The Tampa Tribune from Tampa, Florida • 9

TAMPA SUNDAY TRIBUNE FRANKLIN THEATER AND AMUSEMENTS SECTION FRANKLIN THEATER AND AMUSEMENTS SECTION TAMPA, FLORIDA, SUNDAY, FEBRUARY -17, 1924 ening of Franklin, Tampa New Theatre, is Epoch in A History Op Tampa's Newest and One of South's Finest Motion Picture Theatres No Effort or Expense is Spared to Make Franklin Foremost Among Theatres Occupying Site in Downtown Section of City, New Playhouse Is Expected to At Once Register Popularity With Tampa Theatre-Goers. Every Item for Comfort of Patrons Is Provided. New' House Places Tampa i Fore Among South' Cities And Amusement Facil it ies Opening Exercises Marked by Great Public Reception, Address by Mayor and Divine Service by Dr. C. E.

Patillo Public Shows Appreciation-of Company's Enterprise. Manages Franklin "ffc -W W' Heads Enterprises Certainly not the largest and. quit naturally, not the most expensive er constructed but without doubt one of thefinest theaters ever built In citv the size of Tampa, the Franklfc ooens with every prospect of Immediately attaining a high peak of popularity, Some of the details of its construe tlon will prove interesting to Tarn pans, for Tampans who will visit this charming house and that means eventually almost every Tampan will marvel at the completeness of Its appointments, the general effectiveness of Its decorations and the wholesom ensemble which will greet them. From the exterior lebbv to th back-stage area, tKi. Franklin Is complete.

No effort has been spared and rn item of expense has been spared to make it one of the South's finest and most complete motion picture houses. Possibly, it has baen said, the Consolidated Ajntjsements, builders and operators of the house. ave reached somewhat ahead of the town in- this effort. This may be. but the fact that thev have spent $80,000 in building and refitting this Ahea-fer sneak volumes for their faith and confidence in Tampa's future.

Built unon the site of the old Bo-' nita theater In the Franklin street block "vine between Zack and Polk, the Franklin occupies an Important With the opening of the. "Franklin theater. Tatnoa becomes probably Florida's foremost citv as regards amusement facilities and enterprise. Built at a cost of SSO.0O9 and declared one of the fines houses ot Its size in the entire South, the Franklin's open-He marks a distinct epoch In Tampa's amnsement history. As an evidence of the Importance with which event was Viewed by the general public, is the fact that no less a personage than the mayor of the city.

Perrv G. Wall, delivered the opening address. And. In further attestation of the Importance of the event, the city's forces for moral advancement and uplift were" represented the opening exercises by the Rev. C.

E. Patillo. pastor of St. An-drws Episcopal church. The influence for wood of the theater is generally realized, though in recent months there has been a great clamor against (Certain theatrical productions.

As an InstiLUtlon. the public, however, realises. It is believed, that the theater -stands not only for clean productions but for the elevation of the stage and its many ramifications. The- Policy of the Franklin announcement has been made, will be to exh.b.t oniv first-run photoplays of the highest type. This means that the best of the screen world will be brought to Tampa and will be presented in attrajtcive surroundings amid pleasing environs.

Architecturally the Franklin leaves nothing to bi Designed with the view to providing Tampa wi.h a modern, safe and theater. the Frank-in meets each of these re-ouireinents in a manner which already has brought high commendation. 'Initial visitors were lavish tn their praise of the Consolidated builders and operators of the house and that it will prove popular with Tampa's large theater-going public is believed. No expense has been spared to make the Franklin thoroughly modern- The best equipment that could be purchased was installed. Seat'ng arrangements were studied carefully and the bast and most comfortable seats procurable are there.

