The Tampa Tribune from Tampa, Florida • 19

THE TAMPA TRIBUNE, Saturday, January 26, 1980 7- Citibank and Bankers Trust raised their prime lending rates a quarter point to 15 percent Friday, returning to the level that most other banks have charged for several weeks. The Federal Reserve Thursday reported the basic money supply grew $1 billion in the latest reporting week. Citibank, Bankers Trust Hike Prime Interest Rate BoasDiniess Busch Gardens Hoopla Opens New Timbuktu Attraction "The expansion is based on being able to promote a new attraction element," said Joe Fincher, Busch Gardens' general manager. "It's very visual. People can relate to it.

When we put those elements in a community setting and advertise, it's going to encourage people to come." The new attraction also justified a new gate price hike, Fincher said. Admission is now $9.35 per visitor (children under 3 are free). And once visitors are through the gate, they will spend more time, and thus more money, to see Timbuktu. Fincher said Timbuktu will increase the in- park stay per visitor from 5 hours to about 6 hours. That extra time means people will spend more money on "revenue elements," like hot-dogs, and drinks.

"When we increase our in-park stay, people spend more money. Instead of buying one meal, they might buy two," Fincher said. Timbuktu fills a void at Busch Gardens that could prove to be the right magnet to attract more visitors, Fincher said. "We are extremely optimistic for 1980," he said. "Unless there's a severe gas crisis, I think we're going to have a record year." said his 30 kitchen employees can feed 1,000 people an hour.

Strategically placed beer pumps assure ready access to eight varieties of brew pumped through 140 feet of feeder lines from a central beer cooler. Timbuktu's other major attraction is the new dolphin show. A new roller coster is scheduled to roll this spring. With Timbuktu, Busch Gardens hopes to encourage repeat visits from local residents and offer fresh promotions to attract out-of-towners. The first new Tarzan-theme advertisement was aired during the Super Bowl.

park is part of a larger expansion program that will eventually include a 400-room hotel and Adventure Island, a swimming park. The focal point of the seven-acre Timbuktu neighborhood is the $4 million Heinrich Barth Festhaus, a German restaurant and show area that seats 1,200. In case you're wondering what a German beer hall is doing in the middle of Africa, Barth was one of the first European traders in the ancient African trading center, according to Busch Gardens literature. Arnold Edgerton, manager of the Festhaus, By JOHN MAYNARD Tribune Business riter Two high school bands provided the music. Elephants, camels, bellydancers and other desert varieties supplied the color.

Dinah Shore and her entourage provided the star appeal. All of this was dished up for the television cameras and newspaper photographers covering the opening of Busch Gardens' new Timbuktu attraction. The $13 million addition to the 21-year old Stock Prices Back Off In Slowdown 1 r-. u- ju tut IvvA "'I I vi -it! HJ li i i i 4' I f'" VmA- ''lysffil" 'lA Sfcn- Wwt 14 1 Hillsborough Growth Transforms Land Remember when most of northwest Hillsborough dramatic development of the land just west of Dale County was just pasture and scrub lands? Well, for the Mabry Highway and north of Carrollwood Village. In most part, it was just about 10 years ago that the trans- the foreground, construction is proceeding on the new formation from agricultural to residential began taking Carrollwood Village Shopping Center.

Photo by This photograph provides an overview of the SELBYPIC Pan Am Strikers Returning To Work NEW YORK (AP) Stock prices backed off a bit in slackened trading Friday amid new evidence of persistent inflation and rising interest rates. The Dow Jones average of 30 industrials slipped 3.84 to 876.11, trimming its gain for the week to 8.96 points. New York Stock Exchange volume dropped off to 47.10 miljion shares from 59.07 million Thursday. Friday's activity included a block of U.S. Steel at 182-The stock led the active list and showed a loss of 1 18 at 18 58 as of the 4 p.m.

close in New York. Leesona was the biggest gainer among Big Board issues, up 7 to 39. The company agreed to be acquired by a British concern for $40 a share. General Tire registered the sharpest percentage loss, tumbling 4 18 to 18 58. On Thursday the Federal Communications Commission ruled that the company's RKO General subsidiary was unqualified to continue holding licenses for television stations in Boston, New York and Los Angeles.

The government reported before the market opened that the consumer price index rose a seasonally adjusted 1.2 percent in December extending its increase for all of 197? to 13.3 percent. That marked the worst inflation rate for the country in 33 years. Two New York banks, meanwhile, raised their prime lending rates from 15 to 154 percent, joining most other leading banks at that level. Bond prices declined Thursday and early Friday to levels that put yields at new highs. McDonnell Douglas, which posted higher fourth quarter earnings and raised its dividend, picked up 1 to 46 18.

