The Post-Crescent from Appleton, Wisconsin • 59

Sunday, May 22, 2005 www.postcrescent.com The Post-Crescent, Appleton-Neenah-Menasha, Wis. E-3 WFRV-TV marks 50 years of innovation If If i'PY ffir if ill jsi. I. BY MARYBETH MATZEK P-C BUSINESS EDITOR GREEN BAY Television has changed dramatically since a group of Neenah businessmen formed the Valley Telecasting Co. in 1955 and applied to the Federal Trade Commission for a license to operate a TV station.

This month, WFRV Channel 5 is celebrating its 50th anniversary. The station -whi began with 100,000 watts of power from a Neenah location broadcasts today throughout northeastern Wisconsin and Upper Michigan. The station got its start in 1955 when Neenah businessmen George Nau Burridge, Clayton Ewing. RW Bogda and Meyer M. Cohen applied to the FCC for permission to start up a TV station.

On May 21, the station began broadcasting film programs from a site in Neenah. Shortly there- ward Radio Group. The station launched the area's first mobile satellite newsroom in 2004. "As WFRV CBS 5 enters a new decade, there will be many exciting challenges for local television stations," Hitter said. "In order to grow and prosper, WFRV CBS 5 will continue to provide our viewers with the best possible news and entertainment programming." In addition to its Green Bay station, WFRV also operates a Fox Cities office at 320 Patriot Drive in Little Chute.

The station also takes its commitment to the community seriously, said Perry Kiddert the station's vice president and general manager. WFRV is a sponsor in several events throughout the Fox Valley, including the Green Bay Cell-corn Marathon and the United Way. Kidder is also proud of the programming. Also in 1959, the station became an innovator when cameraman and amateur astronomer Ed Cushman rolled a studio camera into the parking lot, pointed it to the sky and broadcast a lunar eclipse. That innovation allowed WFRV to become the first station in the world to ever capture an eclipse on TV.

Din 1965, WFRV became the first station to broadcast local live color. WFRV DT was created in 2002 as the station launched the first High Definition TV signal in the market. The station also inked a partnership agreement with Gannett Wisconsin Newspapers (including The Post-Crescent) in 2002. As part of the partnership, P-C staff members can broadcast live reports from the newsroom. WFRV also has a similar partnership with the Wood WFRV Channel 5: www.wfrv.com after, the call letters WFRV -which stand for Fox River Valley were selected and the station was moved to Green Bay.

Through the years, WFRV has carried several network affiliations. First, the station was an ABC affiliate. Then in 1959, it switched to NBC. In 1983, it went back to ABC. Then in 1992, CBS Inc.

bought the station and changed the affiliation to CBS. Through the years, innovation has helped the station stay ahead of the competition, said news director Lee Hitter. Here's a sample of some of the station's "firsts:" Bin 1959, WFRV became the primary local Green Bay station to carry color network Submitted photo THIS PHOTO FROM 1959 shows cameraman Ed Cushman and reporter Dick Addis broadcasting a lunar eclipse live on WFRV. Cushman came up with the idea to take the studio camera outside, reportedly the first time an eclipse was shown live on TV. WFRV is celebrating its 50th anniversary.

preseason games to fans throughout Wisconsin and the upper Midwest, he said. MaryBeth Matzek can be reached at 920-993-1000, ext. 292, or by e-mail at mmatzek postcrescent.com. you can now to assure comfortable retirement St. mm fact that in 2003 WFRV was named the official Packer station and flagship broadcast partner for the Green Bay market.

This broadcasting partnership brings year-round Packers programming in addition to ment so you will need a way to come up with the remaining funds. So what are your options? Save as much as you can in your employer's 401 (k) plan. Fund Roth IRAs for you and your spouse. Start saving at an early age for your kid's college education. Re-examine how much you can afford to pay.

Help your kids if you can, but make funding your retirement your first priority. Build a budget that works. Buy software or attend a workshop from an organization like FISC so that you really understand where your money is going and can re-direct some of your discre Do what sk 100 nennle "Hnw many ui yuu wuuiu iin.0 a comfortable retire ment?" and you'll probably get a unanimous chorus of enthusiastic "I do" responses. Unless you've been asleep for the last year, you know that there's been a debate about the future of Social Security. There may be some significant changes in benefits.

No one should expect dramatic increases in their Social Security benefits. If anything, benefits may decrease. So, let me rephrase that initial question: If you want a comfortable retirement, what are you doing about it? Social Security provides limited benefits. Your benefits depend upon many factors including how much you earned during your lifetime, and whether you ty may pay Dawn less than 30 percent of her previous income. Social Security discriminates against higher-paid people like Dawn and will replace a lower percent of her income.

Compare your income with that of Amy and Dawn. If you retire at age 67 or the full retirement age for you, what percent of your income will Social Security replace? Will it be about 50 percent like Amy, about 37 percent like Dawn or less? If Social Security will pay you only 37 percent of your former income, where will the other 63 percent come from? Are you going to reduce your spending that much? Remember, you said you wanted a "comfortable" retire- payments at age 62 she will re-' ceive a $1,240 monthly benefit, at age 67 she would receive a $1,566 monthly benefit, or a $1,960 monthly benefit at age 70. What percent of their income did Social Security replace? For Amy, Social Security will pay her 35 percent of her former income if she retires at age 62, 51 percent if she retires at age 67 and 64 percent if she retires at age 70. For Dawn, Social Security will replace 26 percent of her former income if she retires at age 62, 37 percent of her former income if she retires at 67 and 47 percent of her former income if she retires at age 70. So, while Dawn is getting more money on a monthly basis than Amy, Social Securi 1UU1 XASiai Real Estate Experts 8143 NED retire at age 62, 67 or later.

Consider these hypothetical examples: Amy has earned a flat $20,000 throughout her lifetime. She could begin receiving monthly payments at about age 62 with a $584 monthly benefit. If she waited until age 67 she'd enjoy an $853 monthly benefit or she might retire at age 70 with a $1,073 monthly benefit. Dawn has earned $50,000 throughout her lifetime. If she begins monthly Fox Cities Real Estate Consultants aneercoldwellhomes.com 993 I forts I WWW.appiet0nh0meSearch.com? tionary spending toward your short- and long-term goals.

Once you know your budget and cash flow, prioritize among your competing goals. Create a disciplined savings approach using systematic tools like direct deposit, automatic savings plans and 401(k)s. Having a comfortable retirement is a common goal. Social Security is not enough. What simple steps can you take today to have a more comfortable retirement in the future? Alan Prahl is with FISC, a program of Goodwill Industries which offers financial counseling and workshops.

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Brokered deposits will not be accepted. Annual Percentage Yield (APY) shown is effective 52305-52505 and available at Bank One locations in Milwaukee, Green Bay and Appleton areas only. 2005 JPMorgan Chase Bank, N.A. Member FDIC. Need help getting your news Reader Help Desk in the paper? readerhelppostcrescent.com 920-996-7222.