Oakland Tribune from Oakland, California • 78

1 7 TF OikUni tribiiMWKlntiJiy, No. 1951 LATE, LATE- Bay Fair Loutlon Located betwe: Hesperian Blvd. and last 14th Street, at 184th Ave. in San Leandro, Bay Fair is the joint enterprise of Capitol Company and Macy'i California, 22 New Stores Lots of Fun For Kiddies (All Ages) Bay Fair Answers Shopping Needs Center's Final Plans Call for 80 Stores, Parking Area The crand ODentna: cele-1 that is growing in importance, In Opening Fete the entire parking eras is 1 I i 1 1 SHOPPERS GET SERVICETOO Since night shopping is a habit that is growing in im-nortance. Bay Fair remains open Mondays, Thursdays and Friday evenings until 9:30 other days 1:30 a.m.

to 8:30 p.m. The entire parking area will be illuminated by brilliant liihta on 60 foot standards. while all ef the shope pen tit then inignitsd nights have InedsrfW Improved, lighting facilities fay iity, comforteoie shopping. Always fitr Canopies fonnsct all the fuildlnn-ei lay rU. PMid-(nf eemfort and complete weather protection undti ny conditions, While the temperature Inside the stores is triin talned at a eonfortable W-t8 degree fey vie of the latest air-conditioning equipment.

1,000 Employtd With the grand opening of 22 stores, more than 1.000 per-ana are.beinc emnlored at Bay Fair and the figure will probably double, to mere tnan ty next year. Dayfoir Glccncro First 250roVs $2.0 Limit) LZH7T Neat Orders 212 Terrace Level BR 6-5524 fleaefi KNT Our Own lkrVj A PUnt I hratinn tomorrow. Friday and I Eaturdir of a score of WW itflftl nd specialty shop at Bay fair completes the sec-bnd stiie of the regional shopping center's development ivhich started in Autust with iylacy's new department store. Dtvtloped Jointly by uapim Commnv and Macv's Califor nia, By Fair designed to Serve more than 230,000 shoppers with 600,000 square feet nf rtiil anare in its Bfl-acrS area at 154th Ave. between E.

14th Si and Hesperian Blvd. In San Leandro. Retail stores at Bay Fair now include, in addition to Macy's department store, a super market, furniture atore, restaurant, Kiddieland numerous other establishments featuring drugs, shoes, toys, DDareL cameras, stationery. gifts, bottle beverages or spe cialty services such as insurance, beauty salon, barber shop, cleaning and shoe repair. BIO PAULING AREA In its final state.

Bav Fair will comprise more than 80 stores diversified to meet every imaginable shopping re-ouirement and free oarkinc space for 13,000 cars daily the result of years of intensive planning, research and con struction. "Situated where at one time stadium featured manv a racin thriller. Bav Fair now. with its vast two-leyel struc ture, offers equally exciting values and services designed to make ahonnine a trulv en joyable experience in an at mosphere of fun for the enure family." said H. D.

Rothrock. general manager of the new center. Each week at Bay Fair," Rothrock continued, "there will be some special attractions in addition to the shopping bargains offered by the in-dividual stores. And for the yaunrjten, Kiddieland will be operating very day, including Eack store is within 250 feet of lha oarkin areas, with ready access to shops on both the mail flower), and terrace (upper) levels, via escalators. ramps and stairs.

All shops are adiacent or close to Macy's large department store whichl spreads over now ieveu, mi, Rothrock said. For night shopping, a habit FUN GALOBE Just part of (he- many rides avaOabla seven days a week et Bay Fedr Shopping Center, Bert. Freddie the Clows meets Paul Lewis ef San Leandro who en-toys a tubs ranM ride at lQddland. Entertainmenf Will Highlight Balloons to Mark Event At Bay Fair A unique kaHpon-releislni 'ceremony will trtsrk the pro eial frtnd epeninf of 22 flew stores at Ely reir tmorrow as the start of three-jlty celebration of fun, nd special values for the whole family at Bay Fair fcefionel Shopping Center. While dty, county and state dignitaries watch, Marti Frei-tas, "Maid of San Leandro" who is servini as Bay Fair Queen will release 22 helium -filled balloons, one for each et the new atom joining Macy's at Bay Fair.

The balloons are a part of to be distributed by the new stores to children during opening celebrations. SPECIAL VALTJl But the 22 being released at the start will be especially valuable. Each will bear the name of one of the new stores. Whoever finds one of them will receive a valuable mer chandise gift when bringing it to the store concerned. The gaily-colored balloons soaring skyward should prove a fascinating spectacle- switch from the usual ribbomcutting ceremony.

