Tampa Bay Times from St. Petersburg, Florida • 29

r'yrvfr fT fr nny- Thursday, Feb. 21, 1957 It. Petersburg Times 3-B TV Channel 3 Suncoast Sketches DeSofoPageant Starts Friday At Bradenton BRENTWOOD HEIGHTS 2 3 BEDROOM HOMES M1.590 to 2 ENTRANCES 38th Ave. N. at Slit St.

1 36th Ave. N. at 49th St. OPEN EVERY DAY to WITH JUDD ARNETT I LOBSTER SCALLOPS STONE CRABS SNAPPER SWORDFISH SEAFOOD 0 (A SHRIMP FLA. SOFT SHELL CRABS BROILED RED PAMPANO FROGS MAINE LORVTFB ALASKAN KING LEGS 1 Cherrystone Clams (Tlnwt Pftolo by Bob Moraland) Also Serving STEAKS, CHOPS, CHICKEN SERVING YOUR FAVORITE COCKTAIL Open Daily 11 A.M.

to 9 P.M. LOWELL THOMAS goes Paul Wallis. on his a 0 Ik ROUTB 19 EAST OF SEA FOOD Requiem for a The papers have been full of communiques dealing with business consolidations, mergers and just plain going brokes of recent months, thus indicating that the anti-trust laws, which have always been something of a joke, are still being enforced with a sterling degree of laxity. What is happening, of course, Is that the big are getting bigger while the little become littler, on the Suncoast as elsewhere, and if this continues for many more years the specie known as the small, independent merchant will be all but extinct. This will be a tragedy, no less, but as' of the moment of loping to press no one had come up with a plan for immediate relief of the situation, let alone a solution.

In the midst of what the economists are convinced is ah era of prosperity, it may seem strange that there should be business failures, or the need for mergers to protect the remaining assets of small concerns. A COMPLEX PLAGUE The layman, noting these things are occurring with regularity, probably figures bad management, or wild women, or a combination of other wicked circumstances, are at the root of the trouble. Unfor-tunately, the plague now sweeping the ranks of small merchants bites much deeper, and Is a good deal more complex. City Council Will Armchair Tourists Take Journey to Africa, Asia BRADENTON A four-square gentleman topped off in a plumed helmet stepped onto the sandy shores of Palma Sola some 418 years ago, and this town hasn't quite gotten over jt. In fact, the reenactment of Hernando De Soto's landing here is being duplicated Friday down to the last scabbard with one exception: Instead of spotting unfriendly Indians peering at him from behind the bushes, this year's Hernando will be greeted by 700 gregarious natives gaping from a tower of bleachers.

The-landing at Shaw's Point at 2 p.m. officially oponi the five-day De Soto celebration, which lasts through Tuesday. Identity of the 1957 De Soto will not be known until he disembarks with his krewe of IS. Evening festivities begin at 7:30 at Manatee County High School Stadium where a pre- parade show will entertain 1 spectators who wish to watch the procession there. Tickets for 6,000 seats are now on sale.

At 8 p.m. the grand parade, a processional of some 38 floats, 17 marching bands, antique cars, and various other processions will step off at Third Avenue between 10th and 12th Streets West. The route is south on 10th Street to Manatee Avenue, then west on Manatee to 14th Street, south on 14th to Ninth Avenue turning off Ninth Avenue 'at 13th Street. Proceeding south on 13th Street to 11th Avenue, the procession will turn west on 11th Avenue to the South Gate of the stadium where it will enter and make a circuit around the football field. Saturday is De Soto Bargain Day among the city's merchants, with stores opening at 9 a.m.

That evening "the teen queen and junior De Soto will be announced at 8 30 at the Youth Center. The whining couple will be elected toy center members. Queen of the De Soto celebration will be named the same evening at 8:45 m. when the Coronation Ball la held at Bradenton Country Club. Sunday's schedule includes golf tournament at 9 a.m.

at Bradenton Country Club, pram races at 10:30 a.m. at Palmetto Yacht Basin, the end of the eight-day fishing tournament, and a 3:30 p.m. children's parade. Theme of the parade is "Wide Wide World," with each contestant wearing costumes depicting the dress of other countries. HI WAY i9 SUPER MARKET U.

