Tampa Bay Times from St. Petersburg, Florida • 22

ADVERTISEMENT 16B ENTERTAINMENT TV RADIO St. Petersburg Times, Soturdoy Morch 30. 1968 THE PRESSURE IS ON Dick Winning Sans Worehout Full of 501 Nylon CARPETING Vo Vl Off Outdoor Carpeting 3.50 11. STOCKED ipTL Tstn St. at AT rMtln Mil, Ave.

No. TV Must Open Up To Negroes Wm ORDER TODAY and Beat the Sales Tax Increase. (Effcciive April 1st). SEE (Ml KING of KINGS Sunken Gardens created by Leone Chancy Nativity Last Supper Sir1 1968 CHRYSLERS ll Crucifixion 1 Ascension always been under the direct control of the corporations who pay the bills: the networks, the advertising agencies and sponsors. All of us, the writers, the producers, the Independent packagers, are employes of these companies.

Essentially we write to order. We think to order." Kinoy also discussed a "new development in TV the 'black second banana': programs which use a Negro as sidekick. In almost all cases," he said, "these secondary characters are operating in the white world, doing the work of- the white leading character. Seldom do they have families, friends, or any relationship to the everyday black community." Advertisers and networks, in short, are on the spot. There was another trade paper item this week from New York about the McCann-Erickson Agency's new musical director, also a Negro.

According to the report, the agency specifically wants him to "put a pop sound into its commercial music and his prime assignment will be Coke (Coca-Cola)." Recently, of course, the President's National Advisory Commission on Civil Disorders brought up the subject of the broadcast industry and the Negro. And it mentioned the industry's large responsibility in dealing with racial matters. NEW YORK, meanwhile, has been the site of hearings Into alleged discrimination by advertisers and broadcasters against minority groups, including the depiction of these groups and their frequency of use in story plots. THE HEARINGS, conduct- ing out plots will) his staff." II A MXAIOM recently was guest host of the "Tonight" show for a week, and Sammy Davis Jr. has been the host this week.

In addition, an interesting sidelight lias been brought up in connection with ABC-TV's new game show "Dream House," in which young couples compete for a top prize which Is a $40,000 home. The sidelight arises from the following situation: "Dream House" promises to build its homes for winning contestants anywhere they want. What, it has been asked, if a winning Negro asks for a home in an area that gives him trouble in trying to move in? Would "Dream House," in effect, then be a At any rate, the show promises to back its winners to the hilt anywhere they want to build. By KICK I)U BROW HOLLYWOOD (LTD -Evwy day now, television finds itself having to develup its new relationship with the Negro community. All areas of the broadcast Industry entertainment, news and the behind-the-scenes people are Involved.

"I Spy" brought the first Negro costar in a scries, Bill Cosby. "Julia," which begins on NBC-TV this fall, will offer the first female Negro series star, Diahann Carroll, in a situation comedy There will also be a new western in the fall "The Outcasts," with a Negro star. A trade paper, meanwhile, reports that ABC-TV's "Peyton Place" may have its first Negro family enter the cast come autumn. The report adds that the show's executive producer got an okay from the network to develop the concept and "is now work BILL COSBY the first. ed by the New York City Commission on Human Rights, contain this testimony from Ernest Kinoy, president of the Writers Guild of America-East: "Content in TV is, and has Hi Chrysler Plymouth Valknl Imperial Hypnotism Show See unusual scientific demonstrations of Hypnosis.

A Research Seminar by the noted Hypnotist Ira Magee Monday 8 P.M., School of Hypnotism, 1638 9th St. North. Breaking or making habits include: Breaking the Smoking Habit; Losing Weight; Anesthesia; Instant Sleep; Memory; Relaxation; Body Catalepsy; E.S.P. to defray expenses. Additional Information, 896-1601.

Get In Tti Winning Orel I Values at Ringling Art Carnival Inc. I HIGHLIGHTS 1113 Central Ave. Open till 9 p.m. Dial 894-3161 Bea Benaderet Returns The experimental dance group, called "The Dance Theater," will present the dance, "Archtype," choreographed by Marjorie Morton with dancers Sue Von Bayer, Lorrie Logan and Martha Hyams. Mrs.