Lighting fixtures within the main portion of the building and in the foyer end retiring room au afl that could be desired in this line by the most critical. In general, every effort has been made to give Tampa in- the Franklin a theater of which every Tampan can be 1us.lv proud and which can be pointed to with pride and pleasure. I jpTBJeatiMPWfliTflrfMtld BojWlIWtfi'jillWiWistMWWllftt MBSWiBaBBBlBBaBBaSMSMBMSMMSHSaSMMPBMMBSMBSBSMBaBBSaSSBMM Above is an; exterior of the Franklin Theatre, just opened by the Consolidated Amusements oli Tampa, one of the finest theatres of its size in the entire country and expected to prove instantly popular with Tampa's large and discriminating colony of picture-play patrons. Only the best Arst-ruri films will be exhibited here, a quality program being, at all. times assured.

The house policy as announced recently assures patrons of finding at the Franklin the best in the. film-makers art and'the house itseli, appealing from an artistic sense, will go far toward establishing its own popularity. BROWN ELECTRIC CO BEST OFFERINGS ART TO BE SHOWN New Houses Make a Strange Appearance In Dublin Streets Seeking Basic Truth Thousands Convene at Teutonic Conference Installed Entire Electric System of Tampa's Newest Playhouse The Brown Electric company formerly the Pierce-Brown Electric com. WORK WORTAN J. Mr.Tiie-b!ir.

housA manager! of new Franklin Theatre. Mr. McLaughlin is well experienced in th work and promises to maintain the new theatre at the high plane announced for it by the Consolidated Amusements. Lure of Hollywood Is Declared to Be No Longer Feminine The lure of the movies Is "no longer solely feminine. The Studio Club of the Young Women's Christian Association out in Hollywood has many and varied appeals from men and boys seeking to enter the movies.

Miss Margery Williams, director of the club for the movie actresses to whom these masculine correspondents turn, says that Mertons of the movies flourish. "Cowboy acting apparently Inspires athletic boys to turn their talents in that says Miss Williams "One man wrote in recently asking fcow'he could become a cowboy actor. like Tom'' Mix. Two others wrote in for information as to opport unities m'tlte pictures tor actors, aij these came in one day's mail." Miss "Williams added that these Mertons have yet to outnumber the Mary Pickford aspirants. Despite the fact that there is a dearth of work in the movie studio, the movie 6truck your.g g-rls continue to arrive in Hollywood.

All types and ages are represented. "One girl well over thirtv who says that Bhe has dreamed of coming to Hollywood for years, rlize now that the reality is not like her dream. An older womin with a daughter nearly g-rown is another applicant. Tired and discouraged, she has made many fruitless attempts to get into the pictures. "Another woman wrote in asking if we could get her a position in Norma Talmadges studio.

She wanes to learn to write scenarios. 'I have written one exactly suited to Miss Talniadge and ir I could wo.k there as -n extra perhaps 1 could speak to her about it was the explanation that she gave." Homesickness. Miss William? says. is one of the usual problems of club life. When a girl comes to Ihe movie city with such hgh hopes ci success.

disappointment is nara to iacts. AT THE. BEGINNING Shelby Won' vou ne with me? Grimes Thank you. I've just dined. I have been heme and had my regular meal of apples, apricots and aspargus.

Shelby Isn't that a rather odd combination? Grimes rWell. you see, my wife went to a domestic science echool and had to leave after the f'rst week before she had reached the second letter of the alphabet. Minneapolis Tribune. BIANKE.VBURO,, Thurlngia, Feb. 16- Three thousand Christians, Baptists, Methodists, Lutherans and members of various other attended the annual Bible Conference held recently in Blankenburgv The" delegates to this conference are moved by the desire to get at the basic "trHiths "of Christianity land apply them to the present upet of the There was no talk of the.

Versailles treaty or the responsibility of governments. The. conference went on record as being of the. opinion- that Germany can expect no relief from mankind in its present distress, butmust turn to God if it desires to be freed from trouble. Sincere pi-mtence and tn turn to' Godwere pointed out as the sure remedies for the unhappy state into which the German people have, t.iiuu- -1 1 i- i i 1- i uvu illicit leai Cermar.y to awakening through hard trials, and thus permit the country to render service to the entire worm.

