News-Journal from Mansfield, Ohio • 21

I 11 Wednesday, December 22, 1982 News Journal, O. 5-B' I Advertisers join scratch sniff craze A- 1 if CINCINNATI (AP) Kids call packer, is capitalizing on the craze they buy them for a good amount of a dozen companies using scratch'n', them "smelly books," and they're to promote meat products. It offers sniff items in various ways. the rage. They don't know "smel- free scratch 'n' sniffs to kids, but The asmurr cartoon characters "The biggest use is the free-stand' lies" from scratch 1111 sniff much there's a catch the stickers carry are one example of popular scratch ing Sunday newspaper inserts; 38 less microencapsulated fragrances Kahn's advertising.

'n' sniffs, Miss Horner said. A card million a week are used," he mid- but they love 'em. "I'm bananas for Kahn's of 12 of the stickers sells for $1.29. "We produce the perfumed scent Advertisers have been using wieners," says the banana-scented strips for department store bill in- scratch in' sniff for years; depart- sticker. "Kahn's hot dogs are the Kahn's offers 38 scented stickers in exchange for two "proofs of pur- setts.

Other companies purchase the 0 4 ment stores put them in monthly berry says the berry-scented chase" mailed to a coupon clearing- scents from us and produce the The list of fragrances available in bills so customers can sample new one. A third says, "Orange you glad house. items. '1' ik. fragrances.

it's Kahn's lunch meat?" "I think scratch in' sniff products 9 0 Children's storybooks use them, The company has begun a three- scratch In' sniff is seemingly endless have finally found their niche in the .1,, allowing a child to smell a pine tree month promotion of scratch in' sniff and, in some cases, somewhat dubi- market for kids' products. It's a or 0 00 ok, in a story about pine trees or a rose stickers advertised on 3.5 million ous. newable market every year, too, as 0-. 1,, and then wa 1 ucts in their schools it0 IL, I- when a story involves the flower. packages of processed meats dis- One firm's "microfragrance li- new kids are introduced to the Prod I- tr I ld 0, ,.) Some children collect and swap tributed throughout 25 states.

brary" includes diesel fuel, natural 0 0 ",.4. i 1 scratch 'n' sniff stickers and paste More than 300,000 stickers have gas, skunk, mildew and mothballs. It to purchase more." 4,,,,,, 10 0,, .7,4 them into books the way other kids been printed, and that's just the first also offers fresh air I and II and al- Doug Kopp of Universal Label 11 1.,. -0 1 Jr4 I 1 t-, A collect baseball cards. run, according to Kahn's spokes- Cincinnati said his company falfa I and II among outdoor smells.

Wednesday, December 22, 1982 News ON. Journal, Mansfield, a -t- t'I'' 611'f. 4 1 Advertisers join scratcn snitt craze CINCINNATI (AP) Kids call them "smelly books," and they're the rage. They don't know "smel' lies" from scratch 1n1 sniff much less microencapsulated fragrances but they love 'em. Advertisers have been using scratch in' sniff for years; department stores put them in monthly bills so customers can sample new fragrances.

Children's storybooks use them, allowing a child to smell a pine tree in a story about pine trees or a rose when a story involves the flower. Some children collect and swap scratch 'n' sniff stickers and paste them into books the way other kids collect baseball cards. packer, is capitalizing on the craze to promote meat products. It offers free scratch 'n' sniffs to kids, but there's a catch the stickers carry Kahn's advertising, "I'm bananas for Kahn's wieners," says the banana-scented sticker. "Kahn's hot dogs are the berry best," says the berry-scented one.

A third says, "Orange you glad it's Kahn's lunch meat?" The company has begun a three-month promotion of scratch 'a' sniff stickers advertised on 3.5 million packages of processed meats distributed throughout 25 states. More than 300,000 stickers have been printed, and that's just the first run, according to Kahn's they buy them for a good amount of The "Smurf" cartoon characters are one example of popular scratch 'n' sniffs, Miss Horner said. A card of 12 of the stickers sells for 81.29. Kahn's offers 38 scented stickers in exchange for two "proofs of purchase" mailed to a coupon clearinghouse. The list of fragrances available in scratch In' sniff is seemingly endless and, in some cases, somewhat dubious.

One firm's "microfragrance library" includes diesel fuel, natural gas, skunk, mildew and mothballs. It also offers fresh air I and II and alfalfa I and II among outdoor smells, i' a dozen companies using sniff items in various ways. "The biggest use is the free-standing Sunday newspaper inserts; 38 million a week are used," he said. "We produce the perfumed scent strips for department store bill ipsetts. Other companies purchase the scents from us and produce the kids: items.

