The Indianapolis News from Indianapolis, Indiana • 17

Thursday, May 20, 1982 THE IN DIANAPOIIS NEWS Page 17 THURSDAY TV PROGRAMS Finally, A Winner For WIFE-FM After nearly 5 Richard K. Shull political commercials and slanted newscasts to former Sen. R. Vance Hartke. who then held a powerful commitee position over broadcasting.

In early 1976. Burden surrendered his license to WIFE AM (1310) to an Indianapolis group which had challenged his fitness to have it. That group, in turn, sold it last year to Denver broadcaster Ken Palmer, who now operates it. Burden continued to struggle to keep WIFE-FM. but in its most punishing ruling up to that time, the FCC ordered Burden to surrender all his remaining broadcast licenses two in Omaha, one in Vancouver.

and WIFE FM and get off the air by September 2 1976. The FCC was so rancorous with Burden that it ignored its usual procedure of arranging for an interim operator to keep a station on the air until a new owner could be determined. Since Burden owned the building and equipment, he would have profited from an interim operation, and the FCC didn't want that The FCC ruling opened the floodgates for the rash of applications to take over the WIFE FM resigned from WTLC to lend his broadcast expertise to Cantor's application. In the intervening years, Johnston has worked for Can tor's theater enterprises, obtained a law degree and was admitted to the Indiana bar, and currently is on the president's executive staff at Methodist Hospital. The action by the administrative law judges is not final, but it does put the People's application ahead of the other four contenders.

Matter Of Taste Then there' are those who question the good taste of the Valvoline Oil commercial still playing on local TV stations. The race driver in the blurb has "Smiley" on his helmet Gordon Smiley, who was killed at the Motor Speedway last Saturday. Federal Communications Commission has awarded the license for the dormant WIFE-FM (107.9) to the application originally filed by Joseph Cantor, the late Indianapolis theater entrepeneur. The station has been off the air since Sept 2. 1976.

when the FCC stripped the former owner. Don Burden, of all his radio licenses. Originally, nine different companies applied for WIFEFM. but in the intervening years, four dropped out and only five still were in contention when a pair of FCC administrative law judges quietly issued their ruling Tuesday. Even though the judges ruled in favor of Cantor's People's Broadcasting, the fight isn't over yet.

The four losers all will have opportunities to appeal the decision to the full FCC. The losers, so far, in this bureaucratic marathon are Radio Circle City, with former WIFE general manager Robert Kiley as the most prominent name; MediaCom, with James Wier, Radio Corporation of Indiana, with Michael Gra-dison. and Indianapolis Communications with Ed Zebrowski. Cantor filed his application with the aid of Andy Johnston, former general manager of WTLC-FM (105.7). who will serve as general manager if People's Broadcasting ultimately wins the WIFEFM license.

After Cantor's death last Sept. 14 at age 76, the application by People's Broadcasting was amended, replacing Cantor's name with that of his son, Daniel Cantor, who operates his late father's theater enterprises here. Although no one is saying yet, a good guess is that legal fees for each of the five contending companies in the chase for the WIFE FM license are somewhere in the neighborhood of $250,000 each. High Stakes The stakes are high, but the potential is great. Value of the station at the time it was shut down by FCC order was between $700,000 and $125 million, depending on who was estimating.

In his best year of operating WIFE FM, Burden had billings of $491,000 and a cash flow of $100,000. The winner need only pay off his lawyers and a modest filing fee with the FCC. and the million dollar license is his. Nothing is left of the former physical plant which was WIFE FM, located on the alley side of 1440 N. Meridian.

Burden no longer owns the building, and the broadcast equipment has been sold or stored. Johnston said that when People's gets the ultimate go-ahead from the FCC he plans to build an entirely new station. The awarding of the WIFE-FM license will be the final act in a stormy 18 year skein of events surrounding the "WIFE" call letters. First, The Beatles It started in late 1963 when Burden of Omaha purchased the station and stirred up the local radio market with that new tangled rock 'n' roll music, primarily from a new British group called the Beatles. But, within weeks, he was in hot water with the FCC over fraudulent ratings claims.

His problems with the FCC escalated from that point on, including charges that he gave free I WTTV 1 IWITV-ABC WISH-CtS WTHI NC WFYI-MS 4 6 8 13 20 P.M. Jo" Tom and Jerry Charlie's Hour Mogoiine The Bockford Mister Rogers 4-15 Angels files :30 Barney Miller MASH Hettrit Company :00 Good Times News News News why in 5:15 the World :30 Loverne Over Easy :45 and Shirley jq ioT Little House ABC News (C) CBS News NBC News Fost forward 6:15 on the :30 Prairie Entertainment PM Magozine Family Feud MecNeilLehrer :45 Tonight Report :00 Hawaii Five-0 Grinch and Magnum, P.I. fame Sneak Previews 7:15 Cat in Hat :30 Mork A Mindy Superstar :45 Profile :00 Joker Wild Barney Miller Oiff'rent Endangered a 15 (C) Strokes Species 4 30 Tic Toe Dough Toil (C) Gimme a i :45 Break :00 News 2020 Lily for Hill Street Nightly "Busi- 9:15 President? Blues ness Report :30 Matters of 45 Life A Death :00 Starsky News News News Dick Cavett 4 and Hutch Nightline Nightbeot Tonight Show ABC News (C) :45 I :00 Saturday Benny Hill Ouincy I pBj i.atenight Night :30 Vegas late Night :45 with David :00 WTTV Movie: McMillan letterman 4 "Chain and Wife I lightning" Entertainment Dave Allen :45 Tonight at Large FRIDAY TV PROGRAMS WTTV WBTV-ABC WISH-CBS WTHB-NSC WFYI-PSS 4 6 8 13 20 A.M. :00 700 Club Good Morning CBS Morning Today Bus. Report T'5 America (C) A.M.