The resolutions adopted set forth much the same views that have been voiced by Count Keyserling, the philosophical-leader, who is constantly telling the German public that spiritual regeneration would do -far more to cure Europe's present ills than all sorts of p-oposed economic and financial remedies. DUBLIN, Feb. 16. Dublin's main thoroughfare, O'Connell street, presents a remarkable appearance. Half of the street was destroyed in the rising of Easter Week, The old houses then burned have been replaced by handsome modern buildings, the sole monument of the destruction being the general post office; a beautiful structure" which how stands as an empty shell.

In the fighting -of July last year, after the fall of the Four Courts, the whole of the upper portion of the street on one side was left in ruins, and it still looks like the pictures of Ypres. The buildings gutted by the fires were taken down, but the sites have not yet been cleared. With a view to relieving unemployment a movement has been set on foot to clear the sites after which the whole prdblem of reconstruction will be discussed with the government which is finding the money to make good the damage. None of the big claims for damage has yet been completely adjusted, and It Is not expected that robuildiiis can take place before next The government does not Intend at present to rebuild the general post office. The postal and telegraph work today is still carried on throughout the city in adequate sub-offices, and the chief telegraph office is far away from the centre of business life.

Apparatus So Blind Without Hands Can Braille, System ROME, Feb 16. At the Orthopedic Congress in Rome, just brought to an end. Professor Galeazzi brought forward an apparatus by means of which the blind who have lost their hands are enabled to read by means of the Braille system. Up to' now for the blind who have suffered also the loss hands the Braille system has been impracticable. of course.

Professor Galeazzi's invention consists of a die or cube of ivory, furnished with six points" of electric contact, fixed to the stump of the arm. The electric contacts, bj means of conducting wires, cin be made to touch certain points on the thorax. The operator moves the die attached to the stump of his arm over the Braille characters, and the electric contracts impress themselves on the thorax which is sensible of a light and instantaneous feeling of heat. So every time that the blind man touches with the die the 'characters he feels on the thorax the impressions which In their distribution correspond 'with the raised points which stand for the "separate letters. In this manner he quickly learns to distinguish between these and to connect them In syllables and phrases.

Interior View pan jr. one of the oldest if not the oldest electrical con -truction firms In South Florida. Installed the entire electrical system In the Franklin i Tampa's newest playhouse. The system throughout the theater Is one of the roost modern and com plete in any theater in the south ac-' cording to J. L.

Brown head of the electrical company. It surpasses that In "my other Tampa theater, it i salu. A final test ot all the appliances showed all to be In perfect working condition. 1 The Brown company has installed the electrical fixtures In manv of Tampa's largest office and other buildings. Mr.

Brown organized the company In 1911 as the Pierce-Brown company, but In 1917 Mr. Brown became the oIe owner. The company has an efficient rtaff of workmen al! thoroughly experienced In electrical work. Its office Is at 1203 Franklin street. HIGH PRICES FOR PORTER DISTURB DUBLIN WORKERS rirRL.IX.

16. The high cost l'vlny In Dublin kepine tip wages and Increasing the dif'iculty of readjustments between employers and workmen. Porter, regarded an essent'al food by laborers, still rarts eieht pence a pint In this city. position In the down town business center. -L fs in the heart of things.

-Ease and luxury have been aimed at in the The indirect system of lighting prevails mrouenout, and there is a noticeeb'e ack harsh lighting details. A soft suffuses the house lending to he general air of comfort. Soft He-ht are diffused through colored glass Of large flat lights In the rear of the house. Co'ored glass or irtlstlcallv painted parchment hatei dome and pendant lights and painted parchment shades diffuse gently the ravs. of the wall bracket lights.