"I think scratch in' sniff products have finally found their niche in tbe market for kids' products. It's a xe newable market every year, too, as new kids are introduced to the prpducts in their schools and then welii di to purchase more." Doug Kopp of Universal Label hi Cincinnati said his company ti I tz or, 1 1 ili I 00,74 i 4 1 the microencapsulated fragrance, from Arcade and makes the sticker' for Kahn's. 4 Kopp said almost any scent can 141 duplicated and put onto scratcl in sniff stickers. "It's sort of a time-release thin i that releases a certain amount (of scent) at various times. It's wrapped in a waxy ball; when thefri scratched, they burst, releading these aromatic oils." as well as "new car" and "cedar." "The increase in orders for micro-scents has been tremendous; the growth of scratch InI sniff products has mushroomed during the past year," Whittaker said.

"Our microscent orders have quadrupled, maybe they've increased five-fold. Strawberry, peppermint and bubble gum are the most popular scents." Whittaker said he knows of about "Teacher reward labels is where the whole concept began," said Doug Whittaker of Arcade of Chattanooga, a supplier of the microencapsulated fragrances. "Now, kids look for scratch 'n1 sniff labels in the stores, buy and trade them," Whittaker said. "It's kind of like the way we were crazy for baseball cards when we were kids." Kahn's and a Cincinnati meat spokeswoman Kathleen Horner. "I guess what we're really doing Is getting involved with a national craze that's happening," Miss Horner said.

"We've noticed It with kids mostly (age) three to 14 They're all collecting these scratch 'n1 sniff stickers. "There are kids who have scratch 'n1 sniff albums where they're collecting different stickers, different scents they're trading them, and t) 1 i ti 1 4 4- I '14. 1 ..4 I tz 4' --4 i ft I ti 74 I r. 11 Kathleen Horner, spokeswoman for Kahn's meatpacking company in Cin- 1 1 chianti, inhales the scents from several scratch 'n' sniff cards the company Kathleen Horner, spokeswoman for Kahn's meatpacking company in Cinchmati, inhales the scents from several scratch tn1 sniff cards the company i 4 ,44, is giving to children as part of a promotional campaign. (AP Photo) Special Purchase.

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Fortrel polyestercotton with double knit pant ond gripper crotch. 3 months to 9 months. $11.00. Jennifer, Michael still tops HARRISBURG, Pa. (AP) When the class of 1999 graduates from high school, the roll call may run from Adorable to Zygmunt but there'll still be a lot of Michaels and In the list of names given last year's Pennsylvania newborns, Michael and Jennifer held onto first place in popularity, but there were plenty of unusual monikers to keep them company, the state Health Department reported, The tally found that parents of 83,070 boys born last year used 4,573 names, while parents of 78,724 girls used 8,193 names.

The passing fancies of modern times were stuck to children named Vogue, Dior, Gaetano and Ralston, while the once-popular Dinah, Wilma, Rudolf and Cleatus all were used just once. The list is compiled "just for information," said Linda Mann of the department's Health Data Center. "Sometimes we get inquiries from parents who can't think of a name." Some little boys got tough names Butch, Brick, Nail, Buck and Jock. Other one-of-a-kind boys' names might be tough to grow up with Sugar, Sunflower, Willow and Zygrnunt. Gentle names for girls included Adorable, Flower and Rainbow, while Stormy, Breezy, key and Snow identify with the elements.

Some boys got saddled with place names, including Phila, Philly, Car. lisle, Cleveland, Camden and Arlington. Going even farther were Dakota, Glasgow, Congo, Holland, Kenya, Tehran and even Eden. Names for little girls also ranged far and wide, with Atlanta, Britain, Egypt, Guyana, Jamaica, Manila, Montana, Nazareth, Nevada and, of course, Heaven. Famous names also lived again, with such heroic or legendary figures as Demosthenes, Edison, Gandhi, Homer, Nero, Lancelot and even Jessejames going to little boys.

Greek and Roman mythology was recalled by some parents who named their little girls Aphrodite after the goddess of love; Hera after the queen of heaven; Demeter for the earth goddess, and Leda, the mother of Helen of Troy. One little girl was named Lamia, which in Greek means "devouring monster" and originally was a female vampire. Also among the singular names were Freedom, Victory, Liberation, Love, Modesty and Serenity. For the second year in a row, Michael was the runaway winner as the most popular boy's name, going to 4,042 little fellows, 37 more than In 1980. Matthew displaced Jason as the second most popular boy's name with 2,746 infants so named.

Jason slipped to 2,281 225 fewer selections than last year. Filling out the top 10 boys' names were Christopher, David, John, Joseph, Robert, James 1,889 and Joshua, 1,734. Jennifer was the top girls' name for the second year with 2,829 babies attached to it, but slipped from Its 3,050 appearances in 1980. It still outdistanced Jessica, 2,288, which came in second. Amanda, 1,539, was third, followed by Melissa, Nicole, Sarah, Amy, Heather, Rebecca, 991; and Stephanie, 930.

Rebecca and Joshua were newcomers to the most popular lists, displacing Brian and Kelly. nn it it i it 4 i r. 3 PI 1' 4 L' 1- Id is it) f- le ig a as as i. ig as le Id RS ii- Id Pl 3.