Oakland Tribune from Oakland, California on July 26, 1956 · 13
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Oakland Tribune from Oakland, California · 13

Oakland, California
Issue Date:
Thursday, July 26, 1956
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I TP: 'A uuu .. ... 1 It; ' GROUND BHEAEIiO Maror CUiford Riahell digs the first spadeful of earth on the site of the Hassler Memorial Fountain. Watching en (from loft) Frank I. EdofL finance com-nittto chairman; David V. Rosen, city auditor; Scott Boomer, engineer for the protect. and Raymond Miller, park commissioner. - . ; r ' r r--.-;Vr. , Death Near as Truck Runs Wild Ground Broken in Plaza For Hasster Memorial Newberry's $u m m er Ground has been broken foriho the fountain planned for the City Hall Plaza ai memorial! to the late City Manager John F. Hissler. - Financed with funds contrib nted by -Hasaler't -friends more than $25,000 appropriated by the City Council, the foun tain will feature "dancing waters" lighted at night with a changing pattern of electronic ally-controlled red, green and blue lights. Eventually, it is iped. the1 water and lights will be accompanied by music To preserve the lawn in the plaza, a giant steam shovel is doing the excavating reaching in from its parking place on the -street- WUIiare-Eei Mott Jr., superintendent of parks, members of the Park Commission and Frank Edoff, chairman of the committee which raised funds for the fountain, were on hand when the shovel went to work. ndfadjaeeni kicuncDDV'c ciikiucD ri riDAkirr ai r -wn i BFil l"Y MAlfF OTOUOUDCrrmPPY! ",HUNDRIDS-AN0H U N O R ED S Of FIRST QUALITY ITEMS FOR THE FAMILY AND HOME HAVE BEEN SPE CIALLY REDUCED! YOU'LL SAVE LIKE NEVER BEFORE! 'COMPLETE THIS ISSUE' American Magazine Ends Colorful Career By FRANCIS STILLET NEW YORK, July 28 OR I The 80 - year - old American Masazine once a forerunner in the monthly publishing neia today ended its long and color lul career. Its August, - and final, issue went on the newsstands with its usual cover line made far more meaningful by events: "Everything complete in this The publication was a victim and, perhaps more importantly, the overshadowing influence of two sister publications: Collier a and the Woman's Home Com- !" - . . . Phillii Its passingirom we Araeri-t' can literary scene wss a quiet one. - - - For its 2,550,000 still-faithful subscribers, there was only a terse Page 8 announcement" saying: "Publication f the American Magazine as a separate magazine ceases with this issue. Best features of the American will be continued in Collier's arid Woman's Home Companion." 111-rAGE ISSUE That was all, except for. a listing of the various features. The final, 116-page issue was much the same ai those of re cent years. There were the long popular picture sketches on "America's interesting people," several fic tion pieces along with two com plete novels, an article on the "School Crisis in Dixie" by Vir giniua Dabney, and cooking tips by Rex Stout, that old master ox mystery fiction. v The American Magazines story encompassed more than half the 20th century, and the final decades of the I9th.ItJs a story of illustrious editors and writers, publishing innovations and precedents, and the chang ing attitudes of a Nation itseu. The magazine was launched m 1878 as "Frank Leslie's Popular Monthly." : It won success and continued under that title until 1MB. Then it was taken over by a ABmnasMiNT Whatjwrskm does for yea . How does a cot finger so nrye-tenousiy heal itself? . . . What csneas mi loaiistj oily or dry skin?.;. Why do we tuni pale with fear oe anger? . . .