Oakland Tribune from Oakland, California • 82

TV 2fS Oakland Tribune, Wdncsd, Aug. 7, 1957 of the new Macy store at Bay Years lactam Bk I imMUniUML or -Planning air at manner, nas oeen wiin SpecialEffecfs the firm since 1948, A graduate of the University of Utah and Harvard Graduate School of Business, he has served as assistant store super Project's Final Stage to Total Eghty Stores Opening of Macy's depart Team of Craftsmen Designs New Macy's Colorful Interior intendent for Macy's San Fran cisco and, immediately prior to Bay Fair, as the assistant store manager of Macy Hilldale. Before joining Macy's he was engaged in the food products in Distinctive color arrangements dustry in plant management and in new products develop and art objects throughout the interiors of Macy's Bay Fair ment I i a a it I mm V-VW -W Ibp-Arlists: -1 entea ana recognized artists and In ir I s. i I I I I master, the 88th Division, the first great stage in develop v. La craftsmen working Voder the ment of this $25,000,000 regional Ls I Italy during World War II.

OAKLAND RESIDENT shopping center. direction of John S. Bolles, Macy's architect for the new ARCHIE" TOOWN ALLAN, GATES Allan Gates, assistant mana KEITH ERDMAN New Macy's Manager store. -vn Next October, 33 other stores and specialty shops will take Assistant Manager ger in charge cf merchandising. Assistant Manager Bolles, in cooperation with Mall Level has lived in Oak Robert L.

Holdeman, art coor nishings and operations, at land since 1927. He attended dinator for Bay Fair, assembled tended high school in Berkeley, and state offices of her home state of Oklahoma before career with the WACs which spanned Oakland's Roosevelt High School, and majored in business the group of Bay Area artists Houghton the store's display manager. George Buck is manager of operations and Carolyn Owen is the employment their bow at Bar Fair. Later, some 57 mora establishments will be open for business at Bay Fair, making this one of the greatest shopping centers in the then San Jose State College, to develop special color and majoring in business economics, design effects. management at Armstrong College.

His first retailing post, 14 years. Besides Holdeman. who is a and was in the retailing field with a large Eastbay firm, was West Elizabeth Lintbn, supervisor of training, a Michigan State San Francisco painter, the team for several years before the war interrupted by World War II includes Tony Delap of San graduate, served as an officer when he served as supervisor From 1943 to 1945 he served with the Navy, returning to Francisco and Stephen Dimitroffi So declared Edward F. Ryan, President of Bay Fair, in congratulating Macy's California, co-developer with Capital Com in the WAVEs, and came to Individuals' Savings Reach Postwar Peak NEW YORK, Aug. 7 Savings civilian life as a retail business of the Special Materials Division at the Oakland Naval Supply Depot of Mill valley, muralitfts; Bob Winston, Berkeley jeweler and sculpter; Jean Halpert-Ryden consultant before joining May's Macys with many years of ex perience in the training of department store staff.

pany of the Bay Fair enterprise. in 1954. For the past three years of individuals in the United. After joining the Macy organ Ryan said Bay Fair is de signed to serve more than a he has been the assistant manager at Macy's San RafaeL and Catherine Vasques, San Francisco painters; and Jack Brinker of San de States climbed to a postwar peak-of $14,600,000,000 in 1956, The office-credit manager of the new store is Mrs, Ruth Al- 7 ization in 1947, he spent seven years as a buyer in the ready-to- quarter-million shoppers with SERVED IN WACs wear division. For the past three signer.

quire, a resident of Hayward, with a background of eight years he has been the assistant! Marie Clark, personnel mana MANY ASSIGNMENTS almost double the $7,600,000,000. recorded in 1955 and 13 per cent -higher than the previous postwar high of $12,900,000,000 in: manager of Macy Richmond. years in the Macy organization. ger of Bay Fair, studied at the Bolles, who has designed nu C. Archie Brown, assistant University of Maryland and held Patricia Warren is Bay Fair's merous commercial and indus 600,000 square feet of retail 5 pace in its 62-acre area at 154th Lvenue and East Fourteenth Street in San Leandro.

