Lincoln Journal Star from Lincoln, Nebraska • 29

mmmmmmmw msmmmm amass Wankel Watchers ocketboo IC Lincoln, Neb. March 12, 1972 Total I Houtohold Population Number of Households 64,374 Umto $25,000 $15,000 $25,000 Aovr 52,079 9,720 2,575 100.0 100.0 100.0 All Age I Groups 100.0 25.7 27.8 18.5 10.0 Under 35 35-54 37.7 32.9 57.6 59.8 55-64 17.0 16.5 18.5 22.3 19.6 5 228 5.4 7.9 Sown; U.S. Department of Commerce and The Conference Board Federal Counter-advertising Threatened by Mrs. Knauer The President's top consumer adviser has warned that the federal government may take legal action against companies that don't document claims made in their ads, and may support "counter-advertising" on controversial issues. The government "is looking at advertising with a new intensity and we are looking beyond the patently fraudulent cases," said Mrs.

Virginia H. Knauer, the President's special assistant for consumer affairs. The Federal Trade Commission requested last year that some companies submit proof of the claims in their advertising. The proof hasn't been very convincing, Mrs. Knauer said.

Connally Forecasts Big Dip In Long-term Interest Rate Treasury Secretary John Connally has forecast a drop in long-term in terest rates. The rates should drop a full percentage point, or more, this year, he said. The cabinet official opposes a ceiling on interest rates; any ceiling 1 would become a floor, drying up the availability of money, he said. Connally said lenders fear inflation when thinking about long-term financing. "If we can get that out of our minds, we are gsr.g to see long-term rate3 come down." Standard Develops Process For Minimizing Oil Spills (c) New York Times Washington The chief research affiliate of the Standard Oil Co.

(New Jersey) hopes it has found the way to prevent, or at least minimize, oil spills from tankers in distress by solidifying the cargo. Gelling is expected to avert the escape of oil from a damaged compartment. Development of the Esse process la bing financed in part by a grant from the Environmental Protection Agency. A one-year test and design program has already begun. Oil-soluble organic chemicals react with each other to form a polymer that physically entraps the oil.

There is no chemical change in the crude itself. Itfs Steam irk rwi Beer 1 ime In 'Frisco San Francisco UP) A young brewer has found a growing demand for "steam beer" a brew first fermented for the thirsty miners of the California Gold Rush. Fritz Maytag, great grandson of the washing machine maker, says his Anchor Steam Beer brewery is the only one in the United States still producing the hearty brew that once quenched the thirst of the 49ers. Steam beer has nothing to do with steam, the 24-year-old Maytag explains. It got its name from pressure that built up in barrels during brewing.

Steam beer was created here in the mid 1800s as a "temporary fluke," the tousle-haired Maytag says. "To brew lager beer, you had to have ice or cool winter temperature and) San Francisco had neither," he said. "But the miners were thirsty and wanted beer, so they came up with steam bear which could be fermented at much higher temperatures." Dozens of steam beer breweries blossomed, only to fold in the early 13033 as public taste switched to lighter, milder lagers. "This beer doesn't taste that much different from other beers there's just more taste," he explains. "It's stronger, has more flavor and color and a better head." Inheritance 'Lark' A Stanford University graduate in English and Japanese, Maytag bought Anchor with part otbis inheritance in 23G5 "as a lark" just as it was about to dose'.

He knew nothing of beermak-ing, but "was just looking for something to do." With four helpers, Maytag makes steam beer just as it was brewed when Anchor was founded in 1896. He says he uses four times the hops used in other beers, plus only three other ingredients: Malt, water and yeast. Anchor produced only about 2,000 barrels last year, all sold in the San Francisco area. "We think we are in the black now," its owner says. The brew is expensive, selling at 41c a bottle and 35 to 75c a glass.

"The only place where steam beer could make a go of it is here in San Francisco, where the people love their city's past andi love to drink," says Maytag. His 'beer is especially popular with old-timers, but Maytag adds that "The young who are anti-establishment and want to get back to the good old values like our beer because it has no additives, no preservatives. We don't have anything but those four basic ingredients." Falstaff Will Brew and Sell Ballantine After Merger Falstaff, based in St. Louis, said it has signed an agreement to acquire the producing and distributing business of P. Ballantine Sons for $4 million cash, plus 50c for each barrel of Ballantine products sold in the next six years.