The balloons also are In keeping with the Bay Fair theme, stressing the gala spirit prevailing at the center. Immediately following the scheduled for 10:49 there will be a "live radio show! with Bill Bell, well-known announcer, interviewing the -dignitaries and new store owners over his KLX traveling "mike. MANY GIFTS -With the Kiddieland in full wing with varied rides to thrill the youngsters special entertainment and grand open mg specials offered by all Bay Fair- merchants, the. event holds great promise to be long remembered. KZIGH202S Now Stores Welcomed By Macy's- Keith Erdmanr' manlier ef the new Macy departme store which opened last August today welcomed the 22 additional stores cpening tomorrow.

"We are sure that they will add to and broaden the appeal of Bay Fair as a full one-stop shopping center serving the people of southern Alameda County. Our new neighbors, we are-'sure, will serve the needs of the people well, he sua. As are all other stores at Bay Fair, Macy's is fully air-condi- sortment of merchandise jfrprn marMtST tnrougnottt tne tree world, the store occupies 180,000 square feet ox space reached from either tne Mail (lower) or Terrace (upper) levels. or ierrace (upper; leveia. My.

diversity of modernoispiay metnods mawi it easy for the customer to select what is desired. Macy's is -open Monday, ZZr mm. to 9:30 pm, other days zrom us, to p.m. I 3-Day Bay Fair Celebration I Vr-1 Official Cites Project'! RolO In Community Bay Fair Shopping Center, with its $25,000,000 investment in the heart of Alameda County, is establishing deep roots as a vital factor in the life of tnsny communities, it serves, So declared tdward F. Hy an.

Bay air president i Wedg ing the center's desire to co-operfte in activities contrib-utins toward civic bettenneni In addition faurchasing many commodities in the Eastbay, Ryan said. Bay Fair also contributes materially to employ mtnt ib; psyroll of more than 1.D0O. Almost al ef hom live wttji their families this area. "Now that 22 new stores are joininf Macy's department store in offering the widest variety of goods and services, Bay Fair has become an established regional shopping center, with all the responsibilities that it thtH," he saidr-- "This means that in ptdtf to prosper, Bay fir must, nd will, wiii the favor et he ml-jority of the citizens of this "mainland by showing a spirit of service and helpfulness to the individual ts will as offering quslity merchandise and services at the right price. "It means' joint far beyond an ordinary business ttM-saction; it meanj helpln to contribute a measure of better living to the area as much benefiting from it BayJTair intends to do just that "Coming to Bay Fair is more than a shopping experience, it is good fun for the entire family, he said.

-t- Marlenes ft! 4- brilJUfttly 'llhiminftttf. All shops till "Illl wit snd fluorescent tubing ef -many color 1 Bav Fait stores are taen jtfondsy, Tundly and Friday venihf 'ti 1:30 p.m. lot the convenience of shoppers. A central utility giant up- plies compute air-cpndluonmi to evertr itore. tpslnUlnlng constant temgeriturtl ll tween 70 and 72 degrees.

Canopies connect the buildings to provide protection from inclement weather. With this grand opening of 22 new stores, more than 1,000 persons are employed at Bay Fair and this figure will 'prob ably double to more, than 2,000 eventually, Rothrock said. Bointine out that Bay Fair cofe tributes, materially to ute economy of the "Mainland Empire" as well as benefitinf from.it. FAST GROWING AREA "Bay Fair is in the core of one of the fastest-irowlni areas in the west," declared Edward F. Ryan, president ox Bay Fair.

"Alameda County alone has grown from a population of 513,000 in 1940 to almost 900,000, and, at this rate, will pass the million mark. During the period from 1947 to 1955 Alameda and Contra Costa Counties enjoyed a record increase of 1,885 new plants and expansions of ex isting; plants tor a xoxai investment of 1653.051,56a Total employment is now in excess of 429,500, from a population of 1,232,700, and (he annual insured nayroll exceeds "Bay Fair's immediate trading area has a population of close to 300,000 today, of whom 55,000 are within a two-mile radius of this shopping center Fat Oakland. Alameda, San Lorenzo, Castro Valley ajidTIayward an are within 10 minutes ride to Bay Fair Al-varado, Decoto, Fremont are only 15 minutes away; Newark, Fleasanton and ether towns are a mere 20 minutes away, while Livermore and a number of Contra Costa towns re only a half-hour distant," Ryan said. Etyfair DEER 70" ttuty Sf. e-Pk grand ipening special $T33 7 Tharsisy, Tni), SstorJtf Novsmh 7-l-P Odj yB 1 H.

D. BOTHROCK General Manager EDWARD F.RYAN President of Bay Fair values offered at Bay Fair, there is a wealth of entertain ment to assure fun as well: as bargains to Bay Fair said Rothrock. Wi'm. it I tin Colo AND CAMIU SHOr 1 Kelt ef Film Developed Jumbo Prints It Portrait Studio Special! NATURAL COLOR -PORTRAITS UM ml hMi A. a mmAmmm IflMnvvT eeasweissi hi Ii7 M( $0W ONLY BR 6-8111 30 Mall Level Bayfair opening OUf beaUtifuL Special Purchase FUR BLEND Sweaters By the areateit same ia sweaters.

Chooic from 14 different styles all dyed to Batch the newest shades ia fall skirts. Yoa'il wast several at such a low, low price! 1EG. $10.98 $12.98 VALUES. 8 S3 2 for chafte aeeooau 4r laytwara available "-WW (If a )D I i 1 mm specials TV mnlialtv invir vuif brand sew store, opening tomorrow in fabulous Bayfair. To welcome you we hsve captured whirlwind of many gorgeous new fashions all st amazingly low Cast your eyes on these examples of the tremendous values awaiting 'you Thursday! Bayfair Bottle Shop Special Events Will Be Slated Each Week T.ntH4amnent to Tllease every member of the family is Kffm) visitor to Bar Fair during the grand opening ei 22 more stores tomorrow, Fri day and from now on something ipeeial is planned ach week at the 129,000,000 regional mopping center, according to H.

Rothrock, general manager. Circus clowns, who have gained their experience with vears under the "Bif will circulate among the crowds during the opening celebration, amazing grown ups and youngsters witn tneir zany antics. The clowns wiu periorm Thursday from 1 to 3 to Friday 7 to p.m.. and Saturday 2 to 4 p.m. Ten thousand gaily colored balloons will be given to children during the three-day cele- Fnm oalo Imr the children ia also in store at Kiddieland, offers thrilling rides, at reasonable prices, including a ferris wheel, a tilt-a-whirl, an 1 nnrtM car ride I same as featured at DineylwA More adult entertainment is ff7rd bv radio star Bill Belt with KLX on-tiie-spot quiz winners.

The 6 a goes on "live" Monday through In addition, from time to time, there will be special at tractions and biiirai enter tamers. "In addition to the special Special Z36 Ttmct: Lml IOTTLI SHOP ocuaaon SMCIALt Yrt. OM, Tbttr Kriv Sat. enly Purchase 100 Wool Flannel and Tweed Skirts All In the latest i colon ana itylei. Yes msny 4jtd to aatcft thoe wonderful fw ten we hire on sale.

MEG. 10.9.8 to $14.93 VALUES! Sixes 8 to 18. 8 88' a. 2 for 1583 SPECIAL PURCHASE Quilted Corduroy Full Circle Skirts "AH colors and shei KG. $8.98 VALUE Now 98 RUSSELL'S BEAUTY SALON grouped axouncLJJacy's perrldayonyW5 a.ml to.12 nitfin man mco in all thalnOOn.

Au the i otter- stores are ahotmint facilities of the cen-1 ter with minimum walking distance as both levels open directly on the huge parking Beautiful, Natural Cold Wave Permanent AMn ODEMihlfV opciic specials BAY FAIR HELLVVIG'S AzJll mtVi: HRDAIF) r3 mm JvV 220 Terrace Level erf 0fWf MSF tntof, Sahirday, H. 7, nkfcw ar ImHmT WH vNk IxM ntas. 9 hsJOSS frtlfc tk I I run HUkiM Sej9VlMS tfce I Mt ifvii ami ran na run UtH lntlkVabN jfcj-w twr mmw TWt effM eetd Taertsay, NewevSeiePrieet VOIT Tef end Pels Set A $14.68 VALUX DAYS ONLY JNov. 7. 1, leyFoir ftT-lSll Sc4eetYewCtistiMS Rdi Tet mz: teej.

2.7f 93 BAST vicn teu 1X3 1 lriN HNN $4 tOUU SKATtS tHJ Volt BASKITIAU S5 AM SOU Sn WivJ STZCIAL PR1CX3 FOX 1 244 Teiraes) Level A natural-looking cold wave with lasting deep waves and soft curls. For consultation, set Mr. Russell and his expert staff. for rppomtment call BR 8-1385 liy Palf CmmHt last, Utb $. at 1 S4A Are.

OPEN 9:30 A.M. TO 9:30 P.M. SPECIALIZING IN SHOE RE-DESIGNING lUBltiSI lVtI ail TYPES 1 WTKCPEC13 RdyeiJ mx L-XY.