SPECIAL INNOVATIONS "Where once a stadium featured many a racing thriller, Bay Fair's two-story structure fashion coordinator and Dick! 1952. manager In charge of home fur- executive posts in the county trial structures throughout the United States, including the new plant for the Inter- national Business Machines Corporation in San Jose, was also now will offer many special the architect of the interiors of Macy's Richmond store, Macy's Hillsdale, and Macy's Valley innovations and services designed to make shopping a truly enjoyable experience in a bazaar atmosphere of fun'and good values," said Harry Rothrock, seneral manaser of the new cen- Fair in San Jose. In addition, Bolles developed plans for remodeling the interior ERNEST MOLLOY President of Macy's California Executive Active In Civic Affairs ter. By October, at date to be of Macy in San Francisco, including its annex building with entrance on Union Square, and the large Macy's warehouse, also set later. Bay Fair will include, in addition to juacys, a super market with express check in San Francisco.

CARRIES ON TRADITION Ernest L. Molloy, president of Macv's California, has Bolles is a second generation outs, a complete food and beverage operation and some 20 other establishments offering drugs, shoes, apparel, cameras, San Francisco architect carry REGION ALL5H0PP1 NG CENTER ing on the practice that his spem ms enure business career with the Macy organization, having joined the firm's New York executive train-ing squad after graduating from Harvard. toys, stationery, gifts, bakery father, Edward G. Bolles, estab goods, bottled beverages or lished at the turn of the cen Jrom junior executive in the Depositors' Account De specialty services such as in tury. He -is a member of the Northern California Chapter of surance, beauty salons, barber partment he became mana- ARCHITECTS shops, shoe repair and cleaning.

American Institute of Architects, ger, of that department, as In its final stage next year, Ma and was the first president of Rothrock said. Bay Fair will the California Council of Archi sistant to the General Manager, Assistant General Man UJGLCOr.lGS tects that he helped form in 1945. total some 80 stores and specialty shops diversified to meet every iinaginable shopping- re ager in charge-of non-selling -Recentlhe-epse8eied-4hei firm Puts Emphasis on fey- -Y: I city of San Francisco in negoti services, and Vice President and lation with Osaka, to es inurement, the climax to years of extensive planning, research Store tablish an agreement between! when Macy's came to San the two cities. He was also the Jobs and 'construction; ACCESS TO SHOPS head of the 1957 of Commerce trade mission to Francisco in September, 1945, Molloy was the first man from the parent organization to arrive Each store will be within 250 feet of the parking area, with victor Gruen Associates, Hong Kong, and the architects for Macy's and the Philippines. OPEN THURSDAY.

the first of 80 retail stores to open at Bay Fair Regional Shopping Center I CONGRATULATIONS TO MACY'S ON THE OPENING OF THEIR BEAUTIFUL, NEW $6,000,000 DEPARTMENT STORE I in the At that time he FROM OAKLAND 'I entire Bay Fair Shopping served as vice president and di ready access to neighboring shops on both the Mall or lower and Terrace levels via escalators, ramps and stairs and all shops are adjacent or close to Center, is a professional organ rector, later becoming executive ization engaged in the fields of vice president Molloy was ap planning, architecture and the first phase in the completion of our $25,000,000 center. gineenng, ana operates on a pointed as head of the California division of Macy's on Aug. 1, 1952. MACY'S will serve as the focal point in this gigantic Dinviddie Contractor For Project Dinwiddle Construction Com national scale with offices in San Francisco, Los Angeles, aumeda yrv Molloy is active in many shopping facility, providing one-stop shopping conveniences for the entire East Bay Area- New York, Detroit Minneapolis civic enterprises. He serves as a Director of the Retail Dry and Honolulu.