S. 19 74th AVE. N. ST. PETERSBURG OPEN SUNDAYS STORE M0N- THRU THURS.

8 A.M. TO 8 P.M. FRI. SAT. 8 A.M.

TO 9 P.M. HOURS SUN 8:30 M. T0 8 p.m. Quantity Rights Reserved Prices also good at TRU-VALU SUPER MKT. 1712 N.

Fort Harrison, Clearwater Light Industry Zoning Again Race Becomes Battle of Paper Educational TV Channel is becoming as popular as channel No. 5, although both are expen sive purchases. Two eager bidders are West Coast Educational TV Inc. and the City of St. Petersburg.

The latter seeks to swap it's U11F Channel 38 for Channel 3. The matter seems to have de veloped into a paper work mar athon. 'WITHIN 30 DAYS' City Manager Ross E. Windom said Monday that the city's oLer would be submitted to the Fed eral Communications Commission "within 30 days." He noted that should the ETV group file ib application first there was every indication that the FCC would grant it promptly. Yesterday afternoon, Robert Guthrie, president of the West Coast ETV group, said THEIR application "should be forwarded to the FCC within a week or JO days." This would seem to put the city behind two lengths, although noth ing seems to be certain in the ETV field at present.

4 GROUPS INVOLVED Guthrie explained that certified copies of resolutions must be obtained from four groups: The School Boards of Pinellas and Hillsborough Counties as well as the boards of WFLA-TV and WTVT, (These resolutions must state specifically what aid will be offered for the new ETV sta tion, Guthrje said.) In addition, the application must include a number of other details concerning operational plans. Maj. George Robinson, on loan from WFLA-TV to the West Coast ETV group, is currently assembling needed documents with the utmost speed. Architects Rap County Solons For 'Attitude1 The St. Petersburg Society of Architects criticized County Commission last night for its attitude toward the society's recommendation of a firm to develop Mul let Key recreational facilities.

Howard F. Allender, society president wired Commission Chairman Charles Fischer that the society "deeply regretted" the commission's "interpretation and attitudes" toward the society's recommendation of Victor Gruen Associates for the Mullet Key job. Recently, sharp controversy has flown between park advisory chairman Warren H. Pierce and commissioners. Pierce and Al lender back the Gruen firm, Most commissioners have indi cated favor of J.

E. Greiner and Associates, Albany, Ga. in response to a commission request for a recommendation, Allender pointed out in the tele gram, "Victor Gruen was chosen unanimously by the architects as most qualified to furnish the planning vision and ability to translate the imaginative scheme into a realistic program of fi nancial feasibility." MAN USES DOOR, NOT TELEPHONE The prospect of posting bond on a charge of speeding in a school zone proved too much for a man yesterday so he walked out of Clearwater Police Head quarters at 10:55 a.m.. a few minutes after his arrest. Police are searching for Jason L.

Brunner, 45, of Logansport, Ind. Brunner fold the desk officer he wanted to make a long distance telephone call. The officer directed him to a phone near the door. Police said Brunner used the door instead of the telephone. 1 3 SEAFOOD PI CRAB Oysters on the Half-Shell (ft a fU POOD SEMINOLE BRIDGE SEAFOOD Golden Ripe BANANAS 19c lbs.

Small Merchant Mostly, it is based on what is called the "price squeeze," which in turn slaughters the "margin of profit." This nation's business was founded on the premise that a fair margin of profit should result from each transaction. This put the little fellow, who had money to buy only Six galvanized wash tubs, on an equal footing with the merchants who could order a gross, and everyone got along reasonably well. VOLUME MERCHANDISING Somewhere along the line, however, the merchant with financial backing decided to offer a "special" on his gross of galvanized tubs, and the general public, born to a bargain, responded with a rush. Thus came about the trend to volume merchandising. Still, the small independent hung on, for the margin of profit left to him was sufficient to provide a living of sorts if he was ambitious, strong of mind and back.