Weather 1 :30 Cowboy Bob's Mister Rogers :45 Corral :00 Janie Sesame Street (C) 0:30 :45 :00 Phil Donahue Bullseye One Day Richard Electric 9:15 at a Time Simmons Compony :30 Family Feud I Dream I love Lucy Quilting :45 of Jeannie :00 Your Show The love Boat The Price Texas Lilias, Yoga ft 15 Is Right and You I 30 silver Wings :45 :00 Bob Broun All My The Young and Oiff'rent '5 Children the Restless Strokes I 1:30 Search for Over Easy :45 Tomorrow :00 Jim Gerard News News News Dick Cavett 1 6:30 WTTV Movie: Ryan's Hope As the Wheel of MacNeilLehrer :5 "Houseboat" World Turns Fortune Report One life Another World American to live Playhouse: :30 Capitol "Oppenheimei 45 a General Guiding light Days of De Kooning on Hospital Our Lives De Kooning :30 :45 Casper i Bewitched CouPle Sesame Street 3:15 Court :30 Woody Charlie's Happy Days The Bockford :45 Woodpecker Angels Files Highlights SHULL'S MAILBAG Ron Lily for Presi: dent? Eileen Brennan and James Coco are guests for a comedy-variety special starring Lily Tomlin. 9 00-WTHR CD Hill Street Blues: Capt. Furillo gets tough with local gang chieftains to obtain information about a slaying and Belker gets unwelcome assistance from Captain Freedom. ff) Late Nieht with We've been having a little discussion about how old is Ron Howard who used to be on "Happy Days?" I know he's older than he looks. G.N.

He's 27 now. David Letterman: Author Jerzy Ko- Really Use? sinsKi ana singer raui TELEVISION TODAY The Grinch Grinches the Cat in the Hat: The Cat in the Hat tangles with the Grinch in a new animated special by Ted "Dr. Scuss" Geisel. Magnum, P.I.: Repeat of a two hour episode. Magnum briefly glimpses a girl he believes must be the wife he was told had died during the Vietnam War.

(B Fame: Repeat. Despite crushing news threatening her future, a top dance student refuses to accept defeat. Barney Miller: In the final episode of the series, the men prepare to leave the 12th precinct for new assignments. Sports Menu (100.91, WIFN-FM (95.9) American Association Baseball: Indianapolis Indians at Oklahoma City. they do.

Also, as a practical matter, the advertiser stocks the celebrity with a generous supply of the product to be used or given away to friends. The Horse We were having a little trivia game about cowboy stars and their horses and we seem to have hit a snag on Buck Jones. Do you know the name of that cowboy star's horse? E.M. Sure. His horse's name was Silver, a fact obscured by the popularity of that other fellow who ran around wearing a mask.

True? having a dispute about it. I say there really was a Herbert Philbrick and that the series was true. My friend claims it was just a TV story. L.M.P. There really was a Herbert Philbrick and he did write a book on his true adventures as an FBI plant in a Communist party cell.

But the TV series merely borrowed his name and book title, then churned out 117 cops commies potboilers between 1953 and 1956. This was dur-' ing the McCarthy era when domestic communism was the national bogeyman. Tonight's Movies Midnight-WTTV Is it true that all the stars that do commercials really use the product themselves? Like, does Reggie Jackson really eat the Reggie candy bar? Does Joyce DeWitt really use Sheer Energy pantyhose? D.B. If they say they do in the commercial, then the ad agency makes sure RADIO TODAY (90.1) Second Programme: Lyric Opera of Chicago: Gounod's "Romeo et Juliette." (1260) CBS Mystery Theater: "First Impressions." Investigation into the death of a wealthy industrialist, murdered by the wife who adored him. (1310) Larry King Show: Anne Gorsuch, administrator of EPA.

Years ago there was a TV series titled "I Led Three Lives" and we're "Chain Lightning" (1950) with Humphrey Bogart and Eleanor Parker. Test pilot drama. 2 a.m.-WTTV S)oolco We want to be vour favorite store General Electric SPKIMJ BUYS' Sale Ends Tues.9 May 25 (O denotes programs that are closed-raptioned for the hearing impaired WHMB 40 II "Gangbusters" (1955) with Don Harvey and Frank Gerstle. Film version of the old radio show. 3:30 a.m.-WTTV "Caxambu" (1968) with John Ireland and Carol Ohmart.

Diamond smugglers lost in the Amazon. $1 I 9:00 Today with Sumrall 10K)O Jack Van Impe 10:30 Human Dimension 11:00 Praise FRIDAY A.M. 7.O0-Jim Bakker 8KX Sumrall Teaches 8:30 Sharing THURSDAY P.M. 4:00 Cartoons 4:30 lassie 5:00 Robin Hood 5:30 Oziie Harriet 600 Jim Bakker 7KX Rev. David Poul 7:30 New Day 8:00 Sumrall Teaches 8:30 Abundant Life Today with Sumrall Club Life P.M.

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P.M. Legendary Pocket Billiards Stars: Willie Mosconi vs Cowboy Jimmy Moore, taped. MOVIES A.M. L05-WTBS (17) "Jeanne Eagles." (9) "Lord Love a Duck." "The White Orchid." (17) "I Dream Too Much." (9) "Andy Hardy Gets Spring Fever." 10K15-WTBS (17) "Wagonmaster." 110-USA "An Inspector Calls." P.M. (17) "Crosscurrent." 1 performance 19" Diag.

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Boxing: From Atlantic City N.J., Odell Leonard vs. Tony Suero. Repeated at 2:30 and 1 1 a.m. (9); USA Major League Baseball: Chicago Cubs at Los Angeles. USA will repeat the game at 1 a.m.

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