Daphne Yackey, head of the museums. Education Department, will describe the many art activities, performances, gallery talks, symposium, and other events that make up the art Carnival The Carnival itself will be held today from 10 a.m. to 4:30 p.m. on the Ringling Museums grounds. SARASOTA Highlights of the Ringling Museum's Art Carnival will be presented in a half-hour show on WTVT, Channel 13, Sunday, at 11:30 a.m.

on "Pyramid." Featured will be demonstrations of painting by artist Frank Rampolla and his son, Ronnie; styrofoam sculpture by Mrs. David Wollowick and Claudia Goetz; kite painting and collage making by Mrs. Donald Wahl and her daughters, Susan and Eileen; washable tattoo by Mrs. Virginia Brown and her daughter; and the technique of witcher-stitchery by Jody Peary. lo petticoat Junction Adams takes off on Culp with guest comedian Stu Gilliam's spoofing Bill Cosby.

Max disguises himself as a table tennis bum to lure a spy who is also a Ping-Pong buff into the open. Xv i fit 1 Si OPEN ATURDAY The Lively Arts fOn Television Proqromi lilted or furnished by Hi toloiu end or subiect to chonqt without node WEDU WSUN-TV 03 WTVT CD WLCY-TV WFLA-TV (NBC) Educational (CBS) Independent (ABC) 'h Best Bet This is the program all the crew of PETTICOAT JUNCTION wanted most to make and often feared they never would. Star Bea Benaderet returns after her life and death struggle with cancer. She was saved by laser-beam radiation. She is as radiant as ever though weaker, slightly thinner and with a small rise to her voice.

In this episode her return to Hooterville, unlike her return to the set, is unheralded, and the mixup caused by Uncle Joe has her standing alone at the station with not a single greeter in sight. p.m., Ch. 13. The Beatles make one of their rare appearances on THE HOLLYWOOD PALACE In a psychedelic segment taped during a session for their latest recording "Lady Madonna." The host for the show is Jimmy Durante celebrating his 75th birthday noting that in five years he will be an octa-geranium. "The first hundred years ain't the hardest," says Jimmy.

"It's the last 25." Liza Minnelli is featured with "The Look of Love," plus Fred and Mickie Finn with "Five Foot Two" and Added features are comedian Tim Conway and the Grand Ballet Classique. p.m., Ch. 10. 4:45 Fishlnoj. Wthr.

7:00 News 7: OS Cartoons 1:00 Capt. K'oaroo 7:10 News 7:15 4-H Spotlight 7:30 Hercules 1:00 Spoc Station A v. RFD Florida 7:00 Adventure Th, 8:30 Littl Rascali -fL 1, Frankenstein Jr. 1 Th Impossibles Th Herculolds Cospr Cartoont Fantastic Four 00 Super! IS Super 4 30 user 4J Fridnt 9 m.t. 9 10 Shananl Shezxen Space Ghost Spiderman Spidermen Journey To Th Center 01 Earth Th Flintstones Scmson And Goliath 10 11 Moby Dick And Th Mighty Mlghtor Superman- Aquaman King Kona George Of Th Jungle Rlrdman Birdman Atom Ant And Secret Squirrel P.M.

P.M. BEA BENADERET wins fight. take the action after 13 Russian agents are killed by their own government to put the blame on the British. There is a good finale in a monastery where The Saint gets all the answers but almost loses his life. p.m., Ch.

13 The Honeymooners continue their travelogue on THE JACKIE GLEASON SHOW. They are in Spain getting mixed up with blackmailing senoritas and foot-stomping fiestas. It's an energetic romp for the Kramdens and Nortons, but not one of their better stop-offs. There are two nimble numbers however: "They Brought the Latin Out in Me" and "Have a Little Faith." p.m., Ch. 8 Would you believe that GET SMART is titled "Die, Spy," that it is a spoof of "I Spy," and the tippling waiter staggering off in the latter part of the show is Robert Culp? Star Don P.M.

P.M. Hour Of Adventure Johnny Quest Th New Beatles American Bandstand Top Cat Flonaa Giriienland 12 11 12 1 2 oo is 30 45 00 Th Lone Ranger Rood Runner Bandstand Bandstand Happening, 48 Terminus Theatre "Fir Maidens From Outer Space" Movie Early Movie .1 .2 15 30 45 00 IS 30 45 NABC East-West Colleqtate All-Star 10't Bandstand American Sportsman Sun Theatre "Stranger In Th Night" Movie Movi Movi Basketball Championship Gadabout Goddis American Sportsman Pro Bowlers Tour 00 15 30 45 "Silk Stocking Movi Movie 3 .3 p.m., Ch.8-THE SAIXT has a good story and unusual casting for Simon Templar that has him disguised as a Russian Secret Police Chief. He is forced to Boio Th Clow Rocky Jones CBS Golf Classic Golf Golf 8owllng Bowlinq Bowling Bowling 00 15 30 45 Movi Movi Hl-Time Hi-Tim 4 .4 00 15 30 Robin Hood Western Theatre Gunsmok James Arness Amanda Blake Ken Curtis Wide World Of Sports Sports Sports HI-Tim Hi-Time Acrosi Th Seven Seat .5 45 Transfer Your Savings by April 10th Earn Interest from April 1st Bring in your passbook today before noon. We will transfer your funds free of charge. 4 interest compounded quarterly.

