The Indianapolis News from Indianapolis, Indiana • 7

Weekend Movies I GRIN AND BEAR IT By Lichty HI mni h'whi'wii i THE INDIANAPOLIS NEW ALCOHOLISM I TREATED I I RETREAT" w.ssd st. I fat MEN ami WOMEN A 6-3021 ARE YOU A TV SECTION SATURDAY EVENING, FEBRUARY 22, 1958 Week of Feb. 23-Mar. I (Stevens Teen-Age Model) For information PHONE TV Premieres Play of Hero Gone Stale ft FUEL OIL ALL GRADES and GOOD COAL City-Wide Delivery WA 3-7211 CLIFTON-WILDER Coal Oil Co. Ma.

Klmberlin Executive Oircctat ME 5-2543 JOHN CROSBY Attack on TV Ratings. Draws Agreements error of 9.9. This means that mmm "'-w 1 NEW YORK Nobody believes in ratings. Everybody uses them. (Even occasionally, me, as severe a critic as ratings have.) Not long ago IMMCOIAT-E 'INSTALLATION Steve Allen or Ed Sullivan.

It's surveys like that that lead to the conclusion that at 8 to 9 p.m. on Sunday everyone is playing polo when, as any fool knows, nobody plays polo after 5 o'clock on Sunday. Copyright 1950, New York Harold Tribm Inc. SHORT WAVE OPENS A WHOLE NEW WORLD OF RADIO ENJOYMENT FOR YOUR FAMILY 102 S. Pennsylvania St.

ME 4-0487 AND hallicrafters Brings You Short Wave at Its Finest S-38E $54.95 I wrote a spirited attack on the ratings which dominate the multibillion dollar TV and radio industry. This brought some interesting agreements from people who went even further than I "More payments for more new products for gracious living! I'm voting for the first guy who promises NOT to improve livinq condi-tions! a on Television TONIGHT 7:00 WTTV: Crossfire, "The Man From Montana," with Johnny Mac Brown. 10:00 WTTV: Design for Crime, "Terror by Night," with Basil Rathbone, and "Scarlet Clue." 0:15 WLW-I: Gold Cup Theater, "The Last Gangster," with James Stewart and Edward G. Robinson. 10:45 WISH-TV: Late Show, "Second Hone ymoon," with Loretta Young and Tyrone Power.

10:45 WFBM-TV: Armchair Theater, "Immortal Sergeant," with Henry Fonda and Maureen O'Hara. 12:30 WISH-TV: Late, Late Show, "The Lady Takes a Chance," with John Wayne and Jean Arthur. TOMORROW A.M. 10:30 WFBM-TV: Pix on Six, "Going to Town," with Lum and Abner. P.M.

12:30 WISH-TV; Picture for a Sunday Afternoon, "Good Sam," with Gary Cooper and Ann Sheridan. 1:30 WLW-I: Andy Hardy Theater, "Andy Hardy's Private Secretary," with Mickey Rooney. 8:00 WTTV: Best of the West, "Station West," with Dick Powell and Burl Ives. 10:15 WLW-I: Gold Cup Theater, "Forty Little Mothers," with Eddie Cantor and Judith Anderson. 10:15 WISH-TV: Award Theater, "Foxes of Harrow," with Rex Harrison and Maureen O'Hara.

10:30 WFBM-TV: Armchair Theater, "Broadway Limited," with Dennis O'Keefe. 10:45 WTTV: Holly wood Movie, "Bombay the 45.8 could have been about a 36 or it could have been about a 55. Error? Not 12 million viewers as you said in your column nearer 20 million." "Wow! And they used to talk about a hell of a way to rurr a railroad. That's a hell of a way to run anything. There are all sorts of holes in the rating dodge.

ARB national ratings are based on 2,200 diary studies in 1,000 points in the United States. Twelve jer cent of these are in New York. Other places vary. Utica, N.Y., may be on the list one week; Rosebud, the next. The whole diary system is up to question.

For one thing, it places enormous reliance not only on the memory but on the integrity of all the diarists. Diaries are supposed to be placed in selected homes but my informant knows of the home of a guy that owned a radio station and promptly filled it out with the names of his own programs. In another case, although typical listeners are supposed to be the rule, a 9-year-old boy was given the diary to fill out (and, as my informant pointed out, 9-year-old boys are not typical of anything except 9-year-old boys and not always of those.) Nielsen uses 1,200 audime-ters for the whole country and points out proudly that this is one for every 35,000 TV homes. They are supposed to be strategically placed in clusters of counties but one audi-meter could easily suffice for 25 counties in Texas. And, if that one audimeter happened to be tuned to Ed Sullivan as opposed to Steve Allen, that would throw thinking about Texas way out of kilter.

