The Indianapolis News from Indianapolis, Indiana • 19

Monday, February 21, 1994 THE INDIANAPOLIS NEWS B-11 Some people shop until their loved ones drop I -I v- mm4, ii 4 The New York Times EDISON, N.J. To Leo Con-cannon, it was the only way to shop. Parked in a comfy chair, the sound of show tunes from a baby grand falling lightly on his ears, Concannon flipped the pages of a newspaper, oblivious to the cacophony at the cosmetics counters and the clicking of the register in 7 it The Associated Press Up to specs BEACON, N.Y. Michael Alvarado, a technician at Texaco's to be blended into Havoline Formula 3 motor oil. The new blend research and development center, eyes the additive components meets new standards for use in the United States and Japan.

place, making a circuit of the mall, bench by bench. A few sought solace at the bar of Martell's, a restaurant at the end of the food court. Some simply let their minds wander. "I sit here and daydream and think of various things." said Jerry Smith of East Brunswick, N.J., as he waited for his wife, Joan, to emerge from a greeting-card store, one of her favorite haunts. Smith, holding his wife's Eddie Bauer jacket in his lap.

said companionship brought him to the mall with his wife, not the art of the sale, "My wife and I are best friends, and this is after 36 years or so," he said, as Mrs. Smith bounded from the store, holding a handful of Easter, get-well and St. Patrick's Day cards. The wait for shopping to cease goes on not only in the climate-controlled comfort of the modern American mall. Walk a bustling commercial district of New York City on a thawing Saturday and find the bedraggled half of many a shopping couple waiting outside a crowded store.

Another of the immutable laws of retail is at work here: cramped floor space times immense popularity equals long waits on the sidewalk. Nowhere is the law proved truer than outside Fairway, the legendary produce store on Manhattan's Upper West Side. Inside, shoppers as focused as skiers in the Olympic downhill grab bunches of bok choy and rhubarb. On the curb, people like Christine Zembower mill about, refusing to confront the mob scenes in the aisles. "You can't take a stroller in Fairway," said Mrs.

Zembower, a ballet dancer, as her 5-month-old son, Zachary, sucked on a pacifier in his carriage and her husband, Michael, fought the good fight at vegetable bins brimming with ra- dicchio, silver-dollar mushrooms and dlU. "When you do, people in there give you the worst looks." Gabe Safdeye, who guarded a double stroller occupied by his Computer address case settled women shoes. From the serene look of him, he might have been relaxing in the lobby of a Ritz-Carlton, or biding his time in a first-class departure lounge before a flight to Paris. Instead, he sat on an armchair by a bank of escalators on the ground floor of Nordstrom in the Menlo Park Mall. His wife, Mary, left him there before heading off to browse on her own.

The Concannons, of Park Slope, N.Y., established this shopping pattern long ago. Mary wandered the stores; Leo waited under the escalator. "This is my armchair," he said, patting the smooth, red fabric. Across the mall's open spaces, the story was the same. On the benches and under the sculptures, in the food court and by the fountain sat the unsung of American mercantilism.

Call them retail's bystanders. They waited and waited, with coats draped over their laps and shopping bags arranged around their feet. Most were men, but women, too, kept lonely vigils for friends, daughters, sons, husbands, wives, sisters, in-laws and other family members and acquaintances with more fully realized shopping skills. It is one of the basic laws of merchandising: no two people shop at the same speed. Saturday, during one of the major holiday sale weekends of the year, the fast-finishers and the indifferent were accommodating, tolerating or being tortured by their counterparts, the browsers and the indecisive.

Some who waited stayed put, reading books and sipping coffee. Some could not sit still in one the National Science Foundation to assign and keep track of all domain names in the United States. It is operated by Network Solutions in Herndon. Domain names actually correspond to numbers. The Internet address, for Women's Wire is 192.190.111.25.

Information stored in computer nodes throughout the net translate wwire.net to its address number so that people don't have to remember a 12-digit code. As more people use the network, some engineers believe a new address system will have to be devised. "The technical gurus are busy trying to invent ways of getting around the. current numbering scheme," InterNIC staffer Duane Stone said. matters that we haven't put our attention on, even though we knew that they're lurking there," said Howard Rheingold, author of "The Virtual Community," a recent book on the social effects of electronic networks.

With new groups applying for names at the rate of a thousand a month, finding names that don't overlap is becoming more difficult. Already there are more than 60 domain names with "inter-" in them. There's no legal precedent that says whether domain names are like addresses, which can't be tra-demarked, or like names and phone numbers, which can. When a group wants to open a new Internet site, it applies to InterNIC for a domain name. Inter-NIC, the Inter-Network Information Center, has a contract from The Associated Press SAN FRANCISCO Brand "names and trademarks have long been so important to companies that they will protect them in court.

Now, it appears, so has a computer In another sign of the growing importance and maturing usage of the Internet, two groups recently '-scuffled over the right to use a name that allows people to reach rthem on the big computer Wired magazine, a San Francis-' co-based monthly that covers technology, thought that the- designation used by WIRE, a com-' puter network devoted to women's "issues also based in San Francisco, was too close to the one it uses. in WIRE had wire.net. Wired has wired.com. The means that WIRE Is a network. The designates a commercial venture.

Lawyers were brought in, but the fight was solved last month without going to court. Wired agreed to pay half what it cost WIRE to change its name to Women's Wire and to run several ads for the network. In return, Women's Wire changed its name and its net address, which is now wwire.net. Rather than become a test case of trademark law in the electronic world, Women's Wire decided to settle so it could build its business, said development director Nancy Rhine. But devotees of the Internet say such a dispute shows Its frontier days are ending.

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