Oakland Tribune from Oakland, California • 66

Oakland Tribune, Sunday, Oct. 18, 1959 Ilcrdvaro; Firm Expands 1 1 i A Willi Oahland 2G The Spanish-American War had' ended. Benjamin Ide Wheeler was elected president of the University of California. James J. Jeffries beat Robert Fltzsimmoni to become world heavyweight champion.

And in Alameda County a mammoth 1 building boom was in full The year wai 1899. Un- noucf a among uiese events, Benjamin. Simon opened small second hand elothing End tool store on Broadway etween' Third and. Fourth Streets. Iij his fondest dreams, he probably did not.

fmagine if" that his little establishment would grow into 'an Oakland NEW SUpirs Checking lit tnlsklng toucb.o la fca vT td IteJU institution and occupy an en tire cty block. rP 60 TEARS i -t 77-- nrr rj- -rr or sr t-w -t matt, confoller Bertram E. Ejnon, preqidenfi' Stanley Elac tbpc of poardj rCOMFLCTibP EXPANSION "Jiit newly fjcpcmded Sjjnoa qnd reet and Is pfdael of lrdwart Co. Is now the argit of Its type la (He nation. (jgOl 2V4-yto expansion pxpcam.

gf and wjH be tomorrqw. 1 1 Yet that ii the transition that the Simon Hardware o. has made in the 00 years siice trous fire in 194Q. Affected by its inauspicious lounding. The six decades have not One-Room Shop Grows Into Giant Morcliandiso Block Simon's to Open Its Big New Store fire, the hotel was completely Removed.

in 1850, seebnd floor was added to the, building, completing the first phase of ths present ful block store. Jts lohj liistory Simon's has been operated by successive generations of. the founding family." The third generation' became associated with the firm in 1930 and continues in direction today. Stan lewelry, Cameras, Typewriters. Toiletries, Sundries, Heme dies.

Theman of the house will only changed the size and location of the store but have brought about tremendous innovation in the type and variety of merchandise. From its original location Simon's moved to Fourth and Fifth Streets, to Fifth and Sixtir to Seventh- and Broadway and, finally in 1937, to its present location on the corner of Eighth and Simon Jfarware" Company, Sforo Boasts Stock of Tools Simon's has been a1 center for the finest in tools since its establishment in 1899. With its new, enlarged quarters, it now boasts the most complete stock of hand and power tools on the West! Coast Carpenters, electricians, household name in Oakland Convenient Credit Plan Still Holds Simon's stoipers will $nj that despite the $1,000,000 expansion program one feature bis not janged-r-Simon's convenient fredrt pan.r Known as the Flexible Budget Account (FJ3 Simon's credit system has gaine'd wide reputation because of its great flexibility and because Simon's takes care of every detail. The Flexible Budget Account takes only minutes to open, and once open the account is never closed. The customer is given an F.BA.

credit plate to insure that his purchases are handled accurately and ley D. Simon serves, as chairman of the board and ur uiui-e uuui um ueftiiury, will hold the grand opening tomorrow of its new and ex- Just as Simpn'a has grown from a onfi-room- shop to ar institution covering an entire block, so has the stock of merchandise expanded from a few items to an inventory that will satisfy every, possible need of every member of the family In the hardware and home fields. What's more, the vast stock on all three floors. of the store has been carefully departmentalized with the convenience of the customer in mind, i And these new departments have been added: Liquor. i Machines 'and Vacu REMODELED HOTEL At this time the Eighth and pandea hardware and come service center the largest of merchandising manager.

Bertram E. Simon is president and general manager in charge of sales floor operations. Aaron oiTNinth and Franklin Streets, was demolished to provide additional parking space and quick customer pickup. New warehouse space under the parking lot is connected, by a tunnel to the store. The expansion was planned by J.

Y. Long Company, Engineers. The construction contractors were A S. Holmes and Son, Inc. of Oakland.

Financing was arranged through First of Caliljprnia Mortgage Company. I i find car accessories in tha Autom6tive Department and power ni'owers and ladders in another department on the main floor. i i Do-it-yourselfers will find power machinery and tools in the Machinery Department and a wide selection' of colors in the Paint Department. Mother has not been forgotten. In the Housewares Department she is offered a wide selection in dinnerware and small appliances.

its type in the natioa The new and expanded facil B. Simon is first vice president Broadway property? consisting of a main, floor and basement with a five-story hotel above it, was remodeled and joined by the Seventh and Broadway plumbers, plasterers, median-. and director of merchandise procurement. itiei occupy the entire block store which had been moved to The fourth member of the ics, and do-it-yourself hobbyists will find a wide variety of tools for every purpose at low industrial prices in Simon's management is Perry Ham- this new site, bounded by Broadway, Eighth, Ninth and Franklin Streets and are the product of a block-busting $1,000,000 expan It took 18 months to recon mett who serves as controller and operations um Sweepers. struct the store after a disas- expanded tool departments.

sion am that "forgot nothing where the customer is concerned," These are only some of the new features and facilities in corporated Into Simon's. 2Vif year expansion program: 42,000 square feet of new sales, office and warehouse space. MORE PARKING Additional parking facilities for 200 cars daily. conditioning throughout. A roof-garden with adjoining public cafeteria serving tasty snacks and meals.