And just suppose that one audimeter were not tuned to either Brothers to Get New Lease on Life The Brothers will be taken out of moth balls and given new life this summer. The comedy series starring Gale Gordon and Bob Sweeney is to be used as a summer replacement for the Jack Benny show by CBS-TV. Afternoon Films for Next Week MONDAY 12:30 WLW-I: Movie House, "Forty Little Mothers," with Eddie Cantor and Judith Anderson. 4:45 WFBM-TV: Movietime, "Employee's Entrance," with Loretta Young and Warren William. 5:00 WISH-TV: Early Show, "Born to the Saddle," with Donald Woods.

TUESDAY 12:30 WLW-I: Movie House, "Emma," with Marie Dressier and Jean Hersholt. 4:45 WFBM-TV: Movietime, "Flight Lieutenant." with Glenn Ford, Pat O'Brien and Evelyn Keyes. 5:00 WISH-TV: Early Show, "Phantom Ghost," with Jeff Donnell and Chester Morris. WEDNESDAY 12:30 WLW-I: Movie House, "Have a Heart," with James Dunn and Stuart Erwin. 4:45 WFBM-TV: Movietime, "Colleen," with Ruby Keeler and Dick Powell.

5:00 WISH-TV. Early Show, "Union Depot," it Douglas Fairbanks Jr. and Joan Blondell. THURSDAY 12:30 WLW-I: Movie House, Bishop Misbehaves," with Edmund Gwenn and Maureen O'Sullivan. 4:45 WFBM-TV: Movietime, "99 River Street," with John Payne and Evelyn Keyes.

5:00 WISH-TV: Early Show, "That Other Woman," with James Ellison and Virginia Gilmore. FRIDAY 12:30 WLW-I: Movie House, "If Winter Comes," with Walter Pidgeon and Deborah Kerr. 4:45 WFBM-TV: Movietime, "Footsteps in the Dark," with Brenda Marshall and Errol Flynn. 5:00 WISH-TV: Early Show, "Trapped," with Lloyd Bridges and Barbara Payton. Crosby GOOD NIGHT, GRACIE V2451 N.MERIDIAM I egg jlfeg; George Finally to Get His Own Laughs By VERNON SCOTT, UP Reporter uifn doctor warnt KEEP OFF YOUR FEET New Quiz Show Near A new quiz show, Wingo, is expected to make its debut the latter part of March.

Packaged by Jan Murray, the program will be a replacement for the Eve Arden show. vaii rnn HOLLYWOOD a i Allen, the nation's favorite dumb Dora, will realize a Reilly company as a single. After leaving that one at Ho-boken, N.J., she was learnine zip effortlessly one diary that got placed in did in pointing out some of the ludicrous inconsistencies in the rating business. Says one man who has studied the field closely largely because he sells time on radio and television stations and consequently would like to remain nameless: "One of the survey organizations measures a city like Boston with fewer than five tune-ins per 15 minutes so that 16 stations have been licked before the survey starts because there are 21 stations receivable in Boston. "Perhaps you would like to see the ARB deviation chart? According to this deviation chart, a 45.8 on 300 calls would have had a margin of Ustinov to Star on Omnibus By CHARLES STAFF Peter Ustinov stars in the U.S.

premiere of his play, "Moment of Truth," tomorrow at 3 p.m. on Omnibus. Carried by WFBM-TV, the play probes the character of a marshal who was once a national hero but now lives in past glories. The British actor, who is currently on Broadway in his "Romanoff and Juliet," will stage and codirect his play for TV. TV TONIGHT: Perry Mason represents a client in a blackmail payoff in "The Case of the One-Eyed Witness" at 6:30 on WISH-TV Kay Thompson, Teresa Brewer and the Four Lads perform on Perry Como's show on WFBM-TV at 7 Lawrence Welk, over WLW-I at 8, salutes the national campaign against heart disease in a program of "heart" songs At the same time on WISH-TV Gale Storm sets her cap for a handsome Texan Polly Bergen welcomes Gordon MacRae on WFBM-TV also at 8 Immediately following, Giele MacKenzie gets a return visit from folk-singer Randy Siarks Paladin searches for a wealthy San Franciscan's daughter-in-law on Have Gun, Will Travel at 8:30 on WISH-TV Ted Mack's ordinal amateur hour returns to local TV at 9 over WFBM-TV taking the place of the df-nct End of the Rainbow Gun-smoke, at the same Vra on WISH-TV, finds Mtt stumbling upon two bank robbers R' V'ee is interviewed bv Wallace over WLW-I at 9.