-Why k H dangeroue to remove a scab! In August Reader's Digest lead facta Jahout nature's tait-acls your akin, - - Get August Reader's Digee at your newsstand: 39 artidee oflasting interest, jpctuding the best from leading msptnv and current books, group whose names are well remembered to this day: Lincoln Steffens, Ida TarbelL Ray Stan- nard Baker. They called them selves progressives; their oppo nents called them "muckrakers. The magazine's name was changed to "The American Illustrated Magazine." John S. Phillips became the editor. Despite the virility of its edi torial content, the publication had rough going financially, and in 1911 was purchased by Jo seph P. Knapp. Knapp, already publishing a farm magazine and the Woman's Home Companion, retained i editor but rnangea the title to its final form. PERSONAL APPROACH The dsy of the mass circula tion magazine was just then dawning, and the American pushed to the forefront By 1823 it had more than -2,000,000 subscribers. Its editorial theme was inspi ration, with a personal approach to people, ideas and problems But with the darkening days of the depression soon at hand, it was time to change again. Sumner Blossom took the helm as editor and shifted the emphasis from the rosy p re- crash "riches for everyone" out look to more of a homely, fam ily type journal, with features to interest all ages. Blossom, who was editor to the last, was responsible for many new departures in maga zine publishing, , Re introduced short features into the back sections, began use of the short-short fiction story of 500 words maximum and employed four-color photographic illustrations for fiction. The Croweu . collier Tirm announcement of suspension plans late last month indicated the American had been unable of late to pay its way and that its "basic editorial function was overlapped by the two other journals. QeesoTOTwi Mvnewn OTtx. arcs aac 2 PM 1" lTr A runaway truck ended a 500- foot dash through an East Oakland subdivision today leu than one-foot from a workman who had no way to escape from its path. Less than 12 inches from death when the driverless, three-quarter ton flatbed truck came to a stop in a garage at 411 Dunkirk Ave. was Lawrence D. Boldrlnl, 59, of 312 Peralta St., Hayward. Before crashing into the ga rage at the home of Mrs. George La Claire, the truck zoomed across Dunkirk Ave, down a steep grade, through gardens of two unfinished nomes, me lawns of two occupied homes 'ino?MN3lzwn autofc,ifts.its path. ' ' Had Its dash begun a lew minutes earlier, the truck probably wouliLhave hit Mrs. La Claire's five children, who had been playing in front of their home. Police said the truck had been parked on Dunkirk Ave. by Harold E. Phifer. 33, of 2435 73rd Ave, general foreman for Groom. Development Company. Phifer, according to police, will be cited for improper parking. He admits, police say, that he cramped the vehicle s wheels and set the brake, but failed to put it in gear. One of the damaged cars be longed to Donald Lucas, and was parked in the driveway of his borne at 4817 Dunkirk Ave. Lucas is vice principal of the summer session at Technical High School - The other car belonged to Boldrlnl, a weather stripped. It was parked in Mrs. La Claire's driveway. Dwight M. Gray, 24, of 1161 Timpanogai Circle. Nilea, Bold-rini's coworker, ssw the runaway truck as he worked in front of the La Claire home and jumped from its path Riinawjy Vn Hits Hemes, Act in S.F. An unattended five-ton fur niture van careened down 16th St in San Francisco, struck two houses, sheared off a fire hydrant and swept an unoccupied automobile along with' it until Qgklind TribDne, Tnurtdjy, July 26, 1956 B 11 No Golf for Few WttkiYt,Sayslki WASHINGTON, July 2H President Eisenhower said today.jt..wi11 ;tft,5yejfjreeig yet" before his doctors will let him resume golf. , .The President made the remark to representatives of Boys' Nation, gsthered in the' White House rose garden. The youngsters come here from all over the country every year to see government In operation. Severs! of the