The Fort Wayne Journal-Gazette from Fort Wayne, Indiana • Page 28

wStwaWj ni'wirww'Wfitivm 1mL it. iti ua 2 1 Myji hj I in'' AoT i'imwnifiti4 iiiiifij jjig ImaAluy I ii K. If pN 'Wl How to Cut Shoe Expense Shoes are judged largely by the way they wear. And shoe wear, analyzed, means sole wear. What you have to pay for shoes, by the year, depends almost altogether on how long your soles last.

So when you buy shoes this Spring for yourself or for others in your family it will pay to give separate and thoughtful attention to the soles. It will pay to learn the merits of Neolin Soles for these soles, costing no more than others, wear longer and so make shoes cost less. If you have not learned the economy of these soles do so now. Get them on all the shoes you buy for members of your family this Spring. And specify Neolin Soles when you send worn shoes to the repairman for re soling.

You will find that you get not only longer wear money saving wear but also a pleasant and satisfactory kind of wear that you have not known before. For these soles were created by scientists to have all the qualities that soles should have long wearf comfortable flexibility, waterproofness and resistance to slipping. But when you ask for Neolin Soles, look under i neath for the Neolin trade mark. Dealers and repairmen in the lists below will point out this mark to you as identifying the genuine. Mark that mark; stamp it on your memory: neolin the trade symbol for a never changing quality product of The Goodyear Tire Rubber Akron, Ohio (Tear out and Preserve these Lists) These Stores Sell Shoes with Neolin Soles (Letters after Shoe Retailers Names indicate extent of stocks of NeSlin rIed Shoes carried Men'i Womenj Boyj' Ct Gwwtng GlrW CChilJren'tR fairing dont with Neolin Sola.

S. B. Thing 130 E. Berry St. M.

R. Simon Shoe 2d floor Shoaff BIdg. M. W. F.

W. Toenges, 1127 Msumee Ave. M. W. B.

G. The Hub, 1332 Calhoun St. M. G. R.

Kinney 207 E. Main St. M. W. B.

G. H. 1932 Calhoun St. B. The Epstein Harrison and Main Su.

M. M. App. 916 Calhoun St. M.

B. R. Walk Over Boot Shop, 812 Calhoun St. M. Grand Leader, Calhoun and Wayne Sts.

W. B. Newark Shoe Store, 830 Calhoun St M. W. W.

E. Douglas Shoe Store, 818 20 Calhoun St. M. W. B.

Louis Fortriede, 615 Calhoun St M. B. Lehman Shoe 928 Calhoun St M. W. B.

G. Martin Shoe Shop, 1308 Calhoun St. M.W.B.G.&R. Ofenloch's, 1114 Calhoun St M. B.

These Repairmen Apply Neolin Soles Modern Shoe Repair Shop, 623 Harrison St Fredericks Shoe Shop, 824 Calhoun St H. S. Johnson, 423 E. Lewis St. Boston Shoe Repairing 223 E.

Main St H. H. Shoe Shop, 1808 S. Calhoun St Charles Henry, 1316 Broadway. W.

H. Shoe Shop, 1628 S. Calhoun St Harry Berman, 1626 S. Calhoun St. Wayne Shoe Repair Shop, 713 Harrison St Champion Shoe Repair Shop, 130 E.

Main St fleclm Soles TwUMfU.U3.P.OC. A hcJo A.