The Miami News from Miami, Florida • 21

Western Film Set i Monday. Jan. 6, 1889 THE MIAMI NEWS HARTFORD EXPERIMENT EWS Pay-TV Picture Is Muddled HOLLYWOOD Acad-emy Award winner Rod Stciger and his actress-wife Claire Bloom will co-star in "The Hunting Party," a WOFFORD BEACH some pains to guard against such a prospect. Both Wright and the com- Privatt Beach Pool Cocktail lounge Air Conl I HeatM) tlUT mm It UN II Oil. occ.

MHUIIOOHJ PHONE 331-6691 ON THE OCEAN AT 24th ST. UNDER MANAGEMENT Of SANDY SLATER FORMERLY OF RONET NAZA had misinterpreted the FCC proposals with respect showing new motion pictures. Wright pointed out that films that had been shown in theaters more than two years earlier and hence theoretically open to bidding by commercial on-the-air broadcasts could not be shown on pay-TV, save for a few complicated exceptions. Wright's helpful clarifies-tion, clearly of Importance in lending an immediate appeal to pay-TV, Invites a degree of arguable confusion. On the long-range assumption that pay-TV might be a viable national institution, it would seem evident that the toll system indeed would "siphon off" the immediate film success, the very point which has alarmed both commercial broadcasters and theater owners.

Yet the FCC goes to mission apparently envision an electronic extension of the present set-up for exhibiting films, Introducing a set of circumstances under which the option of waiting until the film finally turned up on free TV. How such a duality of marketing methods would evolve in paractice Is another matter. The theater business, for one, does not face the situation where charges can be made for a film for a while and then the public in due course can attend free of charge. Wright's expertise in comprehending FCC dicta docs not eliminate the prospect of endless debate, accentuated, if anything, by the RKO decision last week to catch its breath and revert to free TV. By JACK GOULD Th New Yer Tlmea Nawa lirvlce Pay-as-you-see television, the perennial dream of theatrical impresarios and businessmen who envision untold ealth In converting millions of homes into box offices, 'appears destined for an era of new confusion.

had the Federal Communications Commission drawn up a proposal to give green light of sorts to toll video when RKO General 'announced last week that it Avas shutting down the coun. try's only existing experiment in pay-TV. After six and a half years of tests, Channel 16 in Hartford, will become a fulltime operation sponsored by advertisers. John B. Poor, RKO presi-dent, explained that the Hartford operation could not be adapted to the needs of color TV until such time as the FCC stipulated technical Poor's disclosure that pay-TV is not yet ready for color in itself comes as a mild surprise.

With the boom in color such a clear reality, it lation of enough unscrambling devices to assure a worthwhile market, involves the immediate loss of substantial revenue from advertising resources. Even the solution of coding and decoding color pictures will not of itself settle that economic hang-up. With both commercial and educational stations in Hart-: ford, the task was to find attractions for which the viewer at home would be eager to pay. The abundance of free TV material is simply overwhelming, and the ad-, vertising-sponsored networks have contracts assuring their dominance for several years ahead. The success of pay-as-you-see television necessarily hinges on the availability of new movies not available on free TV, and on that score the outlook appears rather muddled.

Joseph S. Wright, chairman of the Zenith Radio in looking ahead optimistically to the long-range potential of pay-TV, courteously suggested in a telegram last week that this writer is a passing wonder that the Zenith Radio which developed the system to prevent non-paying eavesdroppers from intercepting pay programs, hadn't used the intervening period to resolve the technical prob- lem. But the larger point inherent in the abandonment of pay-as-you-see television in Hartford, which takes effect on Jan. 31, is that, despite advance ballyhoo, a system of regular toll video simply didn't catch on to a degree warranting the experiment's continuance. If the money was pouring in, there would seem no pragmatic reason to shut down the venture for a period of years.

