The Tampa Tribune from Tampa, Florida • 67

TAMPA SUNDAY TRIBUNE. Sunday. May B. 1935 17-C m.jwa l.mjai TKIBUXE, Sunday. May B.

1955 1" battle Over Pay-As-You-See lOomm rH I eievision May Be Hottest In History Of TV, May Last Years potential told mine, ttalnh potential gold mine. Ralph Bel for the most nart nut hav video. They fear that if it old movies. lamy, president of Actors' Equity, says it could be a boon to the legitimate theater and actors. Movie producing companies hare been noncommittal been eyeing toll TV with interest.

Movie theaters, on the other hand, have set up an organization to fight subscription The National Association of Radio and Television Broadcasters has taken no stand the issue, but individual tele-casters soon may have to stand up and be counted. could show the same films they were running, even though a fee were charged, it would be a greater threat than free TV with its sponsored shows and Board Chairman David Sarn-off of Radio Corp. of America, parent company of NBC, also has come out strongly against the proposal. NEW YORK The biz-Eest battle in television's short history may break out when the Federal Communications Commission begins formal consideration of subscription TV tomorrow. Fighting more heated and intense even than that which rased over color is in prospect over the proposal to put a toll-pate on channels over which the public has been receiving free entertainment.

Proponents of subscription TV say it would not interfere with free programs but would enable viewers, by paying a fee, to see first run films, hit Broadway plays and other features not now available. And they say their surveys indicate the public would be willing to pay for premium entertain ment, free of commercials. Public arguments have been raging for months over the practical and technical aspects of pay-as-you-see video but those points will remain immaterial until the FCC approves or disapproves. Many complexities cloud the issue, but the overriding: irob-lem is public reaction to any change by the FCC of its historic ban on the use by any fee service of channels reserved for home listeners and viewers. It could well become a hot political issue.

Consequently, all signs indicate that it may be years before the issue is settled. With subscription TV a station would be allowed for a certain number of hours a week to scramble its telecasts for See RICHARD CARLSON premium-type shows. Only viewers who had paid their fees, and had the required unscrambling devices for their sets, would be able to watch. Three companies have eon-ducted tests of toll TV systems, Zenith Radio Corp. of Chicago, Skiatron Electronics of New York, and International Telemeter Corp.

of Los Angeles, affiliate of Paramount Pictures. One type' of unscrambler provides for the viewer to insert coins in a slot. Another operates with a coded punch card the viewer would buy at a corner drugstore or order by maiL Powerful antagonists are lining up on opposite sides even before public reaction becomes articulate. Sports promoters, who already are keeping some of the events off free TV, generally regard subscription TV as a "I Led Three Lives" Tuesday 9:30 P. M.

WTVT Channel 13 ARTHUR GODFREY TIME seen between 9:30 10:30 A. M. Monday through Thursday ARTHUR GODFREY TALENT SCOUTS Mondays 7:30 P.M. ARTHUR GODFREY end HIS FRIENDS Wednesdays 7:00 P.M. very Success To VTV Life Of Hiccups AMBRIDGE, Pa.

UPh Victor Dionise, 47, has learned to live with his hiccups. He has been I hiccuping for 24 years. At first the hiccups lasted only 15 minr PHILLIPS 66 DEALERS SATISFACTION GUARANTEED TAMPA TELEVISION INC. "Florida's Finest Service Company" Phone 8-2134 Phone 8-2134 TAMPA, FLORIDA utes at a time but now he's hiccuping almost with every breath. He managed to work steadily as a crane operator, but recently he opened a car repair shop near his home.

For Products and Service Lucille Ball and Desi Arnaz in I LOYE LUCY Mondays 8:00 P.M. THE SUNDAY LUCY SHOW Sundays 5:00 P.M. Mister Saturday Night Jackie Gleason THE JACKIE GLEASON SHOW Saturdays 7:00 P.M. i YOU I i ir rsrrormance mar tounfs 2.NJ jjF- 9 4 Thanks to our contractor, Chester Mabry Co. and his workmen, the WTVT staff, our suppliers and everyone who helped WTVT begin operation in record time.

Without your creative ability, your diligence and perseverance such an accomplishment would not have been possible. In turn, WTVT now dedicates itself to render a telecasting service meriting the confidence and trust that has been vested in our station. Edward R. Murrow interviewing PERSON TO PERSON Fridays 9:30 P.M. BY JOHN D.

KLUG DISTRIBUTOR Public invited to view the full line of these fine receivers ot our show room 4405 El Prodo Blvd. at Manhattan, Tampa, Fla. Ph. 626141 IF I Ann Sothern stars as a PRIVATE SECRETARY Sundays 6:30 P.M. TELEVISION COMPANY if 1 tnl 8 0 OTHER OUTSTANDING WTVT PROGRAMS: C.B.S.