Control of the house lieh tins- nvslnni la from the projection room, the ctrcu L-eing so -arranged as to permit of a gradual diminishing or Increasing ieht intensity throughout the huuss. Seatina Arrangements All seats are of handsome and com- rortab design. Inviting ease "nd aptentment. Dozens of sample seats- were inspected ana tested before 'he aesien tins llv adopted waa vnon. Seating of a theater Is one of me Diggest proDiems or the house owner, it is declared, for many 'sn otherwise perfect show has oeen bv unoomrortable or badly arranged srat.

Is made perfect through ine uucraviun 01 tour immense sirocco blowers insuring a continuous sunty of pure, fresh air. The arranger nt of tlie blowers crees a draft from me ceiling aownwf with tie exhaust through the front of the house. Staae Settlna The setting of the stage is -unusually attractive, and manv who hava vl. ited the Franklin have remarked non the effectiveness of the arrangements The theater batron cf more mature vears recalls vividlv the "stage" of the early motion picture houses TTrii. ally It was a large sauatfe of white Liuiii iiuuk.

jiequenijy wrinKies ana not inrrauentiy on the as. against the rear wall of a store-room ias'1 converted Into, a 'i'odav the stage of amotlon picture theater claims a much attention from the designer as anv other portion of the house. In manv Instances far more, in fact. The Franklin stage Is attractive and unlfrue; The color scheme of blue, gold and gray Is worked out perfectly in the stage ar rangement, and the fine riatent screen a tar cry. py tne wav from the 'screen' of old is flanked bv a unique arrangement of open window pane's wmi-M Rive upon a vista or taeai landscape, deep in perspective and charming in effectiveness.

In the tn-olec ion booth the heart ji meaier oi mis Kind no expense "is oeen sparea to attain perfection. xwm r-imoiex projectors of the lat est model, have been installed. ThT nootn is aDsoiutety nre-tight ana provided an element of 100 per cent safe- lY' if Retirina Rooms A ladies rest room an4 raifl. men's smoking room are found on the 'j- wuct xs aiou ta lounge lor attractively furnished and inviting ease and comfort. ine laaiws' room Is 'attractively furnished in rich mahogany.

Pages and doormen are uniformed attractively. The, ensemble of the Ftanklln Is 8s nearly perfectly as money and careful a'tcntion to detail could pi o-vide. The house stands first among theaters of the South, and. according to the manaeement. therA a few finer in the United States-.

Of course hi? statement 'is Wd upon popu'a with its Franklin Theater. Is far ahead of many cities of three and even four times its New Lois Weber Production Is Grand Feature A picture of deep spiritual mean-' v.uinca me uranu neater w- day. i It Is "A Chapter in Her Life," Unl-versai's screen transcription of Clara Louise Burnham's popular novel, "Jewel." directed by Lois Weber. "A Chapter in Her is the story of a Irtle child, whose instinu-ti ve understanding for right and wrong was clearer than the acquired knewledge of her elders and she educated them to the fact that so-called wisdem was frequently without foundation and therefore false." It "would take a woman director of strong maternal instinct and sensitive to the finer points of the story to make of it the picture that It should be and a director who un-ders ood children. In picking Miss Weber.

Universal feK confident that the choice was the own continuity of the story in orderv hat its theme would' live fully. Players excellent ability and proven calfbre would necessary lj- Gillingwater, famous for his- A ,11 ICC A 1 -1 and many successes In the past two years -in pictures, for the leading male character A new child 'Mis- covery" of Mis Weber's, Jane Mercer, was selected for the role of "Jewel." child heroine. Another i-nvm-v Dfl dndAn Pnhftrt Fr'izler. Frances -Raymond, Ralph Yeursley. T--a Thatcher, Beth Rayon! sni Fred Thomson were chosen tor-other principal The Woman's City club of Los) Angeles has elected Mas Murr a member.