Among other defense stocks, Boeing gained 1 18 to 66 18; Sperry 1 to 5734, and Lockheed 2 to 45 18. Natomas climbed 3 to 40 78. The stock has been strong since mid-week, when the company announced the discovery of an oil field in Indonesia. Chrysler Corp. added to 8 58.

The troubled automaker's stock traded as low as 54 in 1979 before plans for a government loan-guarantee plan were approved. On Thursday Chrysler announced a new merchandising plan with such features as incentives to test-drive its cars and a 30-day money-back guarantee. The daily tally on the NYSE showed about four losers for every three stocks that gained ground, and the exchange's composite index eased .05 to 65.27. Standard Poor's index of 400 industrials lost .09 at 128.15, and 500-stock index was off .09 at 1 13.61. Gainers on the American Stock Exchange most-active list included Bow Valley Industries, up l'j at 43', and Houston Oil Minerals, ahead l2 at 2634.

The Amex market value index, up .15 at 266.75, and the NASDAQ composite index for the over-the-counter" market, up .46 at 159.70, each reached new highs. Jeff Fox and Sara Wornser examine displays at Addy Awards banquet. Tribune Photo by Neil McGahee Advertising Firm Gets Top Local Prize Again Associated Press Striking airline workers around Florida were returning to their jobs at Pan American World Airways' new domestic system National Airlines Friday, with regular service expected to be resumed during the evening, a spokesman said. But a Transport Workers Union official warned that the fracas over layoffs of Pan Am workers might not be over. More than 100 National flights had to be canceled Thursday because of the strike at Pan Am, which is absorbing Miami-based National in a merger, said spokesman Mike Clark.

The nationwide walkout was sparked by the layoff Tuesday of 33 Pan Am employees in San Francisco and Seattle. "We're back in business," said Clark. Mexico Sets 40 Percent Gold, Silver Tax Transport Workers Vice President Bud Redford said union lawyers would ask a New York federal judge on Monday lift a temporary restraining order against the strike. Redford said he didn't know if the walkout would then resume. "We're going to honor the restraining order," said Redford from the local office near Miami International Airport.

"But we'll be going into court Monday in New "We expect to get the restraining order reversed, inasmuch as the company did violate the written agreement that there would be no layoff. Then, we'll just have to wait and see what happens." Earlier Friday, at a union meeting, Local 500 President George Roberts said, "We might very well be back out Monday night," along with 10,000 Pan Am employees. No exact figures were available, but airline officials said hundreds of Florida passengers had to be switched to other airlines after the walkout began Wednesday evening. National service to Jacksonville had been suspended since the strike began Wednesday night, the airport manager said. In Florida, the airline also serves Orlando, West Palm Beach, Fort Lauderdale, Miami, Fort Myers, Sarasota, Tampa and Pensacola.

Chenoweth, Ellis, Faulkner Associates received the Best of Show Award from the Tampa Advertising Federation at its 1979 annual Addy Award's banquet Friday evening. The Tampa-based advertising company received the local industry's top award for the second straight year. The firm was recognized for its newpaper advertising campaign for Vision Cable TV, which ran in newspapers in the Pinellas County area. The company also received eight first place awards for its advertising programs which ranged from outdoor advertising to graphics, print media to direct mail solicitations. The ceremonies were held at the Host International Hotel with more than 500 people attending the affair.

Twenty-one firms received 47 first place awards for their advertising efforts during the last year. First place winners and the num ber of awards received included AdImage Advertising, Alcorn Advertising, Jeff Arthur Productions, Louis Benito Advertising, The Celotex Corp. by Mike Sloan Advertising Agency, Chenoweth, Ellis, Faulker CCM Corporate Communications Marketing Creation Station Inc, Denton French, and Ray DillmanNick Di-Salvo, 1. Also, Ensslin Hall Advertising, General Telephone Co. of Florida, Hessemer Runnoe Kash n' Karry Discount Super Markets, Dan Lambert, Dale Schacker Cyndy Shaw, Marketing Advertising Services Walter Rhodes WTVT, Talaiferro Associates, The Tribune Tully-Menard and W.M.

Zemp and Associates 1. Twenty-four local companies were also recipients of 60 Certificates of Distinctions, and three firms were awarded 4 Certificates of Merit. MEXICO CITY (UPI) Mexico, the world's largest silver producer, Friday imposed a 40 percent tax on all silver and gold sales. The 40 percent tax, announced Friday and to go into effect today, will sharply cut the profits of all precious metaj mining companies, many of them owned partly by U.S. and Canadian interests.