"Oh. Suienn" Around Th World Puis: News, Sports, Wthr. Perry Mason "Case Of Th Sports Sports Newsnight News 00 15 30 45 Big News, Sports Th Jerry Lewis Show The Lively Arts Today MUSIC Admission: $3.50, CulturM And ContintrrH .61 7l Wrestling Wrestling Wrestling Wrestling Book Beat Cineposium Cintpotium Crimson Kiss" The Jackie Gleason ShowNRI Flatt And Scruggs Grand Ol Opry The Dating Game 00 15 30 45 Jerry Lewis The Saint 7 Apollo Theatre 11 Invincible) Brothers NET Journal "Never A Backward Step" "Th Honeymooners" My Three Sons The Newlywed Gam The lowrenc Welk Show "Gedqet Lovers" Get Smart 00 IS 30 45 oo" IS 30 45 8 9 Maclest" Movi Full Service Banking EVERY SATURDAY 9:00 A.M. UNTIL NOON! LOANS CHECKING ACCOUNTS SAVINGS TRUST DEPT. TRANSFERS NET Festival "Amsterdam Concertqebouw" Hogan'f.

Heroes Petticoat Junction Saturday Niqht At Th Movies "Mirage" Movie Lennon Sisters Hollywood Poloce 91 10! Great Decisions Tropical Gardener Family Camping Jess Owens Returns To Berlin Jimmy Durante Lite Minnelli Trove.Advnfur Theatre Movi Movi Movie Movie 101 Pulse: News, Sports, Wthr. Best Of Hollywood 4 Hollywood's Finesf "Doctor At Sea" 5 Biq News, Sports, Wthr. Critic's Choice "Moqambo" 1 11 12 Pianist Lawrence McCann and Saxophonist Arthur Hegvik, Faculty Artist Concert, St. Petersburg Junior College Auditorium, 4605 Filth Ave. I p.m.

Free. Town Crieri and Mark Ml Trio, Manatee Junior Colleqe Artist Series, Neel Auditorium, 5840 34th St. Bradenton: 8:15 p.m. Admission: $12 season membership. THEATRE "Albea Timel Three," there one-act plays, Florida Southern College, Vagabond Players, Fletcher Theatre-In-the-Round, Lakeland.

8:30 p.m. Admission: "The Boy Friend," musical, Holiday Dinner Theatre, 2502 Rocky Point Drive, Tampa. 8:30 p.m. Admission: $7.50 Includes buffet dinner served at 7 p.m. "Five Finger Exercise," Drama, The Players of Sarasota, 838 Tamiami Trail, Sarasota.

8:30 p.m. Admission: S3.25. "Look Back In Anger," Drama, and "Henry IV Part Drama, Asolo Winter Repertory Theater Festival, Asolo Theatre, Ringling Museum Complex, Sarasota: Performance of "Look Back in Anger," 2 p.m.i "Henry IV, Part 8 p.m. Admission: matinee $3.90, evening $4.40. "Th Merry Wive, of Opera, Florida Suncoast Opera Association, Baytront Theatre, 400 First St.

St. Petersburg: 8:15 p.m. Admission: $3 to $10, student half-price. "Th Odd Couple," Comedy, Island Players, Anna Maria Community Hall, Anna Maria Island: Through today 8:30 p.m. Admission: $2.05.

"Th Odd Coupl," comedy. Showboat Dinner Theatre, 3045 Ulmerton Road, Pinellas Park, 8:45 p.m. Admission: $7.50 Includes buffet dinner served at 7 p.m. "Paint Your Wagon," Musical. Music Box Players, Music Box Theatre, 7415 54th Ave.

N. St. Petersburg. p.m. "Kim" Movi Movi Movi Movi Movi Movi ABC News Movie Movie Movie Movi Coloreasf (R) Network Repeat 121 Banking Daily 9 a.m.

to 9 p.m. Installment Lean 9 a.m. to 4 p.m. Saturday 9 a.m. to Noon Drive-in Hourst Daily 8 a.m.

to 5 p.m. Saturday 8 a.m. to 12 Noon INTEREST Compounded QUARTERLY ON PASSBOOK SAVINGS INTEREST ON CERTIFICATES OF DEPOSIT PAYABLE QUARTERLY Movies Today ART Paintings and Sculpture by Eleanor Heidt, Brandon Art Gallery, 408 Brandon Blvd. 2-5 m. Free.