Whatever the ultimate disposition of pay-as-you-see TV, the decision of RKO General is bound to have more than, casual repercussions. For the moment, at least, there appears no way out of the economic and technical bind which the idea of pay-TV raises. For a sta-tion to go the pay-TV route, and wait years for the instal EXOTIC SENSATION INTERNATIONAL 5 Corned Star ChezVendome one of the World's Great Restaurants "A Must" jAPAULY dash til 1 Llx rvnTir OF LEONARD I MARY1NN .1 jVDANCERS, 'nooooc Rent 196S Cart 1 Fords Chivrolits Flymouflii Dodpi Si WOMEN SHORTAGE MATURE SINGLES WIDOWS AND DIVORCED Want ta meat ptoplt by P38 50 UNLIMITED Far FREE Waak MILEAGE So oal.it nitely etBL 1 tYBNi TTI I4JLXXH.U 1 8 1 CALL 758-8782 I 1 110 fwr7-WI'm ,1 Ml 8 RENTAL CARS jiboooooi ir AM 4 SPOTS IN THE SPOTLIGHT NO DATE TONITE? Refined Singlet 22 end up Meat People by introduction. Socialize tonight! PL 8-8781 it in. ta i ml- For Dining and Entertainment Wayne's 'Green Berets' Is A Big Money-Maker fen IN A 3 wiS tour Amissions ii 111 1 II LAST 8 ERF.

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and Canada and more than $2 million from showings abroad. A variety of films the company considers hits including "Cool Hand Luke," "Wait Until Dark," and "The Fox" are not nearly as remunerative as "The Green Berets." When Wayne, who is 61 years old, acquired Robin Moore's best-selling novel late in 1966, with the intention of starring in, directing and producing it for his own Batjac, several studios, including Columbia and Universal, turned down the property, which deals with American Special Forces in Vietnam. But Warner Brothers-Seven Arts, banking on Wayne's box-office potential, decided to do the film. The Green Berets" was shot In the fall of 1967 near Fort Benning, Ga. The consensus in film circles at the time was that "The Green Berets" was destined for disaster.

"I think those terrible reviews helped us a great deal," Wayne, who has appeared in 200 films, said happily. "Sure, every war has been unpopular, but I'm certain that 'The Green Berets simply says that a lot of our brave guys are fighting and dying for us out there. The ridiculously one-sided criticism of the picture only made people more conscious of it and they are proving that the reviews were not very effective." Michael Wayne, the star's 34-year-old son, who produced the film, said: "Most critics reviewed the war and not the picture, which is about people not politics." GOOD SEATS AVAILABLE ALL PERFS. TIL SHOWTIME SllERAWfr TOURAmASMVOVS TICKETS NOW AT DADE AUD. lei Office, FARR TOURS, 424 Lincoln RICHARDS.

183ri St. Shoppirtc 801 So. Bayshore Drive, Miami, Florida East Entrance. Phone: 377-1966 morie: 37Y-iw iif A i The New York Timet News Service NEW YORK John Wayne, who lost the first battle, has won the war as "usual. Green Berets," his controversial film about the seven-year American involvement in Vietnam, opened last June to a barrage of negative reviews, and is turning into one of the most successful movies released by Warner Brothers-Seven Arts in the last five years.

It has earned up to now, nearly $11 million. 'v. The Wayne film is, one executive said, "topped only by 'Bonnie and Clude' with about $26 million in earnings. 'My Fair Lady' has been our biggest blockbuster but we're not prepared to release figures on it." Trade reports last January listed "My, Fair Lady" as having film rentals in excess of $30 million. Speaking of the critics, Wayne said he "wasn't surprised a bit by the reviews of that group who see Vietnam in their own, peculiar way.

Naturally, I'm happy the public didn't go along with them and I'm personally gratified by the box-office results." Officials Of Warner Brothers-Seven Arts, which financed the $7 million budget of "The Green Berets," reported that the movie already had returned to the company more than $8.8 million in film rentals in the Job Hunting? Use All Day Classified 17SS 7flth St. (R. lay)CiutraelJ. FROH MUUI SO EAST 10 ST. FROM I ICL SO WEST OR 11 ST.

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mt SUPER SPECTACULAR 1969 EDITION! PERFORMANCE SCHEDULE 1:11 P.M. 1:15 P.M. 4:15 P.M. 4:15 f.M. 4:15 P.M.

Jin. IS There Jan. 16 Fri, Jan. IT Jh. 18 10 JO 2J0 F.M.

Jan. IS 240 P.M. el1 1:15 P.M. 1:15 P.M. SflO P.M.

1:15 P.M. 1:15 P.M. Jan. 20 4:15 P.M. 4:15 P.M.

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