The Miami News from Miami, Florida • 17

rrVTl Miami's most COMPLETE guide to TV Tuesday, August 15 1978 The Miami Nw 78 1 i 1 RENT A CAR Pulitzer prize winning cartoonist Don Wright draws da.ly for The Miami News. FROM nil CHIHtf NIIHIUJ ft. UU0.H1-H00 5E dam i ir1 iM r-Kfcfc Urrli HOMEDtuvm i i DISCOUNT I fEEES3 safes 1 i Spanish-language television is growing and making money JOHNSONS PAMPERS A NEW KLEENEX ..............2 Of I IN JAMES WARREN Chlcif lun-Tlmtt OAYTIME i OAVTIME EXT, MEN WOMEN 17 OVER NE EDED tO 1HAIN AS i 113 I la 4 1. 49. 1.M MAIIA IMANOi eoHiiMnut mt.

ID! IH0WARI 2J1-II2I 120 5041 (1) 2127 BANK OVtR 200 CHAD? PLACflO ALREADY SUPERIOR TRAINING SERVICE INC. 14 NR 1 AVF MIAMI' Ml broadcasts coming from Mexico, Spain, Argentina, Venezuela and Puerto Rico. (The bulk is from Televisa, Mexico's nationwide network, Including seven hours of live satellite broadcasts each Sunday.) Further, some of the ties between the individual stations and the "network" are loose. For 10 of the stations, SIN basically serves as a national sales representative for advertising time. The strongest link Is between SIN and its stations In New York, Los Angeles, San Antonio, Miami (Channel 23) and Fresno.

Those stations are owned by Spanish International Communications which has many of the same shareholders as SIN (Azcarraga and Anselmo own 35 per cent of SICC). New York's WNJU Is one of the three Independent stations and probably the most successful in the country. Owned by Columbia Pictures, its sales will have soared from $2.2 million in 1976 to about $4.4 million this year. It's ratings top SIN's New York station by more than 2-to-l, hitting about 150,000 homes during prime-time evening hours. Carlos Barba, WNJU general manager, figures his station will grown at a 15 per cent annual rate.

Shapiro, who admits to turning a "good profit," might get $120 for a 30-second announcement in prime time. A station like WBBM (Channel 2) might get as much as $5,000. "If we have 300,000 viewers, an advertiser might be spending 60 cents per thousand viewers with us. Most advertisers on the other stations would consider $2 per thousand a bargain." Shapiro's hope for the future is straightforward. First, he feels that Spanish-speaking people "stubbornly cling" to their own language as a primary language, even when they're third or fourth-generation American.

Second, he cites a "constant infusion" of legal and illegal immigrants to Chicago and "a constant traffic back and forth from their native countries." SI, compadre, there Is Spanish-language television. Si, the number of stations Is growing. Si, the stations are apparently quite profitable, If not In a league with their English-language counterparts. There are 19 Spanish-language UHF stations In the United States and they battle for shares of the fifth-largest Spanish-speaking TV market In the world. Only Spain, Argentina, Mexico and Chile rank ahead of the 23-million U.S.

market. The ethnic profile of the audiences differ New York Is primarily Puerto Rican, Miami is essentially Cuban, Los Angeles Is mainly Mexican and Chicago is a mix of Mexican, Puerto Rican, Cuban and South American but the stations fill the same need. They are, with increasing sophistication, appealing to a market which owner of Chicago's WCIU, Howard Shapiro, believes "Is ready to explode." The lion's share of the audience belongs to the New York-based Spanish International Network. Founded In 1962 SIN is 75 per cent owned by Emllio Azcarraga, a Mexican businessman, and 25 per cent owned by Rene Anselmo who Is SIN's president. It experienced a 40 per cent Jump In gross national sales last year to $10 million (exclusive of an estimated $20 million racked up by stations in local advertising).

According to William Stiles, SIN executive vice president, the network's growth rate has been 25 per cent annually since 1973 and "all the stations will be in the black this year." (Fresno and San Francisco lost money in 1977.) SIN boasts 16 of the country's 19 stations. Calling Itself a "network" is a slight misnomer. SIN originates no programming on a network basis and relies almost exclusively on videotapes or live satellite Many people today are turned off by politics primarily because politicians' have promised so much and delivered so little. Your tax bill is still getting larger -your auto insurance bill is getting larger and your utility bill continues to increase. But it all starts in the Florida legislature.