New and enlarged depart Siiia i lisate-wn-iwirii iswiwi i wurt -j7 n.w svwi wj ments with a wide variety of PUT IN A NEW SAFETY TREAD merchandise. Expansive new warehouse NYLON IS STILL THE SAFEST Safety Groups have demanded safer tires! Here's Simon's answer. SUPER NYLONS for SUPER SAFETY! ONE new tire won't do! TWO would help! THREE would be. better than BUT FOUR new Nylons will keep your family SAFE! abilities providing vast space lor a tremendous on-nana in ventory of every hardware and nasi BEST PRODUCT the physical is a revolutionary Xnew storewide policy which 5 guarantees "the best product CAR i the greatest possible cus mm For positive traction and quicker, safer stops This non-skid Safety-Action, tfead design has deep grooves and 'built-in rib 'sipes to grip the road at every turn and stop. Cyunts according to Aaron HUT.

vice president. MOISTURI hg through enckf or Cuts wwlujnf arrfiwy cord Nylon tndt fctov -sutft dut moHtuKO Ougi. War can't tot mttSI DAMACI CKotd by biffins hoif or bunv. Nylon 'i ntn gurd gdni im. Bct itmgt, fnti ix nitty.

FLIX SIXAIN Hut oectut my Mmt tiro luna on up itnngth. Vyhn'i rilina guonk suntf (bnttorne, Mu(. ftttgut'Sifor, PECIMI VVntirtcordllMt bk)wuti. Nylon fm V'l- nott rttiiUnco ah um cntor. JJiotl of ncttif Mm.

sf'Our expansion program for-jgot nothing where the cus-itomer is concerned," Simon -r said "and in keeping with the physical improvements is our -new best value policy an ex S0 Simon's 10-Way Guarantee The best and most liberal we know of. Judge for yourself. pension of customer relation policies that have guided Silicon's since it was founded 60 Deibli Air Wall 35 Mora Wiar ago. NOT 24 MONTHS NOT 30 MONTHS BUT FOR THE 'S'Our new policy of the best Hftoduct at the greatest pos-Sslble discounts is designed to tiicpmplish two things," Simon of the original tread. Tires are also guaranteed against cuts, bruisesr other road hazards Computed on tread adjusted at no trade price, at Simon's or other Pacific Tire dealer's.

Specially developed" formula controls heat build-up guarantees a cooler running tire and up to 35 more wear. Two layers of dense Butyl rubber laminated inside the Pacific Catalina doubles air retention, increases driving safety. tlothing down! iJYIPE CHOICE -First of all, we want to protect our customers by of As 1.00 weekly NO MATTER WHAT YOU'RE DRIVING, YOUR CAR RADIO fering them the widest choice pf the very fcfcest merchandise that can be in the field pi hardwarend home sup 1 5-Month Special Duty Battery plies at prices equal to or Wilt COST YOU 0NIY fata lower than they would have to anywhere in the Bay Area. 43 7 Group 1 and 2L with exchange "And second, we want to protect ourselves. We are in ten age of increasing compeu AMERICAN CARS-Model 300X (above) win custom-fit most dashes.

Can be installed in minutes or you can do it yourself with Custom Kit $095 FORBGN CARS Model 301 has positive ground you need. (Negative grounds take Model 300X.) Either type is now available for as as. $095 ECONOMY CARS 6-voh systems get same fine radio reception with Motorola Model 406. (Other models fit small cart rtjpn, not only between estab-Jfchedhardware firms but be-itween ourselves and a variety It's a "Grand Opening" bargain! Simon's own special-duty power-packed battery has a 15-month guarantee! You'll never have to worry about cold-weather starting wtth a Simon's battery. Every one is completely factory tested.

SARAN.no Leatherette I 2 other types of establish Zfrients. We want to grow and expand with the Bay Area, Plastic Car Covers and the only Way we can do this is by offering as a continuing Simon's policy the best $39s with 12 -volt systems.) Low oi. 'tint ml hattRMotTtikt. products at the lowest possible Reg. FIRESTONI 1 ftftWeeW 1 Out I Ydon Plastic Seat Cover Clear and practically everlasting.

Pulls on or off in 30 sec- I2x20-ft. Covers from bumper to bumper. prices," IxtUtimtfW fori fovadia sef hxt Simon said the new and fei-panded sales and warehouse Reg. 5.88 33 48 "Elimuioifie''f curcuita to reduce powerline hum, biitz and interference, "Volumatic" eliminate fading under bridges and yiarlucta plays wEer- ever a signal is present. New Golden transistor Circuit assurer long-life dependability, premium performance and low battery drain.

faculties will permit the firm io 'enjoy the full benefits and payings of quantity buying." COMBINES BUILDINGS The grand opening will mark the end of the $1,000,000, 2-year program. The expanded area, in a contemporary style, combines a new structure, in place of the demolished Union Savings Bank building, one of Oakland's farly-day banks, and -a com- Brake Shoes-2 Wheels Brake shoes for any two wheels. Guaranteed 20,000 miles'. COOL SEAT PADS The seat pad with 1000 little air vents gives you cool, smooth driving and riding comfort. Reg.

2.88 MOTOROLA -ever 30 years the trafBtknd kwkr qvafify tar rwfioe moicM a cor radio for mod every ear mod. 48 iK MSl Reg. 6.50 2.99 Exchange For Extra Savings, -VICTORIA PixHoteL "f-Both structures are joined to the original Simon's store at three levels basement, main and second floors. A third level in the remodeled Pix Hotel rising above ithe balance SAVE 21 Your Nov Motorola Car Radio Yourself Only Minutes. Nothing Dovvnl 1 .00 Weekly Rear-View Mirror Safety Belts Pure pebble weava Reg.

10.88 The Royalty of Seat Covers. Made to fit and fit right. Painstakingly crafted from the original design to the finished product. A premiere creation of superweight sarart with heavyweight leatherette trim throughout, including gussets, kick pads, caps and skirts. New styles and colors.

1.09 Fits either side of Rf any car. uirome. plated on br the entire store space provides recreation facilities for the Simon's staff of 200 employees in addition to a conference room and cafeteria. Anothef Oakland landmark, the three-story Merritt Hotel nylon webbing and high test metal buckle. Makes driving riving safer.

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