The Courier News from Blytheville, Arkansas on September 22, 1955 · Page 3
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The Courier News from Blytheville, Arkansas · Page 3

Blytheville, Arkansas
Issue Date:
Thursday, September 22, 1955
Page 3
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THURSDAY, SEPTEMBER If, IMS BLYTHEVn.LB (ARK.) COURIER NEWS' PAGE THREI Television to Be Problem At '56 Political Conventions Third ej * KrlM By DON WHITEHEAD WASHINGTON (AP) — The big brains in politics have a worrisome problem coming because of television. Its use is going to turn the 1956 presidential campaign into one of most widely viewed dramas ever played on the American scene. up the The problem is this: 1. What is the best way to present, the candidate on the TV screens in millions of homes in a folksy, seemingly unrehearsed manner? 2. And, how can these appearances be carefully staged and rehearsed, to capture all the drama of the moment without the production appearing too slick and contrived? It's a real problem. A candidate in these days must be a better- than-fair sort of actor. The mostj popular political productions seem j to be those with the intimate, j homespun atmosphere overlaid i with by such obvious sincerity that no one can overlook it or fail to be impressed. Even if a candidate is naturally homespun and sincere, it doesn't always register before a camera, j And to make it register requires. some acting ability. Must Have TV-Appeal | The truth is that presidential i candidates — and candidates for! Congress too— must have "televi-i sion appeal" in the new scheme of things. This means developing a knack for acting before a cam- SALESMAN WANTED For Office Machine Silei to represent a National concern. Pre- vloni experience.In retail Mlllni. Iniwance onussini, or allied linn rill be helpful, but not absolutely necessary. Most be between am 24 to 3«. Write a short history irlrlnj your education, experience and marital statns. Also Include three reference* a» yon will be bonded Repl.T to So< X-6, c/o Courier New». USE SEARS EASY PAYMENT PLAN bright/ new exciting fall merchandise selection of over 100/000 items ... at LOW CATALOG PRICES , PHONE ALL YOUR CATALOG COME IN ... See tfiit and many other money nving catalogs. Let us explain the extra wrvice and savings you get by shopping the catalog way. SEARS Catalog Sales Office 217 W. Main Blytheville illel Try a Texaco Service Station First Call Us For Your Cotton Picker and Spindle Oils We can supply You with the Finest TEXACO HEATING OIL We deliver anywhere in Mississippi County BOB LOGAN YOUR TEXACO MAN Blytheville Phone 3-3391 Joiner Phone 2421 During the 1952 campaign, there i was a good deal of talk that "the hucksters" hid begun to t»ke over In selling » political candidate to the people. The Democrats particularly leveled the charge against the Eisenhower campaign. But there are tricks, to every trade and the politicians of both parties have had to turn to the merchandising experts for advice and direction in putting their best TV foot forward. The agency which represented the Republicans in" 1952 was Batten, Barton, Durstine and Osborne of New York. The Democrats depended on the Joseph Katz Agency of Baltimore. Both parties again will have merchandising experts behind the scenes in the next campaign. It appears they have come to the political platform to stay. It might be argued with some validity that television in 1956 will have twice the impact in politics that it had in 1952 because more than double the number of voters will be watching TV .screens. No one yet knows just how great an impact TV has in the success or failure of a political candidate. But neither party can, take chances by not putting its: best TV foot forward. | Both President Eisenhower and; Vice President Nixon h?ve -developed a rel?vpi) informal manner before the television cameras. And Adlai Steven-son, the 1952 Democratic nominee, while not so! folksy us Eisenhower and Nixon, Is an nble TV performer. Some wags are suggesting that the 1956 campaign should be reported by the drama critics rather than political reporters. And it could be. The planet Jupiter takes almost 12 years to make a complete revolution around the sun. In the lingo of the oil (i«ldi, 4 "doghouse" is a tolhouse loctttt near a derrick. Dangeroui Inspection BEADENTON, Fla. I* 1 )— A bridge I not yet built was blamed for a traf- ! fie accident when a driver took his | eyes off the road to inspect the site i for the long sought new bridge over '• the Manatee River. His car ram- ; med another whose driver had ' come to a complete stop to do his j looking. • ^ WE RENT • HOSPITAL BEDS . . . BABY BEOS • ROLLAWAY BEDS • USED REFRIGERATORS • USED WASHERS WADE FURNITURE CO. 112 W. Main Phone 3-S12Z YOUR DIAMOND VQU.MI BuysMore atDREIFUS MONEY M UP TO A YEAR TO PAY ^~- ('DIAMOND BRIDAL DUET A lor?* prtcteii, diamond set I* • ItitroH 14K fold lolitairt mounting with iMtcfcins w*4dln$ Both Rings Pay SI.00 Weekly DREIFUS SAYS >1 6 BLAZING DIAMOND DUO A large diamond enhanced In bsaufy by two side diamonds. The wedding ring hss three perfectly matched dia~c~:!s. Both rings In 14-K white or yellow flold. Both Rings Pay $2,00 Waekly $79 30 DAY MONEY BACK GUARANTEE Complete satisfaction or your money refunded within 30 dap. • CLARITY • COLOR • CUT • VALUE • BEAUTY ALLOWANCE •~ •* ^ ^' ^ We win give you full trade-in i allowance (less taxi on the J Jjurerjdse of any ditirhfaneJ of | greater value. . . ,y ' -~- • ' -•••. 8 FLASHING DIAMOND SET 8 bloiing diamond! tet In the ever popular fishtail creation. Yes, truly a masterpiece of fint diamonds jet in 14K white or yellow gold. Both Rings Easy Terms FREE Bring your diamond in any time and we will inspect, .'clean and polish it... FREE during the lifetime of the owner. IQF2ERY DIAMOND ENSEMBLE A beautiful bridal ensemble that wai created far those thai de- mgnd the very best. See this diamond creation before you de- whHi or yellow £ $ 229 Take a Year to Pay DREIFUS OF AMERICA Meet Dreifus W Wear Diamonds 3IE WEST MAIN ST. SEE OUR CLOCK AND GIFT DEPT. - EXCLUSIVE DEALERS FOR TRIFARI JEWELRY SEND THEM BACK TO SCHOOL i In Acrobat Shoes For Boys And Girls! We Have Patience, X-Ray and Have the Sites for Proper Fit! Famous Nam* Shoes Exclusively at KtLLT > in Biytneviue • Mademoiselle t Valentine • Fortune* Vogue Honey Bugs Fiiendly Kington Jarmon Douglas TOUR MffNDir SHOI STOftf S«« the Largest and Most Beautiful Selection of Fall Shoes We Hhavi Ever Show* In Blylhtville "* °" r C»nrtnl«M_L.y.Aw.yrUn

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