young men assured Eisenhower there are some good golf courses back in their states. And with a sort of wistful shake of his head, the President remarked that "the doctors won't let me play for a few weeks yet." it was halted by a utility pole The automobile was owned by State Assemblyman Edward M. Gaffney, chairman of( a legislative committee . on traffic safety devices. .. Police cited the driver.' Eu gene Bartlow, 14, of San Bruno, (for having defective brakes railing to cramp nis wheels into the curb. Bartlow left his truck yester day in the 3500 block on Kite' St. to deliver a rug. In his ab sence, it rolled away, . FisrirhsyBI A, Juy J - -u 1 Clearance 0JIXLO STCr.I 1106 Wssnineton St. STORI HOUftS :30 A.M. TO 5:30 P.M. SHOP MONOAY NIGHTS TILL ? P.M. Hurry Down! ft -1 V,: V:..F,.:.,-.rSi,:.jj.V;.l K - hi SOLID REDWOOD BARBECUE TABLE SET! seieci qusnryi aruruy -mcn reuwooa isoie ana t oencnes. ruuy ... m dried lumber. All pieces joined with rust resistant plated hardware, v II Save plenty now! RIDUCID TO iitil 3 I FINE FOLDING I pflS? (SP - AV? ' CHAISE REDUCED! Wji ft La M ( S vh J W Ml 1 ii h r W V- ' 4 m ASSCXTD PATTCN Ck!.ais Sqrrci Reg. 33 3 for STC SUCCESS STYIB KEW FALL SAKfCXIXEO "eOffTOM PILADDC lveV frlftoe-edoed oct- tt tO Mf Wlf your haed ... at the neckline of pretty dress. Save! Dresies for yowr'buiy life, Rtf. 2.M R. 3.W whether Its ao to work, (jo to P'l ..U.l -4lw jl.A. hAm I WW dey or stoy ol heme. Some frilly drosses, seme trim and dottle some Is between. Priced 1 shew; you, that you save every time at Newberry's. Uw mm 1 itHrtiu C3 23 SIZIS t te IS, IS te 20, HALF SIZES 14V4 te 1 i novelty PEDAL PUSIIEDS to ploaso ovoi Big assortment cf solid colors. Cho buttons, lacing, other tails. 10-16. Rej.191 fabrics galortf In FACCY PANTS Oenms, Twills, feaind 4 Cww w earraitivB packs and cuff fl "T inmino, Uc- II o ings. Calsrs. 11' 4-14. - V U , ryono! ice of 1 sticks y . V Mads INFANTS' son CHESSES Orion; Nylon. Reg. I.Ofr COJ Plisst. Sizes fU. nWnS 9 mo. to 3 yrsi , . Is V t7 VVtt. C DEAC0I1 DLAIIKETS L If WWi Ufeeeraahiwr el MawWn Made of Rjyanand Ny'P1 e"v "jr with Acetate binding. V. Pink, Red, Green, Blue, , ' Yellow. 72x84". - C-V - U J, J. NEWBERRY CO. iaal ' " : - - 1921 IROABWAY Vv",' Top quality, sturdily constructed steel with ao aluminum finish. REDUCED TO Steel springs; 5-inch wheels. Folds compactly for travels ttr beach, $11 TC3 picnic trips! 3 position adjustable back. Colorful striped pad. . . JLiMV 3S-FoIding Steel Cotst Sturdy ... Steel 9 fit springs. Folding Web C3iaise Polished a 1 u m i- ft gm M num with plastio webbin. 75 only W Garden Hose Vinyl plastic Save Ijg now! 4-iaJlon Scotch Kooler! Keeps food hot or $1 C3 cold! (50 only - Asstd. Barbecue Cooking tools... Forks, $1 to skewers, etc $153 Pudse Pad Covers! Terry cloth! Wash $QC3 able - u n ; ' 'k , JV ' Peel Cane Stack Tables 3 piece set (4 sets Peel Cane Tub Chairs! Only 5 left! Hiirry. ffl44 wvwu a - Butterfly Chaira. S Only I Blade tnetal fram. $CT Duck sesU. Love Seats 3 only-feel MMfniTIifi3 construction inter- 11 "woven pattern! 1ATT BHwPt THIMB rLOO c : Wa will be unable to accept COD's or Lay-A ways on these itetmt - . SAVE 24" Brazier With Detachable Legs Adjustable grill, hesvy Kaue steel bowl R'd.'fed . . . 24" in diameter. Detachable les rK with essy-rollinl rubber tired wheels! 9 1 28 hih. Top quality. Save plenty now! JIMV 8 Only! STEEL BRAZIER ceTTI eTBri COMPLETE WITH HOOD, 2Iti SPIT AND MOTOR! 2T 1 t np a rtln SAMPLE BRAZIERS! -" .. l2 pnlj! Deluxe barbecue carts . ....... M.O 2 only 24" brazier with hood and $lfg5 ' apiuOnly V : 1 deluxe jriB, chrome plated heavy A)eT duty frame.24.inch 1 Super deluxe Bi Boy complete with hood, spit, even, and motor! Also frs'Y skewers and rakes. .-.. 1e OsaJea4 osl Meats 4-2S2S

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