AFFILIATE THE BIG TOP GAME OF THE WEEK BEAT THE CLOCK TWO FOR THE MONEY FISHING FUN YOU ARE THERE LASSIE TOAST OF THE TOWN GE THEATRE MEET YOUR NEIGHBOR WHAT'S MY LINl GARRY MOORE SHOW CAPT. MAC'S EXPLORERS CLUB COURTESY PAYS PM NEWS WEATHER GUY BAGLI SPORTS CLIMAX THE LINE UP MEET MILLIE OUR MISS BROOKS AMOS AND ANDY STRIKE IT RICH STUDIO ONE EDDY ARNOLD SHOW SOLDIERS OF FORTUNE I LED THREE LIVES COUNTRY FROLICS FOUR STAR PLAYHOUSE THE MILLIONAIRE "DAYTIME DRAMAS" SETCHELL CARLSON 'The only set that never leaves your home for service" lr -i, i iiil.ilnirii. nn2 Wild i5t Sloe SPECIAL nan IS 5 i i i- i -4- WE ARE PROUD TO BE IDENTIFIED WITH A PROJECT THAT MAKES wtn yon um)I THE WEST COAST A BETTER PLACE TO LIVE pa je --X SAYS ARTHUR GODFREY This tef is mcnufoctured by the Columbia Ercadcasting System 1 These great new 21-inch CBS Sets are tie first "luxury" sets in the popular-price field; They have extra components and quality engineering features like aluminized pictura tubes and expanded screens that are usually found only in high-priced models. And, as a result, they deliver a picture that's noticeably brighter, sharper and clearer than any thing else in their price class. Come see for yourself.

Look for the Arthur Godfrey Blue Tag and you'll find today's 1 hottest TV buys! I Start ai PARTICIPANTS IN THE TRANSMITTER BUILDING PROJECT CHESTER MABRY CONSTRUCTION CO. (GENERAL CONTRACTORS) 1529 Grand Central Ave. Phone 8-1806 JOE W. ROBERTSON (PLASTERER) 108 N. 11th St.

Phone 2-9472 FLORIDA ROOFING METAL WORKS, INC. (ROOFING AND SHEET METAL WORK) 2015 E. Broadway Phone 4-4118 LONDON HARDWARE, INC. (SARGENT HARDWARE) 303 V. Tyler Phone 2-1361 ACOUSTI ENGINEERING CO.

OF FLA. (ROOF. DECK AND ACOUSTICAL TILE) 1501 2nd Ave. Phone 4-4114 GULF MILLWORK LUMBER INC. (MILLWORK) 2107 5th Ave.

Phone 4-3306 BIGBY ELECTRIC CO. (ELECTRICAL WORK) 203 Florida Ave. Phone 2-3720 0. N. LEGGETT (PAINTING) 203 E.

Hamilton Phone 32-6654 PARTICIPANTS IN THE STUDIO BUILDING PROJECT CHESTER MABRY CONSTRUCTION CO. (GENERAL CONTRACTORS) 1529 Grand Central Aye. Phone 8-1806 JOE ROBERTSON (PLASTERER) 108 N. 11th St. Phone 2-9472 FLORIDA ROOFING SHEET METAL WORKS, INC.

(ROOFING AND SHEET METAL WORK) 2015 E. Broadway Phone 4-4118 DEITZ SUMMERS PLUMBING CO. (PLUMBING) 504 S. Howard Phone 8-3626 ACOUSTI ENGINEERING CO. OF FLA.

(ACOUSTICAL TILE) 1501 2nd Ave. Phone 4-4114 GULF MILLWORK LUMBER CO. (MILLWORK) 2107 5th Ave. Phone 4-3306 BRENGLE INC. (CONCRETE BLOCK) 1617 2nd Ave.

Phone 4-2191 MODERN PAINT and WALL PAPER CO. 103 W. 7THAYE. Phone 2-3292 see Your Dealer Listed Below TAMPA: Peoples Furniture Co. 407 Florida Av.

Ph. 35-5191 Ledbetters Square Deo! Furniture Co. 3309 Florida Av. Ph. 34-2271 Fowkes Store 2705 MacDill Av.

Ph. 41.7422 Shep's TV 5831 Florida Ph. 37-2341 Ac Merchandise 3707 Nebraska Av. Ph. 24-5741 Star Radio Co.

8434 Nebraska Ave. Ph. 91-0411 KocrsM Redid TV 4434 Florida Av. Ph. 34-3171 LAKELAND: AI Louderbaugh Sons TV Soies Service 812 West Memorial Blvd.

Ph. 8-4171 Electric Service Co. 123 East Riggins DADE CITY: May's Service Shop 409 Meridian Ave. AUBURNDALE: Electric 400 Bartow Ave. Ph.

41-9911 KISSIMMEE: Alien Firestone ST. PETERSBURG: McDonald TV 4900 Tangerine Ave. American Refrigeration 1S003 Gulf Elvd. CLEARWATER: Corbin end Coleman 1210 Cleveland St. DUNEDIN: General TV 810 Douglas St.

ENGLEWOOD: Hendricks Radio Service FT. MYERS D. C. Appliances 1212 Cleveland Road S. M.

Appliances 21 W. Anderson LAKE WALES: Lane TV SARASOTA: Craftsman TV 41 1 S. Pineapple SESRING: Bob Jacks TV Sales Service 30 E. Center St. VENICE: Sun TV llll.