Every major issue every service to the community starts in the hands of your elected representative. I must stand up and seek public office rather than say "politics as usual." Consider my qualifications. I have a doctorate in Public Administratidn, have been active in the community and have an earnest desire to serve. Please be assured that if you support me in my candidacy, I will not let you down. IRENE BECKER SCHONZEIT Now everyone's listening to Oliver Hailey's little woman' 4 I CHARLES WITBECK Wltml NtwTV Ky rvlc EDUCATION Brooklyn College, Univ? rsily ol Miami (cum l.uidf) I'll)1', A Uiuvt-r sity ol Miami, M.A..

1970; Studied on a Fellowship and awarded a Diplomnte in Collegiate Teaching; University ol Miami. l')71; Maiur in American Studies and Politic al Science; Doctorate iti Public Administration. 1977. Nova University. OCCUPATION Business Woman Senior Account Executive (or major brokerage (irm; Graduate New York Institute of Finance, Educator Formerly College Instructor at Miami-Dade Community College.

FAMILY Married since 1952 to David Schoneit; two children. Pd. pol. George Trager, Campaign Treasurer V. if I 1 1 .1 I Il I HI IMill III III M.I ri III 1,11 IF I Ill "J-Zp 1 1 iii I fct HOLLYWOOD This should be a Mother's Day story, but the timing is a bit off.

"It Pays to Listen to the Little Woman" is the theme. During the run of TV's "McMillan Wife" starring Rock Hudson, Texas playwright Oliver Hailey worked as story editor, often coming home with script problems. Good wife Betsy listened attentively, and invariably suggested sensible alternatives. On a particularly tangled episode, Betsy switched things around, making Nancy Walker the star of a Halloween show. In recognition, the producer sent flowers.

Elizabeth Forsythe Hailey, mother of two daughters, soon became known as "McMillan Wife's" script doctor. When stories got botched up at the studio, husband Oliver would cry, "Betsy can do It." Across town, Norman Lear picked up on the problem-solving housewife. After Oliver Hailey survived the first season of Lear's "Mary Hartman, Mary Hartman" as. story consultant, wife Betsy was asked to join her husband for the second season. "Oliver used to come home groaning," Betsy recalled.

"And I would say, 'Oh, it couldn't be that Then Betsy got in the habit, and both moaned during the second season. Such cries of self-pity are a thing of the past at the Hailey household, for housewife Betsy is now in the limelight as the author of a new novel, her first, "A Woman of Independent Means." Based on her Texas grandmother at the turn of the century, the book is an engrossing portrait in the form of letters. "That way you can cut out all the boring parts," notes Oliver. The form must work: The novel just moved onto the best-seller list in California, the state that, strangely enough, leads the nation in book buyers. Accustomed to taking a back seat in celebrity land as the wife of a writer, closet-writer Betsy Hailey is the center of attention these days.

Friends like Jack Klugman scream oyer the slightest dig in her uniformly good reviews. A Washing- Betsy and Oliver Hailey ton reviewer used the phrase "daunting excellence," and suggested the writer's second book would have to go some to beat the first. Klugman, known for popping off about TV writing, had a fit. How dare somebody knock an unfinished book? While the housewife has a second novel going, and husband Oliver usually has a play in the works, the two shake off the defeat of this spring's sit-com "Another Day" with Joan Hackett and David Groh. Slotted against "Love Boat," the comedy on a married couple who still enjoy one another after 17 years, never got off the ground, and the co-producers feel their show deserved better handling than it got from CBS.

In the works is "Going Home," with Teresa Wright and Dan O'Her-lihy, MTM's first production for Public Broadcasting by David Gregory Brown with the Haileys as creative consultants. "It's about a family in the '60s," says Oliver, "based on the concept that society began to disintegrate with the death of President Kennedy." In "A Woman of Independent Means," Betsy Hailey delineates a Texas quite different from the stereotyped clod-kicking-cattle-baron, ole-country-boy-millionaire renditions. Betsy tells of gentility and civility, a Texas she remembers. "I've never seen this Texas in print," she says. "That's why people write to put down their differing views of life." 1 TV Key Mailbag Teyton Place' vs.