The Falstaff plant in Omaha has 200 employes. Households Triple I Sj 000 Incomes the World Sony Develops Compatible Video Cassette Recorder Tokyo UPl Sony Corp. has developed a video cassette system that can be played in countries with different television systems. The main purpose of the new system is to allow programs developed in the United States and Japan to be marketed in Europe early in 1973. the Nation Commerce Dept.

Predicts Big Capital Spending Surge Capital spending by businesses i3 expected to climb a hefty 10.5 this year to $89.7 billion, the Commerce latest quarterly survey says. The increase from the- previous survey's 9.1 and from the Council of Economic Advisers forecast of 8 supports Nixon administration predictions of a substantial economic upturn. Last year's plant and equipment outlays rose a slim 1.9. Newspapers Top Advertising Medium With 30.4 of Volume The Bureau of Advertising, New York, U.S. newspapers of every advertising dollar last year, up from 29.3 in 1970.

The figures are based on estimates by McCann Erickson that total advertising volume for all media amounted to $20.5 billion in 1971, against $19.6 billion in 1970. Television's share of the advertising dollar came to 17.2 last year, the bureau said, down from 18.3 in 1970. Radio's share was 6.7, the same as a year earlier, while magazines raised their share from 6.7 in 1970 to 6.9 last year. Local advertising also gained more than national advertising. Local ads accounted for $8.8 billion, up 7.9, and national ads $11.7 billion, a 2.3 gain.

Hilton Hotels Will Merge With International Leisure International Leisure shareholders have voted to merge with Hilton Hotels. The holders approved a previously announced merger in which the Las Vegas-based hotel holding company will be taken over by HUton Hotels Corp. of Chicago, which owned about 85 of its stock. Each outstanding share of International Leisure owned by minority holders will be exchanged for 0.35 share of Hilton common, stock, for a total of about $18 million at Tuesday's market price of $57 a share. International owns and operates the Vegas Hilton and the Flamingo Hotel.

Washington Over the past 10 years, the number ot households with annual incomes exceeding $15,000 has nearly tripled, while the total number of households increased by one-fifth. In 1970 there were about 12 million households with incomes, according to a study in Finance Facts, newsletter on consumer behavior published by the National Consumer Finance Assn. The increasing prevalence of the 1 1 i-paycheck home is a major factor in the growth of the upper income bracket At the level of household income, more than 75 of the homes had more than one person in the labor force, It is estimated that by 1975 about a quarter of all households will ibe in the income bracket. By 1980 a third of all households will be in this upper income bracket. Income tends to increase with age of household head until about age 65.

At the level, 23.9 of all household heads are over 55, but in the income category, the comparable figure is 37.5, reflecting the tendency of income to rise with experience. Of all households with income less than $15,000 a year, 27.8 of the heads are under 35; for those earning over that amount, the ratio, is less- than 17. About half of all those in the upper brackets are between 35 and 54, while this age group accounts for a third of those with lower earnings. the State Cents of Interest Everyone knows what interest compounded quarterly means. For several years banks and savings and loan institutions have been paying interest compounded daily.

The newest innovation is "continuous" or "every second" compounding. How does this compare to daily compounding? A bank that pays 5 on regular savings accounts, compounded continuously, would prove $512.71 in annual interest. This is a 4c gain over daily compounding. Wound Up By RICHARD C. BALOUGH (c) Chicago Daily News Anyone who has flown a Sopwith Camel or ridden an Adams-Farwell knows lie (Wankel) rotary engine isn't new.

But from the number of Sopwith Camels still flying and Adams-Farwells on the road, one can assume the rotary engine up to now has been less than a smashing success. However, Investors are beginning to envision rotary-engine cars clogging the American roads not with the Adams-Farwell nameplate but with those of General Motors (and, they hope, Ford, Chrysler and American Motors.) Strung out with those cars, they see dollar signs around the name of Oirtiss-Wright the North American licensee of the Wankel rotary engine. The speculative fever has pushed Curtiss-Wright common up 109.3 and its convertible preferred up 98.6, 1972's biggest winners on the New York Stock Exchange through February. I The enthusiasm for the rotary engine is based on fear that the new emission-control standards will make piston engines too costly for production. Investors figure the Wankel may be the answer.