Starting in about June of 1950, however, the "price squeeze" began, and since then the going has been getting rougher and rougher. The small merchant, his friends contend, helped build America. Today, as noted, he Is in retreat in too many instances, giving ground a step at a time. And don't kid yourself if he goes under, he will be missed. Discuss being designated a truck route to route traffic away from adjoining residential development.

Protests will probably be aired by school officials and neighbors. island Dredging Topic Of Special Meeting Dredging and filling of a small island in Boca Ciega Bay, site of the Long Key sewer plant, will be considered at a special meet ing of the Long Key Sewer Board at i p.m. today in the St. Petersburg Beach Community Club, 73rd Avenue and Blind Pass Road. HARRY SAUERS Skillful driven oxpoct tht oiptctod.

Do you drive to that you can stop in time ihoutd on tmorgtncy arise? Do you know that in tha second it takes to apply your broke your car movas 27 foot at 2S M.P.H. After applying your brakes It takes another 31 feet to stop. For safe driving practice tofe speeds; far good Insurance tee Horry Sauart. jlAHBlLSAIIlfiyjg 10th ST. NORTH Blvd.

Ph. 9 0691 fTf SEZ: Curb is Human II Caution I Sign. Second reading of the contro- versial Sumner-Cole light industry tract zoning will come back before City Council March 19. Council passed a J-S zone on first reading Tuesday, but deferred second reading till March 19 to allow theJegal department to ready a companion ordinance amending the truck route law. Zoning of the tract, in the Beverly Hills subdivision, was contingent on 55th Street South Auction, Postponed By Rain, On Today For the first thne in many years, rain yesterday postponed rone of Leo Sullivan's auctions, but he's rescheduled It for 11 o'clock this morning.

The property Is a nome and Income apartment at 3971 Ninth Avenue North and was te have gone on the block yesterday afternoon. Jungle Club Schedules Dances for Teenagers Buddy Booth, who comes from the Missouri Ozarks, will be call er for the Friday night square dances for teen-agers beginning this week at the Jungle Terrace Community Club, 80th Street and 33rd Avenue North. What's Behind Tht Green Door At The PARADE OF HOMES! JR. AUTOGRAPH adventure book for Mrs. BRANDLE gentle camera acted as guides journey into Africa and Asia.

desert crossings; weird but state. ly music danced to by the tall Watusi men of Ruanda-Urundi, and a solemn quartet of Afghan istan men singing a strange melody. The colors of these lands were vivid. There were pinks and grays and purples of the desert, the dark green of the Belgian Congo rain forest, the white peaks of the Mountains of the Moon spearing into the royal blue sky and the warm reds of the women's headgear in Pakistan. Only the smells of those strange places were missing from last night's program.

The couple made a year-long journey equipped with cameras, a tape recorder, and a single-engine plane. Their trip was cut short by the imminent arrival of their first child, Anne. After their return to the United States, they wrote a book about the aerial odyssey, "Our Flight to Adventure." Azalea Directors In Huge Manatee Acreage Sale BRADENTON Sale of one of the area's biggest real estate developments for an indicated price of $750,000 was revealed here yesterday. development, east of the city at the junction of the Manatee and Braden Rivers, was purchased by Leonard W. Tanner of Sarasota from Fred B.

Atherton, Mark J. Emden, Harold Mum-ma, Leland E. Smith and F. L. Rousselle, surviving directors and statutory trustees of Azalea Homes, a dissolved Florida corporation.

