Quad-City Times from Davenport, Iowa • 149

WOAD to promote new idea: 'one Quad-City' IRON hen last we left John Orr, vice president of WQAD-TV, Moline, he wasn't at the May ABCTV affiliate meeting in Los Angeles (or even the Century West Health Club near the meeting site). He was, he said at the time, back in Moline working on a project expected to make "reverberations on the Quad-City TV scene." Today's the day, we understand, when the wraps will be removed from that project. Oliver Gillespie, president of the station, will be announcing WQAD-TV's commitment to a 62-week promotional effort aimed at getting five of the Mississippi river communities hereabouts known simply as "One Quad-City." THE EXPENSIVE and all-embracing drive is being undertaken, Orr confirms, as the result of an expensive and all -embracing survey conducted for WQAD-TV by a San Diego research firm. It found that despite past 'and current attempts to project an image of this area as one community, there is a compelling need to further popularize the concept. And the media, according to the report, has an opportunity to be the force that singularly unites Davenport, Rock Island, Moline, East Moline and Bettendorf.

In time, if the idea clicks, "One QuadCity" could be expanded to take in other communities such as Milan and Silvis. WOAD-TV WILL attack the goal by coming out with a "new look" and setting up such endeavors as a "Servicescope" which will offer air time for promotions designed to make individual community causes area-wide undertakings. "It's something like the birth of a network of cities," says Orr. Organizations of leaders from the five cities can look to the station for help on advance projects they deem of benefit to all area residents. The TV station's people "will be moved around so they can better get involved with the project when adds Orr, who's chairman of the steering committee.

For example, Ron Hartshorn has been freed of other assignments to be executive producter for the "One Quad-City" promotional videotapes. One gets the feeling Hartshorn will be expected to come up with a presentation only slightly less ambition than "The Winds of War." Becky Schuetz, the station's promotion director, inherits a great deal of the burden for working out the plans and details of the new undertaking as well. ALONG WITH offering the promotional videotapes to civic groups and others interested in the area, WQAD-TV will organize a speaker's bureau and explore other ideas. "We hope to play a major role in the growth of this area," Orr says. The station will achieve its "new look" by intro- LORENZEN: ducing a different logo and featuring "One QuadCity" in new theme music and a new opening to the news shows.

There will also be "One QuadCity" T-shirts, pins, sweaters and so on. Active 8 will become "Activate it's our word, make it yours" and that will be followed after a while with such exhortations as "It's one QuadCity, make it yours." It promises to be a long 62 weeks. IN RUNNING over WQAD-TV's local offerings on the new fall schedule, Orr had both good news and bad news for the Trekkers who recently lobbied in this space for the continuation of the "Star Trek" reruns. Those shows will cease on Sept. 24 and they will be replaced by "The Dukes of Hazzard" reruns in the 4 p.m.

daily time period. However, "Star Trek" will probably show up again some time next year, Orr said. Another change in the evening schedule will see "Nightline," the ABC-TV news show, shoved still further back into the shadows. It will be seen at 11:30 p.m., after the fall schedule begins, with re-runs of appearing at 10:30 p.m. and "Taxi" at 11 p.m.

ABC-TV's new prime-time schedule premiers on Sept. 17, according to the latest communique. WQAD-TV is still savoring the glow of the ratings boost given by the network's Olympics coverage, which also heavily promoted the newcomers to the prime-time sweepstakes. On Memory Channel Ten Years Ago The TV networks coverage of the House Judiciary Committee's impeachment proceedings against President Nixon cost them about $5 million in pre-empted commercials although some of that may have been recouped through "make good" airings during the second week. Twenty Years Ago Jill Owens, 21, daughter of Mrs.

Lorene Owens of Davenport, was a brand-new member of the June Taylor Dancers appearing on the "Jackie Gleason Show." Thirty Years Ago Edward R. Murrow introduced Humphrey Bogart to television via his "Person to Person" interview. Bogie was thinking about appearing regularly on TV in an anthology show modeled after "Robert Montgomery Presents." facts de CENTER DIET PROPER DIET For every pound of fat you add to your body, you add somewhere between 200 and 1,000 miles of additional capillaries just to feed the cells in the body. If you take the minimum, 200 miles for each pound, that means that fifteen pounds of excess weight adds an extra 3,000 miles to the distance that blood must be pumped each day. That is equal to the distance from one coast of the United States to the other.

That is a tremendous amount of extra, unnecessary work to impose upon your heart. If you are carrying around an extra ten or fifteen pounds, consider what effect this has on your body and energy level. Diet Center can help you develop a proper diet to keep you at a slim, healthy weight for the rest of your life. CALL TODAY 355-DIET The Weight-Loss Professionals Week of Sept. 2-8, 1984 Page 3 Times, Quad-City.