The leadership of the firm is Goods Association, and is a Macy's, which spreads over both levels. For night shopping, the entire parking area will be illuminated by lights on 60-foot standards while all the shops open on designated nights will be ablaze with eon and multicolored tubing, Rothrock said. A central utility plant will supply complete air-conditioning to every store and building and will maintain inside store temperatures of between 70 to 75 degrees at all times the year around. Canopies connect the under the direction of Victor pany, which has been respon Gruen and partners R. L.

3l SAN LEANDRO VV tr For convenient approach to Bay Fair, clip out this map for ready reference. Note -directions in black ban for easy access from freeways. From Foothill Boulevard turn west member of the board of directors of The Downtown Association, San Francisco Federated Fund, and The Shopping News. Baumfeld, Ed gar do Contini, sible for. many of the major West Coast projects during the last 45 years, is the general con He is also a member of the Na Karl van Leuven, Ben H.

Southland and Herman Guttman. URBAN PROJECTS tractor for Macy's Bay Fair. tional Planning Association. San Founded 1912 in Portland; 150th Avenue, then south to Eott 14th let. Enter parking oreas from either East Victor Gruen Associates has Francisco Retailers Council, Newcomen Society, and a Re by W.

S. Dinwiddie, the firm was employed by the Army handled projects in nearly Boulevard. gent of St. Mary's College. Among his other activities, to erect the barracks and can every state, with emphasis community planning, urban design and redevelopment tonment at Vallejo, and many years later converted the World The firm designed the largest CASTRO VALLEY Fair grounds at Treasure Island into the present Navy installation, as well as building the Molloy is affiliated with the Pacific Union Club, the Rotary Club of San Francisco, Commonwealth Club, Serra Club of San Francisco, Peninsula Golf and Country Club, and the Harvard Clubs of San Francisco and New York.

regional shopping center in the United States-Northland, near Detroit as well as the re buildings and provide comfort and complete weather protection. With the October opening, more than a thousand persons will be employed at Bay Fair and this figure will double to 2000 by next year, he added. OCTOBER EVENT Meanwhile, workmen are busy completing projects for Bay Fair's big October event On the Terrace, or upper level, will AH State Insurance CoJ Naval Supply Depot at Oakland. cently opened Southdale (Min Ail estimated $70,000,000 of neapolis), the first weather- Molloy and his wife, the for FROM TRACY controlled, fully enclosed shop-! ping center in the country. The Navy, construction contracts were performed by Dinwiddie withinthe-3ay-are-dring World War IL mer Julie Wall, live in Hills borough.

They have four chil- master-plan lor the revitaliza-tion of Forth Worth's Central Dinwiddie built the original dre, Mrs. John Shields, Sheila, Molly and Michael Core was also the work of Victor Gruen Associates. BAT AREA JOBS Staff Members Are Macy's San Francisco building, later constructed the addition which doubled the headquarter space, erected Macy's Paul St warehouse, and was engaged for the reconstruction of the company's Richmond store. In the Bay Area, the' firm. architects for Valley Fair fSan Eastbay Residents All the staff members of Jose) and the new Bay Fair Other major Dinwiddie jobs Macy's new Bay Fair store-numbering approximately 400 men and women are Eastbay Shopping Center at San also designed the Pala Shopping Center at San Jose and the Bon Air Shopping Center in Greenbrae.

Amerio'i Bay Fair Drugs, Bay Fair Bakery. Bay Fair Barber Shop, Bay Fair Beauty Salon, Bay fair Bottle Shop, Bay Fair Cleaners, Bay Fair Shoe Repair, Bay Fair Shopping Center Offices, Brentwood Market-Bay Fair, Keith Cole Studio, HeUwig's Bay Fair Toys, Nancy's Apparel, Richard's Restaurant Slenderella, Stationery-Gift Shop, and Watkin's Junior Bootery. On the Mall, or lower level will be the House of Fabrics, Thorn McAn, Marlene's Apparel and Union Furniture. "Bay Fair is in the core of one of the.fastest growing areas in the west" said Ryan. "It will contribute to the economy residents.

