The Indianapolis News from Indianapolis, Indiana • 8

Tuesday, January 19, 1982 .5 THE INDIANAPOLIS NtWS Planned Parenthood Begins Ad Campaign 1 LIVING By PATRICIA'McCORMACK at Planned Parenthood clinics located in 42 states and the District of Columbia." She said since reproductive health care needs to involve everyone at different stages of life, the campaign has different targets. "In some cases, our ads are aimed directly at teen-agers, telling them we are a source of confidential information," she said. "In other ads, we're speaking to parents, letting them know of the parent-teen program we have, and that we're available as a source of information and services." The campaign was unveiled at an informal reception at Federation headquarters recently. Local and network public service directors and affiliate representatives attended. Planned Parenthood Federation of America is the largest national voluntary family planning agency in the United States.

Its 188 community-based affiliates provide medical, edu- NEW YORK (UPI) The Planned Parenthood Federation of America has begun a print and broadcast campaign to tell people about the kinds of reproductive health care its 188 affiliates provide. The theme of the campaign is "Planned Parenthood: It Makes Sense." The first such campaign in the federation's 65-year history will be carried out with print, television and radio messages. "Our 1982 public service advertising campaign is designed to highlight the many aspects of reproductive health care we provide," said Faye Wattleton, federation president "It is targeted to the varying segments of the population we serve through our network of some 750 community-based clinics. "Family planning, parent-teen sexuality education programs, male involvement in family planning, informa The want a big bite of the convention business for Indianapolis. NEWS Photo, Joe Young.

Watson, Left, and Carolyn Molenda, publicity hucksters for the Convention and Visitors Bureau, aren't settling for nibbles. They cational and counseling services to tion services to reduce unintended adolescent pregnancy, menopause more than 2.5 million people each counseling services all are available year. City Takes A Shine To Apple IN INDIANAPOLIS! When you decide to lose weight, CALL DIET CENTER! OUR PROGRAM WORKS Just ask Nila Walters By JEAN JENSEN "Move over, New York. Apple is our middle name." That catchy phrase fits Indianapolis to the core, say its originators, the imagemakers at the Convention Visitors Bureau. It just popped up on Carolyn Molenda's typewriter during the course of a creative spasm while working with Fran Watson on a campaign to boost the city's stature beyond its boondock boundaries.

"When dealing with the fat cats, a nickname (like Hoosier) doesn't cut the mustard. We're determined to take a bite out of the Big Apple for convention business," declared Ms. Watson, the bureau's director of public relations. It's part of her responsibility to guide the trolling for a chunk of the convention bookings which annually contract $15 billion in trade shows and business meetings for New York and other large cities. "The phrase is clever.

It provokes a chuckle instead of being provoking. It has bite, but it's not a slur. Our goal is to promote Indianapolis but not by downgrading our rivals," said Ray Bennison, certified association executive and president and chief executive at the bureau. "People are telling us it makes them feel good about Indianapolis. It conveys pride," said Ms.

Molenda. The entire staff has a lot to crow about. The logo fixed Indianapolis in the minds of throngs attending the early January meet of the American to show to Fran. It's the one that clicked," she explained. Since the convention, the phrase and apple concept was turned over to Caldwell Van Riper advertising agency staff members, who designed a poster and campaign button featuring a huge red apple on a bright green background and the message in white print.

These have been made available to local groups for use to promote Indianapolis. Eventually, the bureau expects to have the buttons, posters, mugs, T-shirts and such available for sale to the public through retail outlets. There also is a jingle touting Indy by insinuating a bit of one-upmanship, as in the line, "Detroit, you make "em, we race 'em It's all set to music with a hip rhythm by Wolfetrack Audio Productions artists, who volunteered their talents. The tape adds a peppy note and maintains the contemporary appeal of the promotional campaign. It's so peppy it's being played on Indianapolis area radio stations, and television stations are preparing visuals to go with the musical tape.

