The Press Democrat from Santa Rosa, California • 50

a 28-day run from E-Prei Democrot, Sonto Rosa, Sept. 7, 1969. ship made I Alameda. REFORE YOU BUY How Much Should an Ad Say? HOME FRONT Marine I'le. George K.

Bunting, son of Mrs. Clauclina Bunting, Santa Rosa, has com-'pleted an aircraft maintenance By MARGARET DANA A subject has come up in i "ASTRO-SU1DE" By Ceean Monday, September 8 Present For You and Yours Don'1 afraid to take a few chances. Benefic influences suggest an old project may be re-activated and be more successful this time than when previously launched. Financial aspects are fine in the majority of charts so funds should present no problem. Health is under good Influences, too.

The Day Under Your Sign at the Naval Air Tram- course The Great Going To School Car St Ryan, I'kiah, is serving with; ing Center, Memphis, Tenn. the 1st Marine Aircraft Wing in! Vietnam. Ajr pori.e et. Kit-Hard S. i Hurst, whose wile is the former Air Force T.

S)-t. (iene F. Sudan. Bodega, is an F- tinger. whose wife is the former 100 Super Sabre pilot stationed Patricia Brake, Piercy.

a at Tuy Hoa Air Base. Vietnam. Libre. Sept. 23 to Oct.

22 (n time lu renovate hourlHl(t furnithiiiki. Try out new ami idea to avoid rwmutom. Scorpio. Oct. 23 to Nov.

21 lie loyal to family mi-mliem even tl'ouh'ti their delimit leave xmiefhiiiK to be desireil I been assigned to Andrews AFB, who recently took part in a higlv as a pneudraulic teclmi- ly successful strike against cne-cian. 'my fortifications. During a sud- den break in a neavy rain. PVT. RUSSELL LT.

GLEAbON Air Forte Sgt. James R. Da planes of his unit hit a smoke marker dropped by a forward vis, son of Mr. and Mrs. James Air Force S.

Sgt. Gerald Bur- air controller and set an entire Arits. Born Mar. 21 to Apr. 19 Krit a firm unit on youisell an loiidiiiona Irini tu uui'( you unduly at thia lime.

Taurui. April 20 to May 20 Nirmoiic bf morr clrvrr anil, or deviuut than a'-ar un ilir surface. Gemini. May 21 to June 21 You are an expert at KunroiK in hiklier vher- with frw wrll chom woriU! Cancer. Juno 22 to July 21 People are tincerr uiuler current ray and you can take them at their rd.

Leo. July 22 to Aug. 21 Live ui to what others ex of ynu. Ynu may even km lih. lie recognition of sonic Virgo.

Aug. 22 to Sept. 22 A happy Mjrpriw sirotmly imli cated in Viriro charts perhaps a fringe benefit on the joh. ney.serving at bases in Thailand E. Davis.

Lakeport. has re-en-and Vietnam, recently visitedilisted in the Air Force after cluster of fortifications afire southwest of Quang Ngai City his brother aboard the aircraftjbeing selected for career sta- Segitteriui. Nov. 22 to Dee. 21 (io ahead and acccpl invitation.

You'll enjoy it more than you rxiet and can accrue focije happy inemone. Capricorn. Dec. 22 to Jan. 20 Cheek to if romantic part, nrr i compatible with your siyn.

Aquarius. Jan. 21 to Feb. 19 Partnership matters under viine Mrrin new. Put off until towr-row what you can't settle tod.iv.

Pisces. Feb. 20 to March 20 If tired and tense, cancel plans for evemnir and loll in front of the TV set. fcField Enterprises. lftX carrier USS Criskany.

The He is a weather observer-geanl and his brother. Seaman, with the Pacific Air Forces at Airman Ronald L. Fay, whose parents are Mr. and Mrs. Ray Stephen Burne.v, were able to! Kunsan AB.

Korea readers' letters that urgently deserves the thought and discussion of all consumers, no matter what their income level or where they live. The na-ional consensus on this subject will ultimately affect what all of us get for our money. The question is this: How much should an advertisement, cither on television, radio, or in print, tell about the product's limitations along with its advantages? I am told that one of our TV networks, for instance, raised this question in response to many complaints that although a soft drink aimed at children contained artificial sweeteners, the TV advertis-ment for the product said nothing of this. As required, the label on the bottle did state this fact. Should the advertising also provide this information before buying takes place? Chess Chats By GEORGE KOLTANOWSKI Internationl Chess Master PROBLEM meet via a helicopter flight from Da Nang to the Oriskany The question, of course, is not the artificial sweetners are in htemselves good, or bad, or neutral.

