The Indianapolis News from Indianapolis, Indiana on April 9, 1990 · 46
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The Indianapolis News from Indianapolis, Indiana · 46

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Indianapolis, Indiana
Issue Date:
Monday, April 9, 1990
Page:
46
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D-6 THE INDIANAPOLIS NEWS Monday, April 9, 1990 Nintendo products now in one of five households SUPER STAGE Features music, magic and large video screens. Nintendo fuels "Mario Mania 99 with "Super Mario Bros. 3 19 Following one of the strongest video game launches in Japanese history, Nintendo of America Inc. is introducing "Super Mario Bros. 39" to North American shores. As the third title in the popular Mario Bros, series, "Super Mario Bros. 3" is Nintendo's highest-rated title and the company's first introduction of a three megabit game to the U.S. and Canadian markets. 10 million sales Since its original launch in 1985, Super Mario and its sequels have sold more than 10 million copies in Japan. According to Nintendo of America Inc. President Minoru Arakawa, much of the reason for the success of this game can be attributed to the appeal of its hero, Mario. "Mario is the most popular video game character in the U.S. today, and also ranks among the top five most appealing animated characters," Arakawa explained. "We expect 'Super Mario Bros.3' to capture the imagination of more than five million Nintendo fans this year, adding to the more than 20 million "Mario" games already sold in the U.S." That popularity has transcended the video game screen to include motion picture and television entertainment vehicles, books, magazine features and a wide range of merchandise. Since 1985, a best-selling paperback in Japan has been How to Master Super Mario Bros., and ithe "Super Mario Bros. Super Show," a combination live-action and animated after-school television program, is among the top-rated U.S. children's television shows. Mario's likeness can also be found on more than 300 licensed products, ranging from yo-yos to sleeping bags to ceiling fans, available at more than 5,000 World of Nintendo retailers nationwide. Super sequel sales Retailers are anticipating the launch of the latest Mario sequel to bolster merchandise sales, particularly since Nintendo is supporting the game with more than $25 million in advertising and promotional activities and introducing the title during the first quarter, a period of historically strong software sales. With increased memory capacity, "Super Mario Bros. 3" will offer video game fans more intense depth of play and more complex graphics than its predecessors. Mario himself has new powers as he sets off on his third adventure to rescue the captured Princess Toadstool, this time equipped with special suits for flying, sliding and swimming. One in five U.S.-households are ','Nintendo families" and Nintendo forecasts "Super Mario Bros. 3" to be the number one selling game cartridge in 1990. The company projects total game sales of 70 million units this year. By the end of 1988, 12 per-cent of all U.S. households had a Nintendo Entertainment System (NES). Following, strong title releases, such as "Tetris" and "Dragon Warrior," and revolutionary .hardware introductions, such as Game Boy0, 1989 ended with Nintendo fans in 22 or, approximately one in every five households in America. In 1990, this figure nears 29. Steady climb Since 1986, Nintendo has seen its market share climb steadily. The company attributes its market share increases in part to the evolving profile of the NES user. Nintendo's player audience has undergone a dramatic evolution in both age and' gender. This evolution has prompted Nintendo to enhance the entertainment appeal of its games and to diversify its software library by targeting titles towards, specific player groups. No longer exclusively limited to 8 to 15 year-old males, the demograhics of Nintendo's player group have changed to include a significant percentage of adult and female users. The introduction of the All Family Series, featuring more adult-oriented games, such as "Tetris," which challenges cognitive skills, and the launch of game most Vecent period, 32.6 of Nintendo's current primary users are female. According to Peter Main, vice president of marketing at Nintendo of America Inc., Americans are viewing video games as an entertainment system for the entire family. No longer exclusively limited to 8 to 15-year-old males, Nintendo players now include adult and female users. -. J- show titles, such as "Wheel of Fortune," continue to fuel interest among adult players. Doubled popularity In fact, 43 percent of Nintendo's primary players are over the age of 18 a figure which has more than doubled since 1986. Likewise, the number of female players has grown. In fact, in the WINNERS These finalists will compete in Florida. As Nintendo applies that philosophy to title development and ' tempers the introduction of new games with strict quality control, : " the home entertainment systems category can continue to be de-' ; veloped. , The home video game indus- ;.' try achieved 100 percent growth ';; from 1987 to 1988, topping off at $2.3 billion in retail sales. That; industry growth rate reached new heights in 1989, with $3.4 billion in sales, surpassing the', first generation home, video -game market peak. : A market leader Nintendo and its licensees . alone captured $2.7 billion. And . 1990 will be even more success-. ' ful. Total sales for Nintendo are .. predicted to exceed $4.1 billion, figures which include hardware, software and accessories to both : the Nintendo Entertainment Sys- -. tern and Game Boy. Testimony to Nintendo's strength and continued momen- -turn as market leader, PLAY- '. THINGS magazine's retail survey :': of the top twenty best-selling toys is consistently dominated ' by Nintendo products. fflESfFSIjT! & M 1 2 Free Front-Row Tickets July 7 Concert See the April Issue of PEANUT BUTTER PRESS for official entry form and contest details. Only in The News AND only on April 10 (SEE Ex: 1989 Subaru GL HP-1860, S6989. $99 down. Plus tax. title and kense. 66 months at 13.5 A.P.R. financing. With approved credit. Total deterred $10,258.98. 1989 Subaru a 1989 Nissan sentra m i 1989 Ford Probe 1989 Nissan Stenza 1990 Ceo Prizm c&ose from 1990 Chevy Corsica Prices pkjs dealer-instaled options, D.O.C fees, sales tax & kense. Not veld with any other offers. ii. ouvra.i iv imr agio, njuytn ago stus special purcnese cars a quairy customer trade-ns. Just I .v, jp.j, y r Arrived Z3i& rVO (!U ilJLfi HOURS Mill J M gt i. T Kii TrYi 9am-8pm x Vi! Kfl II H I I QSffiK, 1 H t . 1 4.1 4

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