The Press Democrat from Santa Rosa, California • 39

0 In Business Tuesday, November 27, 1979 PfllSS 4 CAL-WOOD DMr, Rohnert Park, wholly owned subsidiary of Timber-land Industries Believe, has reported that It maintained its steady tales and earnings performance during the third quarter, ending Sept 30. Sales showed a moderate increase over 1978 levels. Profits for the nine months of 1979 were more than double the comparable 1978 period. Timberland Industries says Cal-Wood continues as an industry leader in product Innovations. "This product specialisation, combined with economic health in our major market areas, is making 1979 a good profit year," it said.

Timberland has announced the quarterly cash dividend of cents a share will be paid to stockholders of record as of Dec. 1 on Dec. 20. ROHNERT PARK podiatrist Dr. William H.

Mason has published a scientific article in the November issue of the. Journal of the American Podiatry Association, titled "Macrodactyly of the DON DEMPSEY, son of Mr. and Mrs. L. J.

Dempsey, graudate of Hastings School of Law and Cardinal Newman High School, was recently admitted to the State Bar of California at a ceremony at Shri-ners Auditorium, Los Angeles. RENOVATIONS are under way on the old State Farm buidding at 3033 Cleveland Ave. Completion of the project designed by Lawrence Simons and Associates Inc. is expected in January. Colomblni Construction is the contractor.

When completed the building will A feature a 20-foot wide mall accentuated by skylights, from the western entrance leading to a central fountain and Sonoma County Medical Association offices; Also included will be a 200-seat auditorium which can be divided into three smaller conference rooms, a food service area, and a major computer center. Externally; the severe line of the original structure has been softened by construction of a garden wall, to be covered with vines. The building is owned by Redwood Administrative Services Inc. FIRESIDE REALTY INC has announced the addition of new sales personnel, Lewis Riley, Joe Mc-Keon and Bette Ponte, at the firm's Sonoma office at 399 West Napa Sonoma. Ton! Ryan'has been office manager.

The new sales force will be handling all phases of real estate transactions in the Sonoma Valley. At 3424 Mendocino Pollye Moore has Joined the firm's staff. And at the Live Oak subdivision, Fulton Road, Joe Schummer has been appointed sales agent. ROSIE McCOWN, formerly at Marin Surplus, has been appointed manager of Petaluma Surplus, 155 Petaluma Blvd. North, Petaluma.

She succeeds Leo Magers, who has been transferred as manager of the company's newest store, Fairfield Surplus, Fairfield. The chain Is owned by the Burt Capel San Rafael. GEHRKE LAND Inc. of Santa Rosa has received an award for outstanding production and service to Forty tons each Concrete pipe sections, each 8 feet inside diameter, 24 feet long, and weighing 40 tons, are loaded on a barge by Santa Fe Pomeroy 500 Hopper Petaluma, bound for the East Bay Discharge Authority. The $17 million contract calls for 38,000 feet to carry treated effluent Into the bay.

When the project is complete next June, there will be 1,650 of these sections In place. rods radiate heat transferring families at the annual meeting of RELO-Inter-Clty Relocation Service in New Orleans, La. Mary Horner, Gehreke sales associate and transfer coordinator, attended to receive the 0118000- and plaque from RELO president Jack Conway. Gehrke Land's transfer activities have placed it in the top 20 offices nationwide in its size classification. OLDER CALIFORNIA homeowners have until Dec; 31 to apply for state certificates to postpone payment of residential property taxes.

To be eligible, according to the Franchise Tax Board, the homeowner must be 62 years old as of Dec. 31, 1979, have a 20 percent equity in the ome, a secured property tax bill, and $23,100 or less total household income. Claimants must occupy their home as of Dec. 31, 1978. Homeowners who qualify are mailed two certificates by the state controller, which can be taken to the county tax collector and used to pay all or part of the property tax on the home.

The state then files alien against the property for the amount of the postponed taxes at 7 percent a year 6imple interest. THE DEAF and hearing impaired can now order from the Sears catalog through a new teletypewriter (TTY) system toll-free from anywhere in the state. Through the toll-free number, (800)242-4477, they can communicate keyboard-to-keyboard to place catalog orders. This number cannot be used for other Sears business, or for normal voice communications. The service will operate Monday through Thursday from 10 a.m.

to 8 p.m.; Friday from 10 a.m. to 7 p.m.; Saturday from 10 a.m. to 5 p. m. There will be no TTY services Sundays.

PUBLIC HEARINGS will be Jan. 2 at 10 a.m. on Pacific Gas and Electric Company's application to increase electric rates $485 million on an annual basis to offset increased fuel costs, according to the Public Utilities Commission. Hearings will be in the commission courtroom, State Building, 350 McAllister San. Francisco.

ODYSSEY RECORDS and Tapes of Capitola has filed under Chapter XI seeking protection from creditors under the federal bankruptcy laws. The move seeks reorganization plans. A creditors' meeting will be held in Room 19414 in the Federal Building, 450 Golden Gate San Francisco, at 2 p.m. Dec. 12.

Toy industry appears Storage SAN JACINTO (UPI) A six-foot tall rod made of polyethylene and filled with a salt that melts at 81 degrees Fahrenheit is proposed as a good way to keep your home or office warm at night. It does nothing but absorb heat during the day and radiate it at night. Certified Energy Systems of California recently introduced the "Energy Rod," called, more accurately, a "phase-change thermal energy storage unit." The rod, four inches in diameter, captures nd stores heat above 81 degrees, such as sun-radiant heat streaming through windows during the daylight hours. Richard Lindholm, vice president of the company, said each rod stores 2,600 BTUs of latent heat and 16 BTUs of specific heat. A BTU, or British Thermal Unit, is the amount of heat it takes to raise one pound of water by one degree.

The idea is to expose a group of energy rods to sunlight or other heat sources, let them absorb heat and then radiate out the BTUs when the temperature falls below 81 degrees. "The phase change is when it freezes or liquefies," Lindholm said. "It has a freezing temperature of 81 degrees. Above that it liquefies. And it does all its changing at 1 dholm, his brother Marvin who is president of the company, and other partners had experimented witn various methods of solar heating.

They began working with a product made by a Nebraska firm for energy rods but said the firm had problems with the casings. "In the process of trying to find suitable storage systems, we came across the Dow Chemical Co. material, the salt we now use, and discussed marketing and manufacturing." How much would it save on energy cost for the average homeowner? Lindholm said that depending on the size of the home and its construction, savings on fuel cost could be as high as 60 to 80 percent. The rods require no maintenance, just proper storage, carry a 10-year guarantee and wholesale at a price of about $30. "The idea is," Lindholm said," the rods can use heat from exhaust air from furnaces, machinery, drying operations, or cooking heat we can no longer afford to waste." STOCKTON FRESNO SANTA ROSA ROOM ADDITIONS INC.

81 degrees just as water changes to ice at 32 degrees. "As a liquid it stores heat just as a battery stores power." There are two different types of designs, he said, passive and active. "As a passive design, set it in sunlight behind a window. When the sun goes down, pull the shades to close off the heat loss and it radiates heat into the room. "In an active design, you would build a storage box and duct work with fans, or you could vent a clothes dryer which throws off a lot of heat and then close it up and duct the heat into the room later." A collection of 36 energy rods takes up two square feet of floor space, he said, and a single rod, weighing 34 pounds, equals the heat storage capacity of 14,577 pounds of rock or 2,624 pounds of water.

The materials used in the rods include a high molecular weight, high density polyethylene for the container, and Salt Hexahydrate for the phase-change material inside. Certified Energy Systems came into being about two and one-half years ago, Lindholm said, after Lin CHIC0 A ON ALL OFFICE FURNITURE OFF LIST PRICE JOLLEY Business Equipment Co. 898 4th St. Santa Rosa 542-241 5 2675 At No and Resident YOUR assures of a For SAVE MOW Jerome G. Morgan, M.D.

Adult Pediatric Urology announces -the relocation of his office to 4720 Hoen Avenue Santa Rosa, California I quite strong Copley Newa Service National retailers have reported their monthly sales, and once again, results are dreary: J.C. Penney up 1.5 percent. Sears up 0.2. Edison Bros. Stores down 0.3.

Then out popped the quarterly report of Toys Us: Sales up 36.2 percent in the third quarter. Adjusted to take out the effect of new stores, sales are up 26 percent for the third quarter and 31 percent for the full nine months. What goes here? Are toys contra-cyclical? Wasn't the toy industry going to go into a grave as a result of the declining child population? As interviews reveal, the toy ln- i dustry is, indeed, relatively strong this year in fact, looking forward to a good Christmas. Yes, the toy industry is, in a recession-proof. It continued to grow' right through the last recession and sees no reason it wont repeat the trick.

Moreover; the toy industry is enjoying a temporary reprieve from its long-scheduled demographic deterioration. From 1974 to 1978, the child population did, in fact, decline. (For example, there were 28 percent fewer babies born in 1977 than in 1959.) Demographers noting that America's birth rate was an astonishing 60 percent higher in the 1950s than it is today see the child population slumping later in the next decade. However, there could be a 2 to 3 percent increase in annual births through the 1982-1983-1984 period. Parking problems on agenda A discussion of parking problems will highlight the regular meeting Friday of the Downtown Development Association directors, starting at 8 a.m.

The meeting will also include reports on the recent board elections as well as the Downtown Plan and DDA promotions for 1980. FOR REFINISHING, REPAIR COLOR CHANGE CALL (415)459 your Vo, REFINISHING, REPAIR COLOR CHANGE CALL OR this year This birth buoyancy will help spur the business, but there are other factors tat work, too: Most dramatic is the big boom in electronic toys. Also, partly as a result of this year's gasoline crisis and declining purchasing power, there seems to be an increase in family game activity. Instead of taking that trip to Atlantic City, the family does the next best thing touring Boardwalk and Park Place via a game of Monopoly. "Toys are not as subject to discretionary income trends as you would think.

We expect a good Christmas," said Norman Ricken, vice president for finance of New Jersey-based Toys Us. "The toy industry is getting 14 percent a year growth, and this year it might even exceed 14 percent, from what I hear from people in the field," said Tony Rutigliano, editor of Toys, Hobbies and Crafts, a trade magazine published by New York's Harcourt Brace Jovanovich. He estimates that retail sales, which last year ran at $6.2 billion, will be $17 billion by 1985. "The electronic toys are now about 15 percent of the business," and since these toys are more expensive, sales growth should sparkle even more, he said. "Electronic toys will help the industry stay above water, but in 1974, the industry continued to grow.

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