TOMORROW'S Mission at Mid-Century at 1 0 a.m. over WLW-I presents "A Son of the Pacific" At p.m. on WFBM-TV Frontiers of Faith tells of a minister forced to take arms to defend the right to worship. Charles VanDoren narrates the series. around the house in an DON MASSA'S ureiong ambition this spring when she quits the team of Burns and Allen to become strictly a Beverly Hills shorthand in business school when a friend persuaded Gracie to catch Burns' act.

She went backstage, met George and agreed to return to show business. (ADVERTISEMENT) ptTmrnimmuml oS the Year! HEARING AID VANISHES! 1 While she potters in the garden or baby-sits with her two grandchildren, Gracie can reflect on a show business tradition going back to 1924 when she first walked on stage in Union Hill, N.J., to play "straight man" for a HI i nave Kept her the act through the years because I wanted to keep myself in show business." Gracie demurred. "George always puts the funny lines 'Slim Silhouette' Glideabout AUTHORIZED DtAUH IVItEST 4 JENNINGS WHEEl CHAIRS BAKER BROTHERS IN OUt NEW HOME 21 N. Capitol Are. WA -5453 Zon 2, Indplt.

RUDY VALLEE on Mike Wallace, show tonight ShiCedric Hardwicke and Dorothy Kilgallen try for The Last Word at 2:30 over WISH-TV The World Today, at 4 on WTTV, discusses recent developments in the federation of Arab states. In the same time slot on WISH-TV "The Great Challenge" presents eight of the nation's education leaders in the top, "Education for What?" Dr. Harold Taylor, president of Sarah Lawrence College, and the Rev. Theodore M. Hesburgh, president of the University of Notre Dame, are among those on the panel A scrap of paper is the murder clue in the Saber of London episode at 4:30 over WFBM-TV.

Over WISH-TV at 5, 20th Century tells the story behind an accident involving a radioactive isotope in Houston, in 1957, entitled "Enter With Caution: The Atomic Age" Following this Lassie helps quell a panic at a dance contest Also at 6 over WFBM-TV a documentary on heart research will be shown with views of research laboratories at Indiana and Purdue Universities. Bart Maverick runs a gantlet of "Apache Indians" who have ambushed a stagecoach at 6:30 on WLW-I Jack Benny, at the same hour on WISH-TV, welcomes vocalist Gisele MacKenzie as guest star Sally becomes involved with a "floating" coffee break at the office over WFBM-TV at 6:30. On Ed Sullivan's show at 7 over WISH-TV Victor Moore celebrates his 82d birthday by singing two songs he introduced more than 50 years ago. Sunday in my mouth. Now he will have a chance to get all the Evening Special CONSOLE TY WITH TOP TUNING BltAXD-KEW 1958 G-E 21" CONSOLE ROAST i wtuwiau iianitu George Burns.

Here's how George recalls their first show: "Gracie was supposed to feed me straight questions and I was to get the laughs. i'l TURK FY laughs himself." George plans to go it alone, supervising i McFadden Productions which turns out 4-VtA nnJ All -t. Custom Made Crystal-Clear Plastic "Protect Your Furniture, but. Let Its Beauty Show Thru." But the audience only about 30 people laughed at her Vllllk and Dressing Only 55c per serving After 4 P.M. 2131 E.

62nd 38th and Sherman 10th and Arlinaton addition to the People's Choice and the Bob Cummings show. He also will develop a new program for next fall 110 Aluminized Picture Tube All Wood Cabinet Dark Safety Glass Dependable G-E Chassis Famous G-E Dynapower Speaker Reg. $249.95 1 99 95 With Trade OIL GAS COAL Diving Rig Sale Lloyd Bridges' Sea Hunt underwater diving equipment goes on sale this spring over the country. The rubber company involved in the deal with the producers of the adventure series expects to gross more than $1 million from the Sea Hunt name. IHrXauglmer's starring himself and other members of the current cas1, including son Ronnie, 22.

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George happily admits he never would have been a success without Grade's instinctive talent for dim-witted humor. They became headliners in the late 20s, going on to a radio show which stayed at the top for 20 years. Their TV show has been top-rated for eight years, outlasting all other situation comedy programs. A soft-spoken, almost shy woman of 51, Gracie made her debut in San Francisco at the age of 4 with her song and dance man father, Edward Allen. She attended school until she was 14, then returned to the footlights to hoof with her three older sisters.

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