She is the first fllfts 11 oelebrlty to reotv auoll rflni though sold for s'x pence In the yirovincea and for five in er. Jralf of the bankrupts are farmers, while the reta'lers who sell their products are said to be grow-In rich. The (government" declines to Intervene in the situation and urges that consumers use discrimination in buying. of Beautiful Franklin Theatre John B. Carroll, general manager of the' Consolidated 'Amusements, builders and operators of thenew Franklin Theatre.

Mr. Carroll announces', that' the policy of the Franklin will be to exhibit only first-run picture play of the highest order. PRINCIPAL ROLES ARE EXPERTLY CAST Edward Horton, Theodore Roberts, Helen Eddy, Louise Dresser Featured' Assignment of leading roles in "To the the newest -James Cruze production under Paramount's banner, has brought together a quartet of tremendously popular players Edward Horton, Theodore Roberts, Helen Jerome Eddy and Louise Dresser. Horton, recently characterized as "a not too handsome successor to Wallie Reid" in comedy, demonstrated in "Ruggles of Red Gap" another Cruze triumph, by the way that he can be appropriately termed one of the screen's most recent acquisitions. He has the part of Leonard Beebe in the new, Theodore Roberts needs no introduction or encomiums.

His is the part of John Kincaid, president and general manager of the Kincaid Piano Factory and Roberts' inevitable cigar, of which he consumes many In the picture, helps stamp him as tke boss Helen Jerome Eddy, widely known as "the Madonna of the was chosen for the part of Elsi Beebc. Leonard's wife, because of her charming characterization of young matron-rcles. Louise Dresser, lik Horton, had a prominent role in "Fiiigvrle5! of Red in which she appeared as Eft'ie Floud. Her actin? i'i that role soimpr.ssed James Cruz- that, he ufacturer The- picture is an adaptation from the three-act domestic fnroe by Marc Connelly and Geirsre and will be sh a- the Strand. Thc-iT.

Friday -ir It had popular sand, protracted run when prod'i'jeil as a. play -Nw York. Criti-73 scc'aim-l it "an i-nfjc-aggerated slice of generously sprinkled with As material it-has. been-pro-nonnced by foremost motion plf-ture technicians possessing much greater 'possibilities than were' present in a Adaptation and continuity for the picture were "handled by Walter Woods, production editor of Mie Cruze '-unit, who served In a sim'lar capacity 1n connection with th film-irig of "Ruarvles -f Bd Gap" and preceding pictures bv this prnner. Karl Brown, 'who enloya.

the tlioMnc-fton of having photoqrranhefl all of Cruze's recent, successes, handled photography likewise on the new picture. Money Changers Seek Destruction of New German Gold Mark DUSSELDORF Feb. 16. The bankers and money chansrers of this city have started a oampaien to depreciate the newclrrency, -the gold basis mark; they would like to see it fluctuate as wildly as has the paper mark, for only in instability do they find good profits. So long as the gold mark keeps a semblance, of stability the money changers have to deal on a umall mar gin, but once it begins to slide in value the margin of profit can be fixed arbitrarily.

This ntroduces more or the element of -chance, but that Is what most of the side-walk money changers thrive on. "Business is terrible." aid to a customer the othr d'iv. "Bu1 we hooe it will e-At better one of these davs: the cold mark mav begin! to tall -soon. i ONLY NEWEST AND OF FILM-MAKERS Franklin Theater Will Be Shrine of First-Run Photo-Plays Assuring Patrons of Best Selections and Timely Offerings House Policy Keyed With Growing Demands of Public. Soft srlowine lights, music synchronized with the picture, comfortable seats and surroundings that invite on0 to Perfect ease and lanuous luxury.

are some of the most aonealine feature of Tampa's newest theater, the Franklin, now onen and 'already popular with many theatereroers. Opened onlv two days ago. the Franklin already occupies a place of ereatept importance In I' m'nds of 'hose thousands of Tampans who pa tronize thi form of entertainment. And. offering them onlv the finest and best attractions, its popularity is expected to continue on an upward curve.

