Wellsville Daily Reporter from Wellsville, New York • Page 10

Page Ten WELLSVILLE DAILY NEVV YORK Wednesday, July Public Affairs Panel Has Sponsor Trouble By CHARLES MERCER NEW YORK type of television proRram has mode more front page news this past season than the public affairs panel show In which a noted person is Interviewed by newsmen. Yet the panel program Is having sponsor trouble. The reason Is two-fold: 1. It's expensive to produce. 2.

Its audience-rating figures are low compared to many entertainment shows. Sponsors and agencies, wedded (o the notion of "cost per thousand," by which they estimate the cost of bringing a program to each 1,000 viewers, are hesitant about Investing in the panel shows. Regrettably, they Ignore the fact that the public affairs program is watched by the most intelligent group of viewers, by those who most effectively shape public opinion. "Quality," or Institutional, advertising has taken a bac': seat on television to the "quantity" or mass sales pitch. The current news panel programs on television are Martha Rountree's "Press Conference" on ABC-TV, "Face the Nation" on ANNOUNCEMENT The Former CUBA BODY SHOP Is Now Located at PFUNTNER SALES SERVICE Railraod Ave.

AH Types Body Work WcldliiR, Painting, Etc. ORVILLE COLE, Prop. Centennial Souvenirs On Sale at The -Reporter Office Reproduction of Old Lithographed Maps of Wellsville in 1883 50c Official Centennial Programs 50c League Women's Voters "Our Town and Village" 25c CBS-TV, and "Meet The Press" and Ihe alternating "Youth Wants To Know" and "American Forum" on NBC-TV. Oliver Prcsbrcy, co producer of "Press Conference" which come. 1 on ABC-TV tonight at 9 p.

m. discussed some of the an Interesting solution ho has worked his show prepares to take a vacation. While Presbrcy did not complain about It, the fact Is that "Press many a news panel not been favored with steady time periods which are essential to building a large audience. In the first year of its history it has had three lime shifts and gone against such opposition as the Ed Sullivan and Sieve Allen Shows and "I Love Lucy." "Press Conference" costs nearly three million dollars a year to large amount for a single sponsor. Making a bid for institutional advertising sponsorship, Presbrey is lining up four alternating Institutional, sponsors, one each week.

"The institutional advertiser doesn't seek the continuity and reppHHon of Ihn hard-sell snon- sor," he said. "He can do a better job of creating identity in the public mind by coming on once a month." If Presbrcy's plan works as well as it appears that it will, other public affairs programs undoubtedly will try the same idea. Presbrey and Bob Novak, executive producer of "Press Conference," also have worked out a new 'system by which newsmen in America can interview national leaders abroad without flying a large crew and panel members to a foreign land as they did in the case of interviews with Egyptian President Gamal Abdel Nasser Nasser and other foreign leaders. While three cameras focus on 12 newsmen asking questions in this country, a single camera would be placed simultaneously on the subject under interview In a distant country. The questions and answers would be carried back and forth by radio telephone.

The filmed answers to questions would be flown back to this country and the entire film spliced. "We've checked the plan from every conceivable angle," Presbrey said, "and it's foolproof. By employing it we can have an interview on the air 24 hours after it's filmed." ART DIRECTOR DIES SHELTER ISLAND Louis Biedermann, 84, who retired in 1940 as art director of King Features Syndicate, died Tuesday. He had joined King Features in 1922 and earlier had spent 32 years the New York World. FROZEN CHERRIES Red, Sour Pitted, Montmorency Sugar Added 30 Ib.

tin Place Your Order NOW Take Advantage of This Year's Lower Price Jazz King iD A I A DA The top otfHoover Dam serves as a massive backdrop for (he Rhythmettes, group of Las Vegas High school dancers, on what must be world's largest "stage." Couple Finds Selling Home Is Tough Ordeal Due to Lookers By SAUL PETT AP Newsfeatures Writer RIVER EDGE, N. J. UP) two weeks ago we decided to sell our house. Now, I ask you, is there anything criminal or un- American about that? You wouldn't think so. But just try it.

Just try selling your house and you'll soon feel like a combination of Willie Sutton, Samuel Insull, "Yellow Kid" Weill, a used car salesman and a spy caught red-handed with the H-bomb blueprints. We advertised and listed our house with real estate agents. At first nothing happened and our pride took an awful beating until we dropped the price from an entrancing $22,800 to an enticing $22,300. Then the big parade started suspicious strangers with chips on their shoulders wandering through the living room, tapping the walls, peeking behind-furniture and pictures, asking and reasking interminable questions. So far we haven't found a buyer but we have auditioned any number of potential district attorneys.

They all have a sharp cross-examination technique. Their endless questions, I suppose, are designed to catch you off guard, to make you stumble, to reveal some 'terrible secret you're hiding about your house. The most crucial question the one that is supposed to crumble your whole case to bits and make you confess, in tears, that the place isn't worth a buck-more than $9,000 is this: "Why are you moving?" This is always asked deliberately, with intensely searching eyes, and you can almost feel the electrodes of a lie detector slipping around your wrists. This is when they hope to trap you into hystcr- ial admission that you're trying to unload a fraud. Our honest answer happens to be simply that we're getting another child, we need more room, we saw this place in Long Island We're crazy about The cold, dead look of disbelief in the buyer's eyes, but what's the real reason Is the roof caving in, are Uiey building a glue factory next door, are all the neighbors saxophone players? Whatever your reason is for moving, you'd better stand mute or plead the Fifth.