The 600 acres involved are 300 feet east of Braden River, between the Manatee and State Road 64. The tract has one mile of Manatee River frontage, and extends for a mile along the highway. Plans are to start building roads tomorrow and homes next Monday. There will be three miles of canals, and 477 waterfront lots, and the development will be patterned after Fort Lauderdale. There is room for 1,800 homes.

Azalea Homes, Inc. was dis solved Jan. 11, and is now liqui dating, according to Emden, who said $1,250,000 will be paid to stockholders. Emden was executive vice president of the cor poration when it developed Azal- eaville in St. Petersburg.

Checker Champ To Oppose 50, Blindfolded The blindfold checker cham pion of the world, N. W. Banks. Detroit, will play 50 chess and checker players at the same time Saturday in St. Petersburg.

The event will take place at the National Checker Foundation, 10 First Street South, at 2 p.m. The public is invited free of charge. In addition to the 50 players, there will be three others in a separate room, whom Banks will play without looking at the checker board. Banks. 69, began playing checkers when he was five.

He also teaches the game at local schools and offers free lessons every Wednesday night at 8 o'clock il the checker foundation. City's Red Fine-O-Meter Boxes Now Being Used on Trial Basis By LOWELL Two young travelers with a here last night on an armchair Mr. and Mrs. and Mrs. Lowell Thomas presented "Flight to Adven ture" to near-capacity audience in St.

Petersburg High School au ditorium. Their visit was spon sored by the woman's Club. 'ihe jwuna il lustrated his lecture with color movies that introduced tne audience to stranae peoples in tucked-away corners of ancient lands. Beautiful photography gave in timate glimpses of other worlds a grinning drummer in the for bidden Hunza valley, wearing jig gling red flowers stuck in his woolen cap a lion cub int Timbuctu drinking milk from a baby bottle a Pygmy brush ing his pointed teeth with chlorophyll tooth paste and hands of sailors reaching into a com munal fool bowl for bits of rice, fish and dates. Accompanying sound recordings ga a'jjcd life to the journey.

There were the complaining groans and growlings of camels, kneeling after coming in off their Irene Kerr Wins Auto Irene Kerr, of 3622 Haines Road, was winner of a 1957-model Sunbeam Rapier sedan given away last night at the annual Auto Show of St. Petersburg Au tomobile Dealers Association. The winner was not present when the announcement was made. The show ends tonight, at which time a fourth new car will be presented to one of the show's visitors. City Manager Ross E.

Windom suggested they be tried and Police Chief J. R. Reichert made a survey to determine use of the boxes in other cities. A letter from Andrews to the Duncan Corp. indicated the test of "practical application of the Fine-O-Meter system" will de termine whether the city will keep them.

In case they do, Andrews said, tne boxes will cost $18.50 each. He said that is the lowest price received from two firms which are the only known manufactur ers of such equipment. Germany, for details of his treat ment. Dr. Ever is a German specialist in the study of various forms of sclerosis.

OWNS FACTORY Godfrey, who owns a textile factory, is from South Freeport, Maine. He said he would return there "after the weather warms up." "The cold weather seems to make my stiff muscles much stiffer," he said. "The sun seems to relax them more." His wife stays with him almost constantly. Their young sons, aged 10 and 9, attend school here. Godfrey was credited with knocking down 37 German aircraft while he was with the Royal Air Force and the U.S.

Air Force before he was taken prisoner in Germany. He holds numerous decorations for heroism. Beach Bank In Top 10 Pet. The Gulf Beach Bank has climbed to among the top 10 per cent in deposits among the na tion's 14.000 banks, it was dis closed yesterday. The bank reported deposits of $13,549,816 on Dec.

31. It gained 43 places in its national standing climbing from number 1.472 to number 1,428 in deposit ranking during the year. This advance was revealed yesterday by the annual roll call of larger banks, published by the Daily American Banker of New' Those bright red parking-fine collection boxes all 250 of them actually are being used on a 90-day trial basis, according to City Purchasing Agent J. T. Andrews.