The business of catering to a city composed of oeop'e of widelv diversified tastes is one reouirine: not only an acute abi'itf at discrimination, but a flair for knowing what that public and when it wants it. This is the task of that function arv oommonlv known in the world of the theater as -the And to the "booker falls a task of unusual proportions. Not onlv must he use a delicate taste and always be in a position of anticipatinsr the public's demand, but he must keep time with the current things. And booking motion pictures is a upon which depends the popularity and permanen- cv or anv hotise. In its announced policv of presenting only firstrun attractions of the hisrhest order, the Franklin Immedi ately -appeals to the most dtscrimin ating tastes of Tampans.

And that is saving a eood deal. Such photou'avs as have been ae claimed as not onlv dramatic tr! umphs but which rank first in inv nortance from the artistic standpoint mv be expected, here, for this is the Franklin not lev. will we exhibit a picture that we are not able to place our most enthusiastic seal of approval and approbation upon." savs J. Tf. Mc Laughlin, house manager.

"Tampans can alwavs bt? assured of finding the best at the Franklin." This is a slmolo declaration of Policv. but one. that means much to Tampa's discriminating theater-goers. The best pictures, in the most luxurious surroundines. That is the Franklin's declaration of service and one which will not onlv elevate the house to Immediate popu'arlty but which is expected to maintain It-at that high -peak.

IN SECRET ARCHIVES The archives of the British Museum contain many sealed documents which, on occount of their delicate nature, have been deposited 'there to await opening at a fir. re date. Charles Dickens' letters were placed in the museum on the great novelist's death, and thoy will, in accordance with Instructions, become available in two years time. The papers concerning Earl Haig's command in the west were deposited in museum, not to be opened until 1940. Documents from Sir Edward Hamilton were entrusted to the museum authorities in 1315.

to be kept for torty years, while diplomatic correspondence. In accordance with instructions of Sir Austin Layard. win be opened when the Fireign Office gives permission. Some time ago Viscount Esher; author of "The Tragedy of Lord Kitchener," created something of a sensation by announcing his intention of sealing np In the British Museum the diary of with a ban on its opening for sbrty years. GERMAN TO DIRECT RUSSIAN OPERA DRESDEN.

Feb. 16. Frit Busch. general music conductor of the Dresden Opera, has been invited by the Bolshevist government to direct four symphony concerts In Moscow with the former imperial band. He also has been asked to direct ten opera performances and concerts in Real Names Given of All Well Known Movie Actors Al Jolson Asa Yoelsom Ina Claire Ina Claire Fagan Marie Dressier Lelia Koerber Mitzi I Hajos lmmett Corrigan Anton Zillera Eugene Howard Isadore Lefkowitz Francine Larrimore Frances Adler Helen Ware Remer Ixiwrence D'Orsay William Laurance Ralph Morgan Wupperman Mary Pickford Mary Pickford Smith Hazel Dawn Dawn Tout Eddie Foy Edward Fitzgerald Trixie Friganza O'Callahan Nora Bayes Goldberg Clemence Dane Winifred Ashton.

Willard Mack Charles W. McLaughlin Conway Tearle -Frederick C. Tearle Trini Trinidad Ramos Elsie Janis Janis Bierbatier Robert Warwick Taylor Bien Hamilton Revell' Arthur Hamilton Revelle Engstrom Roberta-Arnold Bassenious Lew. Dockstader Alfred Clapp Jobyna Howland Henry Miller Pegge Shirley Mason Flugrath Viola Dana Viola Flugrath SMI '4 ii A glimpse of the interior of the new Franklin Theatre, from the entrance to" the stage, shoVing something of the artistic handling; of interior decoration details and; particularly the manner in which the stage has been made attractive. The- house isJ designed'; with 4 a' view to providing the.

maximum of comfort and ease for patrons and at the same time soothing their artistic senses with a perfect ensemble. Visitors to the theatre will be charmed by ther.tnanner --in'; vhich- these; details: have: leen.takcn--.carcpi.