Any answer you give will be held against you. Real estate agents' react somewhat differently to the fact that we're moving from New Jersey to Long Island. They Immediately start framing an ad: "Owner forced to move, leaving state, must Until you feel like you're being extradited for grand larceny. And then there are the knowing wall-tappers. They cook the index finger of the right hand and knock on the wall, concentrating with the intense look of a cardiac specialist searching for a coronary.

Every house buyer, these days, expects "extras" wall ovens, air conditioners, deep freezes, among others -r and when they find you're not throwing in a grand piano, recently tuned, they look at you as though you're stealing a family heirloom from their family. People come took at your house with a variety of intentions, all of them mystifying. There is SERVICE STATION IN BOLIVAR, N. Y. MAJOR OIL COMPANY Opportunity to 1.

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UNLIMITED EARNINGS $2,000 Investment Required Write For Interview Box 516 Core WelUville Daily Reporter the woman who will spend an hour in your place, studying every detail, cross-examining you mercilessly, suggesting that the stainless sink is an inch too short, the dining room would be better facing east than west, her drapes are an inch long for the picture window. But none of this really matters since, it turns out, she has nine kids, she really needs five bedrooms and the fact that you have only three, which she knew all along, simply won't do. There is also the insomniac-type buyer who calls at 8 a.m., says he'll be out in an hour. Immediately, the house is galvanized Into frenetic action. The bed 1 made while I'm still in if.

The piano is dusted for the 18th time, the children are confined to quarters, to hold their breath and look small so their rooms will look bigger. A hot breakfast, of course, is out of the question while you wait because the buyer may not like choice of cooking odors. So you wait, you glare at your wife, you sip last night's coffee with ice. you srnoke too much. You can't go back to bed.

You can't relax. You can't eat. hour later the phone rings. The man who said he was coming He found the nicest little place on the way out, exactly $3800 cheaper than yours. You hang up.

You're empty but you can't eat. You've just been betrayed, or, at the very least, scorned in this house you've lived In for Active Life By UAL BOYLE NEW YORK MV-Wllliam Basle, a man upon whom immortality has smiled In his own lifetime, believes In living day as'if It were Saturday night. "I've never been said Bill, better known as Count Basle, dean of "jump swing," who will be 53 next month and' has been pounding a piano longer 'than he can remember. The Count, a natural genius at his type of music, Is the son of a Red Bank. N.

caretaker. He took only a few 25-cent lessons as a boy, rocketed to the' top of the jazz world more than two decades ago, and stayed there ever since, His band, named as "the best" four years in a row In a poll of critics made by Downbeat Magazine, has made three trans-Atlan- tic tours. It recently completed an extended engagement at the Waldorf-Astoria, the first Negro band to be featured at that swank Park Avenue hostelry. Basle has survived the post-war jinx that struck down many big name bands, but If you ask him how he has remained on top for so long, the Count replies as If surprised: "The top? That's the place we're scuffling to reach. The big problem is to hold on to what you've got." The Count Is a man who likes his gin straight and takes, life the same way.

He expresses himself best in rhythm, not in words, and he speaks with a cautloiis modesty and Inveterate courtesy. "If I've learned one thing," he remarked, "it's Don't forget people. If you pass them going up, they're going to bfi still around, remembering, yoU pass them going the other Vay." Many oldttme Jazz men think the musicians they played with In 'their youth players of the fabulgUjOBgOs have never been equafllwWbt the Count. "The kids today think much better," he said. "They re better technicians.

Their brains are well advanced. They think faster. "But the old song writers did seem to put more Iffw their songs than you find In many songs written today. They wrote them on the wall to stay and we're still go- Ing back to them." The Count believes the 'greatest figures in jazz in his lifetime have'been Duke Ellington is the golden arrow; he js the Satchmo Dorsey and Benny Goodman. And jazz tunes? "Well, 'St.

Louis Blues' is the all-time tune. That's the national as'far as I'm concerned. And 'Some of These Days' and 'Twelfth Street Rag," and I think I'll stop with them." Brooding momentarily oh the fate of many musicians hfi had iknown. tune makers and tune swingers wno have swung their last note, the count paused, then said: "So-many people die In agony others just smile away. I always feel when people have a hard death they're probably paying off a debt they owe." The Douglas world air cruiser "New Orleans," was recently placed in the U.

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The finest 3. Service We offer all these to the bride-to-be Thatcher Studio Air Conditioned Over Phone 911 "When You Think of Pictures of Thatcher" seven years, raised your children, been proud of. There Is only one thing worse than the. people who show up to look at our house that's people who don't showf up at 220 Adams River Edge, N. seven bright, airy rooms, deep wooded plot, big lovely screened porch, choice neighborhood, all being sacrificed at $22,300.

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