"Volunteerism in this town is phenomenal. It can't be matched in any other city," said Bennison in a burst of enthusiasm. He ought to know. He helped build an image for Kansas City and Dallas before coming to the bureau three years ago. He shared the credit for tripling convention bookings here by naming many prominent Hoosiers high in volunteerism.

SHE LOST 92 POUNDS IN JUST 24 WEEKS! "At Diet Center, I learned how to lose weight and keep it Society of Association Executives in Washington, D. C. The phrase turned out to be a zinger for the dazzling recruiting ploy: A $100,000 room-size model of the city's $182 million White River Park its $70 million domed stadium and convention center as it will stand when completed. "We were lucky to snag the back cover of the Association Management magazine, a national publication. We got enough advance copies to pass along to everyone at the convention.

They couldn't miss the back page, where we used the phrase as a headline for the copy block extolling the city's virtues," said Ms. Watson. At the bottom of the full page ad, "Indianapolis" was spelled out in bold black letters a little off center so that the final letter 'bumped' the apple partially off the page. "That was no printer's error," she added slyly. Ms.

Watson, who did the ad mock up and copy block, tossed the bouquet for coining the phrase squarely to Ms. Molenda, communications director for the bureau. Ms. Molenda passed the honor to her 2 year-old, Jamey, a twin to Mark. "I was on the kitchen phone while the boys were nearby in their high chairs.

As I carefully enunciated 'Indianapolis' during the conversation, Jamey picked up on it and repeated, pleased as punch. He expected one of his favorite treats. I thought, 'You clever boy. It's plain as the rain in I added it to a list of phrases off through sound nutrition. My husband also lost 65 pounds at Diet Center!" YOU CAN DO IT TOO! Student Finds China Has Lots To Teach Nila Walters is just one example of the tens of thousands of men, women and children who have lost weight and learned how to keep it off at Diet CAMPUS CORNER Center! OUR PROGRAM WORKS! The Diet Center Program is totally natural and based on sound nutrition.

Weight is lost quickly and safely, but what's even more, important, dieters are taught how, to maintain ideal weight for a' lifetime. During private, daily counseling sessions, they are weighpu and measured by a- certified counselor who cares and understands. She knows what it takes to lose weight and how to keep it off because she has done it herself. Progress is charted, individual problems are discussed and solutions are formulated. In addition, weekly classes in nutrition and behavior modification teach dieters howfheir bodies function and what it takes for them to operate at peak efficiency.

Meal planning, food selection and preparation techniques and the principles of positive self-direction are also a part of this series. LOSE 17 TO 25 POUNDS IN JUST 6 WEEKS! And, if necessary, that rate of ion can be sustained unt il you have lost 50, 75 or even 100 pounds and more without hunger, nervousness or loss of energy. NO SHOTS NO DRUGS NO CONTRACTS NO PREPACKAGED FOODS FREE LIFETIME MAINTENANCE! There are over 1,400 Diet Center locations all across the United States and Canada eight locations right here in Indianapolis! Call today for a free, introductory consultation. It could change your life! By MARILYN EAST Upon his arrival in Baijing (Peking), China, Scott Lawson aimed his camera at the unusual dragon statues decorating street corners. That is until he noticed the Chinese feeding their litter into the open mouths of the dragon heads.

Such decorative pieces are but trash cans in the People's Republic of China. The learning experience had already begun for the Indianapolis man, son of Dr. and Mrs. Allan Lawson, who was an exchange student last ter at Shanxi University at Taiyuan in the North-em Shanxi Province of China. The junior at the University of South Carolina, Columbia, an interna- studies and economics major, became part of this cultural experience resulting from a visit to the southern university campus last year by the Chinese envoy to the United States, Chai Zemin.