Paintings by Stuart Purser Center Of Modern Art, Micanopy. p.m. Free. Paintings, Florence Chandler, Virgin-la Brundage, Mildred and Dorothy Kaucher, Maloney Gallerie, 7213 Central St. Petersburg.

9 a.m.-4 p.m. Free. Paintings by Augustus T. Gallup. Rosevear Gallery, 1795 Central St.

Petersburg. 10 a.m.-9 p.m. Free. Paintings by Robert Chase, Ybor City Chamber of Commerce, 1509 Eighth Tampa. 9 a.m.-l p.m.

Free. San Roby's Foundation Paintings, University of South Florida Library Gallery, Tampa. 8 a.m.-5 p.m. Free. Sculpture by David Hosteller, Harmon Gallery, 1258 Third St.

Naples. Through today. 10 a.m.-5 p.m. Free. Traditional and Contemporary Japanese Prints, Museum of Fin Arts, 255 Beach Drive St.

Petersburg. 10 a.m.-5 p.m. Tour: 2 p.m. Admission: 50 cents. Vietnam Photograph! by John Spra-gens, Florida Presbyterian College Art Gallery, William L.

Cobb Library, 5401 34th St. St. Petersburg. 8 a.m.-l p.m. Free.

'Madame Butterfly' Aired Today Giacomo Puccini's popular opera, "Madama Butterfly," will be broadcast today at 2 p.m. on WTAN-FM: 95.7 in Clearwater, and WSPB-FM: 106.3 in Sarasota. Singing principal roles will be soprano Teresa Stratas as Cio-Cio-San (Madama Butterfly), mezzo-soprano Nedda Casei as Suzuki, tenor Barry Morell in the role of Lieut. Pinkerton and baritone Theo-dor Uppman as Sharpless. Conductor for this broadcast performance of "Madama Butterfly" will be Lamberto Gardel.

'The Leader in Modem Banking Radio tor signs on a cargo boat as the ship's doctor and gets involved with a beautiful French girl. (Funny, 1956-Color.) 11:30 p.m.t Ch. 13 "Kim." Erroll Flynn, Dean Stockwell, Paul Lukas. A little boy in' India avoids school until he gets a chance to help British agent fight invaders from the north. (Classic adventure, 1951-Color.) 11:40 p.m., Ch.

8 "Mt gambo." Clark Gable, Ava Gardner, Grace Kelly. A white hunter caught between a show girl, a pretty wife of an anthropologist and a native uprising in the gorilla-infested section of Africa. (Purple passion, 1953.) 2:30 p.m., Ch. 38 "Stranger In The Night." Joan Fontaine, Michael Wilding. (No comment.) 8 p.m., Ch.

28 "The Invincible Brothers Macleste." Richard Lloyd, Tony Freeman. (No comment.) 9 p.m., Ch. 8 "Mirage." Gregory Peck, Diane Baker, Walter a 1 1 a Kevin McCarthy. After a series of unexplained deaths and strange occurrences, an amnesia victim has a sudden flood of memory and realizes he is part of a treacherous scheme and is in serious danger. (Good, 1965.) 11 p.m., Ch.

10 "Doctor At Sea." Dirk Bogarde, Bri-gitle Bardot. To escape enforced marriage, a young doc- 7 a.m., Ch. 8 "The Sword and The Cross." Maria Canele. A governor is assassinated and blame is put on the Christians, causing a mass crucifixion. (No comment, 1959.) 1 p.m., Ch.

8 "Fire Maid-ens From Outer Space." Anthony Dexter, Susan Shaw. Scientific expedition lands on the 13th moon of Jupiter, meets the Fire Maiden, and brings her back to earth. (Shouldn't have done it, 1936.) 2:30 p.m., Ch. 8 "Silk Slocking." Fred Astaire and Cyd Charisse. The Broadway musical hit becomes a film, with the story of the female Russian commissar who discovers the joys of love and Paris.

(Happy musical, 1957). 1 t. PETERSBURG BANK TRUST COMPANY STREET NORTH AT 7TH AVENUE ST. PETERSBURG, FLORIDA The stations affiliated with national networks are: NBC: WFLA-970, Tampa. CBS: VVINQ-1010, Tampa; WSPB-1430, Sarasota.

ABC: WSUN-620, St. Petersburg. MUTUAL: VVTRL-14D0, Phon. TRUST DEPT. 894-0131 Hubtrf Rutland, Chairman of the Board and President 894-4178 MEMBER F.D.I.C..