved him. Paramount's popular star declares It the most remarkable character he has ever portrayed in that he plays the same episode twice, first as the hero and then as the villain. This plcturlzation of Michael Arlen's popular short story, directed by Luther Reed, proffers Mepjou as a young English Guards lieutenant very much nized, and his later assumption of tl.e leadership of the Symphonic Ensemble of the photoplay.

of New Tork was a logical result. "Soon after the idea for the atmos His work in conducting the Sym One of the many interesting features of the new Tampa theater will be the 20-piece orchestra conducted by John Ingram, noted director. Mr. Ingram has had a wide field of experience in conducting many of the larger orchestras of the country and his advent Into musical circles of Tampa is being watched with close attention and great interest by the music lovers who are ambitious to have better things in musical presentation brought to. Tampa.

Amid the gorgeous setting of this marvelously beautiful theater, the art of such a gathering, under the capable direction of Mr. Ingram will be fully appreciated, and music devotees will find in this theater a fond retreat where they can enjoy their favorite musical selections. This orchestra will be by far the largest theater orchestra in Tampa and Tampa should certainly find it worth Its while to attend in full force. pheric theater came to me, five of the houses were started in various parts of the country. Now there are 28, I think, under construction.

I am phony Society of New Jersey was highly commendable. His experience in picture theaters and in open work throughout the country makes him Lighthouse Memorial For Wife, Daughter rot able to keep account of the exact the ideal man for conducting the new number, they are becoming so popu Tampa theater orchestra. tar. that are of less than 50 degrees in temperature, cleaned of all impurities including dust and germs, and then dryed before being driven into the conduits which distribute it through the theater. "The cool fresh air filters down on the audience like a fine stream of water.

No drafts are produced and there is no possibility, of one becoming ill from tfie air as it is much more pure than that breathed on the street. "With this recently perfected plant, there is no danger of explosion. Instead of producing a low temperature by expansion of gases, the Carrier system employs a centrifugal compressor that produces a vacuum. It is the most modern system in use, and Tampa is the only city in the country (Continued on Page 3-C) "One reason for success of the Tampa theater is that we have been A THRIVING VINE A wistaria vine planted thirty-three years, ago at Sierra Madre, Is OAKLAND, Oct. 14.

(A.P.) A fifty foot stone monument surmounted by a light which can be seen miles at sea has been erected by A. A. Moore, retired attorney, on Mission Peak, near Mission San Jose, as a memorial to Moore's wife and daughter. An electric plant was built to sup- now 350 feet long. People from all in love with Alice Joyce.

A comrade. Philip Strange, "frames" him and Miss Joyce finds her fiance in a compromising situation. She breaks the engagement and marries Strange. Twenty years pass. Menjou discovers the daughter of his former sweetheart, Suzanne Fleming, enamored of him.

When the mother asks that he leave her child alone, he makes him allowed to expend as much money as was necessary to produce a show house of high standard. The Consolidated Amusements Corporation displayed no qualms at allowing me to create a structure of beauty on the exterior as well as the interior. Tampa has a landmark of which it can be itistly proud." parts of the west visit It each year when it is covered with buds and blossoms. The original plant was a Variety of selection and a desire to please popular taste will be the new conductor's guides in offering his musical programs and combined with his naturally pleasing personality this 'ply current for the light. small seeding of the Chinese variety..