He believed Beijing and Shanghai had benefited from the recent cultural exchanges, but not the more remote cities. The official was anxious to create a program for his hometown. A group of 10 students and several professors from the United States became involved in the first program for Taiyuan. As Lawson said, "The Chinese are thirsting for technology knowledge lost through the Cultural Revolution from the '50s to the '70s. A program meant a lot to them and they rolled out the red carpet when we arrived." The 10 U.S.

students went to Shanxi this first year for the initial exchange- In agreement, 20 from Shanxi came here for two years. First they "come to grips with the English language and American life," explained Lawson, and then catch -up on chemistry and engineering technology. There were few undergraduates mostly teachers who in turn will be qualified to teach university students. VI "We all took Chinese at Carolina but were in our tracks at first. All the Chinese talk a mile a minute, or so it seemed to us," he recalled.

They were most helpful, but almost every city has a different dialect, and Chinese themselves are unintelligible with one another," he discovered. A delegation from their Carolina university accompanied them to China, including the provost, -to settle any problems and answer any questions. Shanxi University still showed the damage and from the revolution broken win-i dows, shattered library, few books even though it was the largest library in the province. Even so, in "their excitement to receive the students, the university authorities had a special dormitory built fori "We had Western plumbing, which was a real luxury," explained Lswson. Chinese students of Houston, about 2 million.

But a lot of cities in China have that many people, Lawson said. The American students washed their clothes in the precious bathtubs. Detergent was 15 cents a bag in American money. Haircuts were slightly higher at 20 cents. In leisure time, the students of both countries talked eagerly to perfect their languages and learn more about each other's homelands.

American movies were popular for recreationi Students were given free tickets. Many films were love stories and what the government wanted you to see, Lawson said. "It is a one-class society, if you believe them," he said. The political and military classes are not wealthy but have "houmen" meaning they can make things work through the backdoor. There were '20 foreigners in all of the province about the size of Indiana and Illinois combined, and 10 were in Lawson's group.

For the most part the students ate beef, mutton, seaweed soup, rice and tea. Frequent banquets, and they could be called nothing less, said the traveler, consisted of 20 to 25 courses of exotic food. The group ascertained it was better hot to know what they were but they could identify jellyfish and sea cucumbers. The latter the student compared to a slippery and slimy golf ball from the bottom of the sea. "You swallowed it whole," he gulped.

Baby duckling, killed at birth and eaten bones and all, was a delicacy. "So good to see a hamburger," said Lawson, who was wearing a navy blue T-shirt with Chinese characters desig-nating Shanxi University. He was visiting his parents before returning to the University of South Carolina. He also made a quick trip to Washington, D. to report to and dine at the Chinese Embassy with Chai Zemin, whose vision had made the exchange possible.

Following him home on a slow boat from China are treasured gifts given by his new Chinese friends upon his departure books, paintings and calendars purchased with the precious little $20 they have each month on which to live. He gave his mother 3 yards of egg-shell silk from Hang-chou. For his father he had made the Chinese stone or "chop," engraved with Dr. Lawson's name translated into Chinese, considered a most personal Before returning to the United States, he used his "survival Chinese" to travel the broad expanse Iof China south to Nanjing on his way to Canton, Hong Kong and fj THIS COUPON IS GOOD FOR 13 OFF! Act now and save 13 qff the price of our 6-week program. It's just our way of saying we're glad to be in.

Indianapolis! Offer good at any of the locations listed below. We are Scott Lawson thought this Chinese statue was a great subject for his camera until he learned it was a typical trash can. looking forward to seeing you! OFFER EXPIRES JANUARY 31..1982 (TEfsJ don't have bathrooms such as ours. Our accommodations for two in a room would house six Chinese students. "They are very cozy, you can imagine," Lawson continued.

His Chinese classmates introduced him to their sports woolies which he wore most of his last days in China. "We are the same latitude as our Chinese friends, and it was cold in November," said the student. Industry and factories had first priority on heat and electricity, but the Americans were accorded the same privileges. It was strange to see no grass, few trees, no ground cove, and yet the city was about the size Open 8-5 Daily Saturday and Evening Appointments Available EAST 353-8983 NORTHWEST 875-7193 NORTH CENTRAL 255-7167 WEST 293-2592 CARMEL 844-3060 CASTLETON 'S 842-2070 GREENWOOD 882-2525 DOWNTOWN 263-0024.