The Central New Jersey Home News from New Brunswick, New Jersey • 9

TUESDAY. FEBRUARY 4. 1986 THE HOME NEWS tusmzss Aft Ayds name won't be suppressed by AIDS GM using ceramics in advanced engine Prom AirtoWk ference between a disease and a diet product," said Frank DiPrima. executive vice president and chief operating officer of Jeffrey Martin the Union-based company that markets Ayds. "The product has been around for 45 years.

Let the disease change its name," DiPrima said. Initial spending on a new advertising campaign, introduced in January, will be more than J5 million. By Advertising Ag Ayds will be called Ayds regardless of AIDS. The company that markets Ayds diet supplement, a candy-like cube that is popular before the bathing-suit season, is not going to change the name of the product despite its possible association with Acquired Immune Deficiency Syndrome. "Consumers are smart enough to tell the dif- The commercials, running primarily oo daytime network TV with radio support, "itrm the assistance Ayds will give in bolstering a dieter't willpower while satisfying the desire for DiPrima said.

The commercials for the Ayds diet product will feature the tagline: "A lot of will power in every little piece." I Here's Another CITY Investment Idea! Automotive News reports General Motors is working on an ultra-lightweight high-output engine using advanced materials, including ceramics. The project is named after the World War II effort, the Manhattan Project, to develop the atomic bomb. The trade journal quotes sources as saying the new engine will be introduced in 1991 in new version of the Camaro and Firebird to debut the previous year. The totally redesigned cars also will have plastic body panels hung on a space frame like the Pontiac Fiero. Four-wheel-drive is also a possibility- The engine will use lightweight alloys such as aluminum and magnesium as well as ceramics.

The advantage of ceramics is that they can withstand high temperatures and could enable an engine to produce high power etfeciently by retaining heat energy normally lost to cooling and exhaust systems. Ceramics, because of their extreme hardness, also may not wear as much as conventional materials, thus reducing the engine's need for lubrication. Recently GM has talked with Isuza, one of its affiliates, about the firm's ceramic technology. Isuzu has said it expects to have a ceramic engine by 1990. Because of their theoretical advantages, ceramics have been receiving a great deal of attention.

The Japanese Economic Journal reports that Japan's Ministry of International Trade and Industry has reached agreement with the European Economic Community on joint research and development project on advanced ceramics. Included in the effort will be a data bank cataloging the properties of the material, including specific gravity, hardness and strength. oJ IRA's You Can Open By Phone Pay Less Taxes Shelter Savings Save For Retirement Almost every income earner can benefit. Individuals can contribute up to $2,000 annually into their personal Individual Retirement Accounts. And.

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