Allan Gates," the assistant manager in charge of merchan CAM JuwiiiiNO ivo- tm im 0 firm- A LOREN2U ITrW Ac Gruen has contributed articles dising, has lived in Oakland included the Russ Building, and Equitable Life Building in downtown San the $9,000,000 concrete contract for Parkmerced Towers in San Francisco, the Crocker Bank Building, Oakland, the Oakland Financial Center Building, and the Sunshine Biscuit plant at San Leandro. in the field of architecture and planning to numerous publications including (Harvard since 1927. Carollyne Ellison, sales manager for accessories Business Review, Business Week, An uigest Perspective U.S.A. and Peggy Gruner, sales manager for better dresses, also reside in Oakland. ana Architectural Forum.

The firm is now directed by president Curtis E. Smith, vice presidents James Dinwiddie, son DEPARTMENT MANAGERS of the late founder, and Curtis of the area as well as benefit Smith Jr. from it Alameda County alone has grown from 313,000 persons AT NEW EASTBAY STORE in 1940 to almost 900,000. In the last 12 years, new and ex Use of Gasoline Shows Big Increase Jack Baker Furnishings panded industry in the county WASHINGTON, Aug. 7 The has created investments of over $372 -millk provided 39,467 bureau Public Roads reports new jobs which have increased that during 1954 the States col the county's annual payroll to more than $121 million.

"Bay Fair's immediate trading lected taxes on gallons of motor fuel, an in-' crease of 2,400,000,000 gallons over 1955. State gasoline taxes xiuuci i oaiter Helen Becker Yardage, Lamps, Needlework Ben Dell Sporting Goods Carollyne Ellison and Accessories Opal Frazier Coats, Suits, and Jr. Department Peggy Gruner Dresses Lowal Hawke Clothing and Shoes Isabel Lacey Fabrics William Meneffee Stationery Luggage, Cameras, Small Leather Goods, Adult Games Laurence McCarty Glass, Gifts and Appliances John Millner Sportswear Alda Pearson Cosmetics and Notions ames Ramson Flirrvitilr area nas a population of well over 275,000 today, of whom 54,000 are within a two-mile ranged from 2 cents a gallon in Missouri to 7 in 10 states. The radius of this shopping center. FREE PARKING FOR 15,000 CARS DAILY! STAGE OPENING, the first big step forwofd in the construe-tion progress of Bay Fair, a focal point for a festival of fun and savings for jhe entire family I STAGE MORE STORES TO OPEN IN OCTOBER which will be located in a two-level building adjacent to the MACY'S building, accessible from both the mcrll and terrace parking areas! average State gasoline tax In East Oaklana, Alameda, San Lorenzo, Castro Valley and 1958 was 9.54 cents a gallon compared with S.35 the year be Hayward all are within 10 minutes ride to Bay Fair: Alvarado.

fore. SIAGI 3 w7 ADDITIONAL STORES mfBS'Vminm Decoto and Fremont are only I "Waltef Rawlins Wear Stov.es, Hearths Taxed In the near future! is nunuies away; fieasanton. LONDON, Aug. 7 An emer lines, Centervule and other towns are a mere 20 minutes gency tax of 2 shillings year was levied in England in 1W2 Madeline Sampietro Wear Robert Simonds Shoes Barbara Stender Infants Wear Gertrude Stern Richard Verkouteren A JOINT DEVELOPMENT OF CAPITAL COMPANY AND MACY'S CALIFORNIA" for every stove or hearth in away, while Livermore, Irving-ton and number of Contra Costa towns are only a half-hour distant" Ryan said. every dwelling house except one-family cottages.

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