The Times had been asked to check to see whether the boxes had been purchased without competitive bids. Andrews said the city made specific statements to the Duncan Parking Meter saying the boxes would be tested on a 90-day basis and that St. Petersburg would be under no obligation to buy if they prove unsatisfactory. PRICES GOOD THRU SAT. Fresh Sliced Young Lean Fresh BEEF PORK LIVER ROAST LB.

CaT LB. Juicy Tender OA VEAL (SHLD.) CHOPS Lean Meaty Fresh Lean Chuck Roast Ground Beef b. 33c 3 89c Lyke's Thrifty Sliced BACQM Swanky Franky Lykes Southland WIENERS PORK SAUSAGE is. 29c 2 ibs. 55c LYKfS SUGAR CREEK (Reedy t.

Eat) A GROCERIES Holsum OE MAYONNAISE holsum STRAWBERRY Large S)) PRESERVES 20 or. Jor Armour's A A 1 24-Oz. Bottle Aft 12-Ox Can jlly Karo Red Lobel jjC TREET WW SYRUP taV a TUNA Ha Hunt's Holves Del Monte PEACHES Fruit Cocktail 3ro89 5, Lipton TEA Tru Volu Va lb. 48's bags BREAD 39c 59c 20c DAIRY I Wilson's Grade A 3t fi ca Shipped Eggs doz. f5 Large Size doz.

49c Kroft't Velveeta 7C I Tru Flavor AC Cheeto Leaf 2 lbs. 3 OLEO bi. tD Man Dying With Rare Illness Given New Hope THE SAME FINE HOLIDAY TURKEYS NOW FRESH FROZEN 55c A LB. NEIll'S TURKEY FARM 493 54th AVE. NO PHONE HE-S-1660 ABSOLUTE AUCTION TO LI on ROW FEB.

22 2:30 P.M. FORT MYERS, (UP) John Godfrey, who lived through World War II while shooting down 37 German planes but is now dying slowly with a rare illness, disclosed yesterday he has hopes that two German doctors may be able to prolong his life. Godfrey, 32, is suffering from amoytorphic lateral sclerosis, a disease that is gradually paralyzing his muscles. He was first told he had the disease which killed baseball star Lou Gehrig last October and was given one to two years to live, Godfrey spends most of the day in the warm sun here and usually goes swimming at least once a day. He said he can still swim, although he has lost most of the use of his fingers and hands and suffers from stiffness of the arms and legs.

SPECIAL TREATMENT He is undergoing a special type of treatment from the University of Miami now but is will-in to listen to any doctor's suggestions which might help his condition. University of Miami officials asked him not to discuss the special treatment they are giving him. He said a friend of his in Ger many wrote that Dr. A. Boss of Schwenningen, Germany, had reported success in treating sclerosis patients in Bogomole Institute in Germany and would be glad to help him.

Godfrey said he had turned the letter, which contained a lot of technical data, over to his physician for study. Godfrey also said he would ca- 4 Bedroom Horn Furnished Near Downtown Shopping Churches Schools And Everything 1701 PRODUCE "Will Be Sold To The Highest Didder Regardless Of Price Or Weather" THE Wi SHUFFLEBOARD OOK mm Mailte1 Anywhtra 353 In U.S. A. BARTELT BROS. "Florida's Best Auctioneers" dha BARTELT REAL ESTATE AGENCY Fla.

Red Bliss POTATOES 10 19c Pascal CELERY Fresh 2 Stalks 15C Free Coih Priiet and Souvenir! Given Away INSPECTION INVITED THURSDAY 2 P.M. TO FRIDAY 10 A.M. TIL SALE Cell Barrett Bros. For Free Brochure THIS P.M. TIME 13194 Gulf Madeira Beach Fresh Green Pole Beans 3 29c HASLAM'S PROPERTY IS IN TOP CONDITION OWNER MOVING NORTH BOOK STORE 742 Cwrtral Ava.

ph. 7-4l le Dr. Josef Even of Hochen.iYork,.