I Early models of the Wankel were polluters tjift Japan's Kogyo.Cft.c! Hiroshima has shown the engines can be cleaned up. It currently produces a Mazda car available with a modified Wankel. Basically, the Wael is a simplification of the Rube Goldberg piston engine. Instead of all those pistons pushing up and down, requiring crankshafts, valves and only Detroit knows what else, the Wankel is powered by a triangular rotor. Dubuque Rotary The Idea Isn't new.

The Adams Co. of Dubuque, Iowa, produced a rotary-engine car from 1904 to 1913. It produced up to 45 horsepower at a cost of $3,500. Later, the British used the engine in their famous Sopwith Camel single-seat, World War I fighter. But the engine tended to stall on takeoff and the rotary motion of the engine caused the plane to spin when making a right hand turn.

It was dubbed the "spinning incinerator." Felix Wankel, a German inventor, improved on the concept and sold the rights to Curtiss-Wright in 1958. The aerospace subcontractor, which once triedl to produce an aircar, wanted the Wankel for airplanes. When the Mazda appeared in California with the rotary engine where a piston model once stood, auto writers and auto magazines billed it as the second coming. What makes Curtiss-Wright so hot now is that it holds the license to produce the engine. It sold non-exclusive rights to General Motors Corp.

for $50 million over five years. "I think it is the engine of the future," says C. R. (Dick) Brown, general manager of Mazda Motors of America. "If I didn't think so, I wouldn't be here," added the former executive of Chrysler Corp.

Mazda sales have reached 3,500 a month and the distributor expects to expand sales to 70,000 in 1972 and increase its outlets to include more than the 20 states it serves now. Brown said Mazda's engine is "400 patents" different from the original Wankel. "No one else has the rotary engine we have. We have the only one that has proven itself," he says. Premature Excitement? Not everyone is in the bullpen for Wankels.

Arvid Jouppi, auto analyst for Delafield Childs, a brokerage house, says that "the excitement in Curtiss-Wright stock is probably ill-founded and certainly premature." He doesn't believe the American auto industry is ready to commit itself to any engine other than the piston. GM's chairman Richard C. Gerstenberg agrees somewhat. "We don't know if the rotary or any other engine can meet the durability requirements of the 1975 emission standards. Nor do we know enough about the cost of manufacturing." Jouppi believes within "10 years there will be something better than the piston engine" and it isn't the Wankel." He figures the piston will be modified until another source of power is found for example, fusion power.

He recalled Chrysler had a turbine engine ready a few years ago but foundl it too costly to convert. The same holds true for the rotary. But he thinks that unlike the turbine, there will be some Wankel production. In fact, GM may introduce a Vegaype car powered by a rotary engine within the next few years. Despite Dock Strikes, German Cars at Record (c) New York Times New York Despite dock strikes, price uncertainties and the United States surcharge, imports of cars manufactured in West Germany reached record totals last year.

A tally by the German American Chamber Commerce shows that more than 760,000 'customers ended up with a Volkswagen, Audi ttfrl Porsche, Opel or Capri, Mercedes-Benz or This was an improvement of a little 'jtdyer 3 from the 1970 level. A breakdown of German car sales in the tfijited States shows that only Volkswagen rtgistered a decline, although the company "increased its dollar sales by about 15, to approximately $1.3 billion. Volkswagen's ability to increase the dollar volume of its sales was due largely to the upgrading of its lines, such as the more expensive fastback and "411" models. Also, the company showed a surge in Audi and Porsche sales. Junior Achievement Fair 16 Lincoln Firms Out of Business 1 Jit s- National Tea Sells Sioux City Division and 39 Supermarkets Sioux City UP) The Sioux; "City Division of the Chicago-based National Tea Co.

has been sold to R-Way National Tea announced. The transaction included 1 1 transfer of the Sioux City office and warehouse complex as well as 39 supermarkets' in Iowa, Nebraska, Minnesota and South Dakota. and Jacobs of Omaha 31st Largest U.S. Ad Agency Bozell and Jacobs, advertising and public relations moved from 41st in 1970 to 31st in 1971 in ranking among U.S. advertising agencies.