Rather, it is whether consumers should be told they are there, so they can choose on an informed basis. Dairy Substitutes Similar question from readers ask in rising numbers for disclosure of all ingredients in dairy substitutes, for example, not because these consumers are critical of the dairy substitutes, but because they have certain reasons to know exactly what the products contain. For instance, in the April, 1969, issue of the American Journal of Clinical Nutrition, a rexrt by two reputable nu-t i i experts who had studied the dairy substitutes says that while these products were advertised as being of low-calorie content, the manufacturers failed to mention they contained coconut oil. This latter fact is important to those consumers on low-cholesterol diets, for coconut oil is a saturated fat that creates cholesterol in the body. This is not a matter of fraud, nor of deliverately misleading the consumer.

It is simply the traditional approach to selling that omits what the industry considers "negative" information. But many thoughtful consumers are now saying that good sales promotion should contain all the basic facts that mond C. Fay, Santa Rosa, has completed a supply course at Lowy AFB, Colo. His wife. Pa could affect the buyer's choice.

Take an advertisement for a baldness remedy. Should it be required to tell the public that most baldness in men is of the type called ''male pattern" for which there is no cure? Or consider sleeping pills and the way they are advertised. Some contain drugs which people with specific physical ailments or handi-caps must avoid. Labels on formation. But do consumers read the labels before buying? Or should the advertising state the limitations of the product? Hearing aids present a similar problem.

A few types have in fact definite limitations they can help some types of deafness, but only in about the same way and degree that a magnifying glass helps the eyesight. A magnifying glass can't take the place of prescription eyeglasses. Then, the question consumers should consider is: Ought the advertiser be required to reveal the limitations of his product in his advertising? It is easy, of course, to decide at once in favor of full disclosure. But the answer is not that simple. Space or rime limitations in the advertisement can be a real problem.

Then there is the matter of how consumers will react to "negative" information, will they be scared off needlessly? Industry tends to believe this would happen. But putting Air Force T. Sgt. Royce R. Bussian.

married to the former as part of a brother-to-brolher program for brothers stationed tricia, is the daughter of Mr. and Mrs. J. M. Buckhouse, Red Santa Rosa Delivered $1395 FRANKLIN HIATT SAAB -SUBARU GUALITY USED CARS 1345 Santa Rosa Avertut ding.

Suzanne Kildow, Petaluma, is a Pacific Air Forces medical records supervisor at Cam Ranh Bay AB, Vietnam. Marine Lance Cpl. Bruce H. in the same area. The men are sons of Mr.

and Mrs. Gerald Burney, Santa Rosa. They have been in the Vietnam area since January, 50 to 100 miles apart, but had not seen each other in where they will appear as rapidly as research and space permit. Address s. Margaret Dana.

R.D. 3. Doylestown. Pa. 18901.

Edgar D. McConnell. son of adequate warnings on pesticides has not prevented their increased use, even though we now know they can be dangerous, or useless, if misused or used in the wrong situation. What do you think consumers Parlpr vwlinso nnr-pnte arv Mr a vear. and Mrs.

Arthur J. Cader, Pet Mr. and Mrs. Edgar D. McConnell, Santa Rosa, is a crewman of the minesweeper USS Affray, now with the 6th Fleet in the Mediterranean.

David E. Moneymaker, whose need in this matter? Should aluma. was promoted to that rank recently while serving with the 1st Marine Division in Viet- Army Pvt. Alma K. Russell, daughter of Mr.

and Mrs. Kenneth O. Russell, Lakeport. has been chosen honor trainee in; nam. Get Your TV Ready for the New Season! 24 Hour Service or See Our Complete Line of Color TV's.

VILLAGE ELECTRONICS her company completing the parents are Mr. and Mrs. John B. Moneymaker, Sebastopol, is serving aboard the repair ship the limitations of a product be part of the advertising as well as the labeling? Margaret Djuia welcomes your questions and comments on buying. Comments will be used as often as possible in the Before You Buy column, but questions about buying should be addressed to Consumer's Question-Box USS Grand Canyon with the 6th Fleet.

The ship is to return to home port in Newport, R.I., in 544-4705 December. Air Force S. Sgt. Robert H. Salisbury whose parents are Mr.

and Mrs. Raymond J. Salisbury, Ukiah, is a member of the Alaskan Air Command 21st Supply Squadron at Elmendorf AFB, Alaska, a unit which has received an Air Force Zero Defects Award for excellence in job performance. 2420 Sonoma Ave. Montgomery Village WAC eight-weeks training course at Fort McClellan.

Ala. Also she was promoted to private, pay grade E-2. The promotion was two months sooner than under an Army incentive policy. i Lynn A. Johnson, son of Navy Cmdr.

tret.) and Mrs. Edwin W. Johnson, Santa Rosa, has completed Navy storekeeper school at the Naval Training Center, San Diego. Army Pfc. James W.

Gully, son of Mrs. Mary A. Gully, Healdsburg, and Walter A. Gully also of Healdsburg, has been as signed to the 25th Infantry Division in Vietnam. ARMY SP.

5 Ronald K. Rig-gle, son of Mrs. Florence A. Air Force Lt. Col.

George C. Kalebaugh, son of Mr. and Mrs. Otto Kalebaugh, Covelo, received his second award of the Air Force Commendation Medal during his retirement ceremony at Kincheloe AFB, Rfeele. Lakeport.

and Paul R. Tim J. Miller, whose parents are Mr. and Mrs. Joseph P.

Miller. Santa Rosa, has completed a Navy hospitalman course at San Diego. Riggle, also of Lakeport, is helicopter crew chief with the 305 By Maurice Rosenthal. USSR White to play and mate in two moves. Solution below.

recently. He was decorated for 176th Assault Helicopter Com' pany based near Chu Lai, Viet of; his performance as a u-5z itrat- Paul M. Kitchens, son ofortress aircraft commander nam. He recently received the Armv Commendation Medal TARRASCH DEFENSE WHITE: Spassky BLACK: Pelrosian 1. P-QB4 N-KB3 16.

BxP and staff operations officer at Kincheloe. He is a command pilot and was commissioned in 1942, serving in the European Claude H. Kitchens, Santa Rosa, is a member of Naval Mobile Construction Battalion 62, recently named the best Seabee battalion in the Atlantic Fleet. The unit is now Vietnam, on for meritorious service. ARMY SGT.

MAJ. Robert Soper, son of Mrs. Olga J. So- Theater of Operations and la P-K3 17. Q-B4 P-Q4 la.

Q-B5 P-B4 19. PxB NxP 20. 0-B4! NxN 21. P-OA PxP 22. P-Q7 B-N5cri 23.

0-B5 BxSctl 24. R-Q31 0-0 25. R-B7 N-B3 26. N-Q4! P-GN3 27. R-B8 B-N2 28.

N-B6 R-Bl 29. NxR! 2. N-QB3 3. N-KB3 4. P-Q4 5.

BPxP 6. P-K4 7. PxN 8. PxP 9. B-Q2 10.

OxB 11. B-B4 12. 0-0 13. QR-Ol 14. KR-K1 15.

P-QS per, Onalaska. and whose the ter in Korea. His wife is liillilllM p-QN43 I i7 ugp IlillllllM wife, Sandra, lives Petaluma El Barwise, former Majorie Paso, Tesas. has been assigned to the 2nd PXP 30. N-B6! Battalion, 8th Infantry, 4th Infantry Division, in Vietnam.

resiqns, The its third deployment since being commissioned in 1968. Army Pfc. Richard A. Penry. whose parents are Mr.

and Mrs. Frank Penry Petaluma, is a rifleman with the 199th Light Infantry Brigade near Long Binh, Vietnam. solution fo the problem above is: 1. NxQP. 1 JLjW mu Army Sp.

4 Stephen D. Brad THE WORLD BEST LOOKS William N. Sidener, son of Mr. and Mrs. Marshall K.

Sidener, Willits, recently arrived at Portsmouth, as a crewman of the aircraft carrier USS Enter bury, whose parents are Mr. AT BOBBY FISCHER One of the most enigmatic fig and Mrs. Mario Brandury, Se ures in the history of chess is Marine Cpl. Richard R. Ryan, son of Mr.

and Mrs. Daniel W. bastopol, recently received the Army Commendation Medal in Vietnam, where he is a con prise which is to have a 10-months shipyard overhaul. The America's Bobby Fischer. He is praised and reviled, admired and condemned.

In fact, there struction specialist with the 4th yxife are about as many views about the mercurial Bobby as there Infantry Division near Pleiku, Vietnam. Air Force S. Sgt. Hugh D. Hiscox, son of Mrs.

Axel H. Ped- are ardent chess players. All that is agreed upon is that he is a devastatingly good chess ersen, Sebastopol, is a weather observer with the 53rd Weather Reconnaissance Squadron, the The best by test, of course, "Hurricane Hunters," at Ramey are the two Russians who bat AFB, Puerto Rico. Recently he tled it out this spring and early jilCK summer for the World's Cham pionship. In a long and wearing 1 11 (Xm I made a flight on a special WC-130B aircraft that penetrated Hurrican Debbie.

Air Force 2nd Lt. Stephen D. match, challenger Boris Spassky finally bested Tigran Petro n. sian. The Polish chess magazine a pacKsse Gleason, son of the Rev.

and Mrs. Chester E. Gleason, Pueblo, and who is married to "Szachy" decided to ask these two champions what they thought of Fischer. Here is what they replied: the former Linda Short, Sonoma, is a navigator assigned to tne Adored as Genius PETROSIAN: "In my opinion, Military Airlift Command at Norton AFB, flying CM41 Starlifter jets. The parents of Spassky and Korchoni now play better than Fischer.

Ever since Fischer got into the limelight, Mrs. Gleason are the Rev. and Mrs. Dalton F. Short, Sonoma.

Air Force Capt. Frank W. Lickliderson of Mr. and Mrs. William C.

Licklider, Santa Ro sa, has been awarded the Bronze Star for meritorious service as a communications staff officer; he has been adored by the world as a chess genius. But he does everything in his power to avoid the challenge of fighting for the World Championship. "Fischer is simply afraid to lose a match with any of the candidates. At present, he is surrounded by an aura of invincible genius. This allows him to set a high price on his appearance at any large tournament.

If he should lose a match, the legends about him would burst like a soap bubble." SPASSKY: "I am proud to in Viet Nam, while engaged in operations against the Viet Cong at Bihn Thuy Air Base. Also is- 1 Nki-' V. J. he received the Vietnamese Hon or Medal, 1st Class, for outstand ing service to the Vietnamese jArmed Forces. He was present 'ed the medals at Camp Smith, Hawaii, where he is on tie staff count myself as a friend of Bobby Fischer.

He is quite a different person from the one I of the commander in chief, Pa- Icific Air Forces. I i A package of insured savings with a regular income, too. Summit Savings Check-A-Month Annuity Plan tan provide you with a liberal monthly income for as many years as you wish, and your savings are insured to SI 5.000 by an agency of the Federal Government. Let a Summit Savings Counsellor show you the Cheek-A-Montb Annuity Plan that will best suit your needs. "Ask about our 5 Flexible Passbook Accounts and Bonus 'Certificates while you're there.

FUNDS PLACED BY THE TENTH EARN FROM THE FIRST FROM DATE OF DEPOSIT THEREAFTER sketched by irresponsible re porters. Fischer does like to Several sailors from the Redwood Empire are crewmen of step on the toes of people who dime to the ithe aircraft carrier USS Enter dont like him. But to under prise in the Western Pacific, re stand him, you must recognize that he suffers from a sensitive, cently visiting Hong Kong. They include Dennis C. Brening, son suspicious nature that stems of Mrs.

Pat Lott, Lakeport; back to his childhood. steven C. Lilley, son of Mrs. Fre Made Mark in Chess "He made his mark in chess da F. Lilley, Sonoma; Stephen Q.

Burney, whose parents are absolutely alone. From the be Mr. and Mrs. Gerald A. Bur ginning, he has been a challenge to America's top players, who dislike him because he keeps bearing them.

Fischer is stub ney, Santa Rosa; Robert J. Bed-sole, son of Mrs. Stanley L. Pierce, Alameda, and husband of the former Candace Skamser, They're very busy people. Most of them earn over $15,000 a year.

When people worth that kind of money take a trip, they can't afford to waste time driving through miles of crowded freeway to the airport That's why Golden West Airlines is in business. We have more than 400 flights a day to get busy people to and from almost every airport California with a minimum of time, money and aggravation. We've had lots of experience doing it. Golden West is really a consolidation of established commuter airlines: Aero Commuter, Catalina Air Lines, Cable Commuter Airlines and Skymark Airlines. We fly turbo-jet planes.

Our pilots and maintenance crews go through the same training as the pilots and maintenance personnel of major international airlines. And all our flights cruise way above the bumper-to-bumper traffic below. For reservations call your travel agent or: (707) 542-2812 born in little things, and this has given him a reputation for Santa Rosa. being Personally. I do 715 HAHMAN DRIVE SANTA ROSA Army Sp.

4 Fredric X. Hayes, not believe he should be con- NAPA REGIONAL SEBASTOPOL ison of Mrs. Tressie Hayes, ton. recently returned home for But despite their differences jleave after a tour of duty opinion on Fischer, Spassky DOWNTOWN BRANCH 614 Fourth Si. Santa Row BRANCH OFFICE 3300 Jefferson St.

Napa BRANCH 116 North Mo in Scbcutopol Vietnam with the 191st Assault and Petrosian are with the rest Helicouter Company. The soldier of the chess world in putting with 18 months remaining in his Bobby near the top. Petrosian. as was noted earlier, considered enlistment, now is at Hunter Ga'dsn West Airlines A consolidation of Aero Commuter and Skymark Airlines Army Airfield, Ga. While on leave he married Dion Eber-I him one of the top three (perhaps top four, if Petrosian him wein, of Santa Rosa.

self is considered..