The New Jersey-based ASARCO part owner of Mexico's second largest silver mining operation, and Canada's Lacana mining company, which produces about 10 percent of all Mexican silver, were expected to be hit hard by the tax. Mexico is the world's largest silver producer about 50 million ounces of silver a year. It is not considered a major gold producer. The government's explanation of the new tax law said a 40 percent levy would be applied to all sales of gold and silver mined in Mexico, but only to the sale price exceeding $10 per troy ounce of silver and $264 per ounce of gold. On Thursday gold sold for about $672 and silver for about $36.

Silver was selling for about $6 an ounce at the beginning of 1979; gold, for less than $300. If gold and silver prices remain at current levels, the government will net about a half billion dollars from the new tax. The government will use a monthly inflation adjustment to change its base-price. Thus the $10 base for silver and $264 for gold are expected to rise. It was unclear what effect the new tax would have on mining production.

Business Briefs ing with the same directors, officers and personnel. WHO READS THE TRIBUNE TIMES First Florida Banks Inc. reported income before securities transactions for 1879 to be $13,164,000, or $1.12 per share, a 35 percent increase from the $9,727,000, or 83 cents per share in 1978. Net income for 1979 was $13,292,000 or $1.13 per share. As for the fourth quarter, 1979, income before securities transactions was up for the 15th consecutive period to a record $3,634,000, or 31 cents per share, as compared to $2,718,000 or 23 cents in the same period of 1978.

First Florida chairman Chester Ferguson cited the favorable spread between the cost of funds and interest rates on loans together with a firm demand for quality loans during the year as the principle factors leading to the improved operating performance. On the average weekday, The Tampa Tribune and Times is read by 69 of all adults 18 years and older in Hillsborough County with some college or more. On the average Sunday, The Tribune-Times reaches 83 of the adults in this same group. To reach this quality market, advertise regularly in The Tampa Tribune and Times. You'll reach 431,000 adult readers daily and 521,000 on Sunday.

Dial 272-7500 for details. Directors Of Florida Steel Vote 2-For-l Stock Split Following stockholder approval Friday, the board of directors of Florida Steel Corp. voted a 2-for-l stock split and an increase in the quarterly dividend. During the annual meeting at the Admiral Benbow Inn, the stockholders authorized extension of the amount of common stock from 2.5 million shares to 10 million shares. The dividend, which represents the company's 92nd consecutive quarterly cash dividend, represents a quarterly increase of 5 cents per share.

The dividend will be payable on the new shares March 12 to stockholders of record on Feb. 20. Taking further action based on stockholder approval at the company's annual meeting earlier in the day, the board also approved the promotion of Edward L. Flom to the position of chairman of the board; chief executive officer Frank Weiss to president and chief operating officer; and Alfred D. Gres to vice chairman and controller.

In his address to stockholders, Flom indicated that while the company's sales and production levels continue to reflect a growing economy, inflation remains the most detrimental factor. Flom also was critical of the growing amount of federal regulation, which he said he personally views as a major influence on the inflationary spiral. Names In The News Cecelia Pardo Hayes has been named director of marketing and sales for the Sheraton Tampa Motor Hotel. Jack Eachon Jr. has been named senior vice president of the Southeast Banking Corp.

Eachon will take charge of all Southeast banking activities on the Florida west coast. Jack Romano has been promoted to an area vice presidency of the Florida Federal Savings and Loan Association. Romano will be in charge of all operations and future expansion in Hillsborough County. The Eli Witt Company has announced three promotions. Lawrence S.

Tierney was named chief financial officer, secretary and treasurer of the company. Michael Reigler was named controller, and Larry J. Rosenquist was named vice president for vending operations. Joseph Barr Ewing III has been named manager of the Port Richey Montgomery Ward retail store which is scheduled to open this spring. THE TAMPA TRIBUNE Royal Trust Bank Corp.

of Miami and Community Banks of Florida Inc. announced Friday they had reached an agreement in principle in which Community Bank of Pinellas, a wholly owned subsidiary of Community Banks of Florida, would join the Royal Trust group. Cost of the acquisition is reported to be $36.2 million. Royal Trust is the U.S. bank holding company subsidiary of Royal Trustco the holding company for Canada's largest trust company group.

Royal Trust and Community Banks intend that Community Bank of Pinellas will continue operat Ou'ce Newspaper Arertis ng Bj'Mu Beiien Assoc ares Continuing Marke! Studies 79.