The firm had billings of $53.8 million. Advertising Age, national marketing newspaper, reported. Charles Peebler president and chief executive officer, said he expects the firm's billings to reach $60 million this year. The agency, founded in 1921 in Omaha, also has offices in New York City, Chicago, Los Angeles, Houston, Atlanta, Memphis, Phoenix, Racine and Toronto, Canada. Northwestern Bell Won't Be Charging For Color Phones Northwestern Bell Telephone Co.

will no longer charge extra ($4.50) for installation of color phones. But residence service calls have been increased to $10, from the old $4 or $6. These were among rate changes approved by the Nebraska Railway Commission recently, meant to produce 12 more revenue for Bell System Nebraska operations. In earlier years color phones wer more costly. But Bell officials admit the charge irritated many customers.

Lincoln Telephone and Telegraph Co. makes a one-time installation charge of $3.50 for business and $3 for residence color phones. No monthly charge is made for use of color phones, although this was allowed under an older rate structure. Briefly Told Years of Service Ivan 0. (Cy) Maurer, 65, 3230 So.

44th, transmission field engineer at Lincoln foe the Nebraska Public Power District, has retired after nearly 47 years service in the electric utility business. Seminar Set A seminar to increase the understanding of the numerous automobile reparation systems; -currently in use or proposed has been scheduled for 9 a.m. Thursday at the Omaha Elks Club, the seminar heing sponsored by the Society of Charttrel Property and Casualty Underwfitelre, the Omaha Chapter of the society and the Insurance Women Omaha. 'I- Staff Manager R. E.

Johnson; has been promoted to staff manage for National Life and Accident Insurance Co. in Lincoln. The district office is at 1600 No. 56th. "Ml Sixteen Lincoln firms have posted their going-out-of-business signs.

All merchandise must be sold. The products, manufactured throughout the school year by high school youths in the First Lincoln Junior Achievement (JA) program, will be on sale at the first annual JA Trade Fair. This public stock liquidation will be under way at the Gateway Auditorium Thursday and Friday from 11 a.m. to 7 p.m. and Saturday from 11 a.m.

to 4 p.m. According to Dave Starr, executive director of the Lincoln program, the students' business year runs from October to May and the companies are liquidating stock so that individual groups can be dissolved. New groups will be assembled next fall. Products for sale include: Book ends, chess sets, party sets, coat hangers, lighters, windshield scrapers, first aid kits, kitchen memo pads, candles, car emergency kits, psychedelic lights and other novelty items. The local JA program is made up of about 300 achievers of high school age involved in the management, production and sales of goods and services.

The program is housed at 5610 Seward Ave. "JA is an organization to acquaint high school teens with the adult business world," Starr noted. '-Earn by Doing' is their motto." Director's Summer Starr will be kept busy over the summer expanding the program, securing new advisers and setting up orientation, participating in national conferences with the students and raising money for next year's program. Each company produces one or more products. Each group's financing comes from the sale of shares of $1 stock.

Only one share of stock may be sold to a person. Officers are elected in each company and workers receive a 25c hourly wage. The company is charged business expenses for such filings as rent and insurance. The costs are minimal and go into a JA scholarship fund. Next year Starr hopes that JA can expand to 22 companies.

Youths say they are interested in working on programs with newspapers, television and I ff. XX No "made in Japan" here. Junior Achievem ent executive director Dave Starr looks over the "made in Lincoln" items to go on sale at he JA Trade Fair Thursday through Saturday. radio stations and insurance com- companies, Starr said that although related activity, pantes the schools provide recruitment time JA is one of the few Lincoln activl- Pleased with the "outstanding for the actual program is and is ties which mixes students from all of response" of Lincoln businessmen and meant to be kept a non-school the schools..