"Soap' not likely to happen Jm Brick, the Paul Newman part in the film, was taken over by Jack Lord in the Broadway production of "Cat on a Hot Tin Roof" after Ben Gazzara, who had originated the role, left the show. Ota Is ABC going to revive "Peyton Place" as a weekly TV series and play It on the same nights as 'Soap'? Imagine! Serious soap and a funny one! D.W Memphis, Tenn. There's still time but not too much to sign up for Fall Term classes at Miami-Dade. REGISTRATION ENDS FRIDAY AUGUST 18 FOR FALL TERM Select from 39 University Parallel programs, 56 two-year or more and 30 less-. than-two year occupational programs in business, technical and paramedical fields.

Visit or call today to have a rewarding fall. -5' Call or visit the Admissions Office on the campus of your choice. Classes Begin: August 22. Fees: Florida Residents, $14 per credit; Out-of-State'-Residents, $29 per credit. Financial Aid: Available for those who qualify.

5 at least not That's not about to happen in the immediate future. VJmm The legendary Mae West, who is so great in those movies on the late show is she still alive? G.S Brooklyn, N.Y. JLa Didn't Kirk Douglas star in a TV series about a rodeo champ who was down and out and made a big comeback? I think Jack Lord was also in the series as a younger rodeo hotshot. T.W.C., Jacksonville, Fla. Mae is alive and acting.

She is close to 90 years old (how close depends on which reference you believe) and finished a new film titled "Sextette," which hasn't been released as yet although it has been finished for some 1 GLb Is Barbara Stanwyck going to join her favorite co-star, William Holden, in a TV series, as I have heard? Mrs. L.G., Houston, Texas. Kirk Douglas hasn't starred in a TV series, as yet. However, Jack Lord played a rodeo circuit cowboy in "Stoney Burke," and it was the leading role. XJLm The movie "Cat on a Hot Tin Roof" starred Paul Newman and Elizabeth Taylor; but didn't Jack Lord play the part Newman had in the movie? Mrs.

HJ, Wlnton, Calif. rm Barbara Stanwyck and Holden have only worked in two films together "Golden Boy" and "Executive Suite" and have no plans to star in a TV series. NORTH CAMPUS 1 1380 N.W. 27th Avenue, Admissions: 685-4261 SOUTH CAMPUS 11011 S.W. 104th Street, Admissions: 596-1101 NEW WORLD CENTER CAMPUS 300 N.E.

2nd Avenue, Admissions: 577-6790 MEDICAL CENTER CAMPUS 950 N.W. 20th Street, For information: 547-1113 I Radio Highlights An Equal AccessEqual Opportunity Community College Para obtener informacion en Espanol: Llame visite la olicina de Admisi6n en el campus mas conveniente segun la lista de 8:30 p.m. (WIOD 610) Sandy Payton. "Take Care Series" with Dr. Linda Jamrozya and Dr.

Robert Jacobson on the topic of "Backache and Rehabilitation. 8 p.m. (WINZ 940) Alan Burke. Representatives of the National Council to Control Handguns; the National Rifle Association; National Coalition to Ban Hand Guns and Victims of Hand Gun Violence. Mid.

(WIOD 610) Larry King. Jack Warner, assistant to American Optometric Association. WEDNESDAY MORNINGAFTERNOON 6 a.m. (WKAT 1360) The Informer. Nick Farrara talks about the Rosenthal School of Jewelry and Design.

9 a.m. (WWOG-FM 99.9) Canada Calling. News, weather, sports, stock market info from Canada. 10 a.m. (WKAT 1360) Craig Worthing.

Art Canon, vice-mayor of Hallandale. 2 p.m. (WKAT 1360) Mike Le-vine. ODen phone discussion. TONIGHT 5 pan.

(WLRN-FM 91.3) All Things Considered. Nightly 90-min-ute news program from Public Radio. 8 p.m. (WKAT 1360) CBS Mystery Theatre. "The Time Fold," starring Paul Hecht..