The Central New Jersey Home News from New Brunswick, New Jersey • 8

EIGHT THE DAILY HOME NEWS Tuesday, September 1, 1925 SEMI-WEEKLY BUSINESS PAGE Where Value and Service are Paramount HELP BUILD A BIGGER AND BET. TER NEW BRUNSWICK BY PA. TRONIZING THESE CONCERNS. These Concerns Assure You of Full Value and the Best Service ADVERTISING HAS MADE UTILITIES' LOW RATES POSSIBLE SAYS HODGE CONRAD Lincoln FORD Fordson W. E.

MOUNT SON, Inc. Authorized Ford Dealer 09 Albany Street, New Brunswick, J. Tel. New Brans. 810 NEW BRUNSWICK CORNICE WORKS AH Kinds of Roofing, Tinning, Metal Ceilings, Steel, Iron Work Slate Roofs Repaired phone loco SEBOLT Dealer to Sand, stone, Gravel and Cinders.

Estimates Furnish on Steam Shovel Exca. vatlng. Moving Ml1 General Trucking SOUTH END GARAGE, Nicola Bros. GEORGE'S ROAD AND WARD STREET I'HOXE 3167 Auto repairing of every description. Cars washed and polished.

1 Warehouse, Storage. ccstly to communities and their residents." According to Mr. Hodge, it is impossible to find an operating head of a successful untility company who does not regard advertising as indispensable In the conduct of his business. He said that through the Public Utilities Advertising Assoca-tion 350 men and women engaged in utilises advertising are studying costs and results and striving for better efficiency and higher standards of copy. This association has published a book containing about 225 of the best utility advertisements of the past year, which has met with an enthusiastic reception.

PHONE 41916-18 RICHMOND NEW BRUNSWICK THE PAULUS DAIRY LORRAINE 307 GEORGE STREET Between Livingston Ave. and New Street RESTAURANT and LUNCH j. 183-195 NEW STREET NEW BRUNSWICK, RADIO AND AUTOMOBILE BATTERIES RECHARGED RENTAL SERVICE G. W. KUHLTHAU GEORGE AND NEW STS.

Telephone 1580 A JAMES L. McMAHON RADIATORS FENDERS WELDING MANUFACTURING AND REPAIRING Use Taulus' Positively Perfect Pasteurized Milk WALKER-GORDON CERTIFIED MILK Suydam's Special Raw Tuberculin Tested Milk JOHN' PAtlXS, Prop. Established 1890 PHONE 2400 Low rates for public utility service have been made possible by liberal use of advertising, declares W. tH. Hodge, president of the Public Utilities Advertising Association, in a statement issued by the New Jersey Public Utility Information Committee.

Further, advertising has shortened by one-half the time necessary to attain the present stage of electrical development in the United States, he declared. 'Collectively the third largest industry in the country, the utilities should be large advertisers," said Mr. Hodge. "It is estimated that they are spending today an amount equal to about one-half of one per cent of their gross revenues in this way. While this is considerably lower than large merchants and manufacturers, it must be remembered that the capital turnover of the utilities is much slower.

From 65 to 75 per cent of their total advertising expenditures are with the newspapers, which are regarded as the principal approach to public attention. "About one-third of the electric and gas companies' advertising dollar is spent for selling appliances enabling the public to enjoy the benefits of the service, and is absorbed by the sales price of the' merchandise; another third goes for the sale of securities on the customer ownership plan and is really an investment expense. The last Real Estate Transfers Phone 222" 60 Dennis Street, New Brunswick Successor to McMahon Seldler TfC WHOLESALE and IvL RETAIL ANDREW LINK Raritan River R. R. at Sandford Street 6 A.

M. to 6:30 P. M. Sunday, 6 A. M.

to 12 M. Autoist Killed By His Own Car UNEXCELLED MANUFACTURING Inc. Unexcelled Fireworks Lead the World Phone MHltown 55 George's Road JOE LAPELOSA 175-177 REMSEN AVENUE, PHONE 3521 Frank Gumina to Joseph D'An-gelo, property In North Brunswick. George W. Greason to Estelle Mason, lot in Metuchen.

John Metlar to Constance M. Hobson, property in Plscataay. Stephen Kain to Mary Ross, five lots In Raritan. William G. Kuhn to Elizabeth Blundell, two lots on Third avenue, Highland Park.

Catherine Lucltt to Mary V. Grim-ley, three lots in South River. George F. Conger to Albion Lar-sen, two lots in Raritan. Sterilized wiping rags and cheese cloth supplied.

Highest price: I paid for scrap rubber and metals, tires ana tunes. LOWER'S MEAT MARKET OTTO LOWER, Prop. Quality Meats and Provisions 15 NORTH THIRD AVE. Highland Park. TV, Pli.

Sli'i 8 Bayard Telephone 443 FRANCIS E. DECKER PLUMBING, STEAM AND HOT WATER HEATING General Jobbing Estimates Furnished All Work Guaranteed: 74 Throop Agenue Phone 3308 William Clarkson to Alfred three lots in Raritan. third is used to build up service SCHUMAN PHOTO CO. INCORPORATED Commercial Photographers Commercial Photos on Short Notice 389 George St. Phone 1651 output and explain the business and its affairs.

This leaves only about SUMMIT, Sept. 1 Charles S. Wells, known at the "California Giant" a quarter of a century ago, when he broke professional bicycle racing records, was killed yesterday when he attempted to stop an automobile from rolling down hill after releasing the brakes. Wells, after a career as secretary of the New Jersey Auto Association and newspaper work, had turned to commercial photography and made, his home with his partner P. E.

Spooner of Baltusrol Hill. Spooner with Wells as passenger had stopped in front, of Iiis home when fire broke out under the hood of the car. Spooner rushed off to get water while Wells smothered the fire. Wells then released the brakes to It th can roll away from a pool of burning gasoline. The car crushed him when ho went to the front in an attempt to stop ECONOMY AUTO RADIATOR REPAIR WORKS H.

O. SE1DLER, Prop. WELDING AND BRAZING Scored Cylinders Repaired Body and Fender Work 206 FRENCH STREET Tel. 2980 NEW BRUNSWICK, N. J.

Lloyd M. Banker Dealer Iu Sand, Crushed Stone, Cinders and Brick 146 COD WISE AVE. Tel. 263 one-third of the total advertising expenditures chargeable to operating expenses, equivalent to not much more than four mills on the average monthly bill for electric service. It is obvious that the advertising expenditures cannot possibly add to the rates.

"Advertising keeps down and reduces rates by creating market volume, which in turn permits the economies of mass production and lower distribution expense. No one ever planned a customer ownership Weir Electrical Co, Electrical Contractors A. M. NICHOLSON FLOOR LAYING AND FLOOR SURFACING Chestnut Llndcneau New Brunswick, N.J. Tel.

262W2 Repairing In all its branche Finished house wiring. it. He was about fifty years old and is survived by no near I I N. M. Terwilliger Louis Golding to Hamon Sadof-sky, property on Louis street, New Brunswick.

South Plainfleld Development Company to John Boltrisaitis, two lots in Piscataway. Rudolph Winkler to Katie Ezr-nak, lot in North Brunswick. Herman Selinger to Nathan Pas-zament, property on French street. New Brunswick. Metuchen Realty and Improvement Company to John Raub, four lots in Raritan.

Joseph Lach to Alexander Lach, property in South River. Arabella McMurtry to Maurice Rona, two lots In Fourth Ward, New Brunswick. James Hardy to John Ballai, property on Bayard street, New Brunswick. David Sheff to Abraham Epstein, property on John street, New Brunswick. Thomas Queenan to Annie Smith, two lots In Fourth Ward, New Brunswick.

Iko Kalman to Mike Toth, lot on Plum street, New Brunswick. Anthony Molinowskl to Ben Mol-inowski, lot in Sayreville. Anna Sudowska to Katherine Zagata, lot in First Ward, New Brunswick. Harry Schwarz to Anthony Sudowska, lot in North Brunswick. Joseph D'Angelo to Frank Gumina, lot In First Ward, New TOU TELL 'EM campaign without liberal advertising, and customer ownership has greatly reduced the cost of equity financing.

Institutional or good will advertising enables the pubic to understand the fundamentals of utility operation, and by creating a better understanding prevents long drawn-out controversies, exceedingly RARITAN TILE CO. MARBLE and TILE WORK OUR SPECIALTY 337 HARPER PLACE New Brunswick, Ji. Ph. 1422 ELECTRICAL CONTRA CTOH Factory and House Wiring, Hi tures and Appliances 28 Liberty Street TELEPHONE 2244 ,5 1 Little: "Great men often rise from small beginnings." Tattle: "Well, you've certainly started off right." JUST KEEP QUIET A FEW DAYS LONGER 1 t- WELSH CO. Olid.

Wonder THE MORRIS PRESS Orders Taken for Rubber Stamps TEL. 61 PRINTING OF ALL DESCRIPTIONS 138 CHURCH SI rue HIGHEST GRADE LEHIGH COAL I Is Coming to Town NEAR WHERE THE FOUR CORNERS MEET AND GOOD MEAT YOU CAN GET THERE 1 II Our new screening system delivers clean, uniform sized coal. A complete line of mason's materials, including full line of FACE BRICK AT ATTRACTIVE PRICES A Phone Call op Card Will Bring Our Representative to Sou to Discuss Tour Fuel or Building Needs 334 Handy Cor. Railroad Ave. Phone 571 Puhllz servics AN EXTRAORDINARY OFFER Use One of Our KOMPAK Gas Automatic Water Heaters for 12 DAYS FREE! 'IW4? if When Autumn Begins to Creep Over the Hills What more delightful time for the outdoor feast? Tune, in Station WAAM afll Tueday and Friday mornings.

Ada Bessie Swann, director of Public Service Radio Cooking School, will broadcast recipes for delicious hot dishes for picnics. For That First Chilly Evening A Gas HeaterALL HEATERS in Stock REDUCED We'll Install a Kompak gag automatic water heater (storage type) in your home, and you can use it for twelve days, Just as If you owned it. Face oo Savings to $25 i Si the Facts Prices Come Down on Acorn GAS RANGES 20-gallon size Kompak AutonAtic Storage Water Heater gives instantaneous hot water service at every hot water faucet, day or night. Brass pipes used throughout. Keeps water free from rust.

Has copper that will last as long as your house. Its automatic pilot Is so constructed that, if for any reason, it should go out entire gas feed to heater is shut off. This size $12 dovzn and 18 months to pay. A gas heater glowing in the fireplace will postpone furnace lighting for a long time. Only a few of a kind in any one style but a pleasing variety to choose from.

These radiant heaters will send comforting warmth to the furthest corner of the room. Then, Mrs. Home-maker, note how much quicker the housework Is done when there's piping hot water ready when you turn the faucet, and what a comfort to step into a warm bath when the work is done without having to run downstairs to light the gas and then wait ths water to heat. Use this splendid heater for twelve days free. Tes, wash day will be easier, and that three-times-a-day bug-a-boo of housework and dish-washing will lose its unpleasant features.

Th Man of the House will be better humored because there'll be plenty of hot water for hi morning shave and bath. If you decide to keep the water heater after its twelve-day visit easy payment will be ar-ranged only a small sum down will be necessary with 3 TO 25 CUTTINGS Save $20 iVCOM on Radiantfire An infected breath cannot be veiled, it must be purified at the source. Have you reason to suspect that your breath is offensive to others or has some frank friend told you so for your own good? If so, don't try to veil it with perfumed candy or an ordinary mouth wash. The disorder is too deep-seated for that. Your doctor will tell you that most foul breath odors are caused by the fumes which arise from an upset stomach.

It may be just a temporary condition. It may be chronic. In either case, here is a positive remedy which deodorizes an infected breath and removes its cause. Now medical science has compounded a germicide to be taken internally. It is as harmless to drink as water, yet ir presence no harmful germ or bacteria can live.

Taken internally, Py-Tee-Vo gets to the very seat of your trouble and it rids the stomach of the poisons and bacteria formed by the putrefaction of undigested food the source from which breath odors arise. Moreover, Py-Tee-Vo deodorizes the mouth, the throat and the oral passages, kills all offensive odors and leaves the breath and mouth clean and pure. Today, eliminate all possibilities of your breath being offensive. Your druggist will sell you Py-Tee-Vo on a money-back basis. If he cannot supply you, Acorn ranges cook and bake better than the average range because of the Acorn type of oven.

Careful construction and fine material are evi' dent in every Acorn range. WeTl place a convenient top burner lighter on the Acorn range you select, deliver it, connect it from the gas outlet in your kitchen without extra charge. 18 Months to Pay-ACT NOW! This offer expires September II. Just telephone, write or call for further particulars. 112 Radlantfir in graceful Colonial design.

Consumes only about four cents' worth of gas an hour. Reduced to (was W3.76 down, $13.75 monthly. Special cash price J130.00 PUBLIC SERVICE ELECTRIC AND GAS CO. Please send your representative to give me full particulars concerning your 12-day free trial offer on the Kompak Automatic Storage Water Heater. It is understood that this request places me under no obligation.

Name send $1.00 for a full size pint bottle. Belknap Products 347 Madison Ave. N. Y.C. Save $10 on Acorn 461HE You will find it difficult to find the equal of this Acorn model anywhere at the price.

Note size of ovens and heavy construction. Enameled equipment as shown, including pans. Special rust-resisting steel oven-linings. For a limited time only $81 instead of fl ioxen, J7 monthly Cash price special H) P'lij 1cOa Street and No. City 1 fSgr, IBY-TEE-VO 35.00 OFF Golden Glow Heater 521 Finished in antique brass.

Gives maximum of heat on minimum ons consumption. Its nem price is tie. SO, was SSl.SO, ti.00 doicn, 00 monthly. Delivered ichile they last. Special cash price $25.

GAS HEATING Is the Ideal Method for HOUSEHEATING Winter comfort with never even a glance at the heating plant for weeks at a time. That's an assurance if you heat your home with gas. Gas is more convenient, cleaner by far than other heating methods. It eliminates dirt and ashes. Phone for our representative.

He will be glad to further acquaint you with the advantages of gas for House Heating, ir7rmn n. r.Fn.Tvtir.TnF. 7 you can JLnnfi Public Service Py-Tee-Vo is equally beneficial in the treatment of Indigestion, stomach ulcers, pyorrhoea, ptomaine poisoning and infections of the nasal eanal and oral cavity. HOAGLANDS' DRIO STORE, Cor. Paterson Street; Phone 4 CiRUESSXER TOBIV.

4 French Street; Phone 359 I MMETT'S BKIG STORE, 517 Karitan Avenue; Phone 2rt73 Same model with eren heat reirulatnr, special i.98.60, IS. 50 down, $8.50 monthiy